What Gaaf does

Gaaf is a privately held Dutch digital agency headquartered in Staphorst, Netherlands, founded in 2015. The firm designs, develops, and optimizes custom digital solutions — webshops, websites, bespoke software, mobile applications, and integrations — for mid-market and enterprise clients primarily in the Netherlands, with some international reach through deployments such as Vonroc's 16-country Magento platform. Its core technical stack is built on open-source platforms: Magento (including the Hyvä frontend) and WooCommerce for e-commerce, WordPress for websites, and Laravel for custom business software, with native iOS and Android development for mobile apps. A significant differentiator is Gaaf's integration engineering capability, building real-time koppelingen (data pipelines) between e-commerce platforms and client back-office systems (ERP, PIM, WMS, call centers, shipping, marketing) using REST APIs, JSON, CSV, and webservices.

Gaaf operates a sales-led, consultative, project-based professional services model. Revenue is generated through fixed-price or time-and-materials custom development projects, supplemented by ongoing maintenance, support, conversion rate optimization, and SEO/SEA retainers. Pricing is not publicly disclosed; each engagement is custom-quoted after a discovery and scoping phase, and the stated contract cadence is multi-year. The agency acquires clients through direct sales, referrals, and a structured public case-study portfolio, targeting use cases such as B2B dealer portals, multilingual e-commerce, custom product configurators, ERP integrations, and process-automation software (e.g., service planning, catering task management). The customer base spans enterprise clients (Talen Tools, Vonroc, Interieurwereld van de Belt) and mid-market or SMB clients (Zeker & Mobiel, JA Events, Russcher Kraanverhuur, Wenpro, Ubak Machines).

The company is bootstrapped and founder-led, with no external investment, parent entity, or subsidiaries disclosed. Headcount is in the 1–10 range, and targeted hiring (e.g., WordPress developer) indicates capacity expansion. Gaaf is GDPR-compliant and operates exclusively in the EMEA region, with no public API, no AI/ML capabilities, and no disclosed revenue figures.

Name

Gaaf

Legal name

Gaaf - digital agency

Website

https://gaaf.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaaf is a Dutch digital agency (1–10 employees, founded 2015, Staphorst) that builds custom webshops, websites, bespoke software, mobile apps, and integrations for mid-market and enterprise clients across the Netherlands and select international markets, using Magento, WooCommerce, WordPress, Laravel, and Hyvä.

Ownership category

akta.pro rank

Headquarters

HQ city

Staphorst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Custom Digital Project Revenue: Gaaf generates revenue through billable custom development projects for webshops, websites, custom software, apps, and integrations. Projects are scoped, estimated, and delivered on a fixed-price or time-and-materials basis. The agency also earns revenue from ongoing maintenance, support, and optimization contracts with existing clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Gaaf is a Dutch digital agency that designs, develops, and optimizes custom webshops, websites, bespoke business software, and mobile apps for businesses. Its work is anchored on open-source platforms (Magento/Hyvä, WooCommerce, WordPress, Laravel) and includes realtime integrations to ERP, PIM, WMS, shipping, and marketing systems. Engagements are delivered as project-based custom development with optional ongoing maintenance, support, conversion rate optimization, and marketing services.

Product overview

Gaaf is a digital agency offering a comprehensive portfolio of online solutions as a unified service offering rather than a software product platform. The core services include Webshops (Magento/Hyvä and WooCommerce), Websites (WordPress), Custom Software (Laravel), and Apps (iOS/Android), complemented by supporting services for Integrations, Design, Development, and Optimization. These services work together to deliver complete digital transformations: webshops and websites are built from custom designs and connected via integrations to ERP, PIM, warehouse, and shipping systems; custom software automates business processes and synchronizes data with e-commerce platforms; and apps extend functionality for field service, dealer ordering, and internal communications. The agency operates on open-source systems and builds all solutions on a custom development basis rather than using template builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Webshops Custom webshop development service using Magento (including Hyvä frontend) and WooCommerce platforms, featuring multilingual support, B2B functionality, product configurators, and integrations with warehouses, shipping partners, and PIM systems for B2B and B2C clients.
• Websites Custom WordPress website development service with responsive UX design, multi-site capabilities, inventory synchronization, and integration with marketing tools and translation services for businesses.
• Maatwerk Software (Custom Software) Custom software development service built on the Laravel framework that automates business processes such as planning, inventory management, quotation systems, and service request handling, with real-time integrations to external software platforms.
• Apps Native iOS and Android application development service for field service planning, internal communications, B2B dealer ordering with barcode scanning, and hours registration, with backend integrations to existing software systems.
• Koppelingen (Custom Integrations) Custom integration development service connecting e-commerce platforms, ERP systems, warehouses, shipping providers, and marketplaces. Real-time data synchronization via REST-API, JSON, CSV, or Webservice protocols, supporting both B2B and B2C workflows.
• Ontwerp (Design) Custom UX/UI design service for webshops, websites, software, and apps, combining client requirements with user experience principles, interface design, navigation structure, SEO considerations, and customer experience optimization.
• Ontwikkeling (Development) Technical development service converting designs into working solutions using open-source systems, with development on secure test environments before production deployment.
• Optimalisatie (Optimization) Conversion rate optimization service including functionality analysis, technical performance improvement, usability enhancements, email marketing support, SEO optimization, and SEA campaign management.

