Berg Hortimotive
Berg Hortimotive B.V. is a Dutch industrial equipment manufacturer (founded 1962, 51-100 employees) that designs and sells greenhouse logistics systems, primarily the BeNomic line of electronic pipe rail trolleys, AGVs, spray trolleys, and harvesting systems, to commercial greenhouse growers and turnkey constructors via a 35+ country dealer network anchored by Royal Brinkman.
- Company typePrivate
- Founded1962
- HeadquartersNaaldwijk, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Berg Hortimotive does
Berg Hortimotive B.V. is a privately held Dutch industrial equipment manufacturer founded in 1962 and headquartered in De Lier, in the Westland horticulture region of the Netherlands. The company designs and builds internal logistics and handling systems for commercial greenhouses, anchored by the BeNomic family of electronic pipe rail trolleys (Benomic, Benomic Star, Benomic S-Line, BeNomic Star 300, BeNomic Star PRO 350) and extended into BRW transport trolleys, the BeTrac automated guided vehicle (AGV) with Gridmap navigation, the Meto spray trolley series, the PepperShuttle automated harvesting system, the BeMatic Meto UV-C sustainable crop protection system, EasyTrack and EasyKit rail solutions, EasyLeaf picker trolleys, and B-Flowfill container filling. The technology stack is industrial automation: 24V BLDC motors with encoder feedback, hydraulic lifting systems, inclinometers, safety sensors, and Panasonic PLC-based control (AFP0R series) for machine coordination. The company sells primarily through a global dealer network of 35+ partners led by Royal Brinkman, complemented by direct enterprise sales for large turnkey projects, and operates a multi-year, quote-based B2B model with hardware sales as the primary revenue stream and aftermarket spare parts (via Hortispares and Steenks Service) and 24/7 service contracts as recurring layers. Customers are commercial greenhouse growers (vegetables such as peppers, cucumbers, tomatoes, ornamentals, and plant breeders) and turnkey greenhouse constructors, with named references in the Netherlands, Canada, Mexico, China, and other markets; the company employs 51-100 people and reports no external investors or parent.
Berg Hortimotive firmographics
Firmographics- Name
- Berg Hortimotive
- Legal name
- Berg Hortimotive B.V.
- Website
- https://berghortimotive.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Berg Hortimotive B.V. is a Dutch industrial equipment manufacturer (founded 1962, 51-100 employees) that designs and sells greenhouse logistics systems, primarily the BeNomic line of electronic pipe rail trolleys, AGVs, spray trolleys, and harvesting systems, to commercial greenhouse growers and turnkey constructors via a 35+ country dealer network anchored by Royal Brinkman.
- Ownership category
- akta.pro rank
Berg Hortimotive industry classification
Industry- Product category
- Greenhouse Logistics Equipment
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where Berg Hortimotive is headquartered
LocationHeadquarters
- HQ city
- Naaldwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
Berg Hortimotive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of greenhouse logistics equipment including pipe rail trolleys (BeNomic series), spray trolleys (Meto series), transport trolleys, and AGV systems. Products are sold through dealer network globally with direct factory support available.
- Spare Parts: Sale of replacement parts for all Berg Hortimotive equipment. Parts available through dealers, Hortispares.com, and Steenks Service online platforms. Many parts shown with 'In stock' status.
- Service and Maintenance: On-site maintenance and service support. 24/7 helpdesk support through highly skilled service team. Service partners worldwide provide local support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for equipment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Berg Hortimotive product offering
Product offeringCore offering
Berg Hortimotive designs, manufactures, and sells greenhouse logistics equipment for horticulture operations. The portfolio centers on pipe rail trolleys (BeNomic series), automated guided vehicles (BeTrac AGV), spray trolleys (Meto series), transport trolleys (BRW series), and specialized handling systems such as the PepperShuttle harvesting system. Products are sold to commercial greenhouse growers and turnkey greenhouse builders through a global dealer network spanning 35+ countries, supplemented by direct enterprise sales and online spare parts channels.
Product overview
Berg Hortimotive offers a comprehensive portfolio of greenhouse logistics solutions spanning crop care, crop protection, harvest and transportation, and handling systems. The product lineup centers on the BeNomic pipe rail trolley family (including Benomic, Benomic Star, Benomic S-Line, BeNomic Star 300, and BeNomic Star PRO 350 models) for operator transport and crop care activities. For transport operations, the company provides BRW transport trolleys (BRW150, BRW170, BRW185), EasyTrack track systems, and BeTrac AGV autonomous vehicles. Crop protection is addressed through the Meto spray trolley series (Meto SW, Meto Trans, Meto SWT) with associated spray boom and reel attachments. Supporting products include EasyKit rolling systems, EasyLeaf picker trolleys, B-Flowfill container filling systems, and various spare parts and service components. The company positions itself as a total solution provider for greenhouse and packing hall logistics with over 60 years of industry experience.
Differentiator
Problem solved
Functional benefit
Brands
- BeNomic: A product line of pipe rail trolleys for greenhouse logistics including BeNomic Star PRO 350, BeNomic Star 300, Benomic S-Line, Benomic Star, and Benomic models
- BeMatic
- BeTrac
- PepperShuttle
Products and services
- BeNomic Star PRO 350 High-end pipe rail trolley with advanced lifting capabilities, featuring 24V BLDC motor reductor with brake and encoder, designed for intensive greenhouse cultivation operations.
- BeNomic Star 300
- Benomic S-Line Mid-range pipe rail trolley in the S-Line series with hydraulic scissors lift mechanism, suitable for various greenhouse configurations.
- Benomic Star Standard pipe rail trolley with hydraulic scissors lift, available in multiple platform sizes (260, 300, 350) for different greenhouse row spacing.
- Benomic Original pipe rail trolley model featuring hydraulic lift system with multiple cylinder configurations and multiple scissor sizes for various lifting requirements.
- BRW185 High-capacity transport trolley with back roller system, designed for moving plants, trays, and materials in greenhouse and packing hall operations.
- BRW170 Medium-capacity transport trolley with rolling system for greenhouse logistics and internal transport operations.
- BRW150 Standard transport trolley for greenhouse material handling and internal logistics.
- EasyTrack Track-based transport system for automated guided movement in greenhouse packing halls and internal logistics areas.
- EasyLeaf Leaf picker trolley designed for efficient removal of plant leaves during crop maintenance operations in greenhouse cultivation.
- Meto SW Spray trolley for crop protection applications, designed for applying pesticides and treatments along greenhouse pipe rail systems.
- Meto Trans Transfer system for moving trolleys between different greenhouse sections or pipe rail configurations.
- Meto SWT Enhanced spray trolley variant for crop protection applications with improved spray boom integration.
- BeTrac AGV Autonomous Guided Vehicle (AGV) for automated transport of plants, trays, and materials within greenhouses and packing facilities without operator intervention.
- Transport Trolley General-purpose transport trolley for moving materials, plants, and harvested crops throughout greenhouse and packing hall operations.
- B-Flowfill Emmer (harvest container) filling system for automated loading of harvest containers with produce in packing hall applications.
- PepperShuttle Automated harvesting system specifically designed for pepper harvesting operations, integrated with transport functionality.
- BeMatic Meto UV-C UV-C crop protection system for sustainable mildew control without chemical pesticides, using environmentally friendly UV-C light technology.
Quantifiable outcome
- Over 100 pipe rail trolleys installed at single customer site (Rijk Zwaan Mexico)
Companies that use Berg Hortimotive
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Berg Hortimotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Berg Hortimotive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Royal Brinkman (Multiple Countries)coreRoyal Brinkman operates as the primary global dealer partner for Berg Hortimotive across multiple countries: Netherlands (headquarters), Canada East, France, Polska (Poland), Deutschland (Germany), México, Australia, España (Spain), and China. Provides sales, installation, maintenance, and service support. Part of Royal Brinkman includes Hortispares for online spare parts sales.
- Steenks Service B.V.coreDutch dealer partner based in De Lier providing sales, service, and spare parts for Berg Hortimotive products. Operates online parts platform for piperail parts ordering.
- HortisparescorePart of Royal Brinkman group, operates dedicated online spare parts store for Berg Hortimotive equipment. Enables quick and easy online ordering for customers globally.
- Ageon s.r.l.minorItalian dealer partner based in Cuneo, providing sales and service for Berg Hortimotive products in Italy.
- An CorporationminorJapanese dealer partner based in Tokyo, providing sales and service for Berg Hortimotive products in Japan.
- Beijing Kingpeng InternationalminorChinese dealer partner based in Beijing, providing sales and service for Berg Hortimotive products in China.
- Daeyoung GS Co.minorKorean dealer partner based in Daegu, providing sales and service for Berg Hortimotive products in South Korea.
- Total Energy GroupminorUS dealer partner based in California, providing sales and service for Berg Hortimotive products in the United States.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Berg Hortimotive competitors and assessment
Company assessmentDirect peers
- Metazet / FormFlex: Dutch manufacturer of greenhouse internal logistics, transport trolleys, and crop protection systems, directly comparable to Berg's pipe rail and Meto spray trolley offerings.
- Aris / Kompano: Dutch-based maker of automated pipe rail trolleys and greenhouse logistics systems, directly competing with Berg's BeNomic and BeTrac product lines in the same European horticulture customer base.
- Codema Systems Group: Dutch provider of internal logistics and sorting systems for greenhouses, overlapping with Berg on transport trolleys, sorting, and packing-hall handling solutions for commercial growers.
- Bogaerts Greenhouse Logistics: Belgian-based manufacturer of pipe rail trolleys, spray trolleys, and internal transport systems for greenhouses, offering a comparable product portfolio to Berg's BeNomic and Meto lines.
Broad incumbents
- Certhon: Dutch turnkey greenhouse builder and automation integrator, competing for the same large-project budgets where Berg supplies internal logistics as a subcontracted equipment provider.
- Priva: Dutch horticultural technology leader offering climate, process control, and labor-management systems. Indirect competitor where Priva's process automation overlaps with Berg's data-driven trolley and handling systems.
- Ridder Group: Dutch incumbent providing greenhouse climate control, screens, and automation systems; competes with Berg in the broader automation/data-driven greenhouse category and is integrated by many of the same growers.
Emerging players
- Green Automation: Finnish-based provider of automated greenhouse logistics and propagation systems, increasingly competing in the European AGV and handling-systems space where Berg's BeTrac operates.
Others
- Royal Brinkman: Berg Hortimotive's anchor global dealer and horticultural supplier; included as an ecosystem relationship since Royal Brinkman is also a competitor on certain greenhouse supplies and operates Hortispares.com for Berg parts.
Regional players
- Van der Hoeven Horticultural Projects: Dutch turnkey greenhouse constructor with growing automation integration capabilities, often bundling competing internal logistics systems in projects where Berg's BeNomic could otherwise be specified.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Berg Hortimotive social profiles
Digital presenceBerg Hortimotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berg Hortimotive leadership team
Management profileNumber of profiles
Profiles1 record
Berg Hortimotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berg Hortimotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berg Hortimotive
What does Berg Hortimotive do?
Berg Hortimotive designs, manufactures, and sells greenhouse logistics equipment for horticulture operations. The portfolio centers on pipe rail trolleys (BeNomic series), automated guided vehicles (BeTrac AGV), spray trolleys (Meto series), transport trolleys (BRW series), and specialized handling systems such as the PepperShuttle harvesting system. Products are sold to commercial greenhouse growers and turnkey greenhouse builders through a global dealer network spanning 35+ countries, supplemented by direct enterprise sales and online spare parts channels.
Is Berg Hortimotive a public or private company?
Berg Hortimotive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Berg Hortimotive founded?
Berg Hortimotive was founded in 1962. It employs 51 to 100 people.
Where is Berg Hortimotive based?
Berg Hortimotive is headquartered in Naaldwijk, Netherlands, in the Europe region.
How does Berg Hortimotive make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are spare Parts and service and Maintenance.
Who are Berg Hortimotive's main competitors?
Direct peers on record are Metazet / FormFlex, Aris / Kompano, Codema Systems Group and Bogaerts Greenhouse Logistics. Broad incumbents are Certhon, Priva and Ridder Group. Green Automation is listed as an emerging player. Royal Brinkman is listed as an others. Van der Hoeven Horticultural Projects is listed as a regional player.
Does Berg Hortimotive have an API?
No public API is recorded for Berg Hortimotive.
What industry is Berg Hortimotive in?
Berg Hortimotive's product category is Greenhouse Logistics Equipment. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 33311 and its SIC code is 3523.