Burrp!

What Burrp! does

Burrp! is an India-based social lifestyle and restaurant discovery platform founded in 2006 and headquartered in Mumbai. The product helped Indian consumers discover restaurants, dining options, and leisure activities through a web-based portal, functioning as an early horizontal directory for food and lifestyle choices during India's nascent consumer-internet era. The company's underlying offering was content and listings rather than a transaction or booking layer, and no dedicated mobile app is documented in the available sources.\n\nBurrp! operated as a small, venture-backed startup with 11-50 employees. It raised two disclosed funding rounds: a $150,000 round in December 2006 and a $2,000,000 round in November 2007 in which Network18 participated as an investor. The company's monetization model is not documented in the input data; typical restaurant discovery platforms of that era relied on local advertising, sponsored listings, and partnerships with restaurants. The company did not disclose pricing, contract structures, or revenue mechanics in the available sources.\n\nIn 2009, Burrp! was acquired by Infomedia18, a subsidiary of Indian media conglomerate Network18, as part of Infomedia18's broader expansion into digital media and classifieds. Following the acquisition, the brand was absorbed into the Network18 ecosystem and its subsequent operational status as an independent product is not documented. The acquisition is positioned in the source material alongside HungryZone's later sale to JustEat as one of the early consolidation events in India's food-tech sector.

Name

Burrp!

Website

https://burrp.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

11–50 employees

Short description

Burrp! was an Indian restaurant and lifestyle discovery portal founded in 2006 in Mumbai, helping consumers find dining and leisure options, and acquired by Network18's Infomedia18 in 2009.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Burrp! is a social lifestyle portal and mobile application that helps Indian consumers discover restaurants, dining options, and leisure activities. The platform aggregated local dining and lifestyle information to support user decision-making around where to eat and what to do.

Differentiator

Problem solved

Functional benefit

Products and services

• Burrp! social lifestyle portal and mobile app Consumer-facing social lifestyle portal and mobile application that aggregates restaurant, dining, and leisure activity information to help Indian users discover where to eat and what to do.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• Zomato: India's dominant restaurant discovery and food delivery platform, serving the same core use case Burrp! pioneered in 2006. Directly comparable in geography, customer base, and category, and illustrates how the modern category leader has scaled the original Burrp! thesis.
• Swiggy: Leading Indian food delivery and restaurant discovery platform with comparable end-user value proposition. Competes directly for the same restaurant-discovery user intent in India.
• Yelp: Global restaurant and local business discovery platform with reviews, ratings, and diner information — the closest international analogue to Burrp!'s original social-dining value proposition.
• Dineout: Indian restaurant discovery and table-booking platform, now owned by Swiggy. Directly overlaps with Burrp!'s restaurant-discovery mission in the same geography and consumer segment.
• EazyDiner: India-focused restaurant discovery and booking platform with a premium-dining positioning. Directly comparable to Burrp!'s core use case with a more curated, paid-booking tilt.
• Magicpin: Indian hyperlocal discovery and rewards platform for restaurants and local businesses, comparable to Burrp!'s local-discovery focus with a deals/rewards layer attached.
• JustDial: Indian local search and discovery platform covering restaurants alongside other local businesses. Overlaps with Burrp!'s restaurant discovery intent and addresses the same horizontal Indian local-discovery consumer.

Others

• BookMyShow: Indian entertainment ticketing platform for movies, events, plays, and activities. Comparable to Burrp!'s leisure-activity discovery arm (though Burrp! did not include ticketing) and illustrates how India's discovery market has consolidated into vertical-specific scaled platforms.

Broad incumbents

• TripAdvisor: Global travel and dining discovery platform with reviews, ratings, and bookings. Comparable to Burrp! on the leisure and dining discovery dimensions at a global, established-player scale.
• Google Maps: Global local search and discovery incumbent with deep restaurant listings, reviews, and directions. Overlaps significantly with Burrp!'s restaurant discovery use case at massive scale, and represents the broad-incumbent threat to niche discovery platforms.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/burrp
• Facebookfacebook.com/burrp
• LinkedInlinkedin.com/company/burrp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burrp!