What Marathon Media Properties does

Marathon Media Properties, LLC is a privately held limited liability company operating a single-asset digital billboard advertising service in San Bernardino, California. Its core asset is a 14' x 48' multi-advertisement electronic billboard positioned on the north side of Interstate 10, east of the Tippecanoe exit, which the company describes as the only electronic billboard on that stretch of I-10 between the I-215 interchange and the City of Yucaipa. The board generates over 200,000 vehicle impressions per day and is located within a 10-mile radius of Riverside, San Bernardino, Loma Linda, Highland, Redlands, and Moreno Valley, an Inland Empire trade area that includes major retail destinations (Costco, Sam's Club, Best Buy), Loma Linda Medical Center and University, and San Bernardino County facilities.

The underlying technology is a standard digital electronic billboard with real-time content management, allowing advertisers to update and tailor creative dynamically. The company markets itself under the DBA Marathon Media and the domain i10sign.com, and offers supporting services described as strategic planning, graphic design, and marketing services alongside the core billboard inventory. No AI/ML capabilities, proprietary technology platforms, patents, or third-party integrations are disclosed.

Marathon Media generates revenue primarily by renting advertising space on the billboard at an average $0.85 CPM, roughly 66% below the standard outdoor billboard industry average of $2.50 CPM. Its customer base is segmented between local SMBs targeting Inland Empire residents and select national brands seeking local market penetration. Distribution is direct-to-consumer via the company website, phone outreach (+1 909-645-1550), and organic search, with no third-party resellers, channel partners, or enterprise sales force identified. Headcount is reported in the 11–50 range and the company has no disclosed institutional investors, parent company, or M&A activity.

Name

Marathon Media Properties

Legal name

Marathon Media Properties, LLC

Website

https://i10sign.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Marathon Media Properties, LLC operates a single 14' x 48' digital electronic billboard on Interstate 10 in San Bernardino, California, selling CPM-based advertising space to local Inland Empire SMBs and select national brands.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Digital billboard advertising
• Outdoor advertising services
• Electronic billboard rental
• Advertising space leasing
• Billboard marketing solutions

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Billboard Advertising Space Rental: Rental of digital billboard advertising space to local and national brands. Customers pay for advertising impressions (CPM-based) on the electronic billboard. Campaigns are custom-tailored based on customer budget and goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marathon Media Properties operates a single 14' x 48' multi-advertisement electronic billboard located on the I-10 East of the Tippecanoe exit in San Bernardino, California. The company rents digital advertising space on this billboard to local and national brands, with real-time content flexibility that allows advertisers to customize messaging to target audiences within the Inland Empire region. Campaigns are priced on a CPM (cost per thousand impressions) basis at an average rate of $0.85.

Product overview

Marathon Media Properties operates a single-location digital billboard advertising service centered around its premier 14' x 48' electronic billboard on the I-10 at the Tippecanoe exit in San Bernardino, CA. The company offers digital outdoor advertising with real-time content capabilities, allowing advertisers to customize messages for local target audiences within the Inland Empire region. The service is marketed as a cost-effective advertising solution with competitive CPM rates compared to traditional print and broadcast media.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Billboard Advertising Services

Quantifiable outcome

• 200,000+ daily vehicle impressions
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Regional players

• AllOver Media: Operates non-traditional OOH formats including fuel station and venue-based advertising across regional U.S. markets. Comparable as a regional OOH operator targeting local advertisers with location-based digital impressions.
• YESCO: Western U.S. sign manufacturer and operator with deep presence in California and the Inland Empire. Comparable as a regional operator of large-format and digital outdoor displays in the same geography.

Emerging players

• Blip Billboards: Digital billboard advertising marketplace aggregating inventory from independent operators. Closely comparable business model to Marathon as a digital OOH advertising intermediary focused on smaller operators.
• Place Exchange: Programmatic OOH advertising platform that connects digital billboard operators with digital ad-buying infrastructure. Comparable as a sales/distribution channel that could help a single-board operator like Marathon access programmatic demand.
• AdQuick: Online marketplace that aggregates OOH inventory from operators of all sizes, enabling programmatic and self-service billboard buying. Comparable as a channel through which small operators like Marathon can reach national advertisers.

Others

• Watchfire Signs: Manufacturer of digital LED signs and billboards used by operators like Marathon Media. Comparable as the upstream technology provider for the electronic billboard hardware Marathon deploys.

Broad incumbents

• Intersection: Operates digital advertising displays in transit hubs, airports, and urban environments. Comparable as a digital OOH inventory operator selling real-time, content-flexible advertising impressions to advertisers.
• Lamar Advertising: Major U.S. outdoor advertising operator with extensive billboard and digital billboard inventory nationwide, including the Inland Empire region. Operates the same CPM-based impression-selling model but at portfolio scale.
• Outfront Media: Large publicly-traded OOH media company with significant presence on U.S. highways and transit, including California markets. Closely comparable business model selling CPM-priced billboard and transit advertising space.
• Clear Channel Outdoor: One of the largest OOH advertising companies globally, operating thousands of billboards across the U.S. Directly comparable as a seller of outdoor advertising impressions, though at vastly greater scale and with a national footprint that includes California freeways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Media Properties