Ready Steady Go SEO
Ready Steady Go SEO is a UK sole proprietorship founded in 2016 by Guy Willett, offering pay-as-you-go, project-based SEO and adjacent digital marketing services to B2B SMEs, with all work delivered in-house by the founder.
- Company typePrivate
- Founded2016
- HeadquartersCheltenham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ready Steady Go SEO does
Ready Steady Go SEO is a UK-registered sole proprietorship founded in 2016 by Guy Willett, operating as a freelance search engine optimisation consultancy headquartered in Cheltenham, Gloucestershire. The company sells a modular suite of seven standardised SEO packages (Keyword Research, Site Optimisation, Content Optimisation, Competitor Backlink Analysis, Backlinking, Local SEO, and Technical SEO) on a pay-as-you-go, project-by-project basis with no contracts or retainers. Standard pricing is £340+VAT per package for smaller websites (≤20 pages), with larger sites and e-commerce properties quoted individually. All work is performed in-house by the founder, who also serves as the sole client-facing contact.
The underlying technology stack is composed entirely of mainstream, off-the-shelf SEO tools — SEM Rush, Screaming Frog, SurferSEO, Google Analytics, Google Search Console, Bing Webmaster Tools and Google Business Profile — with no proprietary platform, API or software product. Adjacent digital marketing services (PPC setup and management across Google AdWords, Bing, Facebook and LinkedIn; Conversion Rate Optimisation; and Online Reputation Management) extend the core SEO offering but remain service-only, not productised software. Distribution is sales-led: a free no-obligation SEO audit and 30-minute consultation functions as the primary lead-generation entry point, supplemented by organic search positioning for terms such as 'affordable SEO services UK' and 'pay as you go SEO', and a 5-star review presence across Clutch, Trustpilot, Bark, Yell, Google Business Profile and FreeIndex.
The target customer is B2B SMEs in the UK and selectively internationally, with a stated policy of accepting only one client per sector per geographic region to avoid conflicts of interest. The company has served over 220 organisations across three continents since founding and was named a Top UK Digital and Marketing Agency by Clutch for three consecutive years (2018-2020). No external funding, subsidiaries, M&A activity, or additional hires are disclosed; the business operates as a single-practitioner micro-enterprise.
Ready Steady Go SEO firmographics
Firmographics- Name
- Ready Steady Go SEO
- Legal name
- Ready Steady Go SEO
- Website
- https://readysteadygoseo.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ready Steady Go SEO is a UK sole proprietorship founded in 2016 by Guy Willett, offering pay-as-you-go, project-based SEO and adjacent digital marketing services to B2B SMEs, with all work delivered in-house by the founder.
- Ownership category
- akta.pro rank
Ready Steady Go SEO industry classification
Industry- Product category
- Search Engine Optimization (SEO) Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Optimization (SEO) Services (MPAAACAA)
- akta.pro secondary industries
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Ready Steady Go SEO is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ready Steady Go SEO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SEO project packages (one-time): Individual SEO packages (Keyword Research, Page Optimisation, Content Management, Backlink Building, Technical SEO, Local SEO) sold on a per-project basis at fixed prices. Clients choose packages as and when they wish, with no commitment beyond the current project. For smaller websites (≤20 pages excluding posts), most popular packages are priced at £340 + VAT. Larger sites or e-commerce sites are quoted separately.
- PPC campaign setup and management: Google AdWords/PPC campaign setup at £340 + VAT, including account setup, campaign creation, ad groups, ad creation, extensions, bidding strategy, and one month of management. Ongoing ad management and reporting available after the initial month.
- Online reputation management: Reputation management services including review platform analysis, bespoke review templates (email/SMS), review harvesting coaching, negative review coaching, review replying coaching, and ongoing review management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Keyword Research & Selection package — foundation for all other SEO activities |
| One time/ perpetual license | Pay-as-you-go | Site Optimisation / Page Optimisation package |
| One time/ perpetual license | Pay-as-you-go | Content Management / Content Optimisation package |
| One time/ perpetual license | Pay-as-you-go | Competitor Backlink Analysis package |
| One time/ perpetual license | Pay-as-you-go | Local SEO package |
| One time/ perpetual license | Pay-as-you-go | Technical SEO package |
| One time/ perpetual license | Pay-as-you-go | PPC campaign setup (Google AdWords) |
| Subscription | Monthly | PPC campaign management (ongoing) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ready Steady Go SEO product offering
Product offeringCore offering
Ready Steady Go SEO is a founder-operated freelance consultancy that sells discrete, pay-as-you-go SEO packages to UK and international SMEs without long-term contracts or retainers. Its core offering consists of seven modular SEO packages — Keyword Research, Page/Site Optimisation, Content Optimisation, Competitor Backlink Analysis, Backlinking, Local SEO, and Technical SEO — supplemented by adjacent services including PPC Management, Conversion Rate Optimisation, and Online Reputation Management, all delivered in-house by the founder using white-hat methodology.
