Intender

What Intender does

Intender is a full-service media and performance marketing agency founded in 2020 by Phil Ohren in Noosaville, Queensland, operating as Intender Media Pty Ltd. The agency's stated methodology centers on the proprietary 'Intender IIII Framework' — Intent, Interest, Interruption, Intelligence — and the supporting IntenderView MarTech platform for consumer journey mapping and intent signal analysis. Service delivery spans four pillars: Intent Marketing (SEO, SEM, affiliates), Interest Marketing (paid social, digital PR, content), Interruption Marketing (OOH, BVOD, programmatic, audio), and Intelligence (data science, attribution). A separate GEO & AI Marketing line addresses Generative Engine Optimization for AI-driven search surfaces (ChatGPT, Google AI Overviews), and an Enterprise SEO & GEO Migrations practice targets 500K-2M+ page websites for transformation mandates.

The agency operates offices in Noosaville (Sunshine Coast), Sydney, Melbourne, and Singapore, serving enterprise and mid-market clients across FMCG, finance, healthcare, automotive, energy, and consumer sectors. Named customers in published case studies and testimonials include DU'IT, Care for Kids, Energy Australia, CareMaster, Bupa Australia, Send Payments, Mutinex, Gtechniq, Honda New Zealand, and Amazon (cited by a customer representative). Quantified client outcomes cited include +371% organic traffic (DU'IT), -80% CPA (Care for Kids), +158% organic traffic and -72% CPC (CareMaster), and a stated 39% average annual SEO growth across the client base.

The revenue model is professional services fees for strategy, planning, buying, and execution across paid, earned, and owned media, supplemented by hourly consulting, licensed feature/app fees, and project-based research for AI/GEO transformation work. The go-to-market is sales-led via direct client engagement, contact form intake, and senior-led enterprise consultancy. Proprietary technology includes IntenderView for media planning and an External Automation Platform that dynamically toggles Google Ads and SEO lead-pacing based on per-account performance signals. No external funding rounds or investor relationships are evidenced; the company is privately held by its founders.

Name

Intender

Legal name

Intender Media Pty Ltd

Website

https://intender.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Intender is an Australian full-service media and performance marketing agency operating across Australia, New Zealand and Singapore, serving enterprise and mid-market brands in FMCG, finance, healthcare, automotive, energy and consumer sectors with SEO, paid media, GEO/AI search optimization, and proprietary intent-mapping technology.

Ownership category

akta.pro rank

Product category

Media & Performance Marketing Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Media planning services
• Performance marketing agency
• Search engine optimization
• Paid social advertising
• Programmatic media buying

Headquarters

HQ city

Noosaville

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media & Performance Marketing Services: Full-service agency providing strategy, planning and execution of Paid, Earned & Owned Media including TV, OLV, Programmatic, Display, Affiliates, Paid Social, Search, GEO & SEO. Revenue generated through professional services fees.
2. AI & GEO Consulting Services: AI capabilities charged by hour consulting, licensed features or apps, and project-based research and transformation.
3. Enterprise SEO Consulting: Strategic leadership and advisory services for enterprise brands, charged as consultancy engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Intender is a full-service media and performance marketing agency that delivers strategy, planning, buying and execution across Paid, Earned and Owned Media channels — including SEO, SEM, paid social, programmatic display/video, outdoor, retail media, content marketing and Generative Engine Optimization (GEO/AI marketing). The firm centres its work on a proprietary people-first framework (the Intender IIII Framework) and proprietary MarTech (IntenderView) that map consumer intent signals and remove waste from media plans for brand clients.

