Caceres & Ferro

What Caceres & Ferro does

Cáceres & Ferro (legally CÁCERES & FERRO FINCA RAÍZ S.A.) is a Bogotá-headquartered, privately held Colombian real estate services firm that operates as a full-service brokerage and property administration company. It was legally incorporated in November 2008, although the firm publicly claims more than 60 years of operating experience in the Colombian real estate market, suggesting prior business activity under a predecessor structure. The company employs 51-100 staff and operates from Carrera 7 # 99-53 in Bogotá, serving residential and commercial property owners, buyers, and tenants across Bogotá and surrounding municipalities in Cundinamarca (Tocancipá, La Calera, Cota, Chía, Sopo, Anapoima) with selected listings in Tolima (Girardot, Melgar, Armenia).

The firm's service portfolio is organized around three core offerings: (1) Comercialización de Inmuebles, covering brokerage for the buying, selling, and leasing of apartments, houses, studios, offices, commercial premises, and buildings; (2) Administración Inmobiliaria, providing recurring lease contract administration on behalf of property owners; and (3) Avalúos y Consultorías, offering property valuations for both individual assets and bulk portfolios. It also operates a public property search portal (inmobiliariacyf.co) built on the Houzez theme, which provides filterable listings, lead capture inquiry forms, and agent profile pages, supplemented by social media presence on Facebook, LinkedIn, Twitter/X, Pinterest, and WhatsApp for listing distribution.

Cáceres & Ferro generates revenue through a mix of transaction-based commissions on sales and leases, professional service fees for appraisals, and recurring fees for property administration contracts. Distribution is conducted by a named team of commercial consultants led by a Comercial Lead and overseen by Gerente General Carlos Forero, with end-to-end agent-led transactions supplemented by self-serve browsing on the public portal. Pricing is quote-based and varies materially by property type, size, and location, with no published standardized tiers. The GTM motion is sales-led, anchored by long-term client relationships and referrals rather than paid acquisition.

Name

Caceres & Ferro

Legal name

CÁCERES & FERRO FINCA RAÍZ S.A.

Website

https://inmobiliariacyf.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Cáceres & Ferro is a Bogotá-based, privately held Colombian real estate services firm offering brokerage, lease contract administration, and property appraisals for residential and commercial clients across Bogotá and surrounding Cundinamarca and Tolima municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: The company earns commissions on the sale of residential and commercial properties including houses, apartments, offices, buildings, and land parcels across the Bogotá metropolitan area and nearby municipalities.
2. Property Rental / Leasing Commission: The company earns commissions on the rental and leasing of residential apartments, apartaestudios, houses, offices, commercial premises (locales), and buildings across its served geographies.
3. Real Estate Appraisal Services: The company conducts property valuations (avaluos) both in bulk (masiva) and individually (puntual) for movable and real estate assets as a standalone service.
4. Property Administration Services: The company manages residential properties under lease contract administration, handling tenant relations, contract management, and property upkeep on behalf of property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cáceres & Ferro is a Colombian real estate services firm that brokers the buying, selling, and renting of residential and commercial properties across Bogotá and surrounding municipalities, administers rental contracts on behalf of property owners, and conducts property appraisals (avaluos) for movable and immovable assets. The firm pairs these three service lines with a public property-listing website that allows clients to search, filter, and inquire about available units.

Product overview

Cáceres & Ferro operates as an integrated real estate services company with over 60 years of market experience in Colombia. The company offers a unified portfolio of three core services: Property Administration (managing rental contracts and properties), Appraisals and Consulting (valuations of movable and immovable assets), and Property Marketing (buying, selling, and renting properties). These services are supported by an online property search portal where clients can browse listings. The company specializes in residential real estate across Bogotá and surrounding areas including apartments, houses, studios, offices, commercial spaces, and buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• Administración Inmobiliaria (Property Administration) Property administration service for residential real estate in Bogotá and surrounding municipalities, providing management of rental contracts, tenant relations, and day-to-day property upkeep on behalf of property owners who delegate these functions to the firm.
• Avalúos y Consultorías (Appraisals and Consulting) Formal property valuation and consulting services for individual (puntual) and bulk (masiva) appraisals of movable and immovable assets, provided to property owners and other entities requiring legally valid valuations for transactional, financing, insurance, or legal purposes.
• Comercialización de Inmuebles (Property Commercialization — Sales, Purchase, and Rental Brokerage) Brokerage service for buying, selling, and renting residential and commercial real estate including houses, apartments, apartaestudios, offices, commercial premises, warehouses, consultorios, buildings, and parking spaces across Bogotá and surrounding municipalities, delivered by named commercial consultants who manage end-to-end sales and leasing transactions.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Century 21 Colombia: Century 21 Colombia is an international real estate franchise with a multi-office brokerage network in Bogotá and other Colombian cities. It offers comparable sales, rental, and property management services and competes for similar mid-market residential clients.
• RE/MAX Colombia: RE/MAX Colombia is a major international real estate franchise operating a large network of brokerage offices across the country. It competes directly with Caceres & Ferro for residential and commercial mandates, agent talent, and listing inventory in the Bogotá metro.
• Engel & Völkers Colombia: Engel & Völkers is an international luxury-focused real estate franchise with operations in Colombia. It overlaps with the higher-value commercial and residential segments of Caceres & Ferro's portfolio and competes for premium mandates in Bogotá.
• Ciencuadras: Ciencuadras is a Colombian real estate platform with brokerage services for buying, selling, and renting properties. It is comparable to Caceres & Ferro in core service scope and target market, and is now integrated with the proptech operator Habi.
• Coldwell Banker Colombia: Coldwell Banker Colombia operates an international brokerage franchise in Colombia offering residential and commercial sales, leasing, and relocation services. It directly competes with Caceres & Ferro for both mainstream and higher-value mandates in Bogotá.
• Metrocuadrado: Metrocuadrado is a leading Colombian real estate search portal aggregating residential and commercial listings across major cities. It competes with Caceres & Ferro for buyer and tenant attention in Bogotá and serves a comparable brokerage audience.
• Fincaraíz: Fincaraíz is one of Colombia's largest real estate classified platforms, connecting buyers, sellers, and renters of residential and commercial properties. It directly competes with Caceres & Ferro for listing visibility and brokerage mandates in the Bogotá market and beyond.

Emerging players

• La Haus: La Haus is a Latin American proptech operating in Mexico and Colombia, combining a property marketplace with developer sales services. It overlaps with Caceres & Ferro in residential brokerage, particularly for new developments and inventory resale in Bogotá.
• Habi: Habi is a Colombian proptech operating an instant-buying (iBuyer) model that directly purchases residential properties from owners and resells them. It competes with Caceres & Ferro for seller mandates and represents a digitally native model that could pressure traditional brokerage economics.

Regional players

• Properati: Properati is a Latin American real estate platform operating across multiple countries including Colombia. While its Colombian footprint is part of a broader regional marketplace, it competes for listing visibility and brokerage leads in the Bogotá market alongside Caceres & Ferro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CaceresyFerroFincaRaiz
• LinkedInlinkedin.com/company/caceres-y-ferro

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caceres & Ferro