PrecisionKing
PrecisionKing is a privately-held Mississippi-based agricultural technology company that designs and sells IoT telemetry hardware (DecisionKing, PumpKing, RiceKing, PivotKing, ClimateKing) for remote irrigation and water management, distributed exclusively through a 13-dealer network across five U.S. states to row-crop and rice growers.
- Company typePrivate
- Founded2014
- HeadquartersMississippi State, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PrecisionKing does
PrecisionKing is a privately-held agricultural technology company founded in 2014 and headquartered in Benton, Mississippi. The company designs, manufactures, and sells a line of IoT telemetry devices that enable agricultural growers to remotely monitor and control irrigation equipment, soil moisture, water levels, pivot irrigation systems, and on-farm weather conditions. Its five core products — DecisionKing (soil moisture monitoring), PumpKing (remote pump control), RiceKing (rice water level automation), PivotKing (pivot end-tower remote sensing), and ClimateKing (on-farm weather station) — are unified through a single web-accessible console platform (console.precisionking.com) that growers can access from any internet-connected device.
The underlying technology combines field-deployed sensors with cellular/internet connectivity for hourly telemetry uploads, rule-based automation (e.g., automatic pump cut-on/off based on rice water level triggers), text-message alerts for equipment status, and graphical/CSV data export for analysis. Several features, such as RiceKing's automated rice flood control, are positioned by the company as 'first of its kind' in the segment. The product line targets row-crop and rice growers in the Mississippi Delta region who need to reduce labor-intensive field checks and make data-driven irrigation decisions.
PrecisionKing distributes exclusively through a network of 13 authorized agricultural equipment dealers located in Mississippi, Arkansas, Louisiana, Tennessee, and Missouri, with no direct-to-grower online sales channel. Pricing is quote-based and not publicly disclosed; revenue mechanics are hardware sales through dealer accounts managed via a dedicated dealer console. The company operates with 11-50 employees, has no disclosed institutional investors or funding rounds, and is bootstrapped as an independent Mississippi-based ag-tech business.
PrecisionKing firmographics
Firmographics- Name
- PrecisionKing
- Legal name
- PrecisionKing
- Website
- https://precisionking.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrecisionKing is a privately-held Mississippi-based agricultural technology company that designs and sells IoT telemetry hardware (DecisionKing, PumpKing, RiceKing, PivotKing, ClimateKing) for remote irrigation and water management, distributed exclusively through a 13-dealer network across five U.S. states to row-crop and rice growers.
- Ownership category
- akta.pro rank
PrecisionKing industry classification
Industry- Product category
- Agricultural Irrigation Technology
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Farm Machinery and Equipment Manufacturing (333111), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Farm Machinery & Equipment (3523), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ)
Keywords
Where PrecisionKing is headquartered
LocationHeadquarters
- HQ city
- Mississippi State
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PrecisionKing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Telemetry Device Sales: Sale of physical monitoring and control devices (DecisionKing, PumpKing, RiceKing, PivotKing, ClimateKing). Products are hardware with embedded software capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through dealers |
Go-to-market motion1 record
Distribution channels13 records
Marketing channels3 records
PrecisionKing product offering
Product offeringCore offering
PrecisionKing designs, manufactures, and sells a line of IoT telemetry hardware devices for remote monitoring and control of agricultural irrigation operations. The product family includes DecisionKing (soil moisture monitoring), PumpKing (pump remote control), RiceKing (automated rice water level control), PivotKing (pivot irrigation remote sensing with GPS), and ClimateKing (on-farm weather station), all managed through a unified web-based console platform. Devices are sold through a regional dealer network serving the Mississippi Delta.
Product overview
PrecisionKing is an agriculture technology company offering a unified platform of five telemetry and remote control products: DecisionKing (soil moisture monitoring), PumpKing (pump monitoring and control), RiceKing (rice water level monitoring), PivotKing (pivot irrigation remote sensing), and ClimateKing (on-farm weather station). All devices are accessed through a single console accessible via phone, tablet, or computer, allowing growers to monitor and control their irrigation equipment from anywhere with an internet connection.
Differentiator
Problem solved
Functional benefit
Brands
- DecisionKing: Telemetry device placed in fields that makes hourly uploads reporting soil moisture levels.
- PumpKing
- RiceKing
- PivotKing
- ClimateKing
Products and services
- DecisionKing DecisionKing is a field-placed telemetry device that performs hourly uploads reporting soil moisture levels at different soil depths. It supports multiple soil moisture sensors and provides customizable graphical reports, enabling growers to quantify soil moisture and make data-driven irrigation decisions.
- PumpKing PumpKing enables remote monitoring and control of electric well pumps and diesel pump units. It supports remote start/stop commands, timer functions for programmed stop times, flow meter reading and recording, and printable year-end reports.
- RiceKing RiceKing monitors rice water levels in real time and pairs with electric pumps to automatically cut the pump on and off based on water level triggers. It includes text message alerts for trigger points and pump automation status, providing a fully automated rice flood control system.
- PivotKing PivotKing is a remote sensing device installed on the end tower of a center-pivot irrigation system. It features a GPS tracking map with satellite imagery showing irrigation progress during a pivot cycle, text alerts for offline status, remote stop capability, and a bearing stop function that automatically shuts down the pivot at a designated point.
- ClimateKing ClimateKing is a dedicated on-farm weather station that produces hourly updates monitoring air temperature, humidity, wind speed, wind direction, wind gust, and optional evapotranspiration values. It supports optional watermark soil moisture sensors, optional rainfall measurement, and includes a DD60 heat unit calculator for crop growth tracking.
- PrecisionKing Console Platform PrecisionKing Console is a unified web-based software platform that aggregates telemetry from all PrecisionKing field devices and gives growers remote access from any internet-connected device (phone, tablet, or computer). It offers customizable graphs, print-friendly reporting, and CSV data export for irrigation analysis and record-keeping.
Quantifiable outcome
- Eliminates guesswork in irrigation by quantifying soil moisture levels
- +1 more outcomes
Companies that use PrecisionKing
Customer profileSegments1 record
Ideal customer profiles1 record
PrecisionKing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
PrecisionKing partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
PrecisionKing competitors and assessment
Company assessmentEmerging players
- Tule Technologies: Tule builds field-deployed sensors and irrigation decision-support analytics targeting specialty and row-crop growers, competing with PrecisionKing's soil moisture and ET-based decision support features in ClimateKing and DecisionKing.
Direct peers
- CropX: CropX is a precision-ag company that sells soil moisture sensors and irrigation analytics software; it directly competes with PrecisionKing's DecisionKing and broader irrigation-management thesis by offering hardware plus a cloud analytics platform to growers.
- Pessl Instruments (METOS): Pessl/METOS manufactures on-farm weather stations, soil moisture probes, and disease/pest models sold through a global dealer network, overlapping directly with PrecisionKing's ClimateKing and DecisionKing hardware-and-dealer go-to-market.
- AgSense (Lindsay): AgSense provides remote pivot and pump control, soil moisture monitoring, and a unified app for growers; its product scope closely matches DecisionKing, PumpKing, and PivotKing features for the same row-crop and rice customer base.
- AquaSpy: AquaSpy makes in-ground soil moisture and salinity sensors for irrigation management, competing directly with PrecisionKing's DecisionKing soil moisture monitoring product for row-crop and specialty growers.
Regional players
- Irrometer: Irrometer manufactures watermark soil moisture sensors and irrigation scheduling tools sold through ag dealers and extension services, competing directly with the soil moisture sensor portion of PrecisionKing's DecisionKing and ClimateKing offering for specialty and row-crop irrigation.
Broad incumbents
- John Deere (Deere & Company): Deere offers the John Deere Operations Center and connected farm equipment including connected pivots through partnerships, serving as a broad incumbent platform that competes for the same precision-ag irrigation and telemetry wallet share targeted by PrecisionKing.
- Valley Irrigation (Valmont Industries): Valley is the largest center-pivot irrigation equipment manufacturer and offers remote monitoring and control (Valley 365 / ICON) directly overlapping with PrecisionKing's PivotKing and PumpKing product lines for row-crop and rice growers.
- Lindsay Corporation (Zimmatic): Lindsay produces Zimmatic pivots and FieldNET remote irrigation management software, competing with PrecisionKing in pivot telemetry, pump control, and unified irrigation dashboards served through dealer networks.
- Reinke Irrigation: Reinke is a center-pivot manufacturer with its own remote monitoring and control (ReinCloud) offering, providing another large incumbent option that overlaps with PrecisionKing's PivotKing and broader irrigation telemetry stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PrecisionKing social profiles
Digital presencePrecisionKing financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrecisionKing leadership team
Management profileNumber of profiles
PrecisionKing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrecisionKing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrecisionKing
What does PrecisionKing do?
PrecisionKing designs, manufactures, and sells a line of IoT telemetry hardware devices for remote monitoring and control of agricultural irrigation operations. The product family includes DecisionKing (soil moisture monitoring), PumpKing (pump remote control), RiceKing (automated rice water level control), PivotKing (pivot irrigation remote sensing with GPS), and ClimateKing (on-farm weather station), all managed through a unified web-based console platform. Devices are sold through a regional dealer network serving the Mississippi Delta.
Is PrecisionKing a public or private company?
PrecisionKing is a private company. It is classified as unknown and is currently operating.
When was PrecisionKing founded?
PrecisionKing was founded in 2014. It employs 11 to 50 people.
Where is PrecisionKing based?
PrecisionKing is headquartered in Mississippi State, United States, in the North America region.
How does PrecisionKing make money?
One revenue line is on record: telemetry Device Sales.
Who are PrecisionKing's main competitors?
Tule Technologies is listed as an emerging player. Direct peers are CropX, Pessl Instruments (METOS), AgSense (Lindsay) and AquaSpy. Irrometer is listed as a regional player. Broad incumbents are John Deere (Deere & Company), Valley Irrigation (Valmont Industries), Lindsay Corporation (Zimmatic) and Reinke Irrigation.
Does PrecisionKing have an API?
No public API is recorded for PrecisionKing.
What industry is PrecisionKing in?
PrecisionKing's product category is Agricultural Irrigation Technology. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 334519 and its SIC code is 3823.