Beauty Fair

What Beauty Fair does

Beauty Fair, legally BEAUTY FAIR EVENTOS E PROMOÇÕES LTDA. (CNPJ 07.751.667/0001-75), is a privately held Brazilian event company headquartered in São Paulo that operates the largest professional beauty trade show in the Americas and the second largest in the world. Founded in 2006, the company hosts its flagship 4-day Beauty Fair event annually at Expo Center Norte, attracting 200,000+ professional visitors, 500+ exhibitors, and 2,000+ beauty brands. The 20th edition was celebrated in 2025, and the 2026 edition is scheduled for September 5-8, 2026. Business volume facilitated during the event has been reported at R$800 million historically and R$1 billion in 2025, though this represents transaction throughput rather than company revenue.

The core offering is the main Beauty Fair trade show, complemented by 12+ specialized congresses covering hair, advanced aesthetics, eyebrow design, eyelash extension, manicures, professional makeup, hair removal, micropigmentation, podiatry, advanced injectables, laser removal techniques, and beauty business management. The company also operates a portfolio of adjacent wholly-owned events — Barber Week, Hair Summit, Beauty Show Make&Nails, Brazil Lash Congress, and regional Professional Fair events in Belo Horizonte (BH) and Rio de Janeiro (RJ) — plus the Portal Negócios de Beleza content platform. Supporting programs include the Embaixador (Ambassador) Program for regional ticket sales and the Caravanas Program for organized group travel from outside São Paulo.

Revenue is generated through three primary streams: booth and sponsorship fees from exhibitors, paid admission for non-professional visitors (R$50-R$200 depending on timing), and ticketed congress access (R$215-R$766 per ticket across tiers). Verified beauty professionals receive free admission. Distribution is event-driven and multi-channel: direct on-site attendance, online ticketing through the Yazotickets platform, ambassador-led regional sales, and caravan group logistics. The company employs 11-50 staff and is privately held with no disclosed institutional investors or funding rounds.

Name

Beauty Fair

Legal name

BEAUTY FAIR EVENTOS E PROMOÇÕES LTDA.

Website

https://beautyfair.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty Fair operates the largest professional beauty trade show in the Americas (2nd globally), held annually in São Paulo and attracting 200,000+ visitors, 500+ exhibitors, and 2,000+ brands across 4 days, complemented by 12+ specialized congresses and a portfolio of regional and niche beauty events.

Ownership category

akta.pro rank

Product category

Professional Beauty Trade Shows and Events

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Professional beauty trade show
• Beauty industry events
• Beauty professional congresses
• Cosmetics exhibition services
• Beauty industry networking

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Trade Show Attendance: Revenue generated from trade show visitor admissions. Beauty professionals receive free admission with verification, while non-professional consumers pay admission fees (R$50-200 depending on timing).
2. Congress and Course Tickets: Revenue from specialized congresses and workshops covering various beauty segments (hair, aesthetics, makeup, micropigmentation, podology, etc.). Tickets range from R$215 to R$766 depending on congress and ticket tier.
3. Sponsorship and Exhibition Fees: Revenue from brand exhibitors who pay for booth space at the trade show. Over 500 exhibitors participate, representing 2,000+ brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Beauty Fair is the largest professional beauty trade show in the Americas and the second largest in the world, operating a 4-day annual event at Expo Center Norte in São Paulo, Brazil. The company organizes the main Beauty Fair trade show featuring 500+ exhibitors representing 2,000+ brands, complemented by 12+ specialized congresses covering hair, aesthetics, eyebrow design, eyelash extension, nails, makeup, hair removal, micropigmentation, podiatry, injectables, laser removal, and beauty business management. The event attracts 200,000+ professional visitors annually and generates R$800 million in business volume.

