Taggr
Taggr Limited is a UK-based private technology company that operates the Paul McKenna App, a consumer subscription mobile application delivering licensed personal development content with an AI-powered conversational coaching feature, distributed globally through Apple and Google app stores.
- Company typePrivate
- Founded2016
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Taggr does
Taggr Limited is a privately held UK technology company headquartered in London (registered office at 86-90 Paul Street, EC2A 4NE) that operates as the technology and distribution partner for the Paul McKenna App, a consumer mobile application delivering licensed wellbeing and personal development content. The company's core product is the Paul McKenna App, which features an AI Coach — an automated conversational tool that generates text-based guidance simulating Paul McKenna's published techniques for motivation, self-help, and general wellbeing. Users must be 18 or older and explicitly opt in to the AI Coach feature, which is positioned as a digital self-help tool and explicitly not a substitute for professional medical, psychological, or therapeutic advice.
The business operates on a subscription-based revenue model, distributing exclusively through Apple App Store and Google Play Store with in-app purchase payment processing. Taggr is a single-product consumer company, though its website also advertises adjacent commercial services in app deployment, app development, and "Quick Launch AI consultancy." The company holds no disclosed external funding, has no parent company, and operates with a small team of 1-10 employees across founder Paul Rice (CEO), co-founder Rob Secord (CTO), and commercial director Omar Budeiri. Taggr is GDPR (UK and EU) and CCPA compliant, processing data using contractual necessity, legitimate interests, and consent as legal bases.
The company's strategic identity rests on a single core asset: an exclusive content licensing arrangement with Paul McKenna, a recognized public figure in the personal development space. This partnership provides Taggr with differentiated content IP but also creates a concentrated dependency risk. The AI Coach represents the company's primary technology investment, functioning as a feature layer over the licensed content corpus. Taggr's go-to-market is purely product-led through consumer app stores with no direct sales infrastructure, targeting a horizontal persona segment of adults seeking accessible, on-demand personal development tools.
Taggr firmographics
Firmographics- Name
- Taggr
- Legal name
- Taggr Limited
- Website
- https://taggr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Taggr Limited is a UK-based private technology company that operates the Paul McKenna App, a consumer subscription mobile application delivering licensed personal development content with an AI-powered conversational coaching feature, distributed globally through Apple and Google app stores.
- Ownership category
- akta.pro rank
Taggr industry classification
Industry- Product category
- Digital Wellness & Self-Help Mobile Application
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Taggr is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Taggr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- App Subscription Revenue: Subscription-based revenue model through mobile app stores. Paid subscriptions unlock premium features and content within the Paul McKenna App. Payment processing handled via Apple App Store and Google Play Store policies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Taggr product offering
Product offeringCore offering
Taggr develops and distributes the Paul McKenna App, a consumer mobile application that delivers licensed wellbeing and personal-development content created and owned by Paul McKenna, featuring an AI Coach for automated text-based conversational guidance. The company also offers B2B services including app deployment and development, AI consultancy, and commercial strategy formulation under its Apps, AI, and Consultancy offerings.
Product overview
Taggr operates as a single-product company with the Paul McKenna App as its core consumer mobile application. The app provides licensed wellbeing content integrated with an AI Coach feature that delivers personalized digital self-help and motivational guidance through AI-powered text-based conversations. The product portfolio is focused on consumer wellness and personal development, with supplementary services in app development and AI consultancy for commercial strategies.
Differentiator
Problem solved
Functional benefit
Brands
- Paul McKenna App: A mobile application delivering licensed wellbeing content created and owned by Paul McKenna, including an AI Coach feature powered by artificial intelligence for digital self-help and motivational support.
Products and services
- Paul McKenna App
Companies that use Taggr
Customer profileSegments1 record
Ideal customer profiles2 records
Taggr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Taggr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paul McKennacoreLicensed wellbeing content provider. Paul McKenna creates and owns the content delivered through the Taggr app. Taggr operates as the technology and distribution partner while Paul McKenna provides the intellectual property and content expertise.
Recent moves4 records
Expansion highlights3 records
Taggr competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: BetterHelp is the largest online counselling platform owned by Teladoc. It is a broad incumbent in the digital wellbeing space and competes for the same consumer wellbeing subscription spend, though via human therapists rather than AI.
Emerging players
- Woebot Health: Woebot builds AI-driven conversational mental-wellbeing tools. It is an emerging peer to Taggr's AI Coach feature, with overlap on AI text-based personal-development coaching, though Woebot focuses on clinical-grade mental health rather than self-help.
- Wysa: Wysa is an AI chatbot for mental wellness with subscription and B2B distribution. It overlaps with the Paul McKenna App on AI conversational coaching for adults and the same mobile-app subscription channel.
- Rootd: Rootd is a smaller subscription wellbeing app for anxiety and panic. It is an emerging peer in the niche consumer-wellbeing subscription category where the Paul McKenna App operates.
Direct peers
- Headspace: Headspace is a subscription mindfulness and wellbeing mobile app with comparable mechanics, pricing, and distribution. It is a direct competitor for the same wellbeing/personal-development consumer wallet share that Taggr targets.
- BetterMe: BetterMe is a subscription wellness app suite covering mindfulness, fitness, and self-help. It is directly comparable on subscription mobile app distribution and the broader personal-development consumer segment.
- Insight Timer: Insight Timer is a free/freemium meditation and wellbeing app with subscription tiers. It is directly comparable on category, app-store distribution, and consumer self-help value proposition.
- Fabulous: Fabulous is a self-improvement and habit-building subscription app. It competes for the same horizontal personal-development audience that the Paul McKenna App targets, with comparable AI-driven coaching features.
- Calm: Calm is a leading subscription wellbeing/meditation mobile app. It is directly comparable to the Paul McKenna App in category (consumer digital wellness), delivery (iOS/Android subscription via app stores), and target buyer (adults seeking self-help content).
- Mindvalley: Mindvalley is a personal-development learning platform featuring well-known authors and teachers. It is directly comparable because Taggr similarly packages a marquee self-help personality (Paul McKenna) into a digital subscription product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Taggr social profiles
Digital presenceTaggr compliance and trust
Trust signalCompliance2 records
Taggr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taggr leadership team
Management profileNumber of profiles
Profiles3 records
Taggr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taggr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taggr
What does Taggr do?
Taggr develops and distributes the Paul McKenna App, a consumer mobile application that delivers licensed wellbeing and personal-development content created and owned by Paul McKenna, featuring an AI Coach for automated text-based conversational guidance. The company also offers B2B services including app deployment and development, AI consultancy, and commercial strategy formulation under its Apps, AI, and Consultancy offerings.
Is Taggr a public or private company?
Taggr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taggr founded?
Taggr was founded in 2016. It employs 1 to 10 people.
Where is Taggr based?
Taggr is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Taggr make money?
One revenue line is on record: app Subscription Revenue.
Who are Taggr's main competitors?
BetterHelp is listed as a broad incumbent. Emerging players are Woebot Health, Wysa and Rootd. Direct peers are Headspace, BetterMe, Insight Timer, Fabulous, Calm and Mindvalley.
Does Taggr have an API?
No public API is recorded for Taggr.
What industry is Taggr in?
Taggr's product category is Digital Wellness & Self-Help Mobile Application. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 5132 and its SIC code is 7372.