Pence Media Group
Pence Media Group is a Carmel, Indiana-based full-service PR, branding, digital+paid media, marketing, and hosting+moderating consultancy serving nonprofits, healthcare, hospitality, retail, and enterprise clients nationwide through tailored retainers and project-based engagements.
- Company typePrivate
- Founded2017
- HeadquartersCarmel, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pence Media Group does
Pence Media Group (PMG) is a privately held, founder-owned communications consultancy founded in 2017 by Emmy Award-winning former broadcast journalist Nicole Pence Becker and headquartered in Carmel, Indiana. The firm delivers integrated public relations, branding, digital+paid media, marketing, and hosting+moderating services under a single roof, structured around five branded signature packages — Make It Loud (PR), Make It Known (Branding), Make It Connect (Marketing), Make It Count (Digital+Paid Media), and Make It Memorable (Hosting+Moderating). In-house capabilities include photo and video production, SEO/SEM, social media management, influencer outreach, crisis communications, market research, website development, and Emmy-nominated live broadcast programming (FFA Live! for the National FFA Convention). Technology is not the core product; differentiation rests on journalistic discipline, integrated execution, and the founder's personal media brand and owned distribution channels.
PMG serves a diversified client base across nonprofit (National FFA, Riley Children's Foundation, Breakthrough T1D, Tangram, IAFC), healthcare (Hancock Health, DRIVEN NeuroRecovery Center, Turkle & Associates), hospitality and lifestyle (Ritz Charles, Slapfish, Tiffany Skilling Interiors, Carmel Swim Club), automotive (Rohrman Automotive Group), retail and consumer (BOGG, Pinheads), and energy (Lucas Oil Products). The go-to-market motion is sales-led and consultative, anchored on the founder's personal brand, community involvement, referrals, and event-driven visibility — there is no self-serve or product-led motion. Revenue is generated through tailored monthly retainers (e.g., National FFA as an embedded strategic partner) and project-based engagements, all priced via quote-based proposals with no public rate cards. PMG is certified as a Women's Business Enterprise (WBE) in Indiana, unlocking access to corporate diversity supplier programs. The firm has accumulated national recognition including Emmy nominations, the MUSE Creative Gold Award for Best Small Agency of the Year, Telly Awards, Ragan PR Daily Awards, and four consecutive Outstanding Small Agency honors, validating execution capability and credibility in a crowded agency market.
Pence Media Group firmographics
Firmographics- Name
- Pence Media Group
- Legal name
- Pence Media Group
- Website
- https://pencemediagroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pence Media Group is a Carmel, Indiana-based full-service PR, branding, digital+paid media, marketing, and hosting+moderating consultancy serving nonprofits, healthcare, hospitality, retail, and enterprise clients nationwide through tailored retainers and project-based engagements.
- Ownership category
- akta.pro rank
Pence Media Group industry classification
Industry- Product category
- Public Relations and Marketing Communications Consultancy
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Pence Media Group is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pence Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services Retainers: Ongoing monthly or annual retainer engagements for sustained PR, branding, digital+paid media, and marketing support. Clients like National FFA are described as 'embedded strategic partners' receiving year-round integrated communications, suggesting recurring retainer relationships. The company blog states 'Serious Brands Invest in Monthly PR with Pence Media Group', indicating monthly retainer as a primary engagement model.
- Project-Based Engagements: One-time or finite-scope engagements for specific deliverables — brand refresh, market launch, event promotion, website development, video production. Client testimonials reference distinct projects (e.g., 'Ritz Charles Brand Refresh', 'Slapfish Grand Opening', 'Lucas Oil Headquarters opening'). Pricing is quote-based and tailored to scope.
