Mercado & Consumo
Mercado & Consumo is a privately held Brazilian digital trade media outlet (founded 2007, São Paulo) that publishes daily news, podcasts, and analysis on retail, consumption, e-commerce, foodservice, and adjacent verticals for industry executives, investors, and marketing professionals in Brazil.
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mercado & Consumo does
Mercado & Consumo is a Brazilian digital news portal founded in 2007 and headquartered in São Paulo, focused exclusively on the retail and consumption sectors. The platform organizes coverage into eight-plus editorial sections spanning Varejo (Retail), Economia (Economy), Retail Media, Serviços (Services), Shopping Centers, M&C Capital (capital markets/M&A), M&C Franchising, Mercado&Tech (technology/logistics/e-commerce), and Mercado&Food (foodservice and food industry). It targets retail executives, investors and financial analysts, business leaders and entrepreneurs, and marketing/retail media professionals seeking industry intelligence on the Brazilian market.
The product surface is content-led and multi-format: a daily news portal at mercadoeconsumo.com.br with 3,000+ pages of archived content across sections such as Varejo (990+ pages) and Economia (1,257+ pages), supplemented by the Bora Varejar weekly podcast on YouTube (141+ episodes as of July 2026, released Thursdays at 10am), Web Stories, exclusive webcasts, and the Revista M&C magazine. Sub-brands M&C Capital and M&C Franchising serve as dedicated editorial franchises for capital-markets and franchise coverage respectively, while Mercado&Tech and Mercado&Food extend into adjacent verticals.
Revenue is generated through advertising and sponsored content rather than subscription or product fees; pricing is not publicly disclosed. The business operates within the Gouvea Ecosystem, a diversified media conglomerate providing shared back-office and branding infrastructure, and holds a data-processing partnership with Grupo UOL plus a video distribution partnership with Band News FM. The firm is privately held with 11-50 employees and no disclosed funding rounds, M&A activity, or leadership transitions in the input data.
Mercado & Consumo firmographics
Firmographics- Name
- Mercado & Consumo
- Legal name
- Mercado & Consumo
- Website
- https://mercadoeconsumo.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercado & Consumo is a privately held Brazilian digital trade media outlet (founded 2007, São Paulo) that publishes daily news, podcasts, and analysis on retail, consumption, e-commerce, foodservice, and adjacent verticals for industry executives, investors, and marketing professionals in Brazil.
- Ownership category
- akta.pro rank
Mercado & Consumo industry classification
Industry- Product category
- Business News Media
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
Where Mercado & Consumo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mercado & Consumo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels6 records
Mercado & Consumo product offering
Product offeringCore offering
Mercado & Consumo operates a Brazilian digital news portal that publishes daily news, analysis, and editorial content focused exclusively on the retail, consumption, and business sectors. The platform distributes content through its website, the weekly Bora Varejar podcast, the Revista M&C magazine, webcasts, and web stories, covering retail operations, economy, retail media, shopping centers, franchising, technology, logistics, e-commerce, and food service.
Product overview
Mercado&Consumo is a Brazilian digital news portal focused exclusively on retail and consumption sectors. The platform operates as a unified news media brand organized into distinct editorial sections: the core news portal covering retail, economy, shopping centers, and services; M&C Capital for capital market and business intelligence; M&C Franchising for franchise-focused coverage; Mercado&Tech for technology, logistics, and e-commerce; and Mercado&Food for food service and industry news. The platform supplements its written content with the Bora Varejar podcast and Revista M&C magazine, providing comprehensive coverage of the Brazilian retail ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Bora Varejar: Podcast series covering retail industry leaders and specialists with weekly episodes released on Thursdays at 10h
- M&C Capital
- M&C Franchising
- Mercado&Tech
- Mercado&Food
- M&C Media Labs
- Revista M&C
Products and services
- Mercado&Consumo News Portal Brazilian digital news portal providing daily news coverage across 8+ editorial sections including retail (Varejo), economy (Economia), retail media, services (Serviços), shopping centers, M&C Capital, M&C Franchising, Mercado&Tech, and Mercado&Food. Targeted at retail industry professionals and business leaders in Brazil.
- Bora Varejar Podcast Weekly podcast featuring interviews with retail leaders and specialists, with new episodes released every Thursday at 10am. Available on YouTube with 141+ episodes as of July 2026. Targets retail industry professionals seeking market insights and executive perspectives.
- Revista M&C Magazine publication by Mercado & Consumo covering retail and consumption trends and analysis for Brazilian retail industry professionals.
Companies that use Mercado & Consumo
Customer profileSegments4 records
Ideal customer profiles3 records
Mercado & Consumo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mercado & Consumo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo UOLminorMercado&Consumo has a partnership with Grupo UOL for the use of essential cookies and similar technologies for data collection and processing, conducted under the terms of Grupo UOL's privacy policy.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Mercado & Consumo competitors and assessment
Company assessmentBroad incumbents
- Exame: Long-running Brazilian business magazine and digital outlet covering companies, economy, and markets — comparable incumbent targeting executives and investors with overlapping retail/business coverage.
- Valor Econômico: Brazil's flagship business newspaper from Grupo Globo, covering economy, companies, retail, and markets — comparable as a much larger incumbent covering the same retail/business audience with broader scope.
- IstoÉ Dinheiro: Brazilian business and finance magazine covering companies, markets, and the economy — comparable incumbent print/digital business media serving retail advertisers and corporate readers.
- Forbes Brasil: Brazilian edition of Forbes covering business, entrepreneurship, and markets — comparable incumbent business media brand serving advertisers targeting executives and high-net-worth readers.
Direct peers
- Meio & Mensagem: Brazilian trade media covering advertising, marketing, and media industry — directly comparable as a specialized B2B trade outlet with overlap on retail media and advertising/marketing topics.
- NeoFeed: Brazilian digital business media outlet focused on economy, business, finance, and retail/consumer trends — directly comparable as a digital-first B2B news brand covering the same advertiser base in Brazil.
- Pipeline Valor: Brazilian M&A and deals-focused media brand under Grupo Globo — directly comparable as a specialized vertical covering dealmaking and capital markets news within the broader Brazilian business media ecosystem.
- Money Times: Brazilian digital financial news portal covering markets, companies, and the economy — directly comparable digital-first B2B financial/economic media targeting retail investors and professionals.
- Brazil Journal: Premium Brazilian digital media covering business, finance, and M&A with a paid newsletter model — directly comparable audience of executives, investors, and corporate decision-makers in the Brazilian market.
Emerging players
- Retail TouchPoints: US-based digital media focused on retail innovation, technology, and customer experience — comparable as an English-language B2B trade outlet serving retail executives with a similar niche authority model.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mercado & Consumo social profiles
Digital presenceMercado & Consumo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercado & Consumo leadership team
Management profileNumber of profiles
Mercado & Consumo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercado & Consumo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercado & Consumo
What does Mercado & Consumo do?
Mercado & Consumo operates a Brazilian digital news portal that publishes daily news, analysis, and editorial content focused exclusively on the retail, consumption, and business sectors. The platform distributes content through its website, the weekly Bora Varejar podcast, the Revista M&C magazine, webcasts, and web stories, covering retail operations, economy, retail media, shopping centers, franchising, technology, logistics, e-commerce, and food service.
Is Mercado & Consumo a public or private company?
Mercado & Consumo is a private company. It is classified as corporate owned and is currently operating.
When was Mercado & Consumo founded?
Mercado & Consumo was founded in 2007. It employs 11 to 50 people.
Where is Mercado & Consumo based?
Mercado & Consumo is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Mercado & Consumo's main competitors?
Broad incumbents on record are Exame, Valor Econômico, IstoÉ Dinheiro and Forbes Brasil. Direct peers are Meio & Mensagem, NeoFeed, Pipeline Valor, Money Times and Brazil Journal. Retail TouchPoints is listed as an emerging player.
Does Mercado & Consumo have an API?
No public API is recorded for Mercado & Consumo.
What industry is Mercado & Consumo in?
Mercado & Consumo's product category is Business News Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 513120 and its SIC code is 2721.