What Group Mortgage does

Group Mortgage, LLC is a private, Colorado-based residential mortgage lender organized as an LLC and headquartered at 2803 E Harmony Road, Fort Collins. The company originates mortgage loans for individual home buyers and refinancers across Colorado, operating a direct-to-consumer model that combines physical branch presence with a digital front end. Its stated geographic coverage spans five Colorado locations: Colorado Springs, Fort Collins (including headquarters and a second Fort Collins site), Loveland, and Steamboat Springs, with operations held under NMLS 1170166.

The company's product surface is centered on residential mortgage origination. Customer-facing digital tools include an online prequalification form, a borrower portal hosted on dmattercloud, and a suite of self-service calculators (payment, amortization, blended rate) along with a loan checklist, FAQs, and a mortgage glossary. No proprietary loan origination system, automated underwriting model, or differentiated technology stack is disclosed; the core technology appears to be a standard mortgage website plus a third-party portal backend. The company has not disclosed patents, proprietary models, AI/ML capabilities, or third-party technology partnerships.

Group Mortgage generates revenue primarily through mortgage origination fees, interest rate spread on financed loans, and potentially loan servicing rights, with pricing determined per-borrower after prequalification rather than through published rate sheets. The go-to-market motion is direct-to-consumer: top-of-funnel awareness is driven by the company website and educational content, mid-funnel conversion through online prequalification, and bottom-of-funnel activity via the borrower portal and in-branch loan officers. The customer base is described as Colorado residential home buyers seeking purchase or refinance financing; no named institutional customers, employer partnerships, or wholesale lending channels are referenced.

Name

Group Mortgage

Legal name

Group Mortgage, LLC

Website

https://groupmortgagellc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Group Mortgage, LLC is a Colorado-based, direct-to-consumer residential mortgage lender operating five branch offices and online prequalification tools to originate home purchase and refinance loans for individual Colorado borrowers.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Residential mortgage lending
• Home purchase financing
• Mortgage refinancing
• Mortgage prequalification
• Local mortgage lenders

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Revenue generated from originating mortgage loans for home buyers. As a mortgage lender, the company earns income through interest rates on financed loans, origination fees, and potentially servicing rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Group Mortgage, LLC originates residential mortgage loans for Colorado home buyers, providing financing for home purchases and refinancing through local in-person lending and digital prequalification tools. The company also offers a prequalification service that helps prospective borrowers prepare for the home financing process before house hunting. Supporting tools include payment, amortization, and blended rate calculators, a loan checklist, FAQs, a mortgage glossary, and an online borrower portal for loan management.

Product overview

Group Mortgage, LLC is a Colorado-based mortgage lending company operating as a single-product home financing platform. The company provides mortgage lending services through local lenders, supported by customer-facing digital tools including Payment Calculator, Amortization Calculator, Blended Rate Calculator, Loan Checklist, and a Borrower Portal. The company also offers Prequalification services to help borrowers prepare for the home financing process. With locations in Colorado Springs, Fort Collins, Loveland, and Steamboat Springs, the company serves borrowers across Colorado communities.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Emerging players

• Better.com: Better.com is a digital-first mortgage lender pursuing an end-to-end online origination experience, competing directly with Group Mortgage's prequalification and borrower portal digital touchpoints for Colorado consumers.

Direct peers

• Caliber Home Loans: Caliber Home Loans is a large direct-to-consumer and retail mortgage originator providing home purchase and refinance products through a distributed loan officer network, overlapping directly with Group Mortgage's core offerings.
• CrossCountry Mortgage: CrossCountry Mortgage is a fast-growing retail mortgage lender with a multi-state branch footprint and local loan officer recruitment strategy that closely mirrors Group Mortgage's distributed retail model.
• Academy Mortgage: Academy Mortgage is a privately held retail mortgage originator operating branch networks across multiple states with a local-loan-officer model analogous to Group Mortgage's relationship-based approach.
• Movement Mortgage: Movement Mortgage is a privately held retail mortgage lender with branch operations and a relationship-based originator model, comparable in approach to Group Mortgage's community-focused lending strategy.
• NewRez: NewRez (formerly New Penn Financial) is a national retail and wholesale mortgage originator with branch-based operations competing in the same residential purchase and refinance market as Group Mortgage.
• Guild Mortgage: Guild Mortgage is a privately held retail mortgage lender with multi-state branch operations focused on residential purchase and refinance origination, very comparable to Group Mortgage's retail purchase-focused model but at substantially greater scale.

Broad incumbents

• Rocket Mortgage: Rocket Mortgage (Rocket Companies) is the dominant U.S. direct-to-consumer mortgage lender with massive brand awareness and digital funnels, serving as the primary scaled competitor for online-originated purchase volume in Colorado.
• loanDepot: loanDepot is one of the largest U.S. retail mortgage lenders with nationwide branch and digital origination, representing a scaled incumbent competing for the same Colorado home-purchase demand as Group Mortgage.
• United Wholesale Mortgage: United Wholesale Mortgage is the largest U.S. wholesale mortgage lender and a major indirect competitor influencing broker and correspondent pricing dynamics that affect retail lenders like Group Mortgage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Mortgage