Northwest Seat Covers

What Northwest Seat Covers does

Northwest Seat Covers (legal entity: SCC Northwest Manufacturing Ltd.) is a Vancouver, BC-based manufacturer of custom-fit and universal vehicle seat covers, founded in 1997 by Steven Koyama and Dan Aspinall. The company designs, produces, and distributes seat covers across five fabric series — Cordura (Pro-Gard™), Neoprene (Neo-Ultra™), Heavy Duty/Work-Pro, Camouflage (licensed Realtree®, Mossy Oak®, Muddy Girl®, Moonshine Camo®), and OEM — covering 5,000+ vehicle applications from 1968 to present using 3D scanning combined with 25+ years of accumulated fit data. Airbag compatibility is independently validated by MGA Research Corporation (FMVSS 302 testing, December 2012).

The business operates a hybrid go-to-market: direct-to-consumer e-commerce through nwseatcovers.com (with a vehicle Year/Make/Model selector, free installation in Vancouver, and paid partner installation in Calgary via Chinook Auto Upholstery), plus a B2B wholesale and fleet channel under Sales Manager Jean Zhang targeting construction firms, municipalities, taxi services, police/fire departments, security companies, and ambulance fleets. Pricing is unit-based, typically $432–$462+ USD per row depending on fabric series, with custom-built orders produced in 3–5 business days and shipped across North America. Reported scale includes 1,000,000+ customers served, 100,000+ orders processed, and 25,000+ seat covers installed at the Vancouver facility over 25 years, with stated plans to expand into Europe, South America, and Asia and to introduce a distributor portal.

Name

Northwest Seat Covers

Legal name

SCC Northwest Manufacturing Ltd.

Website

https://nwseatcovers.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Northwest Seat Covers is a Vancouver-based manufacturer of custom-fit vehicle seat covers, serving individual vehicle owners and commercial fleet buyers across North America with 5,000+ vehicle applications and 50+ fabric options.

Ownership category

akta.pro rank

Product category

Automotive Seat Covers

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYIMACANAJ

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYIMAOADAE

Automotive & Transportation Technical Textiles (Interiors/Airbags/Seatbelts/Acoustic)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Technical & Industrial Textiles Manufacturing

Keywords

• Custom seat covers
• Vehicle interior protection
• Automotive upholstery accessories
• Truck seat covers
• Fleet seat covers

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Seat Cover Sales: Primary revenue stream from manufacturing and selling custom-fit seat covers. Products include Custom Seat Covers, Form-Fit Universal Covers, and 3-in-1 Rear Seat Protectors. Each order is custom-manufactured based on vehicle year/make/model and fabric selection. One-time purchase model with varying price points per fabric series.
2. Fabric and Accessory Add-ons: Accessories including Mojave Tactical Seat Back Organizer, 4-Way Adjustable Lumbar Support, ProHeat Cushion, ProHeat Cover, and Material by the Yard. Cross-sell opportunities after primary seat cover purchase.
3. Wholesale/Distribution: B2B sales to fleet operators, commercial businesses, and authorized distributors. Offers dedicated wholesale pricing and potentially volume discounts. Target customers include construction companies, municipalities, taxi services, police/fire departments, and security companies.
4. Installation Services: Free installation for BC lower mainland customers (Vancouver area) on seat cover purchases. Paid installation through partner Chinook Auto Upholstery in Calgary, AB. Revenue from service labor.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Northwest Seat Covers manufactures and sells custom-fit and universal vehicle seat covers tailored to specific Year/Make/Model, with over 5,000 vehicle applications and 50+ fabric options across five fabric series (Cordura/Pro-Gard, Neo-Ultra Neoprene, Heavy Duty/WorkPro, Camo, OEM). The company also offers a 3-in-1 rear seat protector for pets/cargo, vehicle accessories (lumbar support, heated cushions, organizers), and professional installation services in Vancouver and Calgary. Products are sold factory-direct via e-commerce to consumers and through wholesale/fleet channels to commercial operators.