Quantifiable outcome

• Gaaf's B2B Magento platform enabled Talen Tools to serve 5000+ international dealers, reducing phone/fax ordering and growing digital sales.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Magento (Adobe Commerce)coreTechnology or IntegrationGaaf is a specialist builder of Magento-based webshops, including the modern Hyvä frontend framework. The company has delivered multiple Magento B2B and B2C platforms for clients operating internationally (e.g., Vonroc in 16 countries, Talen Tools with 5000+ dealers). Magento is the primary e-commerce platform used by Gaaf for enterprise-grade webshop projects.
• WooCommercecoreTechnology or IntegrationGaaf develops custom WooCommerce (WordPress) webshops and multisite installations. The agency has built WooCommerce platforms for mid-market clients (e.g., Russcher Kraanverhuur with WooCommerce shop) and a WooCommerce multisite architecture for Wenpro enabling multiple custom product configurator shops from one central environment.
• WordPresscoreTechnology or IntegrationWordPress is one of Gaaf's core platforms, used for both websites and webshops. The agency has developed multiple WordPress installations including multisite configurations, custom plugin development, and integration with external systems. WordPress developer hiring is actively referenced as a key staffing need.
• LaravelcoreTechnology or IntegrationGaaf uses the Laravel PHP framework as its primary platform for custom software development. Laravel-based projects include service planning software for Zeker & Mobiel, catering task management for JA Events, and other bespoke business process automation tools.
• HyväcoreTechnology or IntegrationGaaf implements Hyvä, the modern React-based frontend framework for Magento, for high-performance webshop frontends. The Hyvä checkout and frontend were used for Vonroc's 16-country Magento installation as a key differentiator in performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vendic: Vendic is a Netherlands-based Magento and Adobe Commerce specialist agency focused on B2B and complex integrations. Highly comparable to Gaaf given similar Magento/Hyvá focus, ERP/PIM integrations, and Dutch enterprise client base.
• elgentos: elgentos is a Dutch e-commerce agency specializing in Magento, Shopware, and Hyvä implementations, with strong integration expertise. It directly competes with Gaaf for Magento/Hyvá e-commerce and B2B projects in the Netherlands.
• Guapa: Guapa is a full-service Dutch digital agency that designs and develops webshops, websites, and custom applications on platforms including Magento and WordPress — closely paralleling Gaaf's end-to-end custom service offering for SMB and mid-market clients.
• Conneqtion: Conneqtion is a Dutch agency offering e-commerce, PIM, and ERP integration services, often partnering with platforms like Akeneo and Magento. Directly comparable to Gaaf's koppelingen (integration) and B2B e-commerce focus.
• Made by Penguin: Made by Penguin is a Dutch digital agency specializing in Magento/Adobe Commerce and headless e-commerce builds for mid-market and enterprise merchants, comparable to Gaaf's Magento/Hyvá B2B and B2C development practice.

Broad incumbents

• Hoppinger: Hoppinger is a larger, established Dutch digital agency with broad services including e-commerce, custom software, and integrations. It overlaps with Gaaf's core offerings but at greater scale and with a wider portfolio and client roster.
• TRIMM: TRIMM is a well-known Dutch digital agency building custom web platforms, webshops, and apps with deep integration capabilities. Comparable to Gaaf in service mix but larger and with broader enterprise exposure.
• Bold Commerce: Bold Commerce is a North American/European e-commerce agency and SaaS solutions provider specializing in Adobe Commerce/Magento, Shopify, and headless commerce. Overlaps with Gaaf on Magento/Hyvá enterprise builds but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gaafdigitalagency
• Facebookfacebook.com/gaafdigitalagency
• LinkedInlinkedin.com/company/gaaf---online-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaaf