Darong
Fujian Darong Shoes CO., LTD. is a Chinese OEM/ODM footwear manufacturer established in 1993, producing slippers, sandals, clogs, flip flops, and related casual footwear for international retail chains and brand owners across Europe, America, and Japan.
- Company typePrivate
- Founded1993
- HeadquartersFuzhou, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Darong does
Fujian Darong Shoes CO., LTD. (Darong) is a private Chinese footwear manufacturer founded in 1993 as a joint venture enterprise in Fuzhou, Fujian, combining R&D, production, and sales of casual and outdoor footwear. The company's core products span nine categories: slippers, sandals, classic clogs, aqua shoes, flip flops, boots, rain shoes, sport shoes, and cotton shoes for men's, women's, and children's markets. Manufacturing relies on conventional footwear substrates including EVA, PU, Rubber, TPR, and PVC, with an in-house R&D department and internationally-advanced equipment supporting product development. The company holds BSCI certificates and reports a strictly enforced QC system.
Darong operates a B2B wholesale business model, supplying international retail chains and brand owners under OEM/ODM arrangements. Pricing is quote-based with a minimum order quantity of 1,200 pairs per color per size range (3,600 pairs total minimum), payment via T/T (30% deposit, 70% against bill of lading), and a 7-day sample delivery lead time. Distribution is direct-export to Europe, America, and Japan, supported by trade show participation (Canton Fair, Magic Show, Expo Riva Sch) and a multi-platform social media presence (Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube).
The company operates a single manufacturing facility with 900+ workers and a stated annual production capacity exceeding two million pairs (150,000 pairs per month). It reports 36,248 completed projects and 213 worldwide clients, with publicly named customers including Tesco, Target, Kmart, Dollar Tree, Auchan, Intersport, WILKO, and Salamander Klauser. Annual output value exceeds RMB 90 million (~USD 12-13 million).
Darong firmographics
Firmographics- Name
- Darong
- Legal name
- Fujian Darong Shoes CO., LTD.
- Website
- https://darong-shoes.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fujian Darong Shoes CO., LTD. is a Chinese OEM/ODM footwear manufacturer established in 1993, producing slippers, sandals, clogs, flip flops, and related casual footwear for international retail chains and brand owners across Europe, America, and Japan.
- Ownership category
- akta.pro rank
Darong industry classification
Industry- Product category
- Footwear Manufacturing
- NAICS
- Footwear Manufacturing (316210), Footwear Merchant Wholesalers (42434)
- SIC
- Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Sandals, Flip-Flops & Open-Toe Footwear Manufacturing (IMAOAIAG)
- akta.pro secondary industry
- Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ)
Keywords
Where Darong is headquartered
LocationHeadquarters
- HQ city
- Fuzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Darong business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Shoe Manufacturing: B2B wholesale manufacturing of slippers, sandals, clogs and other footwear for international retail partners. Products include men's, women's and children's shoes with custom logo and design options.
- OEM/ODM Custom Manufacturing: Custom design manufacturing services for wholesale buyers with minimum order requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom OEM/ODM orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Darong product offering
Product offeringCore offering
Fujian Darong Shoes CO., LTD. is a B2B wholesale footwear manufacturer producing slippers, sandals, classic clogs, aqua shoes, flip flops, boots, rain shoes, sport shoes, and cotton shoes for men, women, and children. The company offers OEM/ODM custom manufacturing with custom logo printing, multi-material sole options (PU, Rubber, EVA, TPR, PVC), and exports to international retail chains primarily in Europe, America, and Japan. Annual production exceeds two million pairs with a minimum order quantity of 3,600 pairs for custom orders.
Product overview
Fujian Darong Shoes CO., LTD. is a joint venture enterprise established in 1993 specializing in R&D, production and sales of footwear. The company offers a comprehensive portfolio of casual and outdoor footwear including SLIPPERS, SANDALS, CLASSIC CLOGS, AQUA SHOES, FLIP FLOPS, BOOTS, RAIN SHOES, SPORT SHOES, and COTTON SHOES. The company specializes in beach slippers, sandals, and winter indoor shoes with in-house R&D capabilities and internationally-advanced equipment. With over 900 workers, the company produces more than two million pairs annually with an output value exceeding RMB ninety million.
Differentiator
Problem solved
Functional benefit
Products and services
- Slippers
Companies that use Darong
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Darong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Darong partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered major and minor.
- TescomajorInternational retail chain customer sourcing wholesale footwear products from Darong for their retail stores.
- MC GroupmajorInternational retail group sourcing wholesale footwear from Darong.
