Sport Performance Tracking

What Sport Performance Tracking does

Sport Performance Tracking (SPT), founded in 2015 by Will Strange and headquartered in Cremorne/South Yarra, Australia, manufactures GPS wearable hardware and a cloud analytics platform for amateur and semi-professional sports teams. The product stack centers on the SPT-NXT GPS tracker—a FIFA-approved, 27-gram, 10Hz device with integrated accelerometer, gyroscope, magnetometer, and Bluetooth streaming—sold at $349.99 per pack alongside a 15-unit charging dock ($799.99), a Bluetooth heart-rate vest ($199.99), GPS vests, compression tanks, and gift cards. All devices feed GameTraka, a web and mobile analytics platform offering speed, distance, intensity, work rate, heart rate, running zones, heatmaps, and player benchmarking in a free baseline tier; an optional GameTraka Premium subscription layers athlete filters, segment controls, video export, CSV export, custom velocity thresholds, and Virtual Sports Scientist (VSS) analytics.

The business model is hardware-led with a software overlay: the company sells direct-to-consumer through sportsperformancetracking.com and a US storefront (us.sptgps.com), distributes through named regional partners in Japan, Central America, New Zealand, and Taiwan, and runs a 5% PayPal-based affiliate program with bloggers, coaches, and athletes. Pricing uses a freemium software tier plus one-time hardware purchases, with team-pricing quotes available for 5+ unit orders and Buy Now Pay Later via Zip. Customer segments span the spectrum from grassroots clubs and primary/high school programs through Division I universities (Pepperdine, Gonzaga, University of Louisiana Monroe) to professional sides including Sunderland, Levante UD, Hajduk Split, Adelaide Crows, Casey Demons, Griquas Rugby, Chile National Hockey, and USA Lacrosse.

Scale signals include 6,018 teams, 104,543+ users, 1,668,180 tracked performances, platform availability in 11 languages, and claimed operations in 120+ countries—reach disproportionate to the 11–50 employee headcount. In 2025, SPT was acquired by K-Sport, an Italian elite-level sports technology company that holds the world's first patent for AI-based match analysis and reported $6.03M in 2025 revenue at 112% two-year growth, opening a path for SPT to import K-Sport's IP into the amateur and semi-professional segments SPT serves.

Name

Sport Performance Tracking

Legal name

Sports Performance Tracking Pty. Ltd.

Website

https://sportsperformancetracking.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Performance Tracking is an Australian wearable sports-tech company that sells FIFA-approved GPS trackers and the cloud-based GameTraka analytics platform to amateur and semi-professional clubs, schools, and universities across 120+ countries. The business runs a hardware-led, freemium-software model and was acquired by Italy's K-Sport in 2025.

Ownership category

akta.pro rank

Product category

Sports Performance Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMADAH

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYHSADAEAG

Performance Analysis & Video Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• GPS athlete tracking
• Wearable sports technology
• Sports performance analytics
• Team GPS monitoring
• Athlete load management

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of GPS tracking devices (SPT-NXT), charging docks, heart rate vests, compression tanks, and accessories. One-time purchase model with no subscription required for base software functionality
2. GameTraka Premium Subscription: Optional premium tier with advanced performance features including athlete filters, reports, CSV data export, segment filtering controls, extended event tags, video analysis software exports, and custom velocity thresholds. Paid monthly or annually with auto-renewal
3. Affiliate Referrals: 5% commission on all products sold through affiliate promotional links, paid quarterly via PayPal

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sport Performance Tracking designs, manufactures, and sells wearable GPS tracking hardware (the SPT-NXT unit and accessories) and licenses the GameTraka cloud-based analytics software that converts in-game movement, speed, distance, heart rate, and workload data into actionable performance insights. The platform targets amateur, semi-professional, and professional sports teams plus schools and individual athletes who want elite-level tracking without a sports-science background or mandatory subscription.

Product overview

Sport Performance Tracking (SPT) offers a GPS-based sports performance tracking ecosystem comprising hardware devices and analytics software. The product portfolio centers on the SPT-NXT Pack GPS tracker and complementary accessories including the Charging Dock, Heart Rate Vest & Monitor, Compression Tank, and GPS Vest. All devices feed into the GameTraka analytics platform (with optional GameTraka Premium subscription tier) which provides metrics including speed, distance, intensity, work rate, heart rate, running zones, heatmaps, and player benchmarking. The system enables real-time Bluetooth data transmission to mobile devices and supports team management with multi-unit charging and synchronization. Gift cards are available for purchase.

