Out There Media
Out There Media (Vienna) operates Mobucks™, a proprietary mobile advertising and data monetization marketplace connecting 40+ mobile operators with global brands and ad agencies. It enables telco-data-driven campaign targeting, execution, and analytics across Africa, EMEA, APAC, the Middle East, and the Americas.
- Company typePrivate
- Founded2009
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Out There Media does
Out There Media (OTM; legal entity Out There Media Holding GmbH) is a Vienna-headquartered, privately held mobile advertising and data monetization firm operating across EMEA, APAC, the Middle East, Africa, and The Americas. The company builds and licenses Mobucks™, a proprietary cross-channel, cross-operator marketplace that connects mobile network operators with global brands and advertising agencies, enabling granular targeting, campaign management, execution, optimization, and analytics on a single platform. Core technology differentiates via deep integrations with 40+ mobile operators that grant deterministic, opt-in access to subscriber-level data — including MTN Group (21 African countries, ~300M subscribers), Vodafone, Ooredoo, Indosat, Verizon, Telefónica, and Google — and via the MessagingStudio campaign builder for RCS Business Messaging at scale.
OTM monetizes through a mix of platform/marketplace fees on campaign execution, full-service campaign management and creative services for advertisers, and data monetization services that help operators organize and monetize subscriber data assets. Pricing is campaign-based (with a coin/package system) plus subscription/annual fees for registered Mobucks users, billed in USD. Customers split across three primary segments: tier 1 mobile operators seeking data and subscriber-base monetization, Fortune 500 global brands and ad agencies (including Unilever, Disney, McDonald's, Starbucks, Budweiser, Netflix, with agency partners Mindshare, MediaCom, OMD), and — increasingly — emerging-market segments such as African retail, FMCG, fintech, and gaming via the Pulse Africa channel partnership. Distribution combines direct enterprise sales with operator-channel partnerships and a philanthropic Out There Impact division used for WHO and UN SDG campaigns.
The firm was founded in 2007/2009 by Kerstin Trikalitis (CEO) and Daphne Loukas (COO); co-founders remain active in leadership and the company maintains a 11–50 core headcount across offices in Vienna (HQ), Singapore, Athens (R&D), Johannesburg, Mexico City, and earlier/historical Dubai. A single disclosed 2017 angel-style investment from Dixon Doll (co-founder of Accel Partners, DCM, and Impact Venture Capital) joined the board, and revenue is not publicly disclosed.
Out There Media firmographics
Firmographics- Name
- Out There Media
- Legal name
- Out There Media Holding GmbH
- Website
- https://out-there-media.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Out There Media (Vienna) operates Mobucks™, a proprietary mobile advertising and data monetization marketplace connecting 40+ mobile operators with global brands and ad agencies. It enables telco-data-driven campaign targeting, execution, and analytics across Africa, EMEA, APAC, the Middle East, and the Americas.
- Ownership category
- akta.pro rank
Out There Media industry classification
Industry- Product category
- Mobile Advertising Technology
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where Out There Media is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
Out There Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile Advertising Platform Fees: Platform fees from providing Mobucks technology to mobile operators and brands for campaign execution, targeting, and analytics. Operators grant OTM access to subscriber data and subscriber base in exchange for data monetization services.
- Campaign Management and Execution: Full-service campaign management from conceptualization and design to execution, optimization, reporting and analytics for advertisers.
- Data Monetization Services: Helps mobile operators organize, mine and analyze their data to increase subscriber loyalty and monetize their data assets and subscriber base.
- Subscription/Promotional Fees: Fees posted in USD with options for promotional pricing. Users purchase coins/packages for campaign access with automated annual or monthly fee for registered users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Campaign-based pricing with coin system |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Out There Media product offering
Product offeringCore offering
Out There Media operates the proprietary Mobucks™ platform, a multi-channel, cross-operator, cross-country mobile advertising and data monetization marketplace that connects mobile operators with brands and agencies. The platform enables granular targeting, campaign planning, creation, execution, optimization, and analytics, while helping operators monetize their subscriber data assets and allowing brands to deliver high-engagement, opt-in mobile campaigns at scale. Supporting offerings include the MessagingStudio campaign builder for RCS brand engagement and the Out There Impact division running mobile-driven social-good campaigns.
Product overview
Out There Media offers a unified product portfolio centered on its proprietary Mobucks™ platform—a cross-channel, cross-operator, and cross-country mobile advertising marketplace. Mobucks™ enables mobile operators to monetize their data and subscriber bases while allowing brands and agencies to reach targeted mobile audiences at scale. The platform includes a campaign creation tool called MessagingStudio for RCS brand engagement. The company also operates Out There Impact, a philanthropic division focused on mobile campaigns for social causes. Campaigns deliver 5-18x ROI compared to market averages and leverage deterministic telco data for granular targeting.