Product overview

Northwest Seat Covers is a manufacturer of custom-fit seat covers founded in 1997, serving the automotive aftermarket with a portfolio of products centered on vehicle seat protection. The core offering consists of Custom Seat Covers (application-specific to each Year, Make, and Model), Form-Fit universal seat covers, and 3-in-1 Rear Seat Protectors designed for pet use. These main products are differentiated across five fabric series: Cordura Series (premium abrasion-resistant Pro-Gard fabric), Neoprene Series (heavy-duty Neo-Ultra neoprene), Heavy Duty/WorkPro Series (industrial contractor-grade materials), Camo Series (camouflage patterns including licensed Realtree, Mossy Oak, Muddy Girl, and Moonshine Camo brands), and OEM Series (factory-style 600 Denier polyester). Accessories include the Mojave Tactical Seat Back Organizer, 4-Way Adjustable Lumbar Support, ProHeat Cushion, ProHeat Cover, and Material by the Yard. The company manufactures in Vancouver, BC and serves both retail (direct-to-consumer via nwseatcovers.com) and wholesale/b2b channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cordura Series: Seat covers made with specially formulated Cordura yarns for superior abrasion resistance and waterproofing. Includes Pro-Gard fabric.
• Neoprene Series
• Heavy Duty Series (Work-Pro Series)
• Camo Series
• OEM Series
• Form-Fit
• Universal Form-Fit (Atomic)
• 3-in-1 Rear Seat Protector (Dog Seat Covers)
• Nautical Series
• Pro-Gard
• Neo-Ultra
• Moonshine Camo

Products and services

• Custom Seat Covers Custom-fit seat covers tailored to specific vehicle Year, Make, and Model, available in all fabric series. Guaranteed to fit bucket, bench, 60/40, and 40/20/40 seat styles. Application-specific patterns produced via 3D scanning and proprietary fit data spanning 1968 to present.
• Form-Fit Seat Covers (Universal Form-Fit / Atomic) Universal all-purpose seat covers designed to fit cars, trucks, SUVs, and vans with easy installation. Features anti-UV, water-resistant, and machine-washable properties. Targets customers who do not require application-specific custom fit.
• 3-in-1 Rear Seat Protector (Dog Seat Covers) Versatile universal rear seat cover functioning as a dog seat cover, general rear seat cover, and cargo liner. Hammock-style design fits trucks, SUVs, and cars with 2-minute installation. Available in Black 600D Polyester and licensed Mossy Oak, Realtree, and Muddy Girl camo patterns.
• Cordura Series Seat Covers Premium seat covers featuring Pro-Gard fabric made with specially formulated Cordura yarns. Offers 3X abrasion performance versus regular cotton duck, triple waterproof protection rated at 15,000mm, and a cotton blend for comfort. Competes with Carhartt seat covers on durability while adding superior waterproofing.
• Neoprene Series Seat Covers Heavy-duty neoprene-based seat covers featuring proprietary Neo-Ultra material. Waterproof and tougher than standard neoprene or Neo-Supreme alternatives; installs like a glove.
• Heavy Duty Series (WorkPro Series) Seat Covers Industrial-grade seat covers designed for contractors and heavy use. Handles drywall dust, mud, rain, oil, and grease with maximum wear rating. Saddle Blanket option includes dust catcher and leather buffer.
• Camo Series Seat Covers Camouflage-patterned seat covers featuring officially licensed patterns from Realtree, Mossy Oak, and Muddy Girl (Moonshine Camo) brands, targeted at hunting, fishing, and outdoor lifestyle customers.
• Moonshine Camo Seat Covers Licensed Muddy Girl and Moonshine Camo-patterned seat covers featuring 600 Denier polyester with DWR top coat and PU under coat for water resistance. Includes Muddy Girl, Toxic, Wildfire, Harvest Moon, and Undertow camo patterns marketed toward female outdoor enthusiasts.
• OEM Series Seat Covers Factory-style seat covers featuring 600 Denier polyester with automotive-style fabric inserts. Foam-backed seating surface provides comfort with high water resistance and abrasion rating exceeding 100,000+ double rubs. Available in Grey, Tan, and Black.
• Mojave Tactical Seat Back Organizer Tactical seat back organizer accessory providing additional storage and organization for vehicle front seats. Sold as an add-on to seat cover purchases.
• 4-Way Adjustable Lumbar Support Adjustable lumbar support accessory designed to enhance seating comfort, sold as a complement to seat cover purchases.
• ProHeat Cushion Heated cushion accessory providing seat warming functionality, sold as an add-on to seat cover purchases.
• ProHeat Cover Heated seat cover accessory providing warmth functionality, sold as an add-on product.
• Material by the Yard Fabric material sold by the yard, enabling custom upholstery projects, repairs, and DIY applications using Northwest's fabric inventory.
• Professional Installation Services Professional seat cover installation services. Free in-house installation at the Vancouver, BC facility for lower mainland BC residents; paid installation through Chinook Auto Upholstery in Calgary, AB. Installation takes about 1 hour per row.

