What NBS does

NBS (n.b.s GmbH marketing & events) is an Austrian B2B agency headquartered in Perchtoldsdorf near Vienna, founded in 1993 by Christina Neumeister-Böck. The company operates two divisions: NBS Data and NBS Live. NBS Data delivers CRM implementation, marketing automation, omnichannel B2B sales management and CRM training, anchored by partnership status as one of six HubSpot Platinum Partners in Austria and a Pipedrive Authorized Partner. NBS Live provides trade show and event organization, the company's own proprietary BIZ trade show formats (BIZ MICE and BIZ HEALTH, held at Palais Niederösterreich in Vienna), and exclusive Austrian representation for Messe Frankfurt's consumer goods and textile fairs (since 2008).

NBS's product surface spans HubSpot and Pipedrive CRM implementation services (one-time Basis Setup from €3,200, plus data cleaning from €590), tiered monthly managed-service subscriptions (Essential €900–1,500/month, Partner €3,600/month, Sales Buddy €4,900/month, all with 12-month minimums), CRM training (€490–980 per person), event management, and BIZ exhibitor/sponsorship packages (€2,800 booths to €10,000 sponsorships, plus 20% VAT). Technology integration is core: NBS works natively inside client HubSpot or Pipedrive environments using native integrations (Outlook, Aircall, Zoom, Teams, Slack, Google Ads, Meta Ads, Shopify, LinkedIn) plus iPaaS connectors (Zapier, Make) for ERP tie-ins to SAP and Microsoft Business Central. AI features (HubSpot Breeze, Pipedrive AI) are resold and configured but not built in-house.

The business model combines professional-services project fees, recurring subscription retainers, and transaction-based event revenue. The company has approximately 10–15 employees and serves primarily Austrian and DACH-region SMEs in tourism/hospitality, transportation, trade shows, retail and B2B services, with long-tenured customers including Naturidyll Hotels, Donauturm, Blaguss, Messe Frankfurt and Bonrepublic. Distribution runs through direct consultative sales, partner referrals (HubSpot/Pipedrive), and the proprietary BIZ events used as a customer acquisition and community channel.

Name

NBS

Legal name

n.b.s GmbH marketing & events

Website

https://nbs.co.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

NBS (n.b.s GmbH) is an Austrian B2B agency offering HubSpot and Pipedrive CRM implementation, marketing automation, and managed services through its NBS Data division, alongside event management and proprietary BIZ trade shows through NBS Live, serving SMEs across the DACH region.

Ownership category

akta.pro rank

Product category

Marketing & CRM Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• CRM implementation services
• HubSpot Platinum Partner
• Trade show management
• Marketing automation services
• B2B event organization

Headquarters

HQ city

Perchtoldsdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CRM Setup & Implementation Services: One-time project-based fees for initial CRM system setup, including Vertriebsprozess structuring, data import and cleaning, pipeline configuration, scoring, sequences, and first automations setup.
2. Ongoing CRM Support & Betreuung: Monthly retainer contracts for ongoing CRM management including data cleaning, updates, new automations, workflow monitoring, and strategy sessions. Three tiers: Essential (€900–1,500/month), Partner (€3,600/month), and Sales Buddy (€4,900/month). Minimum 12-month engagement for omnichannel services.
3. Omnichannel B2B Sales Service: Monthly managed B2B sales service coordinating analog and digital outreach channels directly in the client's CRM, with a minimum 12-month contract. Part of the higher-tier PARTNER and Sales Buddy packages.
4. CRM Training Services: In-person and online CRM training sessions for HubSpot and Pipedrive, priced at €490 (compact 2.5h) or €980 (intensive 5h) per person, with 2x30 min online support included.
5. BIZ Trade Show Exhibitor Packages: Revenue from NBS's own BIZ MICE and BIZ HEALTH trade show formats, where exhibitor booths are sold at €2,800 (plus €200 registration fee) with additional sponsorship packages ranging from €3,700 to €10,000.
6. Data Cleaning & Deduplication Services: One-time project fees for data audit, deduplication, field standardization, and data enrichment services starting at €590 for deduplication checks and €1,900 for full data cleaning.
7. Event Organization & Management: Full-service event and trade show organization for clients, including concept, strategy, vendor coordination, budget management, exhibitor/visitor service, on-site support, and debriefing. Can be full-service or partial engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

NBS is a dual-division Austrian B2B agency operating NBS Data (CRM implementation, marketing automation, omnichannel sales, and CRM training built on HubSpot and Pipedrive) and NBS Live (trade show organization, event management, and proprietary BIZ trade show formats). The agency sells professional services, monthly managed-service retainers, and event/trade-show participation packages to SMEs, tourism associations, and event-industry businesses in Austria and the DACH region.