Differentiator
Problem solved
Functional benefit
Brands
- Mobucks™: Proprietary multi-channel, cross-operator technology platform for mobile advertising and data monetization that powers targeting, campaign planning, execution, and analytics
Products and services
- Mobucks™ Proprietary multi-channel, cross-operator mobile advertising and data monetization platform that links mobile operators with the advertising world via a single marketplace. Enables granular targeting, campaign planning, creation and management, execution, delivery, optimization, and detailed analytics for mobile operators, brands, and advertising agencies.
- MessagingStudio Campaign builder tool within the Mobucks™ platform used for creating and managing RCS brand engagement campaigns at scale for global brands.
- Out There Impact Out There Media's philanthropic division focused on using mobile engagement technology for social good, including COVID-19 education campaigns with the World Health Organization and United Nations Sustainable Development Goals initiatives.
Quantifiable outcome
- 5-18x ROI compared to market averages for Mobucks campaigns
- +7 more outcomes
Companies that use Out There Media
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Out There Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Out There Media partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and flagship.
- Pulse AfricacoreStrategic partnership to establish a leading digital advertising presence across Africa, beginning in Nigeria and Ghana. Combines Out There Media's Mobucks telco-data advertising platform with Pulse's local market execution capabilities and team of over 100 media professionals. Targets high-growth sectors including retail, FMCG, fintech, and gaming. Both companies committed to exploring opportunities supporting entrepreneurship, innovation, and youth employment across the continent.
- Bandwidth Inc.corePartnership to bring next-generation RCS (Rich Communication Services) for Business capabilities to the U.S. market. Combines Bandwidth's software-driven Communications Cloud with Out There Media's award-winning Mobucks platform and MessagingStudio campaign builder to power advanced, mobile-first RCS brand engagement at scale for global brands.
- Vodafone GermanycoreGermany RCS Business Messaging partnership. Vodafone is a key partner in Germany's largest European advertising market. First campaigns for myWorld achieved Read and click rates 3-5x higher than SMS campaigns.
- Telefónica (O2)corePartnership with Telefónica Germany/O2 for Germany RCS Business Messaging launch. Combined with Vodafone partnership to establish new standard for digital and mobile campaigns in Germany.
- GooglecoreOfficial partner of Google worldwide for RCS Business Messaging. Partnership for RCS market development and campaign deployment across Android users globally.
- VerizoncoreUS market launch for RCS Business Messaging in collaboration with Verizon. First major US carrier partnership for OTM's RCS capabilities.
- Indosat OoredoocorePartnership to deliver best-in-class mobile advertising offering in Indonesia. Combines OTM's Mobucks platform with Indosat's subscriber base for targeted mobile advertising campaigns.
- 9Mobile NigeriaminorAfrican presence strengthening through appointment of 9Mobile executive. Partnership for mobile advertising in Nigerian market.
- World Health Organization (WHO)flagshipGlobal mobile education campaign to contain COVID-19 spread. Messages distributed to 300+ million global citizens via Out There Impact's mobile engagement platform and 15 mobile operator partners including MTN Ghana, MTN Nigeria, MTN South Africa, Ooredoo Indosat Indonesia, Orange Spain, Telefonica Germany/O2, Vodacom South Africa, Vodafone Germany and UK, and 9Mobile Nigeria. Campaign aimed to counter misinformation.
- Vodafone GroupflagshipRCS partnership with Vodafone Group following successful Disney and McDonald's campaigns. OTM was the first company in the world to trial RCS technology with both major brands. Disney Lion King release and McDonald's Rewards program campaigns achieved 72-73% Read Rates and up to 82% engagement rates. Partnership enables RCS Business Messaging campaigns across Vodafone markets.
- MTN GroupflagshipAwarded tender to build a digital advertising super hub for MTN Group across 21 African countries. MTN operates throughout Africa and the Middle East. First mobile operator to launch was MTN South Africa, followed by Nigeria, Ghana, and Uganda. Mobucks enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner. Partnership provides access to nearly 300 million subscribers.
- ZaincoreMiddle East expansion partnership with Zain. First campaign in the region yielded Gold and Silver at MMA Dubai Smarties for Huawei Iraq 'Eid Raffle' campaign. Enabled OTM's expansion into MENA region with Dubai offices.
- Mandela MileminorPro-bono partnership to raise awareness of International Mandela Day across Ghana and South Africa. Out There Impact leveraged mobile messaging engagement platform targeting hundreds of thousands of users in partnership with MTN and Vodacom.
- United Nations SDGflagshipOut There Impact mobile campaign promoting UN Sustainable Development Goals (SDGs). 'There Are 17 Numbers That Can Change The World' pilot campaign in Asia, Africa and Middle East achieved 81% response rate. Presented findings at SDG Media Summit at UN HQ in New York. Target to reach 1 billion people globally.