- Signature Package Offerings: Five structured service packages (Make It Loud, Make It Known, Make It Connect, Make It Count, Make It Memorable) that bundle multiple service lines into branded, sold-as-units engagements. These provide consistent scope/speed+consistency positioning and allow for upsell/cross-sell across service verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Tailored retainer and project-based engagements — no standard tiers published |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
Pence Media Group product offering
Product offeringCore offering
Pence Media Group is a full-service consultancy that sells integrated public relations, branding, digital+paid media, and marketing services to organizations nationwide. Offerings are delivered through four core service verticals plus a Hosting+Moderating practice, each backed by a signature branded package (Make It Loud for PR, Make It Known for Branding, Make It Connect for Marketing, Make It Count for Digital+Paid Media, Make It Memorable for Hosting+Moderating) and supported by in-house photo and video production capabilities.
Product overview
Pence Media Group is a full-service public relations, branding, digital and paid media, and marketing consultancy operating as a unified consultancy model. The company offers four core service verticals (Public Relations, Branding, Digital + Paid Media, and Marketing) supplemented by a Hosting + Moderating practice. Each core service has an associated signature package (Make It Loud for PR, Make It Known for Branding, Make It Count for Digital + Paid Media, and Make It Connect for Marketing), plus Make It Memorable for Hosting + Moderating. The consultancy serves clients across healthcare, education, hospitality, tech, lifestyle, nonprofit, and professional services sectors nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Strategic public relations services covering media relations, crisis communications, influencer outreach, event promotion, media training, reputation management, thought leadership, market launch and activation strategy, and integrated photo and video production for organizational clients.
- Make It Loud Signature public relations package designed for brands launching big. Combines media relations, event promotion, influencer outreach, social media activation, video and photography, and brand asset creation into a multi-channel PR and marketing engagement tailored per client.
- Branding Comprehensive brand development services including brand identity, brand messaging, logo design, brand visual strategy, brand videography, brand photography, and branded digital and print materials for organizations building or refreshing a brand.
- Make It Known Signature branding package for developing or strategically refreshing a brand to maximize impact across every platform, aligning positioning, visuals, messaging, website presence, and digital strategy into one cohesive system supported by integrated marketing and PR for activation beyond launch.
- Digital + Paid Media Performance-driven digital and paid media services including search engine marketing, SEO, social media marketing, Google display advertising, email marketing and content strategy, affiliate and influencer marketing, website user journey analysis, analytics and reporting, website management, digital accessibility, and launch support.
- Make It Count Signature digital+paid media package that evaluates website, search presence, paid media efforts, analytics, and user pathway performance, delivering a strategic optimization roadmap for digital efficiency, engagement, and conversion.
- Marketing Marketing services including content creation, graphic design, social media strategy and management, email campaigns, website development, market research and competitor analysis, influencer marketing, event marketing, SEO, and copywriting for organizations seeking integrated marketing execution.
- Make It Connect Signature strategic marketing assessment that audits website, social platforms, and existing initiatives; conducts competitive analysis; interviews key stakeholders; and delivers a prioritized roadmap for audience engagement and growth.
- Hosting + Moderating Professional event hosting and moderating services including event hosting, panel moderation, virtual and hybrid event facilitation, speaker preparation and alignment, community and stakeholder conversations, social media amplification, and media and speaking engagement training for organizations hosting galas, conferences, and public forums.
- Make It Memorable Signature hosting+moderating package led by experienced media professionals that combines thoughtful preparation, confident facilitation, and strategic amplification, with key moments captured through photography and video and shared across Nicole Pence Becker's personal platforms and PMG brand channels to extend event impact beyond the live moment.
Quantifiable outcome
- 10,375 earned media articles generated for National FFA in a 5-week period (Oct–Nov 2025)
- +9 more outcomes
Companies that use Pence Media Group
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Pence Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Pence Media Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, notable, core and minor.
- National FFA OrganizationflagshipNational FFA is PMG's most prominent and deeply embedded client partnership. PMG serves as an embedded strategic partner for year-round integrated communications spanning national PR, thought leadership, live Emmy-nominated production (FFA Live!), newsroom management, brand development, and crisis preparedness. This is a flagship, multi-year, multi-service relationship with quantified outcomes including 10,375 articles generated and $384.66M+ ad value equivalency during the 2025 convention period.