- KandyToysminorInternational toys retailer partner sourcing footwear products.
- VINEMEIERminorInternational retailer sourcing footwear products from Darong.
- KondorminorInternational retailer sourcing footwear products from Darong.
- Mary PopminorInternational retailer partner sourcing footwear products.
- INTERminorInternational retailer sourcing footwear products from Darong.
- WILKOmajorInternational retailer chain sourcing wholesale footwear from Darong.
- ALCOTTminorInternational retailer partner sourcing footwear products.
- CasinominorInternational retailer sourcing footwear products from Darong.
- IntersportmajorInternational sporting goods retailer sourcing footwear from Darong.
- Safari subminorInternational retailer partner sourcing footwear products.
- TargetmajorMajor international retail chain sourcing wholesale footwear from Darong.
- AuchanmajorInternational retail group sourcing wholesale footwear from Darong.
- TEDIminorInternational retailer partner sourcing footwear products.
- X-MileminorInternational retailer partner sourcing footwear products.
- RIVONAminorInternational retailer partner sourcing footwear products.
- KmartmajorMajor international retail chain sourcing wholesale footwear from Darong.
- Dollar TreemajorInternational discount retail chain sourcing wholesale footwear from Darong.
- SALAMANDER KLAUSERmajorInternational footwear retailer partner sourcing products from Darong.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Darong competitors and assessment
Company assessmentDirect peers
- Huali Industrial Group: China-based footwear OEM producing casual and dress shoes for international retail chains—highly comparable Chinese OEM serving Western discount and value retailers.
- Pou Chen Corporation: Taiwanese footwear OEM with huge China and Vietnam capacity serving global athletic and casual brands—directly comparable contract footwear manufacturer with multi-decade scale.
- Apex (China) Co. China-based footwear manufacturer focusing on leather shoes, casual footwear, and private-label manufacturing for international brands—comparable OEM/ODM footwear producer in China.
- Yue Yuen International Holdings: World's largest branded and athletic footwear OEM, headquartered in Hong Kong with extensive China manufacturing scale—comparable B2B footwear OEM serving international retail and brand customers.
- Stella International Holdings: Hong Kong-listed OEM/ODM footwear manufacturer supplying major Western brands and retailers from Asian factories—directly comparable OEM model serving global retail customers.
Broad incumbents
- ECCO Sko A/S: Danish vertically-integrated footwear brand and manufacturer with significant Asia production—overlaps in casual and comfort footwear categories served to international retail.
- Wolverine World Wide: US footwear company owning multiple casual and outdoor brands, sourcing from Asian OEMs—overlaps with Darong as a buyer in the same casual/outdoor casual footwear value chain.
- Bata Corporation: Global footwear company with significant manufacturing footprint, particularly in Asia—broader incumbent in casual and value footwear categories that overlaps with Darong's end-markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Darong social profiles
Digital presenceDarong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Darong leadership team
Management profileNumber of profiles
Darong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Darong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Darong
What does Darong do?
Fujian Darong Shoes CO., LTD. is a B2B wholesale footwear manufacturer producing slippers, sandals, classic clogs, aqua shoes, flip flops, boots, rain shoes, sport shoes, and cotton shoes for men, women, and children. The company offers OEM/ODM custom manufacturing with custom logo printing, multi-material sole options (PU, Rubber, EVA, TPR, PVC), and exports to international retail chains primarily in Europe, America, and Japan. Annual production exceeds two million pairs with a minimum order quantity of 3,600 pairs for custom orders.
Is Darong a public or private company?
Darong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Darong founded?
Darong was founded in 1993. It employs 11 to 50 people.
Where is Darong based?
Darong is headquartered in Fuzhou, China, in the Asia region.
How does Darong make money?
Two revenue lines are on record. Wholesale Shoe Manufacturing is the primary driver. The others are OEM/ODM Custom Manufacturing.
Who are Darong's main competitors?
Direct peers on record are Huali Industrial Group, Pou Chen Corporation, Apex (China) Co., Yue Yuen International Holdings and Stella International Holdings. Broad incumbents are ECCO Sko A/S, Wolverine World Wide and Bata Corporation.
Does Darong have an API?
No public API is recorded for Darong.
What industry is Darong in?
Darong's product category is Footwear Manufacturing. Its primary akta.pro industry code is IMAOAIAG, Sandals, Flip-Flops & Open-Toe Footwear Manufacturing, with a secondary code of CRAAACAJ, Footwear Manufacturing (OEM/ODM & Private Label). Its NAICS code is 316210 and its SIC code is 3021.