Product overview

NBS (n.b.s GmbH marketing & events) is a dual-division Austrian agency headquartered in Perchtoldsdorf near Vienna, founded in 1993. The company operates two core divisions: NBS Data and NBS Live. NBS Data is the digital CRM and marketing services arm offering HubSpot (Platinum Partner) and Pipedrive (Authorized Partner) implementation, marketing automation, omnichannel B2B sales management, and CRM training, packaged through structured service tiers (Essential, Partner, Sales Buddy) plus one-time setup and data cleaning. NBS Live is the events and live communications division providing trade show and event organization, Messe Frankfurt representation (since 2008), and the company's own BIZ trade show brand combining BIZ MICE (for the MICE industry) and BIZ HEALTH (for corporate wellbeing). The BIZ format holds events at Palais Niederösterreich in Vienna, with the next edition on March 18, 2027. Both divisions integrate CRM platforms to connect digital customer relationship management with in-person events and communications.

Differentiator

Problem solved

Functional benefit

Brands

• BIZ: Professional trade show brand consisting of BIZ MICE (for MICE - Meetings, Incentives, Conferences, Events) and BIZ HEALTH (for corporate health management and wellbeing). BIZ is a specialized trade fair for personal exchange in Vienna.

Products and services

• HubSpot Implementation & Support Full-service HubSpot CRM implementation, onboarding, marketing/sales/service hub configuration, workflow automation, and ongoing managed services for B2B clients across Austria and the DACH region. NBS is one of six HubSpot Platinum-certified partners in Austria, covering Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub.
• Pipedrive Implementation & Support Pipedrive CRM evaluation, onboarding, pipeline setup, automation configuration, and monthly managed services for B2B clients. NBS is a Pipedrive Authorized Partner headquartered in Perchtoldsdorf serving Austria and the DACH region; Pipedrive is positioned for smaller companies at approximately €14/user/month.
• Marketing Automation Setup of trigger-based communication workflows in HubSpot or Pipedrive, including lead nurturing sequences, automated email campaigns, and CRM-integrated follow-up processes for B2B companies in Austria and the DACH region.
• Omnichannel Sales Monthly managed B2B sales service coordinating analog channels (phone, direct mail) and digital channels (email, LinkedIn, newsletter, ads) directly within the client's existing HubSpot or Pipedrive CRM, with a minimum 12-month engagement term. Part of the PARTNER and Sales Buddy monthly packages.
• CRM Training (HubSpot & Pipedrive) CRM training programs for HubSpot and Pipedrive offered in two formats: Schulung Kompakt (2.5 hours, €490 net per person) and Schulung Intensiv (5 hours, €980 net per person), conducted in the client's own CRM account using their own data, with 2x30 minutes of post-training online support included.
• CRM Service Packages Structured CRM managed service offerings bundling a one-time Basis Setup (from €3,200, including system initialization, sales process structuring, data import and cleaning, pipelines/scoring/sequences/automations, and first sales cycle launch) with three monthly tiers: Essential (€900-€1,500/month for data maintenance and automation), Partner (€3,600/month adding pipeline management and strategy sessions), and Sales Buddy (€4,900/month for active outbound pipeline execution). Data deduplication (from €590) and full data cleaning (from €1,900) are also offered as standalone services within this package.
• Trade Show & Event Organization Full-service event and trade show organization for clients, including concept and strategy, vendor coordination, budget management, exhibitor and visitor service, on-site support, and post-event debriefing. Available as full-service or partial engagements, with automatic integration of exhibitors, visitors, and all interactions into the client's HubSpot or Pipedrive CRM.
• Messe Frankfurt Representation Austrian representation for Messe Frankfurt's consumer goods and textile fairs, serving as the local contact for Austrian exhibitors and visitors and providing coordination, support, and on-site presence. NBS also manages the Swiss representation via tf solutions GmbH.
• BIZ Trade Show Proprietary trade show brand owned and operated by NBS consisting of BIZ MICE (Meetings, Incentives, Conferences, Events and Business) and BIZ HEALTH (corporate health, wellbeing, and prevention). Exhibitor booths are sold at €2,800 + €200 registration per 5m² booth, with sponsorship packages ranging from €3,700 to €10,000. Serves NBS's customer acquisition and B2B community-building goals.