Product overview
Ready Steady Go SEO is a project-based SEO consulting firm founded by Guy Willett in 2016, operating as a solo practitioner. The company offers a modular suite of discrete SEO packages that clients purchase on a pay-as-you-go basis without long-term contracts. The core offering consists of seven named SEO packages: Keyword Research, Site Optimisation, Content Optimisation, Competitor Backlink Analysis, Backlinking, Local SEO, and Technical SEO — each priced at £340 plus VAT for smaller websites. Adjacent digital marketing services include PPC Management, Conversion Rate Optimisation, and Online Reputation Management. A free SEO analysis and 30-minute consultation serves as a lead generation tool. All services are delivered in-house by the founder with no subcontracting.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 220+ organisations served across 3 continents in 8 years
- +3 more outcomes
Companies that use Ready Steady Go SEO
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Ready Steady Go SEO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ready Steady Go SEO partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Ready Steady Go SEO competitors and assessment
Company assessmentDirect peers
- Builtvisible: London-based UK SEO consultancy offering technical, on-page, content, and digital PR services. Comparable methodology breadth and B2B client orientation.
- Hallam Internet: Nottingham-based UK digital marketing agency with SEO, PPC, content, and CRO services. Comparable SME/mid-market focus and full-service digital offering including pay-per-click management.
- Click Intelligence: Essex-based UK SEO and link-building agency serving SMEs and agencies with project-based and retainer packages. Closely comparable business model and SME target customer base.
- The SEO Works: Sheffield-based UK SEO agency focused on SMEs and mid-market clients with a packaged service offering. Direct competitor in the UK SME SEO segment, though larger in headcount and operating from a northern England base.
- Rise at Seven: Leeds-based UK SEO and digital PR agency combining search-led content with link building. Comparable off-page SEO and content-led offerings for B2B and B2C clients.
- Kaizen: London-based UK SEO and digital marketing agency with a strong SME and enterprise client base. Comparable technical SEO, content, and link-building capabilities delivered as packaged services.
- Sabará (formerly Sabarò): UK digital marketing agency offering SEO, PPC, and web design with a strong regional SME client base. Comparable project-based delivery model and SME focus, though with a broader service portfolio.
Broad incumbents
- Brave Bison: London-based publicly-listed digital marketing group offering SEO, paid media, content, and social across multiple brands. Overlaps with RSG's full-service offering but at substantially larger scale and broader enterprise focus.
Regional players
- Eskimoz: Paris-based European SEO agency with offices across multiple countries offering SEO, content, and SEA services. Comparable packaged SEO offering and SME/mid-market focus, but primarily France/Europe rather than UK.
Emerging players
- Screaming Frog: UK-based SEO tool developer (Screaming Frog SEO Spider) that also offers consultancy services. Comparable technical SEO focus, though primarily a SaaS/tools company rather than services-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ready Steady Go SEO social profiles
Digital presenceReady Steady Go SEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready Steady Go SEO leadership team
Management profileNumber of profiles
Profiles1 record
Ready Steady Go SEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready Steady Go SEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready Steady Go SEO
What does Ready Steady Go SEO do?
Ready Steady Go SEO is a founder-operated freelance consultancy that sells discrete, pay-as-you-go SEO packages to UK and international SMEs without long-term contracts or retainers. Its core offering consists of seven modular SEO packages — Keyword Research, Page/Site Optimisation, Content Optimisation, Competitor Backlink Analysis, Backlinking, Local SEO, and Technical SEO — supplemented by adjacent services including PPC Management, Conversion Rate Optimisation, and Online Reputation Management, all delivered in-house by the founder using white-hat methodology.
Is Ready Steady Go SEO a public or private company?
Ready Steady Go SEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ready Steady Go SEO founded?
Ready Steady Go SEO was founded in 2016. It employs 1 to 10 people.
Where is Ready Steady Go SEO based?
Ready Steady Go SEO is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Ready Steady Go SEO make money?
Three revenue lines are on record. SEO project packages (one-time) is the primary driver. The others are PPC campaign setup and management and online reputation management.
Who are Ready Steady Go SEO's main competitors?
Direct peers on record are Builtvisible, Hallam Internet, Click Intelligence, The SEO Works, Rise at Seven, Kaizen and Sabará (formerly Sabarò). Brave Bison is listed as a broad incumbent. Eskimoz is listed as a regional player. Screaming Frog is listed as an emerging player.
Does Ready Steady Go SEO have an API?
No public API is recorded for Ready Steady Go SEO.
What industry is Ready Steady Go SEO in?
Ready Steady Go SEO's product category is Search Engine Optimization (SEO) Services. Its primary akta.pro industry code is MPAAACAA, Search Engine Optimization (SEO) Services, with a secondary code of BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking). Its NAICS code is 541810 and its SIC code is 7310.