FreeSpirit Fabrics

What FreeSpirit Fabrics does

FreeSpirit Fabrics, founded in 2001 and headquