Cektos

What Cektos does

Cektos (legal entity: Psykolog Pia Callesen ApS) is a private psychology clinic headquartered in Copenhagen, Denmark, that specializes exclusively in metacognitive therapy (MCT) — an evidence-based treatment method developed by Professor Adrian Wells that targets the Cognitive Attentional Syndrome underlying rumination, worry, and threat monitoring. The clinic traces its lineage to what it describes as Denmark's first private psychology clinic (founded 1977 in Næstved) and was reorganized under the CEKTOS brand in 2002; Pia Callesen assumed ownership in 2011 and reoriented the practice toward MCT. The core offering is delivered in three formats: individual therapy (45–50 minute sessions, in-person at clinics in Copenhagen, Aarhus, and Thisted, or online), transdiagnostic metacognitive group therapy (6-week, 12-hour programs priced at 4,395 DKK, offered in Danish and English), and condition-specific programs covering anxiety, OCD, PTSD, depression, stress/burnout, eating disorders, ADHD, borderline, addiction, trauma, anger, and highly sensitive persons. The clinic also runs a 4-year MCT-I psychotherapist certification program jointly with the MCT-Institute and Dansk Psykoterapeutforening (90 ECTS), and offers corporate workplace services, supervision, public lectures, books, podcasts, and a weekly newsletter.

The business model is direct-to-consumer with no GP referral required: clients self-book via Easypractice, pay by invoice, MobilePay, Easypay, or credit card, and may claim the Sygeforsikringen 'danmark' subsidy (300 DKK/session) or private health insurance reimbursement. Group programs require upfront payment, while individual sessions use a subscription-style clip-card model (3/5/10-session cards with 5–12% discounts and 60–180 day validity). Distribution combines physical clinic presence, nationwide online delivery, an international English-language group program, and a content-marketing funnel built around Pia Callsen's books (translated into German, French, and Chinese), a podcast, webinars, and PR appearances in Danish national media.

Name

Cektos

Legal name

Psykolog Pia Callesen ApS

Website

https://cektos.dk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Cektos is a Denmark-based private psychology clinic operating under Psykolog Pia Callesen ApS, specializing in metacognitive therapy (MCT) for anxiety, depression, OCD, PTSD, stress, and related disorders. It serves individual consumers, couples, adolescents, healthcare professionals, and corporate clients across clinics in Copenhagen, Aarhus, and Thisted, plus nationwide and international online delivery.

Ownership category

akta.pro rank

Product category

Mental health clinic services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Educational Services (611)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Private pay sessions at 45-50 minutes each. Payment via invoice, MobilePay, Easypay, or payment link. For online bookings, the amount is reserved on credit card and automatically charged at appointment start. Multiple session packages available with 5-12% discounts for 3, 5, or 10-session clip cards.
2. Group Therapy Programs: Metacognitive group therapy programs for adults and children/youth. Group therapy priced at 4,395 kr. Courses like 'Klar på Mere' priced at 3,495 kr for the full 4-week program. Payment required upfront at enrollment.
3. Health Insurance Reimbursement: Clients with Sygeforsikringen 'danmark' receive 300 kr subsidy per session. Private health insurance policies also commonly cover treatment costs. Insurance customers must send payment guarantee to [email protected].
4. Professional Training and Certification: 4-year psychotherapist education with MCTI and Dansk Psykoterapeutforening certification. Priced annually with payment upfront (20% deposit non-refundable). 90 ECTS points. Full catering included. Rate payment available with two installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Cektos is a private psychology clinic that delivers metacognitive therapy (MCT) to individuals, groups, children and adolescents, couples, and organizations. Core revenue comes from individual therapy sessions, a 6-week transdiagnostic group therapy program, condition-specific treatment programs (anxiety, OCD, PTSD, depression, stress, eating disorders, ADHD, addiction), a 4-week personal development course, and a 4-year MCT-I certified psychotherapist education program. Services are delivered in-person at three Danish clinics and online via secure video.

Product overview

Cektos is a psychology clinic operating under the legal entity Psykolog Pia Callesen ApS, offering metacognitive therapy and coaching services as a single unified therapeutic method. The core offerings center on three delivery formats: Individual Therapy (in-person at three Danish clinics or online), Metacognitive Group Therapy (6-week programs in Copenhagen, Aarhus, and online in Danish and English), and specialized treatment programs for specific conditions including anxiety, OCD, PTSD, depression, stress, eating disorders, ADHD, trauma, addiction, and more. The product portfolio also includes a 4-year psychotherapist education program (offering MCT-I and Dansk Psykoterapeutforening certification), corporate workplace services, public lectures, podcasts, and a weekly newsletter. The clinic's primary brand is 'Cektos – Center for Metakognitiv Terapi,' with Pia Callesen as the clinic director. Treatment is delivered by authorized, MCT-certified psychologists at physical locations in Copenhagen (Borgergade 28), Aarhus (Fredens Torv 8), and Thisted (Thyparken 6), plus a location in Aalborg.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one metacognitive therapy sessions with authorized and certified psychologists, offered in-person at clinics in Copenhagen, Aarhus, and Thisted, as well as online. Typically consists of 6-12 sessions of 45-50 minutes each. Targets adults, young people, and children with anxiety, depression, OCD, PTSD, stress, and other mental health conditions.
• Online Therapy Secure video-based metacognitive therapy sessions conducted online, available to clients throughout Denmark and internationally. Offers the same content and quality as in-person sessions, with same-day or next-day booking available. Delivered in Danish and English.
• Metacognitive Group Therapy Group-based metacognitive therapy program lasting 6 weeks with 12 hours of instruction and training. Conducted in Copenhagen, Aarhus, and online in both Danish and English. The most cost-effective therapy format starting at 4,395 DKK. Transdiagnostic approach treats clients with different diagnoses (depression, anxiety, OCD, PTSD, stress) together in one group.
• Metacognitive Programs for Children and Youth Specialized metacognitive therapy group programs for young people aged 10-19, addressing anxiety, stress, depression, and other mental health challenges in a developmentally appropriate format. Includes parent counseling components.
• Couples Therapy
• Parent Sessions
• Klar på Mere Course
• Psychological Assessments and Testing
• Supervision
• 4-Year Psychotherapist Education Program
• Public Lectures by Pia Callesen
• Corporate Workplace Services

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Professor Adrian WellscoreStrategic or Co-development Partner · 1 January 2007Professor Adrian Wells, the originator of metacognitive therapy, is CEKTOS's key development partner. Wells and CEKTOS collaborated to develop the group's transdiagnostic metacognitive therapy format, with the first group session held in Copenhagen in 2013. Pia Callesen has received ongoing individual supervision from Wells throughout her career, and completed a 1-year advanced level masterclass in Oxford under his guidance.
• MCT-InstitutecoreStrategic or Co-development PartnerThe MCT-Institute, founded by Adrian Wells, partners with CEKTOS to offer the only approved 4-year psychotherapist education in evidence-based therapies in Denmark that provides MCTI certification. CEKTOS and MCT-Institute jointly issue the Level 1 MCT-I Diploma upon completion of requirements.
• Dansk Psykoterapeutforening (Danish Psychotherapist Association)coreStrategic or Co-development PartnerThe Danish Psychotherapist Association partners with CEKTOS to offer certification for psychotherapists completing the 4-year CEKTOS education. CEKTOS follows the association's guidelines for attendance and course execution to ensure standardized course delivery.
• TicketmasterminorChannel Partner/ Reseller/ DistributorTicketmaster serves as the distribution channel for Pia Callesen's public talks and presentations, allowing clients to purchase event tickets through the platform.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Talkspace: US-based online therapy platform offering individual, couples, and teen therapy via subscription — directly comparable to CEKTOS's individual and couples therapy offerings, online delivery model, and recurring-revenue mechanics.
• OpenUp: European mental-health platform offering online therapy, mindfulness, and webinars through B2B and B2B2C channels across multiple European countries — directly comparable online mental-health delivery and corporate wellness offering to CEKTOS's 'Virksomhedsydelser'.
• BetterHelp: Global direct-to-consumer online therapy platform matching consumers with licensed therapists for individual sessions — directly comparable to CEKTOS's online individual therapy line and subscription-style billing, though operating at much larger scale and without a methodology specialization.
• Doctor On Demand: US virtual care provider delivering online therapy and psychiatry services on a direct-to-consumer and insurer-paid basis — directly comparable online-therapy delivery model and mental health focus.
• Lyra Health: US mental-health platform providing therapy and coaching through employer-sponsored benefits — directly comparable in therapy delivery, evidence-based approach, and B2B2C distribution, though employer-funded rather than consumer-paid.
• Mindler: Swedish-founded digital mental-health platform offering online CBT-based therapy across the Nordics, including Denmark — directly comparable geography, online delivery, and individual-therapy business model, differing mainly in using CBT rather than MCT.
• KRY / Livi: Sweden-headquartered digital healthcare provider with mental health services across Nordics and the UK — directly comparable in Nordic digital health / mental health delivery and consumer-direct model.
• Headspace Health: Global mental-wellness platform combining self-guided content with therapist-led coaching and therapy — partially comparable to CEKTOS's content-led marketing, therapy services, and corporate wellness offering, with broader consumer reach.

Others

• Calm: Global mental-wellness and meditation app with content, sleep, and employer channels — adjacent comparable to CEKTOS's content-led awareness and corporate wellness offering, but a self-help product rather than therapy services.

Broad incumbents

• Capio (Nordic): Large Nordic private healthcare provider with broad specialty services including mental health — comparable Nordic footprint and outpatient services, but a multi-specialty incumbent rather than a focused MCT specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UC3I93SyQOHva1KBiQdHXoEg
• Facebookfacebook.com/cektos
• LinkedInlinkedin.com/company/cektos
• Instagraminstagram.com/cektos
• Xx.com/cektosdk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cektos