Vinter Active
- Company typePrivate
- Founded2002
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Vinter Active firmographics
Firmographics- Name
- Vinter Active
- Legal name
- VinterActive LLC
- Website
- https://vinteractive.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Vinter Active is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Vinter Active business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Services: VinterActive generates revenue through subscription-based access to their software platform, including set-up fees, monthly service fees, and usage fees as described in their Terms of Service. The agreement operates on a month-to-month basis following initial subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom SaaS subscription plans for wine industry clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vinter Active product offering
Product offeringCore offering
VinterActive is a SaaS company that builds and sells DTC wine marketing software for U.S. wineries. Its core offerings include myWineClubApp™, a white-labeled mobile application for wine club communications, loyalty, and sales, and AI Marketing Agents, which provide automated, AI-powered customer engagement and multichannel marketing for wine club members. Supporting offerings include VinQuest™ market research, PreferencePro™ preference profiling, and SecureWineShop ecommerce, all delivered as subscription services.
Product overview
VinterActive is a DTC wine marketing platform providing a suite of integrated solutions for wineries. The core offerings include myWineClubApp™ (branded mobile apps for wine club communication and engagement) and AI Marketing Agents (automated AI-powered marketing agents including a Custom AI Concierge). Supporting products include VinQuest™ (wine industry market research), PreferencePro™ (marketing tools), and SecureWineShop (ecommerce). The company has operated since 2002 and serves hundreds of U.S. wineries with original research, innovation, and software solutions designed to increase wine sales through modern mobile and AI-powered DTC marketing.
Differentiator
Problem solved
Functional benefit
Brands
- myWineClubApp™: Branded mobile app solution for wine clubs enabling wine club communication, loyalty, engagement and sales.
- VinQuest™
- PreferencePro™
Products and services
- myWineClubApp™
Companies that use Vinter Active
Customer profileSegments2 records
Ideal customer profiles1 record
Vinter Active technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Vinter Active partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Vinter Active competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot offers a broad CRM, marketing, and sales hub used by SMBs including wineries. It competes with VinterActive at the marketing automation layer, offering much broader functionality but lacking vertical wine specialization.
- Klaviyo: Klaviyo is a leading email/SMS marketing automation platform used by many DTC brands including wineries. While not wine-specific, it competes with VinterActive's AI Marketing Agents and multichannel capabilities at a much broader scale.
- ActiveCampaign: ActiveCampaign is an SMB-focused marketing automation and CRM platform used by DTC brands. It overlaps with VinterActive's email automation and customer engagement functionality, though without wine vertical specialization.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing automation and customer engagement platform. It competes indirectly with VinterActive's AI Marketing Agents at larger winery accounts, providing AI-driven personalization at scale.
- Mailchimp: Mailchimp is a horizontal email marketing and automation platform that wineries frequently adopt for DTC messaging. It competes broadly with VinterActive's marketing automation layer, though without wine-specific features.
Others
- Shopify: Shopify is a leading ecommerce platform used by many wineries (and powering some competitor platforms). It is adjacent/infrastructure rather than a direct competitor, but wineries choosing Shopify-based stacks may deprioritize VinterActive's SecureWineShop.
- Squarespace: Squarespace is a website builder platform; notably VinterActive's own corporate website is hosted on Squarespace. Squarespace competes indirectly as a DIY alternative for winery websites and basic marketing, rather than as a direct wine-club/AI-agent competitor.
Direct peers
- WineDirect: WineDirect (formerly Vin65) is a major end-to-end DTC platform for wineries covering ecommerce, wine club, CRM, and marketing. It serves thousands of wineries and is one of the most direct functional competitors to VinterActive's myWineClubApp and AI Marketing Agents.
- Commerce7: Commerce7 is a direct-to-consumer ecommerce and CRM platform purpose-built for wineries, offering wine club management, ecommerce, POS, and marketing tools. It competes head-to-head with VinterActive in the U.S. winery DTC marketing stack.
- Vinoshipper: Vinoshipper provides wine DTC shipping compliance, ecommerce, and marketplace solutions for wineries. It overlaps with VinterActive's SecureWineShop offering and competes in the same winery DTC buyer persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vinter Active social profiles
Digital presenceVinter Active compliance and trust
Trust signalCompliance3 records
Vinter Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinter Active leadership team
Management profileNumber of profiles
Profiles1 record
Vinter Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinter Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinter Active
What does Vinter Active do?
VinterActive is a SaaS company that builds and sells DTC wine marketing software for U.S. wineries. Its core offerings include myWineClubApp™, a white-labeled mobile application for wine club communications, loyalty, and sales, and AI Marketing Agents, which provide automated, AI-powered customer engagement and multichannel marketing for wine club members. Supporting offerings include VinQuest™ market research, PreferencePro™ preference profiling, and SecureWineShop ecommerce, all delivered as subscription services.
Is Vinter Active a public or private company?
Vinter Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinter Active founded?
Vinter Active was founded in 2002. It employs 1 to 10 people.
Where is Vinter Active based?
Vinter Active is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does Vinter Active make money?
One revenue line is on record: saaS Subscription Services.
Who are Vinter Active's main competitors?
Broad incumbents on record are HubSpot, Klaviyo, ActiveCampaign, Salesforce Marketing Cloud and Mailchimp. Others are Shopify and Squarespace. Direct peers are WineDirect, Commerce7 and Vinoshipper.
Does Vinter Active have an API?
No public API is recorded for Vinter Active.