Avitas

Name

Avitas

Legal name

Holistic Industries

Website

https://avitasgrown.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Production

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industry

Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Cannabis cultivation
• Cannabis extracts
• Premium flower
• Pre-rolls
• Cannabis cartridges

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Cannabis Product Sales: Avitas generates revenue through the sale of cannabis products including premium whole bud flower, pre-rolls, Ultra cartridges (cannabis oil extracts), and Live Resin products. Products are sold through dispensaries to adult-use consumers (21+) and medical patients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Avitas cultivates, processes, and supplies Oregon-grown cannabis products including premium whole bud flower, pre-rolls, 1G cannabis oil cartridges (Ultra), and Live Resin extracts. Products are distributed through a network of 70+ dispensaries across Oregon and sold directly via the company's e-commerce website to adult-use consumers (21+) and medical patients.

Product overview

Avitas is an Oregon-based cannabis company operating since 2014 under the 'Blazing Trails' brand. The company offers a portfolio of four core cannabis products: Flower (premium whole bud with signature strains), Pre-Rolls (10-pack of 0.5g pre-rolls), Ultra (high-potency 1G cannabis oil cartridges), and Live Resin (full-spectrum extract in cartridges and disposable vapes). All products are sourced from locally grown cannabis in Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Premium whole bud cannabis flower featuring signature strains (Dragon OG, Lemon Meringue, Super Gremlin, Kimbo Kush, Carbon Fiber, and Juicee J) crafted from locally grown Oregon cannabis for adult-use consumers and medical patients.
• Pre-Rolls 10-pack of 0.5g pre-rolls made with 100% premium whole bud flower (no trim), rolled in all natural paper, locally grown in Oregon, designed for adult-use consumers seeking a smooth, even-burn consumption format.
• Ultra High-potency 100% cannabis extract in 1G cartridges, sourced from locally grown Oregon cannabis. Available in Sativa, Hybrid, and Indica varieties, with no additives (no PG, MCT, VG, PEG, or Vitamin E).
• Live Resin 100% cannabis extract Live Resin with no additives, delivering full-spectrum flavor extracted from locally grown Oregon cannabis. Available in 1G cartridges and as a 1G rechargeable all-in-one disposable vape device, in Sativa, Hybrid, and Indica varieties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Curaleaf: Curaleaf is one of the largest US multi-state cannabis operators with national brand portfolio including Select vaporizers. Comparable to Holistic Industries (Avitas's parent) as a multi-state strategic operator; competes with Avitas indirectly through wholesale and brand presence.
• Trulieve: Trulieve is a large US multi-state cannabis operator with extensive cultivation and retail footprint, particularly strong on the East Coast. Comparable as a strategic operator under whose model Holistic Industries (and thus Avitas) operates at smaller scale.
• Glass House Brands: Glass House Brands is a vertically integrated California cannabis operator with cultivation, retail, and brand operations. Comparable as a larger wholesale flower and vape producer competing for similar retailer shelf space, though at greater scale.
• Cresco Labs: Cresco Labs is a multi-state cannabis operator with cultivation, retail, and wholesale brands across major US markets. Comparable to Holistic Industries as a strategic operator; competes in wholesale channels where Avitas-branded products are listed.
• Stiiizy: Stiiizy is a national premium cannabis vaporizer brand with broad multi-state presence and heavy investment in vape hardware. Comparable to Avitas in the vape cartridge category where Avitas competes with its Ultra line, but at a much larger scale.

Direct peers

• Raw Garden: Raw Garden is a California-based premium cannabis brand known for single-source, clean-extract cartridges and flower at value-premium pricing. Directly comparable to Avitas's clean-extract, additive-free Ultra and Live Resin positioning.
• Oregrown: Oregrown is an Oregon-based vertically integrated cannabis operator with retail, cultivation, and brand operations in Bend and Portland. Closely comparable to Avitas as a craft Oregon cannabis brand with a strong lifestyle identity.
• Wyld: Wyld is an Oregon-founded premium cannabis brand best known for gummies but with broad product lines including vapes and flower. Direct competitor to Avitas in the Oregon premium cannabis market with overlapping distribution and consumer base.
• Falcanna: Falcanna is a Washington-based premium cannabis cultivator and brand with a strong lifestyle and outdoor positioning similar to Avitas's Pacific Northwest identity. Comparable craft positioning and flower-forward product mix.
• Pharmaco: Pharmaco is an Oregon cannabis operator running multiple cultivation and retail brands. Comparable as a multi-brand Oregon producer/wholesaler with overlapping dispensary relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avitas