Product overview

Beauty Fair operates as an event and trade show company organizing the largest professional beauty event in the Americas. The core offering is the main Beauty Fair trade show (4-day event at Expo Center Norte), supplemented by 12 specialized congresses covering hair, aesthetics, eyebrow design, eyelash extension, nails, makeup, hair removal, micropigmentation, podiatry, injectables, removal techniques, and beauty business management. The company also manages related events (Barber Week, Hair Summit, Beauty Show Make&Nails, Brazil Lash Congress, Professional Fair BH/RJ), plus supporting services including a Caravans travel program and Ambassador program, and operates the Portal Negócios de Beleza content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Fair Trade Show The largest professional beauty trade show in the Americas and second largest in the world, held over 4 days at Expo Center Norte in São Paulo. Connects beauty professionals, brands, and trends with 500+ exhibitors, 2,000+ brands, and 200,000+ visitors.
• Congresso Hair Hair industry congress featuring techniques, trends, and debates with leading specialists in the hair industry. Ticket tiers range from R$215 to R$549. Held during Beauty Fair.
• 20th Advanced Aesthetics Congress (Congresso de Estética Avançada) Advanced aesthetics congress with three days of content covering the latest techniques and science in aesthetic treatments. Ticket tiers from R$326 to R$546.
• Eyebrow Design Congress (Congresso de Design de Sobrancelhas) Eyebrow design congress focusing on precision, creativity, and facial harmony techniques. Tickets start at R$215.70.
• Eyelash Extension Congress (Congresso de Extensão de Cílios) Eyelash extension congress featuring modern techniques and market references for beauty professionals. Tickets at R$323.40.
• Manicure Congress (Congresso de Manicures) Nail art congress providing updated techniques and trends for nail professionals. Tickets at R$271.
• Professional Makeup Congress (Congresso de Maquiagem Profissional) Professional makeup congress featuring national and international makeup artists and global trends in makeup artistry.
• Hair Removal Congress (Congresso de Depilação) Hair removal congress dedicated to trends, updated protocols, and new technologies in the depilation sector.
• Micropigmentation Congress (Congresso de Micropigmentação) Micropigmentation congress covering trends and techniques for mastering micropigmentation. Tickets at R$348.
• Podology Congress (Congresso de Podologia) Podiatry congress focused on clinical and aesthetic procedures for foot health professionals. Tickets at R$216.
• Advanced Injectables Scientific Congress (Congresso Científico de Técnicas Avançadas em Injetáveis) Scientific congress covering advanced injectable techniques for aesthetics professionals and biomedical specialists. Black tier tickets at R$766.
• Advanced Removal Congress (Congresso Avançado de Remoção) Advanced removal congress covering tattoo removal, micropigmentation removal, and skin blemish treatments with laser technology. Tickets from R$258.72.
• Beauty Business Management Seminar (Seminário em Gestão de Negócios de Beleza) Business management seminar covering management, marketing, finances, customer experience, and technology for salon and clinic owners. Tickets at R$219.
• Caravanas (Group Travel Program) Group travel program organizing groups of minimum 15 beauty professionals to attend Beauty Fair together via bus or minibus from cities outside São Paulo. Led by caravan chiefs who coordinate logistics and offer special ticket conditions.
• Embaixador (Ambassador Program) Regional ambassador program across Brazil where beauty professionals promote the event and sell congress tickets with special discounts in their regions. Benefits include annual development meetings, profile promotion, front-row seating, certificates, and recognition trophies.
• Barber Week Independent event focused on barbershop professionals featuring innovative techniques, trends, and growth strategies for the barbering sector.
• Hair Summit Event for hairdressers and entrepreneurs featuring hair styling techniques, market trends, and business insights, attracting over 15,000 professionals.
• Beauty Show Make&Nails Event focused on makeup and nails featuring main trends, innovative products, and techniques for makeup artists and nail technicians.
• Brazil Lash Congress Eyelash extension congress for professionals seeking to improve techniques and learn innovations in the eyelash extension sector.
• Professional Fair BH Regional beauty fair in Belo Horizonte, Minas Gerais for beauty professionals exploring the regional beauty market in Minas Gerais.
• Professional Fair RJ Regional beauty fair in Rio de Janeiro for connecting with the Carioca market and current beauty sector trends in Rio de Janeiro.
• Portal Negócios de Beleza Beauty industry news portal covering news, trends, operations, and strategies for beauty professionals and businesses.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RX Global (Reed Exhibitions): One of the world's largest trade show organizers with a portfolio spanning beauty, travel, and lifestyle. Comparable as a diversified event organizer with similar attendee and exhibitor acquisition mechanics, though not specialized in beauty as Beauty Fair is.
• Informa Markets: Global exhibitions organizer running major beauty events including Cosmoprof North America and various regional beauty shows. Comparable as a large-scale event organizer with similar GTM (exhibitor fees, attendee registration, congresses) but operates across many industries beyond beauty.
• Professional Beauty Association: US-based trade association for the professional beauty industry that runs events, education, and advocacy programs. Comparable as a beauty industry organizer serving salon owners and beauty professionals, though primarily association-driven rather than trade show-focused.

Direct peers

• Cosmoprof Worldwide Bologna: Operated by BolognaFiere, Cosmoprof Worldwide Bologna is the world's largest beauty trade show held annually in Italy. It is Beauty Fair's most direct global peer, competing for beauty brand exhibitor budgets and setting the global standard that Beauty Fair measures itself against (Beauty Fair ranks #2 globally).
• Messe Frankfurt: Operates Beautyworld Middle East and Beautyworld Japan, among other global beauty trade fairs. Direct peer given the comparable trade show format, exhibitor-driven revenue model, and focus on connecting beauty professionals with brands in regional markets.
• Hair Brasil: Brazilian professional beauty trade show held in São Paulo, focused on hair, aesthetics, and nail segments. Directly comparable as a competing Brazilian beauty industry event competing for the same exhibitors and professional attendees as Beauty Fair.
• Expo Beauty Show (Mexico): Annual beauty trade show in Mexico City covering hair, makeup, nails, and aesthetics. Comparable as a Spanish-speaking Latin American beauty industry event competing for exhibitor share in the region adjacent to Beauty Fair's Brazilian core.
• Cosmoprof North America: Annual beauty trade show in Las Vegas operated by Informa Markets, covering cosmetics, skincare, nails, hair, and spa. Direct competitor for international beauty brand attention and the most relevant North American peer to Beauty Fair.
• Salón Look (IFEMA): International image, beauty, and aesthetics trade show organized by IFEMA in Madrid, Spain. Comparable as a regional beauty industry gathering point for professionals and brands, serving the Iberian and broader European market.

Regional players

• Beauty Forum (Poland): Beauty trade show and congress series in Poland organized by HCJ Congress & Events, focused on hairdressing and aesthetics. Comparable as a professional beauty trade show format but serving the Central European market rather than Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/feirabeautyfair
• Facebookfacebook.com/beautyfairprofissional
• LinkedInlinkedin.com/company/beauty-fair

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Fair