iDGARAGES.com
iDGARAGES.com is a French online marketplace that connects individual car owners with a 5,000+ partner garage network for price comparison, verified reviews, instant quotes, and online booking of automotive repair and maintenance services across France.
- Company typePrivate
- Founded2012
- HeadquartersArcueil, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What iDGARAGES.com does
iDGARAGES.com (legally Digital Aftermarket) operates a French online price-comparison and booking marketplace for automotive repair and maintenance services. Founded in 2012 and headquartered at 22 avenue Aristide Briand, 94110 Arcueil, the platform connects individual car owners with a network of more than 5,000 partner garages across all major French cities. Users provide their vehicle registration, postal code, and the service required to receive real-time comparative quotes, browse 32,507 Avis Vérifiés customer reviews (4.7/5 average), reserve appointments 24/7, and prepay to confirm parts ordering and slot availability.
The core product is a web-based platform combining a quote engine, online booking with secure prepayment, a curated "Garages Confiance" sub-network, a digital "Carnet d'entretien" maintenance log, dashboard-warning-light and troubleshooting guides, and an annual "Baromètre des prix" price-index report. The platform runs on Google Cloud Platform with EU data residency for GDPR compliance. A separate idGarages.pro portal handles partner-garage onboarding and listing management. An optional "Assurance Panne Mécanique" mechanical breakdown insurance is offered in partnership with Mekä.
The business model is a freemium two-sided marketplace. Consumers use comparison and booking free of charge; revenue is generated from three streams: (i) referral commissions on bookings that flow through the platform, (ii) paid premium listings and visibility subscriptions from partner garages (e.g., Autoprimo, AD Expert, Feu Vert, Speedy, Midas, Eurorepar, Bosch Car Service), and (iii) promotional and affiliate fees from parts suppliers (BENDIX, BOSCH, DELPHI, VALEO) and offer partners. The legal entity, Digital Aftermarket, is owned by automotive parts distributor Parts Holding Europe, which is controlled by private equity firm Bain Capital; in October 2021 the company raised €8 million from PHE and Banque des Territoires to expand French market presence. CEO Fabien Borsa leads a team of 11-50 employees.
iDGARAGES.com firmographics
Firmographics- Name
- iDGARAGES.com
- Legal name
- DIGITAL AFTERMARKET
- Website
- https://idgarages.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iDGARAGES.com is a French online marketplace that connects individual car owners with a 5,000+ partner garage network for price comparison, verified reviews, instant quotes, and online booking of automotive repair and maintenance services across France.
- Ownership category
- akta.pro rank
iDGARAGES.com industry classification
Industry- Product category
- Automotive Service Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where iDGARAGES.com is headquartered
LocationHeadquarters
- HQ city
- Arcueil
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
iDGARAGES.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Transaction Commission: Platform takes a commission on garage bookings made through the platform. Customers pay the garage directly while idGarages earns a referral fee.
- Partner Garage Listings: Garages pay for premium visibility and listing placement on the platform.
- Promotional Services: Featured promotions and special offers for partner garages and equipment suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer comparison - Free |
| Unit Pricing | Pay-as-you-go | Common Services Starting Prices |
| Other | Pay-as-you-go | Price Savings up to 40% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
iDGARAGES.com product offering
Product offeringCore offering
iDGARAGES.com operates an online marketplace that enables French car owners to compare real-time quotes from 5,000+ partner garages, read verified customer reviews, and book automotive maintenance and repair appointments with secure online prepayment. Revenue is generated through commissions on bookings routed to garages and recurring subscription fees paid by partner garages for premium visibility on the platform.
Product overview
iDGARAGES.com is a unified online garage comparison and booking platform operated by Digital Aftermarket. The core product enables French vehicle owners to compare garage prices, read verified reviews, obtain instant online quotes, and reserve appointments with over 5,000 partner garages across France. Key product modules include the devis en ligne (online quote system) for real-time pricing comparisons, the réservation en ligne (online booking) system with secure prepayment, the Garages Confiance (trusted garage) sub-brand for vetted partners, the Carnet d'entretien (digital maintenance log), the Aide au diagnostic voiture (troubleshooting guide) for dashboard warning lights, the Baromètre des prix (annual price index report), and the idGarages.pro partner portal for garage owner management. Additional offerings include Bons plans promotions and an optional Assurance Panne Mécanique (mechanical breakdown insurance) add-on in partnership with Mekä.
Differentiator
Problem solved
Functional benefit
Products and services
- iDGARAGES.com Platform Online marketplace enabling French car owners to compare garage prices, read verified reviews, obtain instant quotes, and reserve automotive maintenance and repair appointments with partner garages across France.
- Devis en ligne (Online Quote System) Real-time pricing engine that processes vehicle registration, postal code, and service requirements to deliver personalized garage quotes for comparison before booking.
- Réservation en ligne (Online Booking) Online appointment reservation system with secure prepayment that guarantees the availability of the chosen garage slot and the pre-ordering of required parts.
- Garages Confiance (Trusted Garages Network) Vetted subset of partner garages meeting platform-defined quality standards and customer satisfaction criteria, highlighted to consumers for additional trust.
- Carnet d'entretien (Digital Maintenance Log) Digital vehicle maintenance journal for car owners to track service history and receive personalized maintenance reminders by vehicle make and model.
- Diagnostic pannes (Vehicle Troubleshooting Assistant) Troubleshooting assistant that helps users identify potential vehicle issues via dashboard warning light interpretation and symptom-based analysis.
