Family Parks

What Family Parks does

Family Parks is a privately held, membership-based network of independently owned holiday parks and campgrounds operating across Australia, New Zealand, and the United Kingdom. Rather than operating as a franchise or corporate chain, Family Parks aggregates 250+ independently owned parks under a shared brand, marketing infrastructure, and booking platform while parks retain their individual identity. Its core technology is a web-based booking and availability platform supplemented by a Travel Rewards membership management system; the company has no mobile application, API, or disclosed AI capabilities. The business is monetised through two subscription-style revenue streams: recurring membership fees paid by park operators to join the network, and Travel Rewards memberships sold to travellers (with tiers such as Frequent Campers and 3rd Night Free). Additional income is generated from Platinum sponsorships (Truma, MyCoolman, Thetford), an annual 100,000-copy printed directory, and a network of 100+ Rewards partners offering discounts across fuel, dining, attractions, and equipment. Customer segments span families, grey nomads, pet owners, and the park operators themselves, with more than 75% of parks marketed as pet-friendly.

Name

Family Parks

Legal name

Family Parks

Website

https://familyparks.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Parks operates a membership-based network of 250+ independently owned holiday parks across Australia, New Zealand, and the UK, providing shared marketing, a centralised booking platform, and a Travel Rewards membership program to travellers and park operators.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Holiday park network
• Caravan park membership
• Travel rewards program
• Pet-friendly accommodation
• Campground booking

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Park Membership Fees: Independent holiday parks pay membership fees to join the Family Parks network, gaining access to the booking platform, marketing exposure, and the Travel Rewards membership program. Parks can also sell Travel Rewards memberships to guests as an additional income stream.
2. Travel Rewards Membership: Family Parks sells Travel Rewards memberships to travellers, offering perks and discounts at member parks and partner businesses. Membership tiers include Frequent Campers, 3rd Night Free offers, and digital gift vouchers with membership cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Family Parks operates a membership-based network of 250+ independent holiday parks and campgrounds across Australia, New Zealand, and the United Kingdom, offering powered and unpowered sites, cabins, villas, and units for booking. The company runs a Travel Rewards membership program with 30,000+ members and over 100 partner businesses providing discounts, alongside a centralized online booking platform. Over 75% of parks in the network are pet-friendly, and members access additional perks such as 3rd Night Free offers and Frequent Camper loyalty cards.

Product overview

Family Parks operates as a membership-based network of holiday parks and campgrounds across Australia, New Zealand, and the United Kingdom. The core offering consists of the Holiday Parks & Campgrounds Network providing powered/unpowered sites, cabins, villas, and units. This is supported by the Travel Rewards Membership Program offering discounts and special deals, with over 75% of parks being pet-friendly. The Online Booking Platform enables direct reservations. The Rewards Partners Program provides member access to partner discounts across attractions, dining, equipment, and retail categories.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Rewards: A travel rewards membership program offering discounts and perks to members
• ECCParks

