Sweet E's Bake Shop
Sweet E's Bake Shop is a Los Angeles-based custom cake and dessert bakery operating a DTC e-commerce platform on Shopify. Founded by Erica, it serves individual consumers celebrating personal milestones and enterprise clients including luxury brands and celebrities through custom photo and logo-edible dessert printing.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sweet E's Bake Shop does
Sweet E's Bake Shop is a Los Angeles-based custom cake and dessert bakery operating a direct-to-consumer e-commerce platform on Shopify, with a single production facility serving the LA metro area and nationwide shipping via Goldbelly. Founded by Erica, who runs the business with her three children, the company specializes in made-to-order celebration cakes, cupcakes, cookies, and specialty desserts. The core technical differentiator is a proprietary online Custom Cake Configurator that allows customers to upload photos, logos, and artwork for edible ink printing onto cakes and cookies, paired with custom color selection and shape customization. Product portfolio spans signature pre-designed cakes (Ultimate Confetti Birthday Cake, Chocolate Lover's Cake, Vintage Heart Cake), fully customizable offerings (Custom Selfie Cake, Custom Colored Cakes), dietary-specific lines (vegan and gluten-free), corporate branding services, and seasonal occasion collections including wedding, graduation, and sports-themed desserts.
The business operates a hybrid revenue model across two primary segments: individual consumers purchasing for personal celebrations (birthdays, weddings, graduations, holidays) and enterprise clients purchasing branded logo desserts for corporate gifting, events, and marketing campaigns. Pricing is unit-based, ranging from $29 for a cupcake six-pack to $450 for premium 2-tier cakes, with gluten-free options commanding a 20-35% premium. Distribution combines self-serve e-commerce, next-day local LA delivery (free on orders $175+), same-day pickup, and nationwide shipping through the Goldbelly partnership; corporate clients are served by a dedicated field sales team with multi-address delivery capability. Named customers span luxury fashion (Dior, Skims), luxury goods (Rolex, Veuve Clicquot), retail (Nordstrom, H&M), cosmetics (Estee Lauder, Tarte), sports (LA Lakers), gaming (Nintendo Switch), food (Doritos), and an extensive list of celebrity clients, indicating a premium positioning with social proof as a primary demand-generation lever. Additional revenue streams include DIY decorating kits, gift cards, and party supplies. The company holds Kosher certification and has launched a mobile app with a rewards program as a retention mechanism.
Sweet E's Bake Shop firmographics
Firmographics- Name
- Sweet E's Bake Shop
- Legal name
- Sweet E's Bake Shop
- Website
- https://sweetesbakeshop.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sweet E's Bake Shop is a Los Angeles-based custom cake and dessert bakery operating a DTC e-commerce platform on Shopify. Founded by Erica, it serves individual consumers celebrating personal milestones and enterprise clients including luxury brands and celebrities through custom photo and logo-edible dessert printing.
- Ownership category
- akta.pro rank
Sweet E's Bake Shop industry classification
Industry- Product category
- Custom Bakery & Desserts
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Confectionery Manufacturing from Purchased Chocolate (311352), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Online Bakery & Desserts Delivery (CRAHAIAK), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where Sweet E's Bake Shop is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet E's Bake Shop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Desserts Sales: One-time sales of custom cakes, cupcakes, cookies, and other desserts ordered through e-commerce. Products include signature cakes, custom photo/logo desserts, celebration cakes, and seasonal offerings. Revenue generated per transaction with no recurring subscription component.
- Corporate Gifting: Bulk custom dessert orders for corporate events and brand gifting, including logo cookies, cupcakes, and cakes. Multi-address delivery service for corporate client campaigns.
- DIY Decorating Kits: Sales of DIY cookie and dessert decorating kits for at-home use, sold as one-time purchases.
- Gift Cards: Digital and physical gift cards purchased by customers for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Cakes - from $59 to $199 |
| Unit Pricing | Pay-as-you-go | Cupcakes - from $29 to $39 |
| Unit Pricing | Pay-as-you-go | Custom/Logo Cookies - from $30 to $45 |
| Unit Pricing | Pay-as-you-go | DIY Kits - from $49 |
| Unit Pricing | Pay-as-you-go | Gluten-Free Options - Premium pricing |
| Unit Pricing | Pay-as-you-go | Custom Selfie/Photo Cakes - from $99 to $119 |
| Unit Pricing | Pay-as-you-go | Premium/Luxury Cakes - from $129 to $450 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Sweet E's Bake Shop product offering
Product offeringCore offering
Sweet E's Bake Shop designs, bakes, and sells made-to-order custom cakes, cupcakes, cookies, and specialty desserts, including personalized photo/logo cakes and corporate logo-branded desserts. Orders are placed online through a Shopify storefront with a custom cake configurator, fulfilled from a Los Angeles production bakery, and delivered via next-day local delivery, same-day pickup, or nationwide shipping through Goldbelly.
