Cedar Rustic Fence Co

What Cedar Rustic Fence Co does

Cedar Rustic Fence Co. is a fourth-generation, family-owned fence manufacturer and installer headquartered in Joliet, Illinois. Founded in 1927 as Cedrus Company and operating continuously under the Bergeron family, the company designs, fabricates, and installs cedar, vinyl, aluminum, and chain link fencing from a 100,000 sq. ft. manufacturing facility that supports custom fabrication including lathe-turned post tops, mortise and tenon joinery, and powder-coating. With 10M+ linear feet of fencing manufactured and 150,000+ fences installed historically, it serves residential homeowners across 150+ townships in Chicagoland and Northwest Indiana, alongside commercial customers spanning collision repair shops, car washes, gas stations, condo associations, HOAs, and nonprofit facilities.

The company's core product portfolio is built around four fence material families (cedar, vinyl, aluminum, chain link) extended by use-case segments including dog, pool, privacy, security, and decorative fencing. Material is sourced directly from mills, and the company takes single-company responsibility from consultation and design through fabrication, permitting, HOA approval, installation, and post-sale warranty service via a dedicated full-time service department. Warranties include limited lifetime coverage on vinyl materials against peeling, rust, blistering, flaking, and corrosion.

The business model is project-based (one-time installation services) plus ongoing warranty and repair work, with financing options and periodic promotional offers. Go-to-market relies on direct field sales with free in-person estimates, supported by digital marketing (Google Reviews, BBB A+ accreditation, Facebook, Pinterest) and referral networks through Angi, HomePros, Yelp, and prior customers. Customers range from individual residential homeowners to mid-market HOAs and small commercial accounts, with revenue not publicly disclosed and no external equity or debt capital indicated.

Name

Cedar Rustic Fence Co

Legal name

Cedar Rustic Fence, Inc.

Website

https://cedarrustic.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Cedar Rustic Fence Co. is a family-owned, fourth-generation fence manufacturer and installer founded in 1927 in Joliet, Illinois, designing, fabricating, and installing cedar, vinyl, aluminum, and chain link fencing for residential homeowners and commercial customers across Chicagoland and Northwest Indiana.

Ownership category

akta.pro rank

Product category

Fence Manufacturing and Installation Services

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Fence Installation & Replacement (HSAPALAC)

akta.pro secondary industries

Fence Installation & Replacement (HSAIAJAA), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Residential fence installation
• Cedar fence manufacturing
• Vinyl fence installation
• Commercial fencing services
• Custom fence fabrication

Headquarters

HQ city

Joliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fence Installation Services: Project-based pricing for design, fabrication, and installation of cedar, vinyl, aluminum, and chain link fences. Includes permits and HOA approval handling. Financing options available. Single-company responsibility from fabrication through installation.
2. Warranty and Repair Services: Full-time service department providing warranty support and fence repairs. Industry-leading service and warranty offerings protect customer investments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Cedar Rustic Fence Co. designs, fabricates, and installs residential and commercial fences made from cedar, vinyl, aluminum, and chain link materials, operating from a 100,000 sq.ft. manufacturing facility in Joliet, IL. The company provides end-to-end single-company responsibility covering material sourcing, custom fabrication, permit and HOA approval handling, professional installation, and ongoing warranty and repair services. It serves homeowners and commercial clients across more than 150 townships in the Chicagoland and Northwest Indiana regions.

Product overview

Cedar Rustic Fence Co. offers a comprehensive fence portfolio consisting of four core fence material products (Cedar, Vinyl, Aluminum, and Chain Link fences) complemented by specialized fencing solutions (Dog Fences, Pool Fences, Privacy Fences, Security Fences, and Decorative Fences), all available for both residential and commercial applications. The company operates as a single unified offering where it designs, fabricates, and installs fences from its Joliet, IL manufacturing facility, providing complete single-company responsibility from consultation through installation. Additional offerings include professional installation services, warranty and repair services, and online cost calculator tools for vinyl and cedar fences.

Differentiator

Problem solved

Functional benefit

Products and services

• Cedar Fences

Quantifiable outcome

• Wind resistance exceeding 75 mph with galvanized steel post cedar privacy fences
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Master Halco: North America's largest wholesale distributor and manufacturer of fence products, supplying both residential and commercial channels. Comparable through fence product manufacturing and broad materials portfolio; operates upstream/wholesale whereas Cedar Rustic is install-side.
• Home Depot Installation Services: National home improvement retailer that connects homeowners to pre-screened fence installers through its Pro Referral network. Represents the digitally scaled, aggregator-led competitive threat to regional installer-only or hybrid installer/manufacturer operators like Cedar Rustic.
• Trex Company: Publicly traded manufacturer of composite decking and fencing products distributed through dealer/installer channels. Comparable in outdoor-structure fence materials but focused on composite rather than cedar/vinyl/aluminum.
• ActiveYards: Manufacturer of vinyl and aluminum fence systems sold through dealer/installer networks across the U.S. Comparable to Cedar Rustic's vinyl and aluminum manufacturing capability, but reaches end customers through third-party installers rather than its own crews.
• CertainTeed: Saint-Gobain-owned building products manufacturer offering fence and railing systems alongside roofing, siding, and other exterior products. Comparable in fence material manufacturing but as part of a much broader building products portfolio.

Others

• Angi: Home services marketplace that generates leads for fence installers including Cedar Rustic itself. Adjacent ecosystem participant — not a direct competitor but a customer acquisition channel and aggregator that could disintermediate legacy field-sales funnels over time.

Emerging players

• Nationwide Fence & Supply: Regional fence material wholesaler and installation services provider in the Midwest. Comparable as a regional fence channel with both supply and install offerings, though smaller scale than Cedar Rustic.

Direct peers

• Freedom Outdoor Living: Manufacturer and distributor of aluminum and vinyl fencing and outdoor living products serving residential and commercial markets. Comparable material portfolio and dealer/distribution-led model adjacent to Cedar Rustic's installer-led channel.
• Paramount Fence: Midwest-based residential and commercial fence installer offering cedar, vinyl, aluminum, and chain link products with in-house fabrication. Direct overlap in product breadth, materials, and the design-to-installation positioning.
• Northland Fence: Residential fence installation company operating a vertically integrated in-house manufacturing and installation model similar to Cedar Rustic. Most direct peer in business model, integrating manufacturing with regional install operations for homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CedarRustic
• Pinterestpinterest.com/cedarrustic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Rustic Fence Co