Quantifiable outcome

• 1,000,000+ happy customers served
• +7 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Moonshine Camo® (Moon Shine)coreOEM/ Whitelabel/ Licensing PartnerExclusive partnership for Muddy Girl® camo pattern seat covers. Moonshine Camo created the Muddy Girl pattern for female outdoor enthusiasts. Northwest manufactures and sells Muddy Girl seat covers under license. Also partnered for Toxic®, Wildfire®, Harvest Moon®, and Undertow® camo patterns.
• Mossy Oak®coreOEM/ Whitelabel/ Licensing PartnerLicensed camouflage pattern partner for Mossy Oak Mountain Country and related camo patterns for hunting seat covers. Officially licensed products for outdoor lifestyle customers.
• Realtree®coreOEM/ Whitelabel/ Licensing PartnerLicensed Realtree AP and other Realtree camo patterns for hunting and outdoor seat cover products. Official licensee for Realtree camouflage seat covers.
• Cordura® (INVISTA)coreStrategic or Co-development PartnerFabric technology partnership using INVISTA's Cordura brand yarns. Pro-Gard™ fabric uses specially formulated Cordura yarn blend for 3X abrasion performance. Core material partnership for premium seat cover products.
• Chinook Auto UpholsteryminorChannel Partner/ Reseller/ DistributorCalgary-based installation partner offering professional seat cover installation services. 54 years of automotive interior experience. Completed thousands of installations including for car dealerships, fleet operators, and municipalities. 1-year workmanship warranty plus 2-year wear coverage.
• Bonz™minorOEM/ Whitelabel/ Licensing PartnerLicensed Bonz pet-friendly camouflage pattern for pet seat cover products. Partnership for pet lifestyle product line extension.
• Light Truck Accessory Alliance / SEMA TORAminorOthersIndustry association membership in Specialty Equipment Market Association's Truck Accessory Organization (TORA). Member spotlight feature. Industry networking and credibility.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Katzkin: Katzkin is the dominant US manufacturer of custom-fit leather seat covers for cars, trucks, and SUVs, selling primarily through dealerships. Highly comparable to Northwest's custom-fit go-to-market with proprietary materials and application-specific fit.
• Covercraft: Covercraft manufactures custom vehicle protection products including seat covers, dash covers, and floor mats with a factory-direct custom-fit model analogous to Northwest's, though broader in category scope.
• FH Group: FH Group sells universal and semi-custom seat covers, floor mats, and steering wheel covers via e-commerce — competing in the same DTC seat-cover category at lower price points.
• Coverking: Coverking manufactures custom and semi-custom seat covers, sunshades, and vehicle accessories with vehicle-specific catalogs — closely comparable in custom-fit positioning and broad vehicle coverage.
• CalTrend: CalTrend produces custom-fit neoprene and fabric seat covers for trucks, SUVs, and cars via a similar made-to-order model with vehicle selector and OEM-style fit — directly comparable in product and channel.
• Wet Okole: Wet Okole is a custom neoprene seat-cover manufacturer targeting trucks, SUVs, and outdoor lifestyle buyers — directly overlapping Northwest's Neo-Ultra neoprene series and waterproof-positioned SKUs.

Broad incumbents

• WeatherTech: WeatherTech is a larger private manufacturer of vehicle protection accessories (floor liners, cargo liners, seat protectors) with significantly broader catalog and brand dominance; competes in overlapping categories but isn't specialized in fabric seat covers.
• Lloyd Mats: Lloyd Mats manufactures custom-fit car, truck, and SUV mats and accessories with a similar custom-fit, vehicle-selector approach — a broader vehicle interior player rather than a seat-cover specialist.

Others

• Cordura / INVISTA: INVISTA's Cordura is the upstream textile partner whose yarns Northwest uses for Pro-Gard™. It enables Northwest's fabric claims and is relevant for understanding material sourcing and competitive fabric positioning in the broader technical-textile supply chain.

Emerging players

• Kyl Cover: Emerging DTC seat-cover brands (several small private-label players) increasingly compete in universal and semi-custom categories on Amazon and direct channels — fragmenting the long tail of Northwest's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLyOCxfM4Kf9ig7iVji2VOMvrMHKPoCki7
• Xx.com/nwseatcovers
• Facebookfacebook.com/nwseatcovers
• LinkedInlinkedin.com/company/nw-seat-covers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Seat Covers