Digital Tourism Think Tank

What Digital Tourism Think Tank does

Digital Tourism Think Tank (DTTT), trading as SE1 MEDIA LIMITED, is a UK-registered private company founded in 2006 and headquartered in Canterbury. It operates a global, membership-based community network connecting destination marketing organisations (DMOs), tourism SMEs, research institutes, and travel-technology partners around destination-led digital transformation. The platform combines advisory services (Trends, Policy, Digitalisation, Sustainability, Data Advisory Solutions), a content library of case studies, templates, opinion pieces, and podcasts, and a training catalogue covering AI, XR, Sustainability Leadership, and Design Thinking. DTTT also runs an annual event portfolio anchored by X. Design Week (Brussels, 2026), Campus (Turku, 2026), and Future. Destination. Brand plus X. Awards (Dublin, 2026), and convenes working groups (Workstreams) and EU-funded research collaborations such as Tourbit.

The core technology layer is a set of proprietary AI frameworks hosted at ai.thinkdigital.travel: the Transparency Model, Productivity Model, Environmental Model, Content Integrity Model, AI Transparency Card, and Ethics Consideration Tool. These are public, versioned governance instruments that record AI involvement, measure AI productivity and energy intensity, assess content-integrity risks, and guide ethical AI deployment — paired with AI modalities spanning text (content integrity, chatbots), image (visual classifier for destination brand perception), and structured data (carbon footprint APIs).

Revenue is generated through four streams: tiered annual membership subscriptions, flagship event ticketing and sponsorship, on-demand and cohort-based training programmes, and bespoke advisory engagements. Pricing is not publicly disclosed and is handled through membership and strategy enquiries. The customer base is anchored in national and regional tourism boards (VisitBritain, VisitDenmark, Tourism Northern Ireland, Visit Flanders, Abu Dhabi DCT, Netherlands Board of Tourism & Conventions), multilateral organisations (World Bank, UNITAR), travel-tech platforms (Skyscanner, Sojern, Airbnb), and tourism SMEs across Europe, the Middle East, North America, and Oceania. DTTT is founder-led (Nick Hall), operates with 1-10 employees, has no disclosed external funding, and is independently owned.

Name

Digital Tourism Think Tank

Legal name

SE1 MEDIA LIMITED (trading as Digital Tourism Think Tank)

Website

https://thinkdigital.travel

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Tourism Think Tank (DTTT) is a UK-based membership community and advisory platform serving destination marketing organisations, tourism SMEs, research institutes, and travel-tech partners with AI governance frameworks, training programmes, content, and flagship destination-transformation events worldwide.

Ownership category

akta.pro rank

Product category

Tourism Industry Advisory & Community Platform

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• Destination marketing services
• Tourism advisory consulting
• Digital transformation training
• Travel industry events
• Tourism membership community

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Tiered membership providing access to content library, case studies, workshop templates, training programmes, AI resources, and community networking. Membership includes dashboard access and participation in working groups.
2. Event Tickets and Sponsorship: Revenue from flagship events including X. Design Week, Campus, Future. Destination. Brand, and X. Awards. Events feature conference sessions, workshops, networking, and awards ceremonies targeting destination marketing leaders.
3. Training Programmes: Structured learning programmes including Sustainability Leadership, Design Thinking Fundamentals, AI Strategy & Leadership, and AI in Practice. Delivered as on-demand and cohort-based formats.
4. Advisory and Strategy Services: Custom consulting engagements providing data advisory solutions, destination transformation guidance, and strategic advisory services for tourism organizations seeking digital transformation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Digital Tourism Think Tank operates a membership-based knowledge, advisory, and events platform for the global tourism industry. It sells tiered annual memberships, paid advisory engagements (Trends, Policy, Digitalisation, Sustainability, Data Advisory), structured training programmes, an extensive content library, and flagship industry events. Its product line is anchored by a suite of proprietary open AI frameworks that help destinations document, measure, and govern their use of AI.

Product overview

Digital Tourism Think Tank operates as a membership-based knowledge and events platform for destinations and tourism professionals. The core offering consists of advisory services (Trends, Policy, Digitalisation, Sustainability, Data Advisory Solutions), training programmes (AI in Practice, XR Immersive Impact, Sustainability Leadership, Design Thinking Fundamentals, AI Strategy & Leadership), an extensive content library (Case Studies, Templates, Opinions, Podcasts), and industry-leading events (X. Design Week, Campus, Future. Destination. Brand, X. Awards, X. Festival, Workstreams). The platform also provides an AI Framework and Models suite including the Transparency Model, Productivity Model, Environmental Model, Content Integrity Model, AI Transparency Card, and AI Ethics Consideration Tool for responsible AI adoption in tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• DTTT Membership
• Advisory Services Expert advisory engagements covering Trends, Policy, Digitalisation, and Sustainability. Custom consulting for destinations and tourism organisations seeking strategic decision-making support and digital transformation guidance. Engaged through strategy enquiries and direct sales.
• Data Advisory Solutions Turns destination data into strategic advantage through data analysis and strategic advisory services. Supports destinations in developing a vision for growth and transformation based on data.
• Training Programmes Structured learning programmes including AI in Practice, XR Immersive Impact, Sustainability Leadership, Design Thinking Fundamentals, and AI Strategy & Leadership. Delivered as on-demand and cohort-based formats via the member dashboard.
• Events (X. Design Week, Campus, Future. Destination. Brand, X. Awards) Industry-leading conferences and forums including X. Design Week (Brussels, 2-4 June 2026), Campus (Turku Archipelago, 30 Sept-3 Oct 2026), Future. Destination. Brand (Dublin, 2-4 Dec 2026), and X. Awards (Dublin, 2 Dec 2026). Feature conference sessions, workshops, networking, and awards ceremonies targeting destination marketing leaders.
• AI Framework and Models A suite of open frameworks for recording AI use across work, including the Transparency Model, Productivity Model, Environmental Model, Content Integrity Model, AI Transparency Card, and AI Ethics Consideration Tool. Domain-specialised for tourism and freely available via the AI platform.