Product overview
Sweet E's Bake Shop operates as a direct-to-consumer custom cake and dessert e-commerce platform with a Los Angeles-based production studio. The core offering is made-to-order celebration cakes, cupcakes, cookies, and specialty desserts, supplemented by add-on party supplies, gift cards, and a nationwide shipping partnership via Goldbelly. The product portfolio spans signature pre-designed cakes (Ultimate Confetti Birthday Cake, Chocolate Lover's Cake, Vintage Heart Cake), fully customizable offerings (Custom Selfie Cake with edible photo printing, Custom Colored Cakes, Custom Shaped Cookies), dietary-specific lines (Vegan and Gluten-Free Desserts), corporate branding services (Corporate Logo Desserts with logo printing), and seasonal occasion collections (Birthday, Wedding & Engagement, Graduation, Sports). The business differentiates through personalization capabilities including custom color selection, photo/logo edible printing, and custom shapes, while also offering DIY Cookie Decorating Kits for at-home use. Delivery options include free next-day local LA delivery on orders $175+ and nationwide shipping through Goldbelly.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Cakes Handcrafted celebration cakes made to order in small batches using fine ingredients including whole buttermilk, fresh eggs, and real butter, including signature styles such as the Ultimate Confetti Birthday Cake, Chocolate Lover's Cake, and Vintage Heart Cake.
- Custom Selfie Cake Custom cake allowing customers to upload a personal photo or artwork for edible printing directly onto the cake surface, making each cake one-of-a-kind for birthdays and celebrations.
- Cupcakes Assorted cupcakes available in multiple flavors including Vanilla Confetti, Chocolate Lovers, Strawberry Shortcake, Red Velvet, Cookies & Cream, and Dulce de Leche, sold individually or in variety boxes.
- Cookies Cookie offerings including custom photo cookies with edible image printing, logo cookies for corporate branding, and stuffed chocolate chip cookies featuring fillings such as Oreo and Reese's.
- Corporate Logo Desserts Custom-branded desserts including logo cookies, logo cupcakes, and logo cakes designed for corporate events, client gifting, and brand promotion, with hand delivery in Los Angeles or nationwide shipping.
- DIY Cookie Decorating Kits At-home cookie decorating experience kits shipped to customers, including pre-baked decorated cookies, frosting, and sprinkles for occasions such as birthdays, Valentine's Day, and holidays.
- Cake Pops & Cakesicles Dipped cake pop treats and cakesicles shaped like lollipops, offered in various themes including birthday and graduation designs.
- Jar Desserts Individual dessert portions served in jars, offering a convenient and decorative presentation for events and gifting.
- Vegan & Gluten-Free Cakes Plant-based and allergen-conscious dessert options including vegan and gluten-free versions of signature cakes, cupcakes, and cookies, crafted without compromising taste or presentation.
- Gluten-Free Desserts Full line of gluten-free cakes, cupcakes, and cookies made with ingredients sourced to be free from gluten contamination, including GF Ultimate Confetti, Chocolate Lovers, and Custom Selfie Cake variants.
- Wedding & Engagement Cakes Artisan wedding cakes including the Rose & Macaron Cascade Cake, Champagne Rose Cake, Naked Floral Cake, and Gold Blossom Cake, designed and decorated by professional bakers with fresh flowers, French macarons, and champagne accents.
- Graduation Cakes & Desserts Custom graduation desserts featuring school logo cakes for UCLA, USC, Harvard, and other universities, grad selfie cakes with photo printing, and university-branded cookies for high school, college, and graduate celebrations.
- Sports-Themed Cakes & Desserts Team-themed desserts featuring custom cakes, cupcakes, and cookies for professional and collegiate sports teams including Los Angeles Lakers, Dodgers, Knicks, and Spurs, as well as sports-themed celebrations.
- Cookie Cakes Large-format cookie cakes, some customizable with personal photos or artwork printed on the edible surface, suitable for birthday celebrations and parties.
- Custom Colored Cakes Fully customizable celebration cakes where customers select specific frosting colors, with options for custom shapes and tier configurations.
- 2-Tier Cakes Multi-tiered celebration cakes designed for larger gatherings, including 2-tier Confetti Birthday Drip Cake, Rose & Macaron Cascade, OREO Cookies N' Cream, and Golden Luxe designs.
- Custom Shaped Cookies Cookies cut into custom shapes including dinosaurs, hearts, and unicorns, available as finished products or as part of DIY decorating kits.
- Dot Cakes Viral trend-inspired dot-pattern decorated cakes featuring a distinctive polka-dot design, marketed as The Viral Treat.
- Gift Cards Digital gift cards available for purchase, with promotional bonus value offered during seasonal campaigns such as Christmas in July.
- Nationwide Shipping via Goldbelly Shipping partnership enabling nationwide delivery of select Sweet E's desserts to customers outside the Los Angeles area through the Goldbelly marketplace.
