What Homsters does

Homsters is a London-based, private for-profit company founded in 2015 that helps property portals, online classifieds, and real estate developers increase the efficiency with which they promote new real estate developments. The company operates in the proptech marketing layer, sitting between developer inventory (supply) and portal/classified audiences (demand), with a headcount of 51-100 employees and a publicly disclosed website at homsters.com.

The company's product focus is on promotion efficiency for real estate developments, suggesting tooling or services that help developer-side and portal-side clients acquire, target, or convert prospective buyers more effectively. The underlying technology stack, proprietary features, and platform architecture are not disclosed in the provided source material. No patents, certifications, third-party technology integrations, API offerings, or mobile applications are documented.

The business model, pricing structure, and go-to-market mechanics are not publicly disclosed. There are no funding rounds, revenue figures, or named customers in the source data, limiting inference about revenue mechanics. The founder, Andrzej Olejnik, remains listed as Founder and Chairman, indicating founder-led continuity since inception. Importantly, the majority of the source material pertains to Ringier AG (a large Swiss media company) rather than Homsters; the relationship, if any, between the two entities is not clarified in the inputs, and no parent-subsidiary, investment, or commercial linkage is established in the data.

Name

Homsters

Website

https://homsters.com

Company type

Private

Founded year

2015

Headcount range

51–100 employees

Short description

Homsters is a London-based proptech company founded in 2015 that helps property portals, online classifieds, and real estate developers improve the efficiency of promoting new real estate developments.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Real estate marketing
• Property portal software
• Online classifieds platform
• Real estate development
• Property promotion tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels4 records

Core offering

Homsters helps property portals, online classifieds and real estate developers increase the efficiency of how they promote real estate developments. The company provides technology solutions that streamline the marketing and promotion of new property developments for B2B clients in the real estate sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Development Promotion Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Out There MediacoreStrategic or Co-development Partner · 25 June 2025Strategic partnership announced between Out There Media and Pulse to create a digital advertising superpower across Africa. Pulse is Ringier's digital media brand in Nigeria.
• PulsecoreStrategic or Co-development Partner · 25 June 2025Strategic partnership announced between Out There Media and Pulse to create a digital advertising superpower across Africa. Pulse is Ringier's digital media brand in Nigeria.

Scale indicators5 records

Recent moves2 records

Expansion highlights3 records

Emerging players

• Adwerx: A digital advertising platform focused on real estate agents, brokerages and developers. Comparable to Homsters in targeting the digital promotion of real estate inventory as a focused use case within the broader proptech stack.
• Compass: A tech-enabled real estate brokerage with proprietary marketing, CRM and new-development tools. Comparable to Homsters as a B2B technology platform layered on top of property listings and developer relationships.

Broad incumbents

• Rightmove: The UK's dominant property portal. Comparable as a customer and competitor: portals like Rightmove both consume and threaten to internalize the kind of developer-marketing and new-project promotion tools Homsters provides.
• Zillow: The largest US-based real estate marketplace with significant developer and new-construction marketing offerings. Comparable as a broad incumbent that integrates portal, listings and developer promotional tools under one roof.
• REA Group: Operator of realestate.com.au and a global network of property portals. Comparable as a large incumbent portal owner with dedicated new-project and developer marketing products, addressing the same use case Homsters targets.
• CoStar Group: A leading global provider of commercial real estate information, analytics and marketing platforms (including Homes.com and Apartments.com). Comparable as a large data- and marketing-driven incumbent serving property professionals and developers.
• Zoopla: A major UK property portal serving both consumers and developers. Like Rightmove, it represents both a potential Homsters channel partner and a competitor that could build similar new-development promotional functionality in-house.

Direct peers

• Real Geeks: A SaaS platform providing real estate agents and brokerages with websites, CRM and lead-generation tools. Comparable to Homsters as a B2B marketing/SaaS vendor serving the property listing and promotion workflow.
• PropertyGuru Group: A major Southeast Asian property portal with deep developer relationships and dedicated new-project marketing tools. Comparable to Homsters as a portal-plus-developer-marketing platform serving the same dual customer base.
• PropertyFinder: A leading property portal in the Middle East and North Africa. Highly comparable to Homsters because it sits at the intersection of portals, classifieds and developers promoting new real estate developments — exactly the customer base Homsters serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homsters