Phoenix Vision
Phoenix Vision is a Las Vegas-based digital out-of-home advertising company operating SiteView™, a cloud-based digital signage platform with computer-vision viewer analytics. It serves newspaper publishers and retail hosts across at least six U.S. states via a multi-stream revenue-share model.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Phoenix Vision does
Phoenix Vision, Inc. is a privately held Las Vegas, Nevada-based digital out-of-home (DOOH) advertising company that operates a network of digital signage screens colocated with newspaper distribution racks and retail locations. The company's flagship product, SiteView™, is a cloud-based digital signage platform running on Windows 10 Enterprise, managed through a cloud-based network operations center (NOC), and paired with anonymous viewer analytics captured by onboard cameras. The screens display advertising and local content and are deployed through regional newspaper and retail partners; named partnerships span at least six U.S. states (Alaska, Florida, Virginia, Hawaii, Nevada, and Massachusetts).
SiteView's technology stack combines remote content management with on-device computer vision that captures viewer sex, age range, and dwell time within a 15-foot range, plus an opportunity-versus-view anomaly detection signal that distinguishes genuine viewing opportunities from missed impressions. Connectivity is delivered through OptConnect-managed cellular routers, which support plug-and-play deployment without on-site IT. The analytics layer is sold to advertisers and media partners as a measurement advantage over traditional DOOH impression estimates.
Phoenix Vision monetises through a multi-stream revenue-share model covering vendor ads on retailer screens, local content provider ads, value-added reseller (VAR) ads, national DOOH agency campaigns, and programmatic exchange inventory. Retailers retain roughly 40% of vendor ad profits, with the remainder split between the host location and Phoenix Vision. No funding rounds, headcount figures, or revenue figures have been publicly disclosed; only two executives are publicly identified (Mitch McKinnon, VP Sales & Marketing; Jessica Thorndike, Customer Service Director).
Phoenix Vision firmographics
Firmographics- Name
- Phoenix Vision
- Legal name
- Phoenix Vision, Inc.
- Website
- https://phoenixvisioninc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Phoenix Vision is a Las Vegas-based digital out-of-home advertising company operating SiteView™, a cloud-based digital signage platform with computer-vision viewer analytics. It serves newspaper publishers and retail hosts across at least six U.S. states via a multi-stream revenue-share model.
- Ownership category
- akta.pro rank
Phoenix Vision industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- akta.pro primary industry
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Phoenix Vision is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Phoenix Vision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Store Vendor Advertising: Stores engage their individual vendors to advertise products in-store, with stores retaining 40% of advertising profits.
- Local Content Provider Advertising: Revenue share from advertising generated through Phoenix Vision partnered Local Content providers targeting local businesses and services.
- VAR (Value Added Retailer) Advertising: Percentage share from advertising generated through Phoenix Vision VAR sellers.
- National DOOH Agency Advertising: Revenue share from national brands and agencies placing ads on screens, with major focus on in-store brands during customer buying decisions.
- Programmatic Agency DOOH Advertising: Phoenix Vision has partnered with Programmatic Exchanges enabling brands/agencies to purchase ad placements through automated bidding systems.
- Newspaper Digital Revenue: Phoenix Vision installs and runs digital out-of-home advertising for newspapers, creating additional profitable revenue with minimal increase in staff and expenses.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Phoenix Vision product offering
Product offeringCore offering
Phoenix Vision provides the SiteView™ cloud-based digital signage platform that displays video advertising on screens deployed at retail locations and newspaper racks, while simultaneously capturing anonymous viewer analytics (sex, age range, dwell time) via onboard cameras. The platform is operated through a central Network Operating Center (NOC) and monetized via four advertising channels: in-store vendor advertising, local content provider advertising, national DOOH agency advertising, and programmatic exchange advertising. The Retail Sales Program extends the platform directly to individual retail stores with no capital expenditure required.
Product overview
Phoenix Vision provides a unified digital out-of-home (DOOH) advertising platform centered on the SiteView™ system. SiteView™ serves as the core cloud-based content management and analytics platform, while the Retail Sales Program extends this technology to individual retail store locations. The platform combines digital signage displays with anonymous viewer analytics to enable targeted advertising, with monetization opportunities across national, programmatic, local, and vendor advertising channels.
Differentiator
Problem solved
Functional benefit
Brands
- SiteView™: A digital out-of-home advertising solution featuring anonymous viewer analytics, including demographic capture technology that captures age, sex, and view time of viewers. Uses Microsoft Windows 10 Enterprise as the underlying operating system.
Products and services
- SiteView™ Cloud-based digital signage content management platform with anonymous viewer analytics. Captures demographic data (sex, age, dwell time) through camera-based detection from up to 15 feet away, provides analytical reporting to advertisers, and operates via a Network Operating Center (NOC). Designed for newspaper partners and retail operators deploying DOOH advertising displays at high-traffic retail locations.
- Retail Sales Program Individual store-level digital signage and advertising solution that enables retailers to monitor in-store advertising activity, capture verified viewer engagements, identify demographics by sex and age, and monetize through multiple advertising channels (vendor, local content provider, VAR, national DOOH agency, and programmatic agency). Designed for retail store owners seeking in-store advertising with revenue share from external advertisers; half of screen time is reserved for retailer promotions and retailers retain 40% of vendor advertising profits.
