Petersen Manufacturing
Petersen Manufacturing Co. Inc., founded 1913 in Denison, Iowa, is a private manufacturer of custom steel-reinforced precast concrete and powder-coated metal site furnishings — including bollards, benches, planters, tables, security barriers, and recycling centers — sold to government, hospitality, QSR, entertainment, transportation, and commercial customers across the U.S., Canada, and select international markets.
- Company typePrivate
- Founded1913
- HeadquartersDenison, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Petersen Manufacturing does
Petersen Manufacturing Co. Inc., founded in 1913 and headquartered in Denison, Iowa, is a privately held manufacturer of precast concrete and metal site furnishings sold under the Petersen MFG brand. Its concrete line — steel-reinforced and built to "meet or exceed industry standards" — includes benches, bollards, planters, tables, waste receptacles, drinking fountains, snuffers, tree grates, recycling centers, and security barriers/walls; its metal line — handcrafted and powder-coated steel — spans benches, tables, planters, bike racks, bike bollards, ash urns, tree guards, and waste receptacles. All products can be custom-built to buyer specifications (size, style, color, shape, finish), supported by in-house form manufacturing that produces forms for concrete bollards in-house and accepts client-specific designs. The company markets "Made in the USA" alongside a 110-year quality heritage and serves a customer base spanning federal/municipal government, hospitality and gaming, theme parks and entertainment, quick-service restaurants, transportation hubs, retail centers, schools, and residential buyers.
Revenue is generated primarily through one-time product sales plus optional installation services. Pricing is quote-based and not publicly disclosed. The go-to-market mixes catalog-based marketing (downloadable concrete, metal, and security PDF catalogs; online product catalog), direct phone/email sales (toll-free 1-800-832-7383, [email protected]), authorized representatives covering every U.S. state plus Canada, Puerto Rico, Hong Kong, and Mexico, and the GSA Advantage government procurement channel under Security Contract #GS-07F-0353Y and Site Furnishings Contract 47QSWA12D0001. Named enterprise accounts include Madison Square Garden, Disneyland, Disney World, Baltimore Convention Center, Department of Homeland Security, U.S. Army, U.S. Federal Marshals, NYPD, NYC Port Authority, Embassy Suites, Caesars (Atlantic City), MGM Grand, Circus Circus, McDonald's, and Burger King.
The company operates a single manufacturing facility at 2471 Hwy. 30, Denison, IA 51442, with no disclosed subsidiaries, no external funding history, no M&A activity, no leadership changes, and no AI/ML or digital-product surface. Strategic capability relies on heritage, GSA procurement access, custom manufacturing flexibility, and a multi-jurisdiction rep network rather than technology-driven differentiation.
Petersen Manufacturing firmographics
Firmographics- Name
- Petersen Manufacturing
- Legal name
- Petersen Manufacturing Co. Inc.
- Website
- https://petersenmfg.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Short description
- Petersen Manufacturing Co. Inc., founded 1913 in Denison, Iowa, is a private manufacturer of custom steel-reinforced precast concrete and powder-coated metal site furnishings — including bollards, benches, planters, tables, security barriers, and recycling centers — sold to government, hospitality, QSR, entertainment, transportation, and commercial customers across the U.S., Canada, and select international markets.
- Ownership category
- akta.pro rank
Petersen Manufacturing industry classification
Industry- Product category
- Site Furnishings Manufacturing
- NAICS
- Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390), Furniture and Related Product Manufacturing (337)
- SIC
- Concrete Products, Except Block & Brick (3272), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Post, Footing & Foundation Work for Outdoor Structures (HSAIAJAL)
- akta.pro secondary industry
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
Keywords
Where Petersen Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Denison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petersen Manufacturing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time sales of precast concrete and metal site furnishings including bollards, planters, tables, benches, waste receptacles, drinking fountains, snuffers, recycling centers, and security barriers. Products available in various sizes, shapes, colors, and textures.
- Installation Services: Installation services available by Petersen Manufacturing for their products.
- Government Contracts: Products sold through GSA Advantage government procurement contracts including Security Contract #GS-07F-0353Y and Site Furnishings Contract 47QSWA12D0001.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for custom and standard products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Petersen Manufacturing product offering
Product offeringCore offering
Petersen Manufacturing designs, manufactures, and sells steel-reinforced precast concrete and handcrafted powder-coated metal site furnishings (bollards, benches, planters, tables, waste receptacles, drinking fountains, bike racks, snuffers, recycling centers, security barriers and walls). The company serves government agencies, commercial venues, hospitality and entertainment facilities, transportation hubs, and residential customers, offering full customization in size, style, color, shape, and finish, plus installation services and GSA Advantage government procurement access.
