KONIGSTEINER
Königsteiner is a Stuttgart-based German personnel marketing and recruiting agency that consults on, designs, and places job advertisements across digital, print, and out-of-home channels for German employers seeking to fill open positions and build their employer brand.
- Company typePrivate
- Founded1970
- HeadquartersStuttgart, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What KONIGSTEINER does
KÖNIGSTEINER AGENTUR GmbH is a German personnel marketing and recruiting agency headquartered in Stuttgart, with additional offices in Düsseldorf, Hamburg, Munich, and Nuremberg. Founded around 1970, the company describes itself as one of Germany's largest and most experienced agencies in the recruiting and personnel marketing category, employing over 90 staff organized as a full-service consulting and managed-service provider. It is a privately held GmbH operating as a subsidiary of KÖNIGSTEINER GmbH, the group's holding entity, under Managing Director Bernhard H. Reese.
The firm's offering is services-based rather than product-based. Core capabilities include conceptualizing and implementing recruiting campaigns, designing and placing job advertisements, social media recruiting, search campaigns, programmatic job advertising, employer branding, and media placement across digital, print, radio, and out-of-home channels (including public transit and grocery-retail digital screens). The underlying "technology" is essentially a managed integration layer connecting clients to a broad network of German job boards and media partners — StepStone, XING, LinkedIn, Indeed, Monster, Meinestadt.de, stellenanzeigen.de, and others — combined with active sourcing via Talent-Mining.de and content/research IP (the quarterly Jobwechsel-Kompass labor market study conducted with stellenanzeigen.de and bilendi). Königsteiner is not a SaaS provider: there is no public API, no SDK, no software products, and no proprietary AI/ML models.
Commercially, the firm operates on a professional services and advertising-placement model. Pricing is quote-based, denominated in euros plus VAT, with payment due immediately on invoice receipt; no pricing is publicly disclosed. Go-to-market is sales-led via direct enterprise consultation, with horizontal segmentation across German employers of varying sizes and industries. The customer base is described in the input only as "various German employers," with no named logos, no revenue concentration data, and no disclosed financials. Marketing channels include the company website, an email newsletter (delivered via rapidmail), organic social presence across LinkedIn, XING, Instagram, Facebook, Twitter/X, and YouTube, a dedicated press portal, and a research/whitepaper content engine.
KONIGSTEINER firmographics
Firmographics- Name
- KONIGSTEINER
- Legal name
- KÖNIGSTEINER AGENTUR GmbH
- Website
- https://koenigsteiner-agentur.de
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Königsteiner is a Stuttgart-based German personnel marketing and recruiting agency that consults on, designs, and places job advertisements across digital, print, and out-of-home channels for German employers seeking to fill open positions and build their employer brand.
- Ownership category
- akta.pro rank
KONIGSTEINER industry classification
Industry- Product category
- Personnel Marketing and Recruiting Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Employment Agencies (7361)
- akta.pro primary industry
- Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)
Keywords
Where KONIGSTEINER is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
KONIGSTEINER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Recruiting and Job Advertising Services: Fees for conceptualizing, consulting and implementing recruiting campaigns; customized design and creation as well as placement of job advertisements; programmatic advertising; company presentations and events; advertising banners, logo and text links; online databases and Web 2.0 applications.
- Personnel Marketing and Employer Branding: Services for effective employer branding and personnel marketing measures to help clients deploy best practices for finding the right candidates.
- Media Placement: Placement of advertising in public transportation and radio spots through third-party providers; creation and display of advertising on publication platforms of third-party providers (print or online placements).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
KONIGSTEINER product offering
Product offeringCore offering
KÖNIGSTEINER AGENTUR is a German personnel marketing and recruiting agency that conceptualizes, consults on, and implements recruiting campaigns for employers. The firm manages the full handling of job advertisement placement, media selection, and posting across digital (job portals, social media, search, programmatic) and print channels, and supports employer branding initiatives to help clients attract ideal candidates and fill open positions.
Product overview
KÖNIGSTEINER AGENTUR GmbH is a personnel marketing and recruiting agency, not a software product company. The company offers a comprehensive portfolio of recruiting and personnel marketing services including job advertisement placement, social media recruiting, search campaigns, programmatic job advertising, and employer branding. These services are delivered as consulting and implementation offerings rather than distinct software products or modules.
Differentiator
Problem solved
Functional benefit
Companies that use KONIGSTEINER
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
KONIGSTEINER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KONIGSTEINER partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- stellenanzeigen.decoreQuarterly partnership for the Jobwechsel-Kompass study - a representative survey of over 1,000 employees regarding their job change intentions and career prospects. Conducted by market research institute bilendi on behalf of Königsteiner Group and stellenanzeigen.de.
- Königsteiner GmbHcoreKÖNIGSTEINER AGENTUR is part of the Königsteiner Group and a subsidiary of Königsteiner GmbH. Certain services are outsourced to other companies within the Group, with data shared among Königsteiner companies under internal agreements ensuring GDPR compliance.
- bilendicoreMarket research institute commissioned by Königsteiner Group and stellenanzeigen.de to conduct quarterly representative surveys of over 1,000 employees for the Jobwechsel-Kompass research series.
- StepStonemajorMajor German job board for placing job advertisements. Partnership for recruiting campaigns including Pro Ultimate, Quick-Apply, and other job advertising products.
- Note Buddy'sminorStartup in higher education marketing reaching over 60,000 students and 200,000 pupils nationwide through college blocks, direct mailing, TikTok/social media boost, and career events.
- Bildschirmwerbung.deminorDigital advertising screens in food retail (Edeka) offering recruitment advertising opportunities in grocery stores across 3,191 screens in 637 markets in 530 locations. Suitable for regional apprentice search, nursing, trades, retail and commercial jobs.