Quantifiable outcome

• AI-driven marketing moving from experimentation to long-term utility focus for destinations
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ATDW (Australian Tourism Data Warehouse)coreStrategic or Co-development PartnerATDW is Australia's leading digital tourism SaaS platform with more than 65,000 profiles. CEO Jan Hutton delivered keynote at X. Design Week 2025 on future of product content distribution across Australia and beyond, exploring partnership-driven approaches to content distribution and global technology partnerships.
• SkyscannercoreGTM or Marketing PartnerDTTT partnered with Skyscanner to host Leadership Roundtables at Skyscanner London HQ. The DMO Leaders Sunset Reception 2025 was organized in partnership with Skyscanner, held at 25hours hotel rooftop in Dubai.
• Europeana FoundationcoreStrategic or Co-development PartnerEuropeana Foundation provides digital heritage expertise, with multiple speakers at X. Design Week including Product Designer Julie Van Oyen and Editorial Adviser Beth Daley. Fiona Mowat leads marketing intelligence coordination. Partnership focuses on digital storytelling and cultural heritage accessibility.
• Tourbit ConsortiumcoreStrategic or Co-development PartnerEU-funded Tourbit project co-funded by COSME programme with support from Catalan Tourist Board, Barcelona Chamber of Commerce, Paris&Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences, and NEST - Tourism Innovation Center. DTTT produces Tour Tech podcast series as part of this initiative.
• SojernminorGTM or Marketing PartnerTravel marketing platform. Luca Romozzi, Europe Commercial Director, participates in DTTT community. Sojern collaborates on State of Destination Marketing research and insights.
• VisitBritaincoreStrategic or Co-development PartnerNational tourism organization. Satpal Chana (Deputy Director of Data, Analytics and Insight) and Emma Wilkinson (Global Marketing Deputy Director) speak at X. Design Week. Partnership focuses on screen tourism, data strategy, and digital marketing innovation.
• Visit FlanderscoreStrategic or Co-development PartnerJorinde Verpoorten, Global Content Manager at Visit Flanders DMO, participates as X. Design Week partner. Maarten De Brauwere, Conference & Venue Expert, represents Visit Flanders. Partnership focuses on destination marketing innovation and digital transformation.
• Avidly AgencyminorImplementation/ SI/ Consulting PartnerHubSpot service provider. Featured in Tour Tech podcast on CRM digital transformation. Juha Sorjonen, Account Director, discussed HubSpot implementation for tourism businesses.
• Kemi TourismminorStrategic or Co-development PartnerFinnish tourism operator (Arctic icebreaking cruises, SnowCastle). Featured in Tour Tech podcast as case study for digital transformation through HubSpot CRM implementation. CEO Jaakko Löppönen shared digitalization journey.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tempest (formerly Tempest Tourism): Tempest is a destination marketing agency offering strategy, creative, media, and technology services to tourism boards and DMOs globally. Closely comparable to DTTT's advisory and digital transformation work for destination clients.
• Arival: Arival is the research and events network for the tours, activities, attractions, and experiences sector, producing the Arival 360 conference and industry reports. Overlaps DTTT's destination-experience focus and community-event-driven GTM motion.
• EyeForTravel: EyeForTravel runs B2B conferences, reports, and digital communities for travel and hospitality executives, with a similar mix of events, research, and membership that overlaps DTTT's destination-marketing audience.
• Miles Partnership: Miles Partnership is a marketing agency dedicated to DMOs, state tourism offices, and travel-related organisations, offering strategy, content, and media services. Directly comparable to DTTT's advisory and destination transformation work for the same buyer profile.
• Skift: Skift is a B2B media, research, and events company covering the global travel industry, including the flagship Skift Forum and Skift Research subscription products. It is the most direct competitive analogue to DTTT's combination of research, events, and a paying community of travel professionals.
• Phocuswright: Phocuswright produces travel industry research, conferences (Phocuswright Conference), and subscription intelligence for travel brands and DMOs. Comparable to DTTT in serving a paying professional community around destination and travel strategy content and events.

Others

• Simpleview: Simpleview is a CRM, CMS, and digital marketing platform purpose-built for DMOs. It is adjacent rather than competitive to DTTT, supplying the operational technology layer that DTTT's advisory and training offerings complement.
• Sojern: Sojern is a digital marketing platform for travel advertisers and DMOs and a named DTTT partner (collaborates on State of Destination Marketing). Adjacent ecosystem participant rather than direct competitor, but competes for DMO marketing budgets.

Broad incumbents

• World Travel & Tourism Council (WTTC): WTTC is the global authority on the economic and social contribution of Travel & Tourism, producing flagship research, summits (Global Summit), and member programmes. Comparable as a higher-level incumbent with events, research, and a global DMO/private-sector membership network.
• Destinations International: Destinations International is the global trade association for destination organisations, offering membership, education, events (e.g., Annual Convention), and advocacy. A broader incumbent operating in DTTT's core DMO space with a wider mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ThinkdigitalTravel
• Facebookfacebook.com/DigitalTourismThinkTank
• LinkedInlinkedin.com/company/digital-tourism-think-tank
• Instagraminstagram.com/think_tourism
• Xx.com/think_tourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Tourism Think Tank