Wishpot
Wishpot is a Seattle-based, privately held consumer service founded in 2006 that provides a free online wish list and registry spanning multiple retailers, targeting individual shoppers who want to aggregate desired items in one sharable list.
- Company typePrivate
- Founded2006
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wishpot does
Wishpot is a Seattle-based, privately held for-profit company founded in 2006 that operates a free online wish list and registry service enabling consumers to aggregate desired items across multiple retailers into a single sharable list. The platform is consumer-facing and positioned as a "shop-all-over" tool, implying cross-retailer price comparison or item-tracking functionality rather than a single-merchant registry. No pricing, technology stack, distribution channel, or customer-segment detail is disclosed in the source data, and a notable fraction of the inputs reference unrelated content (an article about Haidilao Hot Pot) in which wishpot.com appears only as a referrer URL parameter.
The company's capital history is limited to two disclosed equity rounds: $394,558 from H-FARM in 2007 and $1,000,000 from Monster Venture Partners on 2008-04-29, for total disclosed funding of approximately $1.39M. In August 2008, Wishpot executed a roll-up acquisition of WishListing for an undisclosed amount, suggesting an early-stage consolidation strategy within the niche wishlist category. Headcount is listed at 1-10 employees with no management team, geographic footprint, partnerships, awards, patents, or product details disclosed. Current operating status, revenue, and active product offerings cannot be confirmed from the available data.
The business model is not explicitly described in the sources but, given a free consumer offering and absence of disclosed subscription pricing, is most plausibly ad- or affiliate-supported, though no monetization mechanics, customer counts, or revenue figures are available to validate this.
Wishpot firmographics
Firmographics- Name
- Wishpot
- Website
- https://wishpot.com
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 1–10 employees
- Short description
- Wishpot is a Seattle-based, privately held consumer service founded in 2006 that provides a free online wish list and registry spanning multiple retailers, targeting individual shoppers who want to aggregate desired items in one sharable list.
- Ownership category
- akta.pro rank
Wishpot industry classification
Industry- Product category
- Online Wish List & Registry Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- akta.pro primary industry
- Group Gifting & Registry Fulfillment (HSACANAL)
Keywords
Where Wishpot is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Wishpot business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Wishpot product offering
Product offeringCore offering
Wishpot is a free, shop-all-over online wish list and registry service that lets individual users save and organize desired products from multiple online retailers into a single list. Users can create personal wish lists as well as event-based gift registries (such as for weddings or baby showers) that aggregate items across different merchants rather than being tied to one store.
Differentiator
Problem solved
Functional benefit
Products and services
- Wishpot Wish List
Companies that use Wishpot
Customer profileIdeal customer profiles2 records
Wishpot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wishpot partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Wishpot competitors and assessment
Company assessmentRegional players
- Babylist: Babylist is a baby-focused universal registry that lets parents add items from any retailer plus its own store. While not a direct pure play, it competes with Wishpot for the same universal-registry mindshare in the baby segment.
Broad incumbents
- Google Shopping: Google Shopping provides product discovery, price tracking, and curated lists across retailers at global scale. While not a registry product, it absorbs much of the discovery and gift-research behavior that Wishpot's user base historically valued.
- The Knot Registry: The Knot operates one of the most recognized wedding registry platforms with integration across hundreds of retailers. It is a broader incumbent in the registry space that competes with Wishpot's wedding and event use cases.
- Amazon Wish List: Amazon's native Wish List and Registry features are deeply integrated with the largest e-commerce catalog and default destination for many gift-buyers. They compete with Wishpot head-on, but bundled with Prime and a single-vendor checkout experience.
- Pinterest: Pinterest is a massively scaled visual discovery platform whose boards and 'Save' features function as informal wish lists and registries. It vastly expands Wishpot's concept to a global, ad-supported consumer base and is the dominant indirect substitute.
Emerging players
- Honeyfund: Honeyfund began as a honeymoon registry and has expanded into a broader wedding cash and gift registry platform. It is a complementary peer with overlapping registry functionality but a more focused wedding vertical.
- Blueprint Registry: Blueprint is a modern universal cash and gift registry platform targeting modern couples. It overlaps with Wishpot's universal-registry positioning but skews toward a younger, design-conscious demographic.
Direct peers
- Giftster: Giftster is a private family-and-friends gift list platform that lets users create wish lists and draw names for gift exchanges. It is a directly comparable peer focused on the same universal wish list concept but with a stronger holiday/gift-exchange orientation.
- MyRegistry.com: MyRegistry.com is a universal gift registry that lets users add items from any retailer to a single list. It is the closest direct competitor to Wishpot in the universal-registry category, sharing the same core product proposition and target audience.
- Zola: Zola is a wedding-focused registry and planning platform that supports universal registries across retailers. It overlaps with Wishpot's core use case, particularly for the wedding segment, with a more modern product and brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Wishpot social profiles
Digital presenceWishpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wishpot leadership team
Management profileNumber of profiles
Wishpot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wishpot M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wishpot
What does Wishpot do?
Wishpot is a free, shop-all-over online wish list and registry service that lets individual users save and organize desired products from multiple online retailers into a single list. Users can create personal wish lists as well as event-based gift registries (such as for weddings or baby showers) that aggregate items across different merchants rather than being tied to one store.
When was Wishpot founded?
Wishpot was founded in 2006. It employs 1 to 10 people.
Where is Wishpot based?
Wishpot is headquartered in Seattle, United States, in the North America region.
Who are Wishpot's main competitors?
Babylist is listed as a regional player. Broad incumbents are Google Shopping, The Knot Registry, Amazon Wish List and Pinterest. Emerging players are Honeyfund and Blueprint Registry. Direct peers are Giftster, MyRegistry.com and Zola.
Does Wishpot have an API?
No public API is recorded for Wishpot.
What industry is Wishpot in?
Wishpot's product category is Online Wish List & Registry Platform. Its primary akta.pro industry code is HSACANAL, Group Gifting & Registry Fulfillment. Its NAICS code is 459420.