Indiana Soccer Association

What Indiana Soccer Association does

Indiana Soccer Association (ISA) is a 501(c) nonprofit state governing body for soccer in Indiana, incorporated in Indiana and headquartered at Grand Park Sports Campus in Westfield. Founded in 1977, ISA serves as the official state affiliate of the United States Soccer Federation (USSF), US Youth Soccer, the United States Adult Soccer Association (USASA), and the United States Futsal Association. It coordinates a statewide network of more than 125 local member clubs serving over 63,000 youth players, roughly 2,000 adult players, 8,000 coaches, and 2,000 referees across Indiana counties. Core programming spans competitive (Indiana Soccer League / ISL, State Cups — Presidents Cup, Challenge Cup, Memorial Cup, Select Soccer Leagues), player development (Olympic Development Program / ODP, Indiana Development Program / IDP, Junior Olympians), inclusive play (TOPSoccer for athletes with disabilities), and futsal — including a network of 20 free public futsal courts built or inspired since 2015.

The organization's technology stack is a consumed rather than built stack: GotSport powers registration, referee accounts, and tournament administration, while SportsEngine runs the soccerindiana.org website and member communications. Operational member services include coaching education across USSF and United Soccer Coaches pathways, referee licensing and recertification, the Indiana Soccer Nuggets podcast, and partner-provided member benefits including Dick's Sporting Goods sponsorship, Elevation Sports e-commerce, becauseOne fundraising, Players Health insurance, Positive Coaching Alliance resources, Trace video solutions, and the SogilityGO home training partnership.

Revenue is generated through a mix of membership and player registration fees, tournament and competition entry fees, sponsorship and advertising sales (blast emails at $500 reaching ~40,000 recipients, e-newsletter banner ads at $400 per issue, mailing list rentals at $0.15 per address), merchandise commissions through Elevation Sports, the Indiana BMV specialty license plate program ($25 of each $40 plate returned to ISA), and grants from the US Soccer Foundation, US Youth Soccer, United Soccer Coaches, and the Indiana Soccer Foundation. Referee course fees are $75 for new referees and $90 for recertifying referees.

Name

Indiana Soccer Association

Legal name

Indiana Soccer Association

Website

https://soccerindiana.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Indiana Soccer Association is the nonprofit state governing body for soccer in Indiana, coordinating 125+ member clubs that serve over 63,000 youth players, 8,000 coaches, 2,000 referees, and 2,000 adult players through leagues, cups, coaching, and inclusive programs.

Ownership category

akta.pro rank

Product category

Sports Governing Body

NAICS

Professional Organizations (81392), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Youth soccer development
• Soccer league management
• Coaching education programs
• Referee certification training
• Adult soccer leagues

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and Registration Fees: Revenue generated from player registration fees, club membership dues, and associated participation fees across youth and adult soccer programs.
2. Sponsorship and Advertising: Marketing and sponsorship opportunities sold to businesses targeting Indiana Soccer's membership base. Blast email advertising reaches nearly 40,000 people at $500 per ad. E-newsletter advertising at $400 per issue for banner ads. Mailing list rental at $0.15 per address.
3. Merchandise Sales through Elevation Sports: E-commerce partnership with Elevation Sports for spiritwear and team uniforms. Clubs earn commissions on sales through custom merchandise stores.
4. Specialty License Plate Program: Indiana Soccer specialty license plates sold through Indiana BMV at $40 each, with $25 returned to Indiana Soccer to support grassroots soccer development and access for underserved children.
5. Grants: Funding from US Soccer Foundation, US Youth Soccer grants, United Soccer Coaches foundation, and Indiana Soccer Foundation.
6. Tournament and Competition Fees: Fees from sanctioned tournaments, state cups, adult soccer leagues, and events including the Inaugural Indy Eleven Adult Soccer National Invitational.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Indiana Soccer Association is the official nonprofit state governing body for soccer in Indiana, affiliated with US Soccer Federation, US Youth Soccer, US Adult Soccer Association, and US Futsal Association. It organizes competitive leagues (Indiana Soccer League, State Cups, Select Soccer Leagues), player development programs (Olympic Development Program, Indiana Development Program), adult soccer programming, futsal initiatives (including 20 public courts built since 2015), adaptive TOPSoccer programming, coaching education pathways, and referee licensing administered through the Indiana Soccer Referee Association. The organization serves over 63,000 youth players and 2,000 adult players through a network of more than 125 member clubs.

Product overview

Indiana Soccer Association is a nonprofit state governing body for soccer offering a broad, multi-product portfolio of programs and member services. Its core competitive offerings include the Indiana Soccer League (ISL), State Cups (Presidents Cup, Challenge Cup, Memorial Cup), Select Soccer Leagues, and Adult Soccer. Player development is served through the Olympic Development Program (ODP) and Indiana Development Program (IDP). The organization operates inclusive programming via TOPSoccer and promotes free play access through its Indiana Futsal initiative (20 public courts). Member benefits include coaching education (USSF/USC pathways), a referee program (ISRA/USSF), the Indiana Soccer Nuggets Podcast, specialty license plates, the becauseOne fundraising platform, Players Health insurance, the SogilityGO home training partnership, and Elevation Sports e-commerce. All programs are supported by GotSport for registration/competition management and SportsEngine for website and member communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Indiana Soccer League (ISL) The primary competitive youth soccer league operated by Indiana Soccer, serving as the top tier of in-state club competition with seasonal results tracking and member resources for youth clubs and families.
• State Cups (Presidents Cup, Challenge Cup, Memorial Cup) A suite of knockout cup competitions including the State Cup, Presidents Cup, Challenge Cup, and Memorial Cup, serving as major competitive tournaments for youth teams across Indiana with pathways to regional and national events.
• Select Soccer Leagues Competitive league play for select/travel-level youth teams, positioned between recreational and the top ISL tier, targeted at clubs and travel-team families.
• Olympic Development Program (ODP) State-level player identification and development program for elite youth players with regional training, tryouts, and advancement pathways to regional and national pools.
• Indiana Development Program (IDP) Foundational player development initiative including Junior Olympians, district training camps, and goalkeeper camps for younger and developing youth players.
• Adult Soccer Adult soccer programming including state cups, adult leagues, adult tournaments, and the inaugural Indy Eleven Adult Soccer National Invitational (2026), serving approximately 2,000 adult players.
• Indiana Futsal

