What Net Glue does

Net Glue Ltd is a privately held UK web design and development agency founded in 2003 as a sole trader and incorporated in 2010, operating from a small studio in Exmouth, Devon. The company designs, develops, hosts, and manages websites primarily for small and micro-businesses across the United Kingdom, with a secondary focus on established firms requiring scalable enterprise-grade web infrastructure and bespoke back-office software. Core technical capabilities center on PHP with Zend Framework 2, supplemented by Doctrine ORM/ODM/DBAL, jQuery, PHPUnit, and front-end frameworks (Foundation, Bootstrap, Less, SASS). Service infrastructure includes shared hosting, bare metal, and virtual server offerings using Apache, MySQL, MongoDB, PostgreSQL, Redis, Memcached, Varnish, and Nginx.

The company's product surface spans custom website design, CMS implementation (SilverStripe, Prismic.io), e-commerce via Shopify Partner status, online booking systems with Stripe payment integration, and bundled digital marketing services (SEO, SEM, social media, Google AdWords). Pricing ranges from £300 for single-page websites for micro-businesses to larger bespoke engagements, with hybrid project billing (30/30/40 milestones) plus separate monthly or annual hosting subscriptions. Notable customers include SilverSprings Apart Hotel, African Conservation Experience, The Driftwood Spars Brewery, Posh Nosh catering, Pete's Airgun Farm, and Serendipity Family Assessment Centre.

Go-to-market is direct-to-consumer via the company's website (netglue.uk), portfolio showcase, organic search, and informal consultations, including flexible evening and on-site meetings in the Devon/Exeter area. Distribution is entirely direct with no reseller or partner channels beyond technology partnerships. The business is founder-owned with no disclosed institutional investment, no subsidiaries, and no M&A or leadership change activity on record.

Name

Net Glue

Legal name

Net Glue Ltd

Website

https://netglue.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Glue Ltd is a Devon-based web design and development agency building, hosting, and managing custom websites, e-commerce stores, and bespoke back-office software for small and micro-businesses across the United Kingdom, using PHP and Zend Framework 2.

Ownership category

akta.pro rank

Headquarters

HQ city

Exmouth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design and Development Services: Primary revenue stream from designing, developing, hosting and managing websites for small businesses. Includes bespoke web-based back-office software, CMS installations, and e-commerce solutions. Pricing ranges from single-page websites from £300 to complex enterprise solutions.
2. Web Hosting Services: Shared hosting accounts for customer websites with monthly or yearly billing. Additional bandwidth charged at £12 per 1Gb. Also offers bare metal and virtual servers.
3. Digital Marketing Services: SEO, SEM, digital marketing services including search engine optimization, direct email marketing, social media management, and paid advertising (Google AdWords). Offered as part of holistic approach to web design clients.
4. Graphic Design and Photography Services: Branding, re-branding, print products such as business cards, product and lifestyle photography. Provided through partnerships with local Devon experts rather than in-house.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Net Glue designs, develops, hosts and manages websites for small businesses across the UK from its Devon studio, producing responsive standards-compliant sites starting from £300 single-page packages alongside enterprise-grade builds. The company supplements website creation with bespoke web-based back-office software, CMS implementations (SilverStripe, Prismic.io), e-commerce setup (Shopify), and digital marketing services such as SEO, SEM, email marketing and social media management, plus shared, virtual and bare-metal hosting subscriptions.

Product overview

Net Glue is a web design and development company offering a comprehensive suite of services centered on website creation and management. The core offering is custom web design and development using Zend Framework 2, supplemented by hosting services (shared hosting, bare metal, and virtual servers), content management system implementations (SilverStripe, Prismic.io), e-commerce solutions (Shopify), and digital marketing services (SEO, SEM, social media). The company also provides ancillary services including graphic design, photography, and custom back-office software development. Services are priced as discrete offerings that can be bundled, with website design starting from £300 for small business packages and hosting subject to separate terms and conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Services End-to-end website design, development and ongoing management for small businesses across the UK, producing modern, responsive, standards-compliant sites with CMS integration, e-commerce, SEO and ongoing maintenance. Priced per project on a milestone basis, with single-page packages from £300.
• Web Hosting Services Shared hosting accounts for customer websites on servers shared with other clients, with monthly or yearly billing and additional bandwidth charged at £12 per 1GB. Also offers bare metal and virtual servers for clients requiring more resources.
• SEO, SEM and Digital Marketing Services Holistic digital marketing offering including search engine optimisation, search engine marketing, direct email marketing, social media management and paid advertising via Google AdWords, provided as part of or alongside web design projects.
• E-Commerce Solutions Online store implementation including payment gateway and merchant account setup, with platform choices such as Shopify and Magento recommended based on client budget and business need.
• Back-Office Software Development Bespoke web-based back-office applications such as client management, flight and travel itinerary management, financial reporting tools and document generation systems, built on Zend Framework 2 with unit-tested, maintainable code.
• Graphic Design and Photography Services Branding, re-branding, print products such as business cards, and product or lifestyle photography delivered through partnered Devon-based designers.
• Online Booking and Payment Systems Bespoke online booking systems with Stripe payment integration designed for hotels, serviced apartments and service businesses to take reservations and process card payments.

Quantifiable outcome

• Every client reported sales greater than their investment within a relatively short time of their site going live
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationNet Glue is a Shopify Partner. They build custom Shopify themes for e-commerce clients, handling initial store setup, theme development using Liquid templating language, and responsive design implementation. They recommend Shopify for clients needing quick, affordable route to selling online.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Shopify Partner Agencies: Ecosystem of partner agencies building Shopify stores for SMBs. Net Glue itself is a Shopify Partner, so this is a peer ecosystem as well as an indirect competitive set.

Direct peers

• Toast Design: UK design and web agency serving small and growing businesses with branding, web design, and digital services. Directly comparable in scale and target market.
• Cyber-Duck: UK-based digital agency offering web design, development, and digital strategy for SMEs and enterprises. Closely comparable scope, geography, and customer type.
• Hallam Internet: Mid-sized UK digital agency providing web design, development, SEO, and digital marketing to UK businesses. Similar service mix targeting UK SMEs.
• Yellowball: London-based creative and web design agency serving SMEs with web, branding, and digital marketing. Comparable SME-focused UK agency.
• NetConstruct: UK web design and development agency serving SMEs and larger clients. Similar name-adjacent positioning and web dev services.
• Damteq: UK digital agency providing web design, development, and digital marketing. Similar service mix targeting UK SMEs and growing businesses.
• Evoluted: UK digital agency delivering web design, development, and digital marketing services. Comparable SME focus and full-service offering.

Broad incumbents

• Wix: DIY website builder targeting the same small-business segment Net Glue's £300 single-page offering addresses. Substitute rather than direct competitor.
• Webflow: Website builder platform enabling SMBs to create sites without an agency. Represents a structural competitive alternative to custom design services for entry-level clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netglue
• Facebookfacebook.com/netglue
• LinkedInlinkedin.com/company/net-glue-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Glue