- GhostRanch CommunicationsnotablePMG amplified GhostRanch Communications' new leadership era through earned media, executive thought leadership, speaking opportunities, and digital storytelling — achieving 73 earned media placements and press release pickup by 610 outlets, reaching millions.
- BOGGcoreBOGG partnered with PMG for brand elevation, messaging refinement, and national awareness during a critical growth phase. PMG delivered integrated brand development, public relations, and influencer engagement that transformed BOGG into a 'must-have lifestyle brand' and drove 1.32B+ audience reach and $12.2M+ media value.
- SlapfishcoreSeven-year partnership spanning multiple restaurant location openings. PMG executes Make It Loud PR approach alongside influencer engagement, grassroots marketing, and event activation for new market launches. Supported three-plus Slapfish locations including the Market District grand opening.
- Lucas Oil ProductsnotablePMG supported the grand opening of Lucas Oil's Indianapolis headquarters with video production, media coverage, and interview coordination. Described as 'a success' led by PMG's 'talented female leaders.' Also referenced as a WNBA All-Star Game commercial client.
- Riley Children's FoundationcoreLongstanding partnership for annual Red Gala support including strategic planning, emcee services (Nicole Pence Becker is a Riley mom), video production, and post-event storytelling. PMG credited as essential to bringing 'the vision of the night to life.'
- Hancock HealthcoreFull-service partnership covering every aspect of Hancock Health's marketing, PR, branding, and digital needs. PMG invested in understanding the complexity of healthcare and what matters most to Hancock Health, building trust quickly and growing the partnership.
- International Association of Fire Chiefs (IAFC)notablePMG supports IAFC's grant-funded project with PR, marketing, digital, and social support. Recognized for professionalism, deep industry knowledge, and collaborative spirit while working within nonprofit budget constraints.
- Ritz CharlesnotablePMG delivered a brand refresh and website redesign for Ritz Charles — 'elevated, refined, modern, and visually stunning.' PMG also created a comprehensive brand guide for cohesive direction. Ongoing partnership for digital presence support.
- Turkle & AssociatesnotableBrand transformation partnership: fresh modern visual identity, refined messaging, and fully redesigned website. PMG 'breathed new life into our brand and aligned it seamlessly with our mission.'
- PinheadsminorBrand refresh: 'captures the energy, personality, and playfulness of Pinheads in a way that feels both elevated and authentic.' Renewed excitement across marketing, digital, and in-center experiences.
- Rohrman Automotive GroupnotablePublic relations partnership covering local, trade, and national media (including USA Today coverage). PMG is positioning Rohrman as a leader in the automotive industry through strategic media relations.
- Breakthrough T1D (Indiana Chapter)notableNicole Pence Becker serves as emcee for the annual Breakthrough T1D Indiana Gala (personal connection: her son lives with Type 1 Diabetes). PMG also produces the gala's impact video. Partnership drives $500,000+ in fundraising per event.
- Make-A-Wish (Ohio, Kentucky & Indiana)notableNicole has been volunteering with Make-A-Wish for nearly 15 years. PMG supports Galentine's with a Mission events and other fundraising activities. Partnership extends PMG's community presence in the Indiana charitable ecosystem.
- TangramminorPMG emceed the Band Together for Tangram fundraiser, helping drive record-breaking nearly $40,000 in donations. Tangram supports Hoosiers with disabilities. PMG's hosting services and nonprofit community involvement intersect here.
- City of Carmel (Carmel Small Business Network)minorNicole Pence Becker speaks at Carmel Small Business Network events, sharing insights on small business visibility, brand presence, and growth. This community partnership positions PMG as a trusted resource for local businesses and generates referrals.
