Sal e Brasa Grill Express
- Company typePrivate
- Founded2010
- HeadquartersSalvador, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
Sal e Brasa Grill Express firmographics
Firmographics- Name
- Sal e Brasa Grill Express
- Legal name
- SB Franquias – Sal e Brasa Grill Express
- Website
- https://salebrasagrill.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sal e Brasa Grill Express industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
Keywords
Where Sal e Brasa Grill Express is headquartered
LocationHeadquarters
- HQ city
- Salvador
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sal e Brasa Grill Express business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant food and beverage sales: Revenue from direct food and beverage sales at franchise locations operating in shopping malls, home centers, and gas stations.
- Franchise fees and royalties: Income from franchise development fees and ongoing royalties from franchisee network.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Sal e Brasa Grill Express product offering
Product offeringCore offering
Sal e Brasa Grill Express operates a Brazilian fast-casual restaurant chain offering grilled meats, poultry, fish, salads, pastas, risottos, sandwiches, beverages, bar snacks, and a kids menu at franchise locations in shopping mall food courts, home centers, and gas stations. The brand evolved from the traditional Sal e Brasa churrascaria network, adapting authentic barbecue to a quick-service format, with franchise expansion since 2015 across Northeast Brazil and an international location opening in Houston, Texas.
Product overview
Sal e Brasa Grill Express is a unified restaurant brand offering Brazilian grilled meats and home-style cooking in a fast-food format. The single product line includes grelhados (grilled meats), saladas (salads), massas e risotos (pastas and risottos), sandubas (sandwiches), bebidas (beverages), buteco Sal e Brasa (bar snacks), festivais (festival specials), petiscos (appetizers), and a kids menu. All offerings are prepared with fresh, selected ingredients and served at shopping mall food courts, home centers, and gas station locations.
Differentiator
Problem solved
Functional benefit
Brands
- Buteco Sal e Brasa: Bar offering as part of the restaurant's menu, featuring snacks and drinks.
Products and services
- Sal e Brasa Grill Express Restaurant Concept A Brazilian fast-food restaurant brand offering grilled meats (grelhados), poultry, fish, fresh pastas, risottos, salads, sandwiches (sandubas), beverages, bar snacks (Buteco Sal e Brasa), festival specials, and a dedicated kids menu. Served at franchise locations in shopping mall food courts, home centers, and gas stations across Northeast Brazil, with international expansion into Texas, USA.
- Sal e Brasa Grill Express Franchise Offering A franchise opportunity package allowing entrepreneurs and investors to operate Sal e Brasa Grill Express restaurant locations under the brand's established operating model in shopping mall food courts, home centers, and gas stations across Northeast Brazil.
Companies that use Sal e Brasa Grill Express
Customer profileSegments2 records
Ideal customer profiles1 record
Sal e Brasa Grill Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sal e Brasa Grill Express partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- iFoodcoreiFood is a major Brazilian food delivery platform partnership enabling customers to order Sal e Brasa Grill Express menu items for delivery through the iFood app.
- Shopping malls (various)corePartnerships with the best shopping centers in Brazil for food court locations, providing high foot-traffic venues for the restaurant chain.
- Home Centers (various)corePartnerships with major home center retail chains for restaurant location presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sal e Brasa Grill Express competitors and assessment
Company assessmentBroad incumbents
- Habib's: Largest Brazilian QSR franchise network with broad national footprint; comparable as a scaled fast-food franchise competitor in shopping malls and similar channels.
- McDonald's: Global QSR incumbent with strong Brazilian mall and high-traffic presence; comparable as a dominant competitor in the same shopping-mall food-court channel.
- Bob's: Iconic Brazilian QSR franchise chain with broad national presence; comparable as an established fast-food franchise competitor operating across similar channels.
- Outback Steakhouse: Major steakhouse chain operating in Brazil and globally; comparable as a broader-incumbent grilled-meat casual dining competitor in the same category.
Direct peers
- Fogo de Chão: Brazilian steakhouse (churrascaria) chain with full-service and international locations, directly comparable to Sal e Brasa's Brazilian grilled-meat heritage and US expansion ambitions.
- Spoleto: Brazilian fast-casual pasta chain with shopping-mall presence and franchise model; comparable in fast-casual category, channel mix, and franchise-driven growth.
- Texas de Brazil: Brazilian-American steakhouse chain operating across the US, directly comparable as a Brazilian-style grilled-meat concept with established US footprint that Sal e Brasa is now entering.
- Madero: Brazilian fast-casual chain serving premium burgers and grilled items in shopping mall and street locations; directly comparable as a Brazilian fast-casual franchise competitor.
- Giraffas: Established Brazilian fast-casual chain featuring Brazilian grilled meats and práticos; comparable in category, price point, and shopping-mall distribution strategy.
Others
- iFood: Brazil's dominant food delivery marketplace and channel partner to Sal e Brasa; comparable as a key ecosystem enabler for the company's off-premise sales strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sal e Brasa Grill Express social profiles
Digital presenceSal e Brasa Grill Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sal e Brasa Grill Express leadership team
Management profileNumber of profiles
Profiles1 record
Sal e Brasa Grill Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sal e Brasa Grill Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sal e Brasa Grill Express
What does Sal e Brasa Grill Express do?
Sal e Brasa Grill Express operates a Brazilian fast-casual restaurant chain offering grilled meats, poultry, fish, salads, pastas, risottos, sandwiches, beverages, bar snacks, and a kids menu at franchise locations in shopping mall food courts, home centers, and gas stations. The brand evolved from the traditional Sal e Brasa churrascaria network, adapting authentic barbecue to a quick-service format, with franchise expansion since 2015 across Northeast Brazil and an international location opening in Houston, Texas.
Is Sal e Brasa Grill Express a public or private company?
Sal e Brasa Grill Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sal e Brasa Grill Express founded?
Sal e Brasa Grill Express was founded in 2010. It employs 101 to 250 people.
Where is Sal e Brasa Grill Express based?
Sal e Brasa Grill Express is headquartered in Salvador, Brazil, in the Latin America region.
How does Sal e Brasa Grill Express make money?
Two revenue lines are on record. Restaurant food and beverage sales are the primary driver. The others are franchise fees and royalties.
Who are Sal e Brasa Grill Express's main competitors?
Broad incumbents on record are Habib's, McDonald's, Bob's and Outback Steakhouse. Direct peers are Fogo de Chão, Spoleto, Texas de Brazil, Madero and Giraffas. iFood is listed as an others.
Does Sal e Brasa Grill Express have an API?
No public API is recorded for Sal e Brasa Grill Express.
What industry is Sal e Brasa Grill Express in?
Sal e Brasa Grill Express's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.