Differentiator

Problem solved

Functional benefit

Brands

• GameTraka: SPT's analysis software platform that provides GPS performance data analytics, featuring metrics such as speed, distance, intensity, work rate, heart rate, intervals, running zones, heatmaps, printable reports, and player benchmarking. Available in both free and premium (GameTraka Premium) versions.
• SPT-NXT
• SPT2
• GameTraka Premium

Products and services

• SPT-NXT Pack Flagship GPS tracking unit pack for athletes and teams, providing 10Hz movement and physiological data capture that feeds the GameTraka analytics platform. Bundles the GPS device, vest, and Bluetooth connectivity into a starter kit for amateur, semi-professional, and professional sports.
• SPT NXT Charging Dock Team-scale charging and data synchronization dock that charges up to 15 SPT GPS units at once and uploads their data to GameTraka, designed for team environments with a water- and impact-resistant enclosure.
• SPT Heart Rate Vest & Monitor Integrated garment and Bluetooth heart rate sensor that pairs with the SPT-NXT GPS device to upload cardiac data alongside movement metrics, available in sizes X-Small through XX-Large and including a bonus heart rate strap.
• SPT Compression Tank Compression garment with a padded device pocket for secure GPS mounting during play, providing core body support and available in five sizes.
• SPT GPS Vest Lightweight, form-fitting vest that securely mounts the SPT GPS device during training and competition for athletes in contact sports.
• GameTraka Analytics Platform Cloud-based analytics platform that ingests SPT GPS and heart rate data to deliver speed, distance, intensity, work rate, heart rate, intervals, running zones, heatmaps, printable reports, and player benchmarking, accessible on any device via web and native mobile apps.
• GameTraka Premium Subscription upgrade for GameTraka providing advanced reporting, athlete filters, CSV export, segment filtering, extended event tags, video analysis exports, custom velocity thresholds, athlete readiness monitoring, and the Virtual Sports Scientist analytics toolset.

Quantifiable outcome

• Teams using SPT reported decreased injuries and improved performance outcomes
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• One on One FootballminorGTM or Marketing PartnerPartnership offering SPT customers exclusive 15% discount on One on One Football's Footy iQ membership program designed by ex-AFL player Andrew Raines. Access to modules ranging from Game Education & Tactics to Kicking Techniques and Training Programs.
• JS Sports Lab (Japan)coreChannel Partner/ Reseller/ DistributorOfficial SPT distributor for Japan located at 7F Kamiuma Central Bldg, Setagaya Ku, Tokyo, Japan 154-0011. Handles team orders and local sales support.
• Sportec (Central America)coreChannel Partner/ Reseller/ DistributorOfficial SPT distributor for Central America. Contact: Eric S. Paredes, +502 3033 9407.
• Freedom2play Sports (New Zealand)coreChannel Partner/ Reseller/ DistributorOfficial SPT distributor for New Zealand. Contact: Pushkar Kulkarni, +64 27 3733366.
• Fitness Nook Ltd. (Taiwan)coreChannel Partner/ Reseller/ DistributorOfficial SPT distributor for Taiwan. Contact: Wayne Yang, +886-910-986-421.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• K-Sport: K-Sport is the parent company that acquired SPT in 2025; it holds the world's first patent for AI-based match analysis and focuses on elite-tier performance analytics. SPT now sits inside K-Sport's portfolio alongside its existing elite-level technology.
• Hudl: Hudl is the dominant video analysis platform for amateur and professional teams, and integrates with several GPS wearable providers. While not a GPS vendor itself, Hudl shapes the workflow SPT must integrate with to remain a default team-sport tool.

Direct peers

• Playermaker: Playermaker sells foot-mounted wearable trackers aimed at soccer players of all levels, with software dashboards for performance metrics. Comparable to SPT in targeting the under-served amateur-to-semi-pro football market with a low-friction hardware-plus-app model.
• Polar Team Pro (Polar): Polar Team Pro is a team-sport solution combining heart-rate sensors and GPS pods with a cloud analytics platform — directly overlapping with SPT-NXT plus GameTraka for team load monitoring.
• Catapult Sports: Catapult is the most established GPS sports wearable and analytics provider, serving elite and professional teams with Vector devices and the Catapult One tier for amateur use. Directly comparable to SPT across both hardware and the athlete-monitoring software stack.
• STATSports: STATSports provides GPS athlete tracking vests and Apex software used across soccer, rugby, GAA, and other field sports, with strong adoption at academy and semi-professional levels — the same customer profile SPT targets.
• Kinexon: Kinexon offers GPS and ultra-wideband wearable tracking for team sports, with a focus on real-time location data and load management. Comparable to SPT's core GPS-tracking + analytics proposition, particularly at the professional and semi-pro tiers.

Broad incumbents

• Garmin: Garmin's GPS watches and heart-rate products are used by athletes and teams across endurance and field sports. While not a team-vest specialist, Garmin competes with SPT for individual athlete and budget-conscious amateur team tracking spend.
• WHOOP: WHOOP offers a subscription-based wearable focused on recovery, strain, and heart-rate monitoring, with growing penetration into team sports. It competes for the same athlete and training-load insight wallet, even though WHOOP does not offer GPS tracking.
• Polar Electro: Polar produces GPS watches and heart-rate monitors (including the Team Pro system for team sports) that overlap with SPT's heart-rate and GPS tracking functionality. Polar is a broader consumer and team-sport wearable incumbent rather than a direct GPS-vest competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SPT_HQ
• YouTubevimeo.com/user36996748
• Facebookfacebook.com/Sportsperformancetracking
• LinkedInlinkedin.com/company/sports-performance-tracking
• Instagraminstagram.com/spt_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Performance Tracking