Campbell Supply Company
- Company typePrivate
- Founded1967
- HeadquartersMonroe Township, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Campbell Supply Company firmographics
Firmographics- Name
- Campbell Supply Company
- Legal name
- Campbell Supply Company
- Website
- https://campbellsupply.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Campbell Supply Company industry classification
Industry- Product category
- Commercial and Emergency Vehicle Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Light-Duty Commercial Truck Leasing & Rental (Class 1–2) (TLABABAA)
- akta.pro secondary industries
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA)
Keywords
Where Campbell Supply Company is headquartered
LocationHeadquarters
- HQ city
- Monroe Township
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Campbell Supply Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Truck Sales: Sale of new and pre-owned commercial trucks including Freightliner, Western Star, and Isuzu brands. The company operates Selectrucks for pre-owned inventory and offers new vehicle sales across multiple manufacturer brands.
- Emergency Vehicle Sales: Sale of fire apparatus, rescue vehicles, and ambulances representing brands including Spartan, KME, Smeal, EVI, SVI, Lake Assault Boats, and Ward Apparatus. Vehicles are sold to fire departments and emergency service agencies.
- Parts Sales: Sale of commercial and emergency vehicle parts with over $5 million in parts inventory maintained company-wide to ensure parts availability. Parts can be ordered online or requested through dealership locations.
- Service and Repair: Vehicle service and repair operations with over 50 service bays and 50+ factory trained and certified technicians. Mobile service options available. Services include commercial vehicle service and emergency vehicle service.
- Financing Services: Finance department assists customers with vehicle financing options, providing expertise to increase efficiency and profitability for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing - no public pricing available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Campbell Supply Company product offering
Product offeringCore offering
Campbell Supply Company is a multi-brand commercial and emergency vehicle dealership selling new and pre-owned Freightliner, Western Star, and Isuzu commercial trucks along with Spartan, KME, Smeal, EVI, SVI, Lake Assault Boats, and Ward Apparatus emergency vehicles. The company also provides a $5M+ parts inventory, factory-trained service and repair across 50+ service bays, mobile service, and vehicle financing assistance.
Product overview
Campbell Supply Company is a family-owned commercial and emergency vehicle dealership serving the Northeastern United States since 1967. The company operates as a multi-brand commercial truck dealer (Freightliner, Isuzu, Western Star) and authorized emergency vehicle dealer (Spartan, KME, Smeal, EVI, SVI, Lake Assault Boats, Ward Apparatus). The product portfolio includes new and pre-owned commercial trucks, fire apparatus (pumpers, aerials, tankers, rescue vehicles, rescue boats), and related services including parts sales, service/repair, and financing. The company maintains multiple locations across New Jersey and New York with service bays and parts inventory to support vehicle maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Freightliner Commercial Trucks Sale of new Freightliner Class 5-8 commercial trucks including M2 and 114SD models to commercial fleet operators, owner-operators, and vocational users across the Northeastern US market.
- Western Star Commercial Trucks Sale of new Western Star commercial trucks designed for vocational and severe-duty applications to commercial fleet operators in the Northeastern US.
- Isuzu Commercial Trucks Sale of new Isuzu commercial trucks including the FTR, FVR, and N-Series models to commercial fleet and small business buyers.
- SelecTrucks Pre-Owned Inventory Sale of certified pre-owned commercial trucks through the Freightliner Selectrucks pre-owned inventory program at Campbell Supply dealerships.
- Spartan Fire Apparatus Sale of Spartan (REV Group) fire apparatus including pumpers, aerials, tankers, and rescue vehicles built on Metro-Star, Gladiator, and Elite Series chassis to municipal and volunteer fire departments.
- KME Fire Apparatus Sale of KME (REV Group) fire apparatus including Panther, Predator, SSX, and Eliminator custom pumper, aerial, and severe service vehicles to fire departments.
- Smeal Fire Apparatus Sale of Smeal fire apparatus including aerial ladders, rear mount aerials, and custom emergency vehicles to fire departments and emergency service agencies.
- EVI Emergency Vehicles Sale of EVI specialty emergency vehicles including command units, dive unit trucks, crime scene units, and custom mobile response vehicles to police, fire, and emergency agencies.