Product overview
Petersen Manufacturing Co. Inc. is a manufacturer of precast concrete and metal site furnishings, founded in 1913 and headquartered in Denison, Iowa. The company's product portfolio consists of two main categories: precast concrete products (steel-reinforced) and handcrafted metal site furnishings (powder-coated steel). Concrete products include benches, bollards, planters, tables, waste receptacles, drinking fountains, bike racks, mailboxes, snuffers, tree grates, recycling centers, and security barriers/walls. Metal products include benches, tables, planters, bike racks, bike bollards, cigarette ash urns, tree guards, and waste receptacles. The company also offers sports-themed decorative bollards (baseball, basketball, football, soccer, golf) and custom-built products. All products are available in a variety of colors, textures, and aggregate finishes. Petersen Manufacturing serves government agencies, commercial facilities, stadiums, airports, restaurants, and residential customers. Installation services are available.
Differentiator
Problem solved
Functional benefit
Products and services
- Concrete Benches Steel-reinforced precast concrete benches available in various styles, colors, and aggregate textures for commercial and residential outdoor seating.
- Concrete Bollards Steel-reinforced precast concrete bollards for security, traffic control, and aesthetic enhancement. Available in various sizes, shapes, and anchoring options with color/texture choices.
- Security Bollards High-security precast concrete bollards for government buildings, airports, stadiums, and high-risk facilities. Steel-reinforced construction meets industry strength standards.
- Concrete Walls (Security Walls) Precast concrete security barrier walls providing perimeter protection for government facilities, stadiums, and commercial properties.
- Security Barriers Precast concrete security barriers providing cost-effective safeguards protecting the public from accidents and acts of terror. Includes bollards and walls.
- Concrete Round Planters Circular precast concrete planters for landscaping and site beautification.
- Concrete Square Planters Square precast concrete planters available in various sizes and finishes.
- Concrete Tables Precast concrete picnic tables and site tables for outdoor dining and gathering areas.
- Concrete Waste Receptacles Precast concrete waste receptacles and trash containers in various sizes and styles.
- Concrete Drinking Fountains Outdoor precast concrete drinking fountains with steel reinforcement for durability.
- Concrete Snuffers Concrete cigarette ash urns and snuffers for outdoor smoking areas.
- Concrete Bike Racks Precast concrete bike racks providing secure bicycle parking with aesthetic appeal.
- Concrete Mailboxes Decorative concrete mailboxes for residential and commercial settings.
- Concrete Tree Grates Concrete tree grates for protecting trees while providing a clean walking surface.
- Concrete Recycling Center Precast concrete recycling containers for multi-stream recycling in commercial and public spaces.
- Sports Bollards Decorative concrete bollards shaped like sports items (baseball, basketball, football, soccer ball, golf ball) for sports venues and fan areas.
- Metal Site Furnishings Handcrafted metal site furnishings including benches, tables, planters, bike racks, and waste receptacles. Products are powder-coated steel with various color options.
- Metal Benches Powder-coated steel benches handcrafted for outdoor commercial and residential seating.
- Metal Tables Powder-coated steel tables for outdoor commercial seating areas.
- Metal Planters Metal outdoor planters with powder-coated finishes in various colors.
- Metal Bike Racks Steel bike racks for secure bicycle parking at commercial facilities.
- Metal Bike Bollards Metal bollards designed for bicycle parking and security applications.
- Metal Waste Receptacles Powder-coated metal trash and waste receptacles for outdoor commercial use.
- Metal Tree Guards Metal tree guards to protect trees while providing an aesthetic streetscape element.
- Metal Cigarette Ash Urns Powder-coated metal cigarette ash urns for designated smoking areas.
- Metal Recycling Center Metal recycling centers and containers with front-opening doors and customized lettering.
- Custom Site Furnishings Custom-built concrete and metal site furnishings manufactured to customer specifications for size, style, color, shape, and look.
- Installation Services Installation services for Petersen Manufacturing precast concrete and metal site furnishings, available directly from the manufacturer.