- Bons plans et Promotions (Discounts & Promotions Program) Platform-wide promotional program offering percentage discounts on common services (oil change, revisions, AC, brakes), tire cashback, promo codes, referral bonuses, and limited-time offers at partner garages.
- Baromètre des prix (Annual Automotive Maintenance Price Index) Annual benchmark report tracking the cost of common automotive maintenance services across France, providing market pricing intelligence for consumers.
- idGarages.pro (Partner Portal) Dedicated web portal allowing partner garages to join the idGarages network, manage their listings and pricing, receive consumer bookings, and access platform services.
- Assurance Panne Mécanique (Mechanical Breakdown Insurance) Optional mechanical breakdown insurance add-on offered in partnership with Mekä, providing additional protection beyond standard warranties for repairs booked through the platform.
Quantifiable outcome
- Up to 40% savings on garage services
- +1 more outcomes
Companies that use iDGARAGES.com
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
iDGARAGES.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
iDGARAGES.com partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Autoprimo NetworkminorIndependent garage network partner providing member garages to the idGarages platform. Special promotions available for Autoprimo garages.
- AD Expert NetworkminorFirst European independent multi-brand repairer network. Plomelin Auto and other AD members listed on idGarages.
- Feu VertminorNational fast-fit auto service chain with multiple locations listed on idGarages platform.
- SpeedyminorLeading auto repair and maintenance chain with multiple partner garages available through idGarages.
- MidasminorInternational auto service franchise chain represented on the idGarages platform.
- EuroreparminorMulti-brand auto repair network (Stellantis) with partner garages listed on idGarages.
- EuromasterminorTire and auto service specialist network with locations available through idGarages.
- Bosch Car ServiceminorGlobal automotive diagnostic and repair network with partner garages on idGarages.
- Equipmentiers Partners (BENDIX, BOSCH, DELPHI, VALEO, etc.)minorAuto parts manufacturers supplying components to partner garages. Listed as ensuring quality parts for repairs through idGarages network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
iDGARAGES.com competitors and assessment
Company assessmentBroad incumbents
- Midas: International auto-service franchise present on the iDGARAGES platform; a large incumbent with its own digital booking and loyalty assets that competes for the same consumer maintenance demand.
- Speedy: Leading French auto repair and maintenance franchise chain also distributed via iDGARAGES; represents the branded chain incumbent that can disintermediate the platform via its own customer-acquisition channels.
- Feu Vert: National French fast-fit auto-service chain listed on iDGARAGES; competes for the same end-customer maintenance wallet and is building its own direct digital booking, representing both a partner and a competitive incumbent.
- AD Expert (Autodistribution): First European independent multi-brand repairer network; both a channel partner on iDGARAGES and a structural incumbent that aggregates independent garages under its own brand.
- AutoScout24: Pan-European online automotive marketplace primarily for vehicle sales but with growing service and maintenance content; a broad incumbent with the audience scale and brand to expand into garage comparison/booking.
Direct peers
- Vroomly: French online marketplace for comparing and booking automotive repair and maintenance services with independent garages; the most direct head-to-head competitor to iDGARAGES.com in the French market.
- WhoCanFixMyCar: UK-based online marketplace that connects car owners with local mechanics and garages for comparison and booking of repair/maintenance services; closest international functional analog of iDGARAGES.
- Autobutler: Online garage comparison platform originating in Denmark and operating across multiple European markets, letting motorists compare prices and book workshops — directly comparable marketplace model in adjacent European geographies.
Emerging players
- Fixter: UK mobile car maintenance and repair service with a digital booking platform; overlaps with iDGARAGES on the digital booking/price-comparison mechanic for end consumers, though more vertically integrated on service delivery.
- Oscaro: Major French online retailer of auto parts; adjacent marketplace serving the same DIY and prosumer car-owner audience and a potential extension point into service comparison/booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iDGARAGES.com social profiles
Digital presenceiDGARAGES.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
iDGARAGES.com leadership team
Management profileNumber of profiles
iDGARAGES.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iDGARAGES.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iDGARAGES.com
What does iDGARAGES.com do?
iDGARAGES.com operates an online marketplace that enables French car owners to compare real-time quotes from 5,000+ partner garages, read verified customer reviews, and book automotive maintenance and repair appointments with secure online prepayment. Revenue is generated through commissions on bookings routed to garages and recurring subscription fees paid by partner garages for premium visibility on the platform.
Is iDGARAGES.com a public or private company?
iDGARAGES.com is a private company. It is classified as private equity controlled and is currently operating.
When was iDGARAGES.com founded?
iDGARAGES.com was founded in 2012. It employs 11 to 50 people.
Where is iDGARAGES.com based?
iDGARAGES.com is headquartered in Arcueil, France, in the Europe region.
How does iDGARAGES.com make money?
Three revenue lines are on record. Transaction Commission is the primary driver. The others are partner Garage Listings and promotional Services.
Who are iDGARAGES.com's main competitors?
Broad incumbents on record are Midas, Speedy, Feu Vert, AD Expert (Autodistribution) and AutoScout24. Direct peers are Vroomly, WhoCanFixMyCar and Autobutler. Emerging players are Fixter and Oscaro.
Does iDGARAGES.com have an API?
No public API is recorded for iDGARAGES.com.
What industry is iDGARAGES.com in?
iDGARAGES.com's product category is Automotive Service Marketplace. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441 and its SIC code is 5500.