Adept Digital
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Adept Digital firmographics
Firmographics- Name
- Adept Digital
- Legal name
- Adept Digital
- Website
- https://adeptdigital.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Adept Digital is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Adept Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Website Management / Hosting: Monthly subscription service for website hosting, security monitoring, content updates, and maintenance. Recurring revenue model at $150 per month.
- Website Recovery: One-time service to restore hacked websites, remove malware, and harden security. Fixed price at $500 per website.
- Website Development and Consulting: Professional services for website design, development, and digital consulting. Project-based pricing with 50% deposit for large projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Website Management - $150/month |
| One time/ perpetual license | Pay-as-you-go | Website Recovery - $500 one-time |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Adept Digital product offering
Product offeringCore offering
Adept Digital is a digital agency that provides business analysis, website development, and website support services. It offers Digital Consulting, Website Development (primarily WordPress-based), Website Management (managed hosting and maintenance at $150/month), and Website Recovery (hack restoration at $500 per website) for businesses ranging from start-ups to large corporations in Australia and New Zealand.
Product overview
Adept Digital offers a suite of web-based digital services focused on helping Australian and New Zealand businesses grow online. The core offerings consist of Digital Consulting (strategic advisory on design systems, business automation, and agile practices), Website Development (WordPress-based website creation and custom solutions), and Website Management (managed hosting and ongoing maintenance). Website Recovery provides incident response for hacked sites. These services are designed to work together, with development forming the foundation and management/recovery services providing ongoing support and security.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Consulting Expert consulting service providing tailored advice on design systems, business automation, and agile transformation to help businesses streamline operations and improve project delivery. Targeted at businesses in Australia and New Zealand.
- Website Development Professional website design and development service primarily using WordPress, delivering responsive, secure, and easily maintainable websites that can evolve with business needs. Includes custom solutions on request and self-service capability for clients.
- Website Management Managed hosting and ongoing maintenance subscription at $150 per month, including Sydney-based cPanel hosting (5GB storage, unlimited bandwidth, 200% CPU, 2GB memory, free SSL, hardware firewall), WordPress updates, daily backups (3 months retention), up-time monitoring (99.99% uptime), application firewall, daily malware scanning, authentication monitoring, and 30 minutes of pooled content updates per month. Suitable for business websites with fewer than 30 plugins.
- Website Recovery Website hack recovery service at $500 per website, including free inspection before work, attack investigation, virus/malware removal, backdoor elimination, malicious code/content removal, WordPress and plugin updates, password/user remediation, WordPress hardening, one-month guarantee against future attacks, and an in-depth incident report.
Quantifiable outcome
- Website delivery in under two weeks for simple projects
- +2 more outcomes
Companies that use Adept Digital
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Adept Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Adept Digital partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Adept Digital competitors and assessment
Company assessmentDirect peers
- WebAlive: Melbourne-based WordPress and WooCommerce digital agency serving Australian SMBs. Closely comparable in technology stack (WordPress focus), geography, and SMB customer segment, though operating at larger scale than Adept Digital.
- Bluewire Media: Australian WordPress specialist agency offering web design, development, and digital marketing services. Comparable in WordPress expertise, AU/NZ geography, and SMB customer focus, with a similar mix of project-based and recurring services.
- Digital Garden: Australian digital agency focused on web design, development, and digital strategy for mid-market and enterprise clients. Comparable in Australian market presence and service-based agency model, with broader strategy capabilities.
- Wave Digital: Australian digital agency providing web development, design, and hosting services. Comparable in service mix and SMB/mid-market targeting in Australia, with overlapping development and ongoing-support offerings.
- Start Digital: Australian digital agency offering web and app development for mid-market and enterprise customers. Comparable in Australian geography and service-led agency model, though larger in scale and broader in offering.
Others
- Elementor: WordPress visual page builder plugin that enables DIY website creation. Adjacent in the WordPress ecosystem; directly competes with agency service models by empowering end users to build and update sites without a developer.
Emerging players
- SiteGround: Web hosting provider with strong WordPress focus and managed service tiers. Comparable in hosting infrastructure offering and SMB targeting, but competes more on hosting subscriptions than on custom development services.
Broad incumbents
- WP Engine: Global managed WordPress hosting provider with a robust platform, security suite, and developer tools. Comparable in WordPress infrastructure focus and recurring managed services, but operates at much larger scale and targets a broader B2B market.
- Automattic: Parent company of WordPress.com, WooCommerce, and Jetpack. Comparable in WordPress ecosystem focus and managed-services DNA, but operates as a platform-level incumbent rather than a service agency competing for SMB project work.
- Kinsta: Managed WordPress hosting provider serving SMBs through enterprise. Comparable in managed hosting offering and WordPress specialization, with global infrastructure and a self-service platform model that competes with managed hosting pitches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adept Digital social profiles
Digital presenceAdept Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adept Digital leadership team
Management profileNumber of profiles
Profiles3 records
Adept Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adept Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adept Digital
What does Adept Digital do?
Adept Digital is a digital agency that provides business analysis, website development, and website support services. It offers Digital Consulting, Website Development (primarily WordPress-based), Website Management (managed hosting and maintenance at $150/month), and Website Recovery (hack restoration at $500 per website) for businesses ranging from start-ups to large corporations in Australia and New Zealand.
Is Adept Digital a public or private company?
Adept Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adept Digital founded?
Adept Digital was founded in 2020. It employs 1 to 10 people.
Where is Adept Digital based?
Adept Digital is headquartered in Melbourne, Australia, in the Oceania region.
How does Adept Digital make money?
Three revenue lines are on record. Website Management / Hosting is the primary driver. The others are website Recovery and website Development and Consulting.
Who are Adept Digital's main competitors?
Direct peers on record are WebAlive, Bluewire Media, Digital Garden, Wave Digital and Start Digital. Elementor is listed as an others. SiteGround is listed as an emerging player. Broad incumbents are WP Engine, Automattic and Kinsta.
Does Adept Digital have an API?
No public API is recorded for Adept Digital.