- SVI Emergency Vehicles Sale of SVI custom emergency vehicles including wet heavy rescue apparatus and specialty vehicles to fire departments.
- Lake Assault Boats Sale of Lake Assault fire and rescue boats for water-based emergency response, fire suppression on waterways, and marine rescue operations.
- Ward Apparatus Sale of Ward Apparatus emergency vehicles including mini pumpers, support rescue trucks, super squads, and ambulances to fire departments and EMS agencies.
- Electric Commercial Vehicles Sale of electric commercial vehicle options available through the dealership as part of its commercial truck product portfolio.
- Commercial and Emergency Vehicle Parts Sale of commercial and emergency vehicle parts through physical dealership parts counters and online parts ordering, supported by a $5M+ company-wide inventory for rapid fulfillment to fleet and fire department customers.
- Commercial and Emergency Vehicle Service and Repair Vehicle service and repair for commercial trucks and emergency vehicles performed by 50+ factory-trained technicians across 50+ service bays, with mobile service units available for on-site maintenance.
- Vehicle Financing Services Financing assistance for commercial and emergency vehicle purchases, leveraging partnerships with Daimler Truck Financial and other financing providers to offer flexible payment options to customers.
Companies that use Campbell Supply Company
Customer profileNamed customers64 records
Segments4 records
Ideal customer profiles2 records
Campbell Supply Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campbell Supply Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Spartan (REV Group)coreSpartan is a premier manufacturer of fire apparatus and emergency vehicles. Campbell Supply is an authorized dealer for Spartan products including the Metro-Star, Gladiator, and Elite Series chassis with various configurations for pumpers, aerials, rescues, and tankers.
- KME (REV Group)coreKME is a manufacturer of fire trucks including the Panther, Predator, SSX, and Eliminator lines. Campbell Supply represents KME for fire apparatus sales in their market territory.
- Smeal (REV Group)coreSmeal manufactures fire apparatus including aerial ladders and pumpers. Campbell Supply is an authorized Smeal dealer for emergency vehicle sales.
- EVI (Emergency Vehicles Inc)coreEVI manufactures specialty emergency vehicles including command units, dive units, and custom mobile response vehicles. Campbell Supply represents EVI products for emergency vehicle sales.
- SVI (Special Vehicle Solutions)coreSVI manufactures specialty fire and rescue vehicles. Campbell Supply is an authorized dealer for SVI emergency apparatus.
- Lake Assault BoatscoreLake Assault Boats manufactures fire rescue boats for water-based emergency response. Campbell Supply represents Lake Assault for marine emergency vehicle sales.
- Ward ApparatuscoreWard Apparatus manufactures fire apparatus and ambulances. Campbell Supply is an authorized dealer for Ward Apparatus products.
- FreightlinercoreFreightliner is a leading manufacturer of commercial trucks including the M2 and 114SD models. Campbell Supply operates as Campbell Freightliner, an authorized Freightliner dealer for commercial truck sales and service.
- Western StarcoreWestern Star manufactures commercial trucks for vocational and severe-duty applications. Campbell Supply is an authorized Western Star dealer.
- IsuzucoreIsuzu manufactures commercial trucks including the Isuzu FTR, FVR, and N-Series. Campbell Supply offers Isuzu trucks as part of their commercial vehicle lineup.
- SelectrucksminorSelectrucks is a pre-owned commercial truck program operated by Freightliner. Campbell Supply participates in the Selectrucks pre-owned inventory program.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Campbell Supply Company competitors and assessment
Company assessmentBroad incumbents
- E-ONE: Manufacturer of fire trucks, rescue vehicles, and ambulances owned by REV Group. Closely comparable as a REV Group fire apparatus brand competing for the same municipal customers that Campbell Supply serves, although E-ONE is a manufacturer rather than a dealer.
- Rush Enterprises: Largest commercial truck dealer network in North America operating Peterbilt, International, and Ford dealerships with full-service parts and service operations. Comparable as a multi-brand commercial truck dealer with parts/service infrastructure, though Rush is far larger (100+ locations, public company) and does not specialize in emergency vehicles.
- Seagrave Fire Apparatus: Manufacturer of custom fire apparatus and rescue vehicles serving municipal and industrial customers in the US. Comparable as a fire apparatus brand competing for the same Northeastern municipal customers that Campbell Supply serves with its REV Group brand portfolio.
- Pierce Manufacturing: Largest manufacturer of fire apparatus in North America, producing pumpers, aerials, and custom chassis for municipal fire departments. Adjacent to Campbell Supply's fire apparatus dealer business; municipalities often choose between Pierce and REV Group brands (Spartan/KME) that Campbell Supply represents.
- REV Group: Leading manufacturer of specialty vehicles including fire apparatus (Spartan, KME, Smeal, E-ONE) and ambulances. Campbell Supply is a key REV Group dealer for Spartan, KME, and Smeal brands, making REV Group a directly comparable but upstream counterparty in the same emergency vehicle ecosystem.
Direct peers
- Velocity Vehicle Group: Major Daimler Truck dealership group operating Freightliner, Western Star, and Freightliner Custom Chassis locations across the Western and Southwestern US. Directly comparable as a multi-brand commercial truck dealer representing the same OEM brands (Freightliner, Western Star) that Campbell Supply sells, with similar parts and service operations.
- Premier Truck Group: Commercial truck dealership group operating Freightliner and Western Star locations across multiple US states. Directly comparable to Campbell Supply as a multi-location Freightliner/Western Star dealer offering new and pre-owned trucks, parts, and service to commercial fleet customers.
- Service Motor Company: Family-owned multi-location commercial truck and emergency vehicle dealer in Wisconsin representing Freightliner, Western Star, and emergency vehicle manufacturers. Comparable to Campbell Supply as a family-owned regional multi-brand dealer serving both commercial and emergency customers, though in a different geography.
Regional players
- Tom's Truck Center: Multi-location commercial truck dealer on the West Coast representing Freightliner, Western Star, and Isuzu with parts and service operations. Operates in a similar capacity to Campbell Supply in the Northeast, with comparable OEM brand mix and service infrastructure but a different geographic territory.
Others
- Daimler Truck North America: Parent manufacturer of Freightliner and Western Star commercial trucks, also offering Daimler Truck Financial financing that Campbell Supply provides to its customers. Comparable as the OEM upstream of Campbell Supply's commercial truck business, providing both products and financing infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Campbell Supply Company social profiles
Digital presenceCampbell Supply Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campbell Supply Company leadership team
Management profileNumber of profiles
Profiles2 records
Campbell Supply Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campbell Supply Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campbell Supply Company
What does Campbell Supply Company do?
Campbell Supply Company is a multi-brand commercial and emergency vehicle dealership selling new and pre-owned Freightliner, Western Star, and Isuzu commercial trucks along with Spartan, KME, Smeal, EVI, SVI, Lake Assault Boats, and Ward Apparatus emergency vehicles. The company also provides a $5M+ parts inventory, factory-trained service and repair across 50+ service bays, mobile service, and vehicle financing assistance.
Is Campbell Supply Company a public or private company?
Campbell Supply Company is a private company. It is classified as family owned and is currently operating.
When was Campbell Supply Company founded?
Campbell Supply Company was founded in 1967. It employs 11 to 50 people.
Where is Campbell Supply Company based?
Campbell Supply Company is headquartered in Monroe Township, United States, in the North America region.
How does Campbell Supply Company make money?
Five revenue lines are on record. Commercial Truck Sales are the primary driver. The others are emergency Vehicle Sales, parts Sales, service and Repair and financing Services.
Who are Campbell Supply Company's main competitors?
Broad incumbents on record are E-ONE, Rush Enterprises, Seagrave Fire Apparatus, Pierce Manufacturing and REV Group. Direct peers are Velocity Vehicle Group, Premier Truck Group and Service Motor Company. Tom's Truck Center is listed as a regional player. Daimler Truck North America is listed as an others.
Does Campbell Supply Company have an API?
No public API is recorded for Campbell Supply Company.
What industry is Campbell Supply Company in?
Campbell Supply Company's product category is Commercial and Emergency Vehicle Dealership. Its primary akta.pro industry code is TLABABAA, Light-Duty Commercial Truck Leasing & Rental (Class 1–2), with a secondary code of TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power). Its NAICS code is 42312 and its SIC code is 5013.