- Jodel.comminorRegional community app connecting people in immediate vicinity, targeting students and young professionals aged 20-30. Offers innovative environment for employer branding and recruiting.
- Tenhil GroupmajorHolding company for stellenanzeigen.de, Yourfirm, Regio-Jobanzeiger, Jobblitz, Kalaydo, Karrieretag, and Ad4Net. Provides scalability effects and improved coordination of group companies in commercial, IT infrastructure, product development, and traffic & marketing.
- Ausbildung.de and MeinPraktikum.deminorTraining and internship portals for young people seeking apprenticeships or internships, with new modern, dynamic, and colorful design targeting the youth demographic.
- XINGmajorProfessional networking platform with over 1 million jobs in XING job market. New XING 3.0 features include personalized search experience and prominent recruiter presence.
- LinkedInmajorProfessional social network for recruitment advertising and employer branding. Used for active sourcing and recruitment campaigns.
- IndeedmajorMajor job search engine for posting job advertisements. Partnership includes Indeed-Apply functionality for processing applications.
- MonstermajorGlobal job board with partnership for placing job advertisements. Transitioned to structured Performance Design format.
- Meinestadt.demajorGerman job portal introducing salary data for job advertisements using machine learning algorithms based on over 600,000 real salaries.
- ExperteerminorExecutive search platform used by over 6 million executives and professionals, offering active posting products for recruitment.
- JobvectorminorJob board for placing STEM and technical position advertisements with automatic extension offers.
- Süddeutsche ZeitungminorMajor German newspaper offering special recruitment advertising opportunities including AZUBI magazine 'Startklar' for vocational training and career guidance.
- StudyflixminorE-learning platform offering new products and success guarantees for reaching students and young professionals.
- HokifyminorJob platform with new strategy and campaign for 2022, offering recruitment solutions for various positions.
- YourfirmminorJob board for SME and startup positions, part of Tenhil Group, offering Programmatic 60 products.
- Regio-JobanzeigerminorRegional job board with new modern look, part of Tenhil Group.
- Xeem.deminorPlatform connecting companies and students through online challenges for recruitment and employer branding.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
KONIGSTEINER competitors and assessment
Company assessmentEmerging players
- Honeypot: European tech-talent platform (now part of Xing/New Work SE) offering employer branding and recruitment marketing to tech employers, overlapping with Königsteiner's employer branding and active sourcing services.
- Joblift: German meta-job search engine aggregating listings across multiple job boards; competes for the same employer recruitment marketing budget as Königsteiner with a tech-enabled model.
Direct peers
- HeyJobs: Berlin-based programmatic recruitment marketing platform automating job ad placement across multiple channels, directly competing with Königsteiner's programmatic job advertising offering.
- Stellenanzeigen.de: Major German job board (part of Tenhil Group) and Königsteiner's research partner; offers job posting and recruitment marketing services to German employers with comparable target customers.
- Personalwerk: German personnel marketing and employer branding agency offering comparable services including job advertising, social media recruiting, and employer branding campaigns for German employers.
Broad incumbents
- Haufe Group: German provider of HR services, media, and software including recruiting and employer branding solutions; competes in the same German HR services market as Königsteiner.
- Robert Half: Global staffing and recruitment firm with German operations; competes for employer-side recruitment and employer branding budgets while offering a much broader service portfolio.
- ManpowerGroup: Global staffing and workforce solutions provider with German presence; broader talent acquisition services overlap with Königsteiner's recruitment marketing offerings at the enterprise level.
- Hays: Global recruitment and workforce solutions firm with substantial German operations; broader staffing and recruitment services portfolio overlaps with Königsteiner's recruiting and personnel marketing focus.
Regional players
- Kienbaum: German HR consulting and executive search firm offering HR services including employer branding and recruitment support to German enterprises in adjacent segments to Königsteiner.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KONIGSTEINER social profiles
Digital presenceKONIGSTEINER financial estimates
Financial estimateRevenue estimate
Valuation estimate
KONIGSTEINER leadership team
Management profileNumber of profiles
Profiles1 record
KONIGSTEINER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KONIGSTEINER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KONIGSTEINER
What does KONIGSTEINER do?
KÖNIGSTEINER AGENTUR is a German personnel marketing and recruiting agency that conceptualizes, consults on, and implements recruiting campaigns for employers. The firm manages the full handling of job advertisement placement, media selection, and posting across digital (job portals, social media, search, programmatic) and print channels, and supports employer branding initiatives to help clients attract ideal candidates and fill open positions.
Is KONIGSTEINER a public or private company?
KONIGSTEINER is a private company. It is classified as unknown and is currently operating.
When was KONIGSTEINER founded?
KONIGSTEINER was founded in 1970. It employs 51 to 100 people.
Where is KONIGSTEINER based?
KONIGSTEINER is headquartered in Stuttgart, Germany, in the Europe region.
How does KONIGSTEINER make money?
Three revenue lines are on record. Recruiting and Job Advertising Services are the primary driver. The others are personnel Marketing and Employer Branding and media Placement.
Who are KONIGSTEINER's main competitors?
Emerging players on record are Honeypot and Joblift. Direct peers are HeyJobs, Stellenanzeigen.de and Personalwerk. Broad incumbents are Haufe Group, Robert Half, ManpowerGroup and Hays. Kienbaum is listed as a regional player.
Does KONIGSTEINER have an API?
No public API is recorded for KONIGSTEINER.
What industry is KONIGSTEINER in?
KONIGSTEINER's product category is Personnel Marketing and Recruiting Services. Its primary akta.pro industry code is MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.