Products and services

• Holiday Parks and Campgrounds Network A network of 250+ independent holiday parks and campgrounds across Australia, New Zealand, and the United Kingdom offering powered and unpowered caravan and camping sites, cabins, villas, units, and family holiday packages.
• Travel Rewards Membership Program A subscription membership program offering travelers perks, discounts, and benefits at member parks and across 100+ partner businesses, with tiers including standard membership, Frequent Campers loyalty card, 3rd Night Free offers, and gift voucher bundles.
• Online Booking Platform A web-based booking system enabling travelers to search parks, filter by region, accommodation type, and pet-friendly status, check availability, and make instant online reservations at member parks.
• Pet Friendly Accommodation Holiday park accommodation specifically accommodating pets, available at over 75% of Family Parks member parks across Australia and New Zealand, including pet-friendly sites and cabins.
• Rewards Partners Program A network of over 100 partner businesses across Australia and New Zealand offering discounts to Travel Rewards members in categories including accommodation, attractions, dining, fuel, equipment, and retail.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TrumacoreGTM or Marketing PartnerTruma is a Platinum Sponsor of Family Parks. Truma manufactures caravan and motorhome equipment including heating, air conditioning, and water systems. The partnership provides marketing exposure and sponsor benefits within the Family Parks network.
• MyCoolmancoreGTM or Marketing PartnerMyCoolman is a Platinum Sponsor of Family Parks. MyCoolman manufactures 12V refrigeration products for caravans and camping. The partnership provides co-marketing and sponsorship within the Family Parks network.
• ThetfordcoreGTM or Marketing PartnerThetford is a Platinum Sponsor of Family Parks. Thetford produces sanitation, kitchen, and climate control products for the recreational vehicle industry. The partnership provides marketing and sponsorship benefits.
• Everything Caravan & Camping (ECCParks)coreStrategic or Co-development PartnerFamily Parks and Everything Caravan & Camping jointly launched ECCParks at the Let's Go Queensland Caravan & Camping Supershow. ECCParks is a new holiday park network combining Family Parks' existing park network with Everything Caravan & Camping's marketplace ecosystem, creating a co-branded venture.
• Bluebridge Cook Strait FerryminorGTM or Marketing PartnerFamily Parks members receive 10% off travel with Bluebridge Cook Strait Ferries. Bluebridge provides cross-strait ferry services between the North and South Islands of New Zealand.
• JaycominorGTM or Marketing PartnerJayco is listed as a partner on the Family Parks website. Jayco is an Australian manufacturer of caravans, camper trailers, and motorhomes. The partnership involves content collaboration such as articles on caravan use.
• Apollo MotorhomesminorGTM or Marketing PartnerApollo Motorhomes is listed as a Travel Rewards partner offering discounts to Family Parks members. Apollo operates motorhome and campervan rental across Australia and New Zealand.
• OricomminorGTM or Marketing PartnerOricom is listed as a partner of Family Parks. Oricom produces consumer electronics including UHF radios, batteries, and accessories relevant to caravan and camping travellers.
• Caravan Club UKminorChannel Partner/ Reseller/ DistributorThe Caravan Club UK is listed as a partner, likely referring to cross-promotion between Family Parks and UK-based caravan club members visiting Australia and New Zealand.
• Holiday Parks DownunderminorGTM or Marketing PartnerNew Family Parks members receive a free listing with Holiday Parks Downunder website (worth $1200) as part of their membership benefits.
• Englaon TV AustraliaminorGTM or Marketing PartnerFamily Parks Travel Rewards members receive $30 off all TV products from Englaon when using code FMLP30 at checkout. Englaon produces 12V caravans TVs and smart TVs designed for RVs and marine use.
• AnacondaminorGTM or Marketing PartnerAnaconda, an Australian outdoor adventure retailer, is listed as a partner of Family Parks.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Discovery Parks: GIC-backed network of 65+ holiday parks across Australia. Directly competes for the same park-owner affiliations and family traveller base, though operating under a different ownership/franchise model.
• NRMA Parks and Resorts: Australian member-owned holiday park operator with parks across multiple states. Comparable on the membership-loyalty model and family/caravan target market.
• Tasman Holiday Parks: New Zealand-headquartered holiday park network with parks across NZ and Australia. Closely comparable on geography, accommodation mix (powered sites, cabins), and target customer segments.
• BIG4 Holiday Parks: Australia's largest holiday park network/cooperative with 180+ parks. Directly comparable as an AU/NZ holiday park membership network competing for the same family, grey-nomad, and caravan-traveler segments.
• Top 10 Holiday Parks: New Zealand holiday park network with parks across both islands. Directly comparable for NZ market overlap and family/grey-nomad traveller segments.
• Kiwi Holiday Parks: NZ holiday park cooperative with parks across New Zealand. Comparable as a competing NZ park network targeting family and domestic travel.
• Reflections Holidays: Network of NSW holiday parks offering cabins, powered sites and camping. Comparable on park-network structure, accommodation mix, and AU family-traveler positioning.

Broad incumbents

• Booking.com: Global OTA with extensive holiday park and campground inventory. Comparable as a competing distribution and discovery channel for the same end-traveller, though not a holiday-park-specific network.

Emerging players

• Hipcamp: US-based marketplace for campgrounds, RV sites, and unique outdoor stays. Comparable on outdoor-accommodation marketplace model and direct-booking technology, though focused on the US market.

Regional players

• Caravan and Motorhome Club (UK): UK membership-based club for caravan and motorhome travellers with affiliated sites. Comparable on the membership-loyalty and caravan-traveler model, though UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FamilyParksAustraliaNZ
• LinkedInlinkedin.com/company/family-parks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Parks