Quantifiable outcome
- Next-day cake delivery available in Los Angeles
- +1 more outcomes
Companies that use Sweet E's Bake Shop
Customer profileNamed customers36 records
Segments5 records
Ideal customer profiles4 records
Sweet E's Bake Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sweet E's Bake Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldbellycoreGoldbelly marketplace partnership enables nationwide shipping of Sweet E's products to customers outside the Los Angeles delivery area. Customers can access Sweet E's desserts through the Goldbelly platform with direct shipping from the bakery.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sweet E's Bake Shop competitors and assessment
Company assessmentDirect peers
- Levain Bakery: Premium cookie and dessert bakery with cult following, retail locations, and nationwide shipping. Comparable to Sweet E's in baked goods quality, premium pricing, and DTC gifting motion.
- Milk Bar: Christina Tosi-founded DTC dessert brand known for signature layer cakes, cookies, and customizable birthday cakes with nationwide shipping. Comparable to Sweet E's as a digitally native, custom-cake-forward brand with strong social media presence.
- SusieCakes: California-based bakery chain offering custom celebration cakes, cupcakes, and cookies with multi-location production and national shipping. Direct comparable to Sweet E's in custom cakes, West Coast footprint, and lifestyle-brand positioning.
- Carlo's Bakery: Celebrity-driven custom cake shop (Cake Boss) known for elaborate celebration cakes, cookies, and pastries sold DTC and shipped nationally. Closely comparable to Sweet E's in custom design, celebrity client base, and brand-led marketing.
- Sprinkles Cupcakes: Premium cupcake and cake brand with retail locations, custom celebration desserts, and same-day local delivery. Comparable to Sweet E's in DTC custom cakes/cupcakes, premium pricing, and celebrity/brand-driven positioning.
- Tiff's Treats: Cookie delivery brand offering warm, made-to-order cookies with same-day delivery and gifting occasions. Comparable to Sweet E's in custom cookie gifting, DTC ordering, and celebration occasion focus.
- Georgetown Cupcake: Celebrity-tied cupcake and custom cake brand (DC Cupcakes) with retail locations and nationwide gifting. Comparable to Sweet E's in custom cupcakes, celebrity TV brand, and DTC shipping.
- Magnolia Bakery: Iconic NYC bakery specializing in cupcakes, custom celebration cakes, and nationwide shipping via Goldbelly. Directly comparable to Sweet E's as a celebrity-favorite custom cake and cupcake brand with national shipping, signature products, and DTC e-commerce.
- Crumbl Cookies: Fast-growing cookie franchise with rotating flavors, custom cookies, app-driven ordering, and nationwide footprint. Comparable to Sweet E's in custom cookies, mobile app, and DTC celebration gifting.
- Baked by Melissa: NYC-based bite-size cupcake and dessert brand with strong DTC e-commerce, custom gifts, and nationwide shipping. Comparable to Sweet E's in custom gift desserts, gifting occasions, and social-media-driven brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sweet E's Bake Shop social profiles
Digital presenceSweet E's Bake Shop compliance and trust
Trust signalCompliance1 record
Sweet E's Bake Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet E's Bake Shop leadership team
Management profileNumber of profiles
Profiles1 record
Sweet E's Bake Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet E's Bake Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet E's Bake Shop
What does Sweet E's Bake Shop do?
Sweet E's Bake Shop designs, bakes, and sells made-to-order custom cakes, cupcakes, cookies, and specialty desserts, including personalized photo/logo cakes and corporate logo-branded desserts. Orders are placed online through a Shopify storefront with a custom cake configurator, fulfilled from a Los Angeles production bakery, and delivered via next-day local delivery, same-day pickup, or nationwide shipping through Goldbelly.
Is Sweet E's Bake Shop a public or private company?
Sweet E's Bake Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet E's Bake Shop founded?
Sweet E's Bake Shop was founded in 2009. It employs 1 to 10 people.
Where is Sweet E's Bake Shop based?
Sweet E's Bake Shop is headquartered in Los Angeles, United States, in the North America region.
How does Sweet E's Bake Shop make money?
Four revenue lines are on record. Custom Desserts Sales are the primary driver. The others are corporate Gifting, DIY Decorating Kits and gift Cards.
Who are Sweet E's Bake Shop's main competitors?
Direct peers on record are Levain Bakery, Milk Bar, SusieCakes, Carlo's Bakery, Sprinkles Cupcakes, Tiff's Treats, Georgetown Cupcake, Magnolia Bakery, Crumbl Cookies and Baked by Melissa.
Does Sweet E's Bake Shop have an API?
No public API is recorded for Sweet E's Bake Shop.
What industry is Sweet E's Bake Shop in?
Sweet E's Bake Shop's product category is Custom Bakery & Desserts. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 311811 and its SIC code is 2050.