Quantifiable outcome
- Retailers retain 40% of vendor advertising profits
- +3 more outcomes
Companies that use Phoenix Vision
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Phoenix Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Phoenix Vision partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Anchorage Daily NewscoreAnchorage Daily News launched digital out-of-home video network using Phoenix Vision SiteView™ system in February 2020. Displays deployed on stand-alone newspaper racks at high traffic retail locations. Phoenix Vision team conducted two-day on-boarding visit to complete Customer Survey and discuss workflow, sales strategies, installation, and retail locations.
- Tampa Bay TimescoreTampa Bay Times unveiled newspaper racks with video monitors streaming news and advertising in select Tampa Bay locations using Phoenix Vision technology.
- Richmond Times Dispatch / Virginia Video Network (VVN)coreRichmond Times Dispatch launched Virginia's first digital out-of-home video marketing solution (VVN) combining data and technology for location-based video advertising through standalone racks and video displays.
- Honolulu Star-Advertiser / Digital Billboard Network (DBN)coreHonolulu Star-Advertiser operates Digital Billboard Network (DBN) using Phoenix Vision SiteView™ system for digital out-of-home advertising in Hawaii.
- Las Vegas Review Journal / RJ NetworkcoreLas Vegas Review Journal operates RJ Network deploying Phoenix Vision SiteView™ system for digital video advertising in Las Vegas, Nevada.
- Springfield Republican / POP NetworkcoreSpringfield Republican operates POP Network using Phoenix Vision SiteView™ system for retail-based digital advertising in Massachusetts.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Phoenix Vision competitors and assessment
Company assessmentDirect peers
- Hivestack: Hivestack is a programmatic DOOH ad platform serving both supply and demand sides. Comparable to Phoenix Vision because it operates in the same programmatic DOOH space and competes for the same digital-out-of-home inventory and agency relationships.
- Broadsign: Broadsign provides a cloud-based digital signage CMS for managing networks of displays. Comparable to Phoenix Vision's SiteView™ as competing digital signage CMS platforms serving network operators and retailers.
- Place Exchange: Place Exchange operates a programmatic SSP for DOOH inventory, enabling media buyers to purchase DOOH placements through DSPs. It is comparable to Phoenix Vision's programmatic exchange integration as a competitor for the same demand source.
- Vistar Media: Vistar Media is a leading programmatic DOOH ad exchange and SSP. It is the most direct competitor in the programmatic DOOH channel that Phoenix Vision is pursuing, competing for the same advertiser and agency spend.
- Adomni: Adomni is a programmatic DOOH marketplace that connects advertisers with digital billboard and signage operators. Comparable to Phoenix Vision as a competing marketplace for DOOH ad placements on a network of screens.
- Quividi: Quividi offers computer-vision-based anonymous audience analytics for digital signage and DOOH screens. Comparable to Phoenix Vision's SiteView™ demographic capture as a competing audience-measurement platform for DOOH.
Broad incumbents
- Scala (by STRATACACHE): Scala is an established digital signage software platform serving enterprise retail, QSR, and corporate customers. Comparable to Phoenix Vision's SiteView™ as a broader enterprise incumbent in cloud-based digital signage CMS.
- STRATACACHE: STRATACACHE is a large digital signage, in-store media, and analytics platform serving retail and commercial customers. Comparable to Phoenix Vision as a broader incumbent in digital signage and shopper analytics with overlapping retail-targeted capabilities.
Emerging players
- Blip (Blip Billboards): Blip operates a self-serve DOOH advertising platform focused on billboards and digital displays. Comparable to Phoenix Vision as a smaller, emerging DOOH platform competing for SMB and regional advertiser budgets.
- Adflow Networks: Adflow Networks provides digital signage and in-store advertising networks for retail and convenience store chains. Comparable to Phoenix Vision as a smaller in-store DOOH network operator targeting similar retail segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Phoenix Vision social profiles
Digital presencePhoenix Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Vision leadership team
Management profileNumber of profiles
Profiles2 records
Phoenix Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Vision
What does Phoenix Vision do?
Phoenix Vision provides the SiteView™ cloud-based digital signage platform that displays video advertising on screens deployed at retail locations and newspaper racks, while simultaneously capturing anonymous viewer analytics (sex, age range, dwell time) via onboard cameras. The platform is operated through a central Network Operating Center (NOC) and monetized via four advertising channels: in-store vendor advertising, local content provider advertising, national DOOH agency advertising, and programmatic exchange advertising. The Retail Sales Program extends the platform directly to individual retail stores with no capital expenditure required.
Is Phoenix Vision a public or private company?
Phoenix Vision is a private company. It is classified as unknown and is currently operating.
When was Phoenix Vision founded?
Phoenix Vision was founded in 2017. It employs 1 to 10 people.
Where is Phoenix Vision based?
Phoenix Vision is headquartered in Las Vegas, United States, in the North America region.
How does Phoenix Vision make money?
Six revenue lines are on record. Retail Store Vendor Advertising is the primary driver. The others are local Content Provider Advertising, VAR (Value Added Retailer) Advertising, national DOOH Agency Advertising, programmatic Agency DOOH Advertising and newspaper Digital Revenue.
Who are Phoenix Vision's main competitors?
Direct peers on record are Hivestack, Broadsign, Place Exchange, Vistar Media, Adomni and Quividi. Broad incumbents are Scala (by STRATACACHE) and STRATACACHE. Emerging players are Blip (Blip Billboards) and Adflow Networks.
Does Phoenix Vision have an API?
No public API is recorded for Phoenix Vision.
What industry is Phoenix Vision in?
Phoenix Vision's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars), with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 54185.