Quantifiable outcome

• 20 futsal courts built or inspired since 2015
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• SogilityGOcoreStrategic or Co-development Partner · 17 April 2026Exclusive partnership offering Indiana Soccer members a cutting-edge home training solution including interactive app and smart rebounder. Members receive 10% discount with code INDIANASOCCER10. The partnership provides next-level training for passing, first touch, dribbling, vision, and agility.
• Elevation SportscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Preferred e-commerce partner for spiritwear and team uniforms. Based in South Bend since 2005, offering Nike, Under Armour, Adidas and other brands. Clubs earn commissions on merchandise sales.
• Dick's Sporting GoodsflagshipGTM or Marketing PartnerPremier sponsor providing support for Indiana Soccer events and member services.
• Trace (Video Solutions Partner)coreTechnology or IntegrationVideo solutions partner for Indiana Soccer providing video analysis and content services.
• becauseOnecoreGTM or Marketing PartnerOnline fundraising and donation platform partner helping member clubs generate non-registration income through social fundraising tools.
• Players HealthcoreGTM or Marketing PartnerHealth insurance partner providing Indiana Soccer members access to medical, accident, critical illness, and dental/vision insurance through Allstate Health Solutions.
• Positive Coaching AlliancecoreStrategic or Co-development PartnerSpecial member benefit providing coaching and player development resources focused on positive coaching culture.
• GotSportcoreTechnology or IntegrationRegistration and competition management platform used for referee accounts, player registration, and tournament administration.
• SportsEnginecoreTechnology or IntegrationSports Relationship Management (SRM) software powering the Indiana Soccer website and member communications.
• US Youth SoccerflagshipStrategic or Co-development PartnerNational governing body affiliation providing competitive pathways, TOPSoccer programming, regional tournaments, and national events.
• United States Soccer Federation (USSF)flagshipStrategic or Co-development PartnerNational governing body affiliation for soccer in the United States.
• United States Adult Soccer Association (USASA)flagshipStrategic or Co-development PartnerNational governing body for adult soccer, enabling Veterans Cup and other adult competition.
• United States Futsal Association (USFF)flagshipStrategic or Co-development PartnerNational governing body for futsal, supporting Indiana Futsal programming.
• US Soccer FoundationcoreGTM or Marketing PartnerGrant funding for youth soccer programs and access initiatives.
• United Soccer CoachescoreGTM or Marketing PartnerGrant funding and coaching education resources for member clubs.
• Indiana Soccer FoundationcoreGTM or Marketing PartnerState foundation providing grant funding and support for Indiana soccer development.
• Indiana University BloomingtonminorGTM or Marketing PartnerCollege/university partner supporting soccer development pathways.
• Butler UniversityminorGTM or Marketing PartnerCollege/university partner supporting soccer development pathways.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• US Club Soccer: National alternative youth soccer pathway offering club-based leagues, cups, and player development programs that compete with state association pipelines for clubs, coaches, and players at the elite and competitive tiers.
• U.S. Adult Soccer Association (USASA): National governing body for adult amateur soccer that connects adult leagues, Veterans Cup, and tournaments run by state affiliates like Indiana Soccer's 2,000-adult-player programs.
• Elite Clubs National League (ECNL): National competitive youth league operator running regional and national platforms that drain top-tier club talent away from state-association leagues like ISL, making it a direct competitive peer for high-end participants.
• Kentucky Youth Soccer Association: Statewide affiliate delivering soccer leagues, cups, ODP, and coaching education in Kentucky, a similarly-sized Midwestern state association whose product portfolio and member-club structure align closely with Indiana Soccer.
• Illinois Youth Soccer Association: State-level amateur soccer governing body for Illinois under US Youth Soccer, running parallel leagues, cups, coaching education, and referee pipelines that directly mirror Indiana Soccer's product set and competitive offerings.
• Ohio Soccer Association: Official state-level US Youth Soccer affiliate for Ohio, operating the same member-club, tournament, ODP, referee, and futsal model as Indiana Soccer in an immediately adjacent geography, with comparable scale and program breadth.
• Michigan State Youth Soccer Association: Michigan's statewide US Youth Soccer affiliate, offering ISL-equivalent leagues, state cups, ODP, and futsal programming with a comparable community-driven, member-club distribution model.

Broad incumbents

• U.S. Youth Soccer: National governing body under which Indiana Soccer operates as a state affiliate, providing the umbrella framework, national cups, and TOPSoccer programming that flow down into ISA's products.
• U.S. Soccer Federation: The top-level U.S. federation for soccer that charters state associations and sets pathways, coaching licenses, and referee structures that define ISA's product and operating framework.

Others

• Indiana High School Athletic Association (IHSAA): Indiana's statewide amateur sports governing body for high school athletics, serving as a structural comparable in that it administers member schools, referee coverage, and tournament programming in the same state context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soccerindiana
• YouTubeyoutube.com/channel/UCVAlBCL0NrkalQw60IV4d4w?view_as=subscriber
• Facebookfacebook.com/IndianaSoccerAssociation
• Instagraminstagram.com/soccerindiana
• LinkedInlinkedin.com/company/indiana-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indiana Soccer Association