- Carmel Education FoundationminorBrand refresh for 60-year-old Carmel Education Foundation: PMG 'helped us discover who we truly are.' The engagement created clarity, cohesion, and tools that strengthened identity and deepened community connection.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Pence Media Group competitors and assessment
Company assessmentBroad incumbents
- Edelman: World's largest global PR firm spanning corporate, healthcare, consumer, and technology practices. Comparable as the dominant broad incumbent in PMG's exact service categories (PR, branding, digital) — sets the competitive benchmark even at its vastly larger scale.
- Finn Partners: Large global public relations and integrated marketing agency with deep healthcare, tech, and nonprofit practices. Comparable as a broader full-service PR competitor pursuing similar brand-launch and reputation-management mandates at enterprise scale.
- WE Communications: Global communications and integrated marketing agency with technology, healthcare, and consumer practices. Comparable on integrated PR/digital/branding service mix across healthcare and B2B segments, operating at much larger scale.
Direct peers
- RH Strategic: Public affairs and integrated communications firm serving corporate, nonprofit, and association clients. Comparable as a multi-service PR + digital + content consultancy working with mission-driven and enterprise clients.
- Dittoe PR: Indianapolis-based public relations and digital marketing agency serving consumer, lifestyle, and nonprofit clients. Closely comparable as a regional Midwest PR boutique competing for similar nonprofit and B2B mandates against PMG.
- BLASTmedia: Indianapolis-based PR, content, and demand generation agency specializing in B2B technology and consumer clients. Comparable as a Midwest integrated marketing-PR competitor with shared client segments (nonprofits, mid-market, regional brands).
- Influence & Co. Mid-sized PR, content, and earned-media agency providing brand awareness campaigns through media relations and influencer marketing. Comparable as a similarly-sized consultancy competing for SMB and mid-market brand awareness mandates.
- 5W Public Relations: Full-service PR agency offering consumer, corporate, digital, and influencer marketing services. Comparable as a multi-service PR competitor pursuing similar enterprise and lifestyle clients, though at significantly larger scale.
- March Communications: B2B public relations and marketing agency focused on technology and consumer brands. Comparable on the integrated PR+marketing offering and emphasis on measurable earned media outcomes.
- Walker Sands: Chicago-based integrated marketing and PR agency providing PR, branding, digital, and demand-gen services to B2B and consumer clients. Comparable on integrated service stack and similar client scale, with adjacent Midwestern roots.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pence Media Group social profiles
Digital presencePence Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pence Media Group leadership team
Management profileNumber of profiles
Profiles7 records
Pence Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pence Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pence Media Group
What does Pence Media Group do?
Pence Media Group is a full-service consultancy that sells integrated public relations, branding, digital+paid media, and marketing services to organizations nationwide. Offerings are delivered through four core service verticals plus a Hosting+Moderating practice, each backed by a signature branded package (Make It Loud for PR, Make It Known for Branding, Make It Connect for Marketing, Make It Count for Digital+Paid Media, Make It Memorable for Hosting+Moderating) and supported by in-house photo and video production capabilities.
Is Pence Media Group a public or private company?
Pence Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pence Media Group founded?
Pence Media Group was founded in 2017. It employs 1 to 10 people.
Where is Pence Media Group based?
Pence Media Group is headquartered in Carmel, United States, in the North America region.
How does Pence Media Group make money?
Three revenue lines are on record. Professional Services Retainers are the primary driver. The others are project-Based Engagements and signature Package Offerings.
Who are Pence Media Group's main competitors?
Broad incumbents on record are Edelman, Finn Partners and WE Communications. Direct peers are RH Strategic, Dittoe PR, BLASTmedia, Influence & Co., 5W Public Relations, March Communications and Walker Sands.
Does Pence Media Group have an API?
No public API is recorded for Pence Media Group.
What industry is Pence Media Group in?
Pence Media Group's product category is Public Relations and Marketing Communications Consultancy. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 2741.