Product overview

Intender is a full-service media and performance marketing agency offering a unified service portfolio built around its proprietary 'Intender IIII Framework' and 'IntenderView' technology. The core offering spans four service pillars: Intent Marketing (SEO, SEM, affiliates), Interest Marketing (Paid Social, programmatic), Interruption Marketing (OOH, BVOD, Display, Audio), and Intelligence (Data Science, Attribution). These are complemented by specialized services including GEO & AI Marketing, Paid Social, Google Ads, Google Shopping, and Enterprise SEO/GEO Migrations. The agency also deploys proprietary technology tools including IntenderView for journey mapping and an external automation platform for dynamic campaign management. Services are delivered across B2C, B2B and DTC brands with focus on enterprise, FMCG, finance and consumer sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Intent Marketing SEO, SEM and affiliate marketing service focused on finding and addressing the questions people ask of search engines like Google, Bing, Amazon and retailers, delivering high-relevance, high-converting traffic for brand clients.
• Interest Marketing Performance social, digital PR and content marketing service that grows affinity, awareness and consideration by aligning to the interests of intenders on social media, forums and communities.
• Interruption Marketing Display, digital video and programmatic advertising service delivering mass awareness through Billboard & Digital OOH, Broadcast TV, BVOD & SVOD, Cinema, and Podcast & Audio channels.
• Intelligence & Data Data science and attribution modeling service using 1st, 2nd and 3rd party data to understand customer needs and refine media, creative and placements based on granular behaviours.
• GEO & AI Marketing Generative Engine Optimisation and AI marketing service for optimising brand visibility in AI-driven search results including ChatGPT and Google AI Overviews, including LLM referral traffic optimisation and custom marketing tools.
• Paid Social Full-funnel consumer engagement campaigns on Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, Pinterest and X (Twitter) aligned to audience interests and buyer journeys.
• Google Ads & SEM Programmatic and rule-based Google Ads campaigns aligned to buyer signals, including strategy, setup, campaign builds, audits, optimisation, reporting and media management.
• Google Shopping & Retail Media Product feed optimisation and Shopping campaigns ensuring products appear where buyers are searching, including Merchant Center setup, Smart Shopping and Performance Max campaigns.
• Enterprise SEO & GEO Migrations Enterprise-level SEO and AI-search consultancy for large websites (500,000-2,000,000+ pages) including migrations, penalty recovery, AI-search audits and transformation leadership.

Quantifiable outcome

• +371% organic traffic increase for DU'IT
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• Media Federation of AustraliacoreStrategic or Co-development Partner · 24 September 2026Phil Ohren serving as judge for MFA Awards 2026. The MFA is Australia's leading media effectiveness awards, backed by agencies representing over 90% of Australian media billings.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Croud: Global digital marketing agency offering paid media, SEO, content, and data/analytics with a similar full-service performance marketing model. Highly comparable in service mix and scale profile to Intender.
• Climb Online: UK-based performance marketing agency providing paid media, SEO, content, and digital PR with a comparable mid-sized boutique structure and enterprise client focus.
• Hallam Internet: UK digital marketing agency offering PPC, SEO, programmatic, and content marketing to mid-market and enterprise clients. Closely comparable in service portfolio and boutique scale.
• Wpromote: Independent US-based digital marketing agency with comparable mid-sized footprint and similar mix of SEO, paid media, and content services for mid-market and enterprise clients.
• Sabio App: Digital agency specialising in SEO, paid media, and content with strong enterprise and mid-market client base. Comparable in service mix and boutique-agency positioning.
• King Kong Digital Marketing Agency: Australian digital marketing agency offering SEO, PPC, and content services to growth-stage and enterprise clients. Most direct geographic peer in the AU market.

Broad incumbents

• Reprise Digital: Publicis's global performance marketing agency offering paid media, SEO, and content services. Directly comparable capabilities but operates at holding-company scale.
• Performics: Publicis Groupe's performance marketing network delivering paid media, SEO, commerce, and analytics globally. Substantial overlap with Intender's performance offering but at network scale.
• iProspect: Dentsu's performance marketing brand focused on paid search, paid social, SEO, and programmatic at enterprise scale. Direct overlap with Intender's paid-media and SEO services, embedded in a major holding company.
• Jellyfish: Global media agency within the Brandtech Group offering paid media, SEO, content, and creative across enterprise clients. Overlaps Intender's full-service media offering but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/intender
• LinkedInlinkedin.com/company/intender-media
• Instagraminstagram.com/intender
• Xtwitter.com/intender

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intender