Companies that use Petersen Manufacturing
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles5 records
Petersen Manufacturing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Petersen Manufacturing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- General Services Administration (GSA)coreGSA-approved supplier with Security Contract #GS-07F-0353Y and Site Furnishings Contract 47QSWA12D0001 enabling government agencies to procure Petersen products through GSA Advantage platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Petersen Manufacturing competitors and assessment
Company assessmentDirect peers
- Landscape Forms: Premium manufacturer of site furnishings, lighting, and outdoor structures for commercial, municipal, and transit environments. Directly comparable product mix (benches, tables, planters, receptacles) with a design-forward positioning that competes for the same specification-driven customers as Petersen.
- Iron Age Designs: Manufacturer of cast iron and metal site furnishings including bollards, tree grates, and grates for urban and streetscape projects. Comparable on metal furnishings and security/perimeter products.
- Sitecraft: Manufacturer of commercial site furnishings including benches, trash receptacles, and bollards. Comparable product mix and customer base, particularly in parks, streetscapes, and transit settings.
- Tournesol Siteworks: Manufacturer of commercial site furnishings including planters, benches, and landscape structures serving developers, architects, and municipalities. Directly comparable in commercial-grade outdoor furnishings and specification-driven sales motion.
- Wausau Tile: U.S. manufacturer of precast concrete site furnishings including benches, tables, planters, bollards, and waste receptacles. Closest direct competitor to Petersen's concrete furnishings line, with overlapping product categories and similar specification-driven B2B/government GTM.
- Victor Stanley: Manufacturer of steel and concrete site furnishings (benches, tables, litter receptacles, bollards, bike racks) for municipalities, parks, transit, and universities. Highly comparable in product breadth, materials, and customer base to Petersen's core line.
- Maglin Furniture: Manufacturer of commercial outdoor site furnishings — benches, tables, planters, receptacles, and bollards — for municipalities, universities, and commercial developers. Direct peer in product categories and B2B specification sales.
- Forms+Surfaces: Manufacturer of architectural site furnishings, lighting, and surface products for transit, commercial, and institutional environments. Overlaps with Petersen on benches, planters, receptacles, and security/perimeter products, often specified on the same projects.
Broad incumbents
- Oldcastle Infrastructure: Large diversified manufacturer of concrete infrastructure products (precast, masonry, drainage). Larger incumbent that competes with Petersen on selected concrete site furnishing/security barrier bids, especially government and infrastructure projects.
Emerging players
- Quick Crete Products: Manufacturer of precast concrete products including site amenities. Comparable manufacturing process and product family, though smaller and less diversified than Petersen; useful as a regional-style peer on the concrete furnishings niche.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Petersen Manufacturing compliance and trust
Trust signalCompliance2 records
Petersen Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petersen Manufacturing leadership team
Management profileNumber of profiles
Petersen Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petersen Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petersen Manufacturing
What does Petersen Manufacturing do?
Petersen Manufacturing designs, manufactures, and sells steel-reinforced precast concrete and handcrafted powder-coated metal site furnishings (bollards, benches, planters, tables, waste receptacles, drinking fountains, bike racks, snuffers, recycling centers, security barriers and walls). The company serves government agencies, commercial venues, hospitality and entertainment facilities, transportation hubs, and residential customers, offering full customization in size, style, color, shape, and finish, plus installation services and GSA Advantage government procurement access.
Is Petersen Manufacturing a public or private company?
Petersen Manufacturing is a private company. It is classified as unknown and is currently operating.
When was Petersen Manufacturing founded?
Petersen Manufacturing was founded in 1913.
Where is Petersen Manufacturing based?
Petersen Manufacturing is headquartered in Denison, United States, in the North America region.
How does Petersen Manufacturing make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and government Contracts.
Who are Petersen Manufacturing's main competitors?
Direct peers on record are Landscape Forms, Iron Age Designs, Sitecraft, Tournesol Siteworks, Wausau Tile, Victor Stanley, Maglin Furniture and Forms+Surfaces. Oldcastle Infrastructure is listed as a broad incumbent. Quick Crete Products is listed as an emerging player.
Does Petersen Manufacturing have an API?
No public API is recorded for Petersen Manufacturing.
What industry is Petersen Manufacturing in?
Petersen Manufacturing's product category is Site Furnishings Manufacturing. Its primary akta.pro industry code is HSAIAJAL, Post, Footing & Foundation Work for Outdoor Structures, with a secondary code of IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins). Its NAICS code is 3273 and its SIC code is 3272.