- MindsharecoreAgency partnership for mobile advertising campaigns across multiple markets. Notable campaigns include Friso Vietnam (Gold MMA Smarties), Huawei Iraq (Gold/Silver MMA Smarties), P&G campaigns. Micro-targeting at scale approach with Mindshare.
- MediaComcoreAgency partnership for P&G Pantene campaign in Indonesia achieving 31x higher performance versus industry benchmarks. Silver award at MMA Smarties for micro-targeting at scale approach.
- OMDcoreAgency partner for Disney and McDonald's RCS campaigns with Vodafone/Vodacom. OMD executed campaigns achieving 72-73% Read Rates and up to 82% engagement rates.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Out There Media competitors and assessment
Company assessmentBroad incumbents
- Twilio: Public CPaaS leader providing messaging, voice, and customer engagement APIs globally. Comparable to OTM in serving enterprise mobile messaging use cases; differentiated by much larger scale and developer-first positioning rather than telco-data monetization.
- Infobip: Global cloud communications platform offering RCS, SMS, WhatsApp and messaging APIs to enterprises and telcos. Comparable to OTM as a tier-1 CPaaS/messaging competitor, though broader in scope (voice, contact center) and not specialized in operator data monetization.
- Sinch: Swedish-listed CPaaS provider with strong operator heritage, offering RCS, SMS, voice and messaging APIs. Comparable to OTM as an operator-rooted messaging platform, though with broader enterprise focus and substantially larger revenue base.
Direct peers
- CM.com: Dutch conversational commerce platform offering RCS Business Messaging, SMS, WhatsApp and marketing solutions to enterprises and operators. Comparable to OTM in serving brand-to-mobile-operator marketing campaigns via CPaaS stack with similar European footprint.
- mGage: Global mobile messaging and engagement provider serving enterprises and mobile operators with SMS, MMS and messaging solutions. Comparable to OTM in combining operator relationships with enterprise mobile marketing capabilities.
- MessageBird (Bird): Amsterdam-headquartered omnichannel messaging platform offering SMS, WhatsApp, RCS and email APIs. Comparable to OTM in the European enterprise messaging space and RCS Business Messaging ambitions, with broader channel coverage.
- Vibes: US-based mobile engagement platform specializing in RCS Business Messaging, SMS and MMS marketing for enterprise brands via carrier integrations. Comparable to OTM as a direct RCS marketing competitor, particularly relevant to OTM's US market entry via Verizon.
- Upstream: Mobile marketing and digital commerce platform focused on emerging markets, working with mobile operators to monetize data and deliver mobile advertising. Comparable to OTM in the operator-data-driven mobile advertising niche, particularly in Africa, LATAM and SE Asia.
Others
- Mindshare: WPP-owned global media agency network that partners with OTM (Mindshare is named as a channel partner for OTM campaigns). Comparable as an enterprise channel/agency customer through which OTM reaches Fortune 500 brand budgets.
Emerging players
- Celltick: Mobile operator platform provider specializing in mobile marketing, discovery and data monetization services delivered through telecom partnerships. Comparable to OTM's telco-data-driven advertising model with similar emerging-market footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Out There Media social profiles
Digital presenceOut There Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Out There Media leadership team
Management profileNumber of profiles
Profiles9 records
Out There Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Out There Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Out There Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Out There Media
What does Out There Media do?
Out There Media operates the proprietary Mobucks™ platform, a multi-channel, cross-operator, cross-country mobile advertising and data monetization marketplace that connects mobile operators with brands and agencies. The platform enables granular targeting, campaign planning, creation, execution, optimization, and analytics, while helping operators monetize their subscriber data assets and allowing brands to deliver high-engagement, opt-in mobile campaigns at scale. Supporting offerings include the MessagingStudio campaign builder for RCS brand engagement and the Out There Impact division running mobile-driven social-good campaigns.
Is Out There Media a public or private company?
Out There Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Out There Media founded?
Out There Media was founded in 2009. It employs 11 to 50 people.
Where is Out There Media based?
Out There Media is headquartered in Vienna, Austria, in the Europe region.
How does Out There Media make money?
Four revenue lines are on record. Mobile Advertising Platform Fees are the primary driver. The others are campaign Management and Execution, data Monetization Services and subscription/Promotional Fees.
Who are Out There Media's main competitors?
Broad incumbents on record are Twilio, Infobip and Sinch. Direct peers are CM.com, mGage, MessageBird (Bird), Vibes and Upstream. Mindshare is listed as an others. Celltick is listed as an emerging player.
Does Out There Media have an API?
No public API is recorded for Out There Media.
What industry is Out There Media in?
Out There Media's product category is Mobile Advertising Technology. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 541830 and its SIC code is 7310.