Quantifiable outcome

• Companies with omnichannel customer engagement achieve 70% higher market growth than those with less consistent omnichannel approaches.

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Messe Frankfurt (Austrian Representative)coreChannel Partner/ Reseller/ Distributor · 1 January 2008Since 2008, NBS has represented Messe Frankfurt's consumer goods and textile fairs in Austria. They serve as the contact for Austrian exhibitors and visitors, providing coordination, support, and on-site presence. NBS also manages the Swiss representation for these fairs via tf solutions GmbH.
• HubSpot (Platinum Partner)coreTechnology or IntegrationNBS is a HubSpot Platinum Partner — one of six in Austria. They implement, configure, and manage HubSpot CRM for clients across the DACH region, offering marketing, sales, service, content, operations, and commerce hubs. The partnership is central to NBS's digital services offering.
• Pipedrive (Authorized Partner)coreTechnology or IntegrationNBS is a Pipedrive Authorized Partner with headquarters in Perchtoldsdorf, Austria. They support companies in Austria and the DACH region with the introduction, configuration, and ongoing use of Pipedrive as their sales CRM.
• BIZ Trade Show (Own Format)coreStrategic or Co-development PartnerNBS operates its own BIZ trade show formats: BIZ MICE (for MICE, Event, Tourism, and Business) and BIZ HEALTH (for Health, Wellbeing, and Business). These events serve NBS's own customer acquisition and community-building goals, with exhibitors coming from NBS's client base and broader market.
• tf solutions GmbH (Swiss Messe Frankfurt Partner)minorChannel Partner/ Reseller/ Distributortf solutions GmbH is the Swiss representative of Messe Frankfurt. NBS supports them with Pipedrive CRM implementation and ongoing support, and manages the relationship between the Swiss market and Messe Frankfurt.
• Naturidyll Hotels (Association)minorStrategic or Co-development PartnerLong-term partnership with the Naturidyll Hotels association. NBS supports member services, website management, marketing, branding, newsletter communications, and ongoing relationship management. This is a multi-year partnership.
• Palais Niederösterreich (Event Venue Partner)minorStrategic or Co-development PartnerThe BIZ MICE and BIZ HEALTH trade shows are hosted at Palais Niederösterreich in Vienna. This venue partnership enables NBS's own trade show format events.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Hurra.com: DACH performance marketing agency with HubSpot partnership, offering SEO, paid media, and CRM-driven marketing strategies. Overlaps with NBS in B2B demand generation and HubSpot-led marketing services.
• Konversionskraft: DACH HubSpot Elite Partner specializing in inbound marketing, marketing automation, and CRM implementation. Comparable to NBS's services in scope and target customer profile across German-speaking markets.
• Projecter: German digital marketing agency offering SEO, SEA, and inbound marketing services with HubSpot integration. Comparable SME/mid-market focus and digital marketing methodology in DACH.
• elements.at: Austrian HubSpot Solutions Partner offering HubSpot implementation, inbound marketing, and CRM consulting for B2B clients. Directly competes with NBS Data in the same Austrian HubSpot partner ecosystem.

Broad incumbents

• GL events: French-headquartered global event services company covering venue management, trade fairs, and live event production. Comparable to NBS Live's event organization and trade show representation services, but at significantly larger scale.
• Reed Exhibitions (RX Global): Global trade show and B2B event organizer. Comparable to NBS's Messe Frankfurt representation and BIZ event format, but RX operates hundreds of events across many countries and verticals.
• MCI Group: Global events, meetings, and experiential marketing agency. Compares to NBS Live on event management and trade show services, but operates at much larger scale internationally.

Others

• HubSpot: The CRM platform on which NBS builds its core NBS Data services. Not a competitor but a structural enabler — NBS's partner economics and lead pipeline flow directly from HubSpot's growth and partner program decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nbs.co.at

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBS