What Montupet does

Montupet is a France-focused B2B platform for automotive professionals, operated by the Swiss entity Saviano Sarl (CHE-173.731.287) based in Grand-Lancy, Geneva. Founded in 2022 originally as an automotive news magazine, the company pivoted in 2025 toward a B2B model and in 2026 launched its core product suite: a verified Annuaire (directory) of 2,000+ automotive professionals audited against the French SIRENE business registry under a 20-criteria quality grid, a set of Comparateurs evaluating 20+ B2B solutions (DMS software, fleet insurance, workshop equipment, invoicing, online booking, EV fleet management), and a Ressources editorial library of 150+ guides and market analyses. The platform is free for end consumers seeking automotive services and is monetized through two streams: a €59/year Pack Visibilité subscription for professionals seeking enhanced directory presence, and disclosed B2B affiliate partnerships on select professional solutions.

Underlying technology centers on directory and comparison infrastructure rather than novel AI. The SIRENE verification system cross-checks each professional listing for registration status, activity, and contact accuracy, automatically removing inactive entries. A 20-criteria audit grid and a targeted matching algorithm support consumer search across 101 French departments, with a 24-hour response SLA producing three recommendations per request. The platform also operates a verified review system conforming to NF Z 74-501, requiring email-verified authorship via a 7-day magic link before publication.

The business is bootstrapped, with no disclosed funding rounds, institutional investors, or parent company. Headcount appears limited to roughly three content authors and the founders. Geographic scope is restricted to France, distribution is digital-first self-serve, and brand credibility is anchored by editorial recognition from five French automotive trade publications (Auto Infos, L'Argus Pro, Décision Atelier, Journal de l'Automobile, Flottes Auto). Customer concentration is low: a fragmented long tail of SMB garages, body shops, tire and windshield specialists, technical inspection centers, and EV specialists, with no named enterprise anchors.

Name

Montupet

Legal name

Saviano Sarl

Website

https://montupet.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Montupet is a France-focused B2B platform and verified directory for automotive professionals, indexing 2,000+ garages and specialists audited against the SIRENE registry and monetized through €59/year visibility subscriptions and B2B affiliate comparisons.

Ownership category

akta.pro rank

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Visibility Subscriptions: Automotive professionals pay for optional visibility packages (Pack Visibilité at 59€/year) to increase their presence on the platform.
2. B2B Affiliate Revenue: Transparent affiliate partnerships on certain B2B products. Revenue disclosed as separate from professional subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Montupet operates an independent B2B platform for French automotive professionals, combining a SIRENE-verified directory of 2,000+ service providers (garages, body shops, inspection centers, EV specialists, etc.), comparison tools for 20+ business solutions (DMS software, fleet insurance, workshop equipment, EV fleet management), and an editorial library of 150+ guides and market analyses. End consumers access the directory and matching service for free, while automotive professionals can purchase the optional Pack Visibilité subscription (€59/year) to enhance their placement on the platform.

Product overview

Montupet is a B2B platform for automotive professionals that operates through three interconnected core offerings: an Annuaire (Directory) of 2,000+ verified automotive professionals indexed by category and region, Comparateurs (Comparators) evaluating 20+ business solutions for garages and workshops, and Ressources (Resources) comprising 150+ editorial guides and analyses. Professionals can purchase the Pack Visibilité add-on (€59/year) to enhance their visibility. The platform connects automotive service providers with end clients and helps businesses compare software and equipment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuaire (Verified Directory of Automotive Professionals) Core directory product that catalogs and ranks SMB automotive service providers (garages, body shops, tire specialists, windshield repair, technical inspection centers, used car dealers, EV specialists, 24h roadside assistance, auto experts) across 101 French departments. Each listing passes a SIRENE registration check, real-activity check, and 20-criteria quality audit, with inactive listings removed automatically. End consumers can browse for free and submit matching requests; professionals can claim their listing.
• Comparateurs (Business Solutions Comparison Platform) Independent comparison platform covering 20+ business solutions used by automotive professionals and fleet operators, including DMS garage software, professional fleet insurance, workshop equipment, quoting solutions, invoicing tools, connected cash registers, online appointment booking, and EV fleet management. Evaluation grids are published transparently so users can audit the methodology.

Quantifiable outcome

• 20,000+ verified professionals in directory
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Trustpilot: Trustpilot is a global consumer reviews platform used heavily by French auto-service businesses. Comparable as a verification/reputation layer in the same buyer journey, though horizontal rather than auto-vertical.
• Yelp: Yelp is a major horizontal local-business reviews and discovery platform with notable usage in France. Comparable to Montupet as a directory/reviews surface for local services but lacks auto-vertical specialization.
• AutoScout24: AutoScout24 is a major European automotive marketplace (used vehicles, plus adjacent services). Comparable as a French-market discovery surface for the broader automotive ecosystem with partial category overlap on auto-services content.
• Pages Jaunes: Pages Jaunes is the dominant French local business directory, covering auto services among many verticals. Comparable as a discovery surface for French automotive professionals but operating as a horizontal incumbent.

Emerging players

• Autobutler: Autobutler is a European price-comparison platform for car repairs and tyres, active across multiple EU markets. Comparable to Montupet's comparator offering but with broader geographic footprint and partial feature overlap.
• Fixter: Fixter is a UK-based mobile mechanic and car servicing platform offering end-to-end repair booking. Comparable to Montupet's vertical auto-services discovery model with an emerging booking layer.

Direct peers

• Vroomly: Vroomly is a French platform that connects car owners with vetted garages and lets them compare repair quotes online. It is the closest direct competitor to Montupet's Annuaire + Comparateurs proposition in the French auto-services discovery space.
• WhoCanFixMyCar: WhoCanFixMyCar is a UK-based online marketplace that lets drivers compare quotes from local garages and book repairs. Comparable to Montupet's directory + comparator model, focused on auto services discovery and price transparency.
• idGarages: idGarages is Michelin-owned network of partner garages in France with online booking and quote comparison. Directly comparable to Montupet as an aggregator/discovery layer for French auto repair services.
• Openbay: Openbay is a US-based online marketplace for automotive repair and maintenance, connecting vehicle owners with local service providers. Comparable as a digital directory/booking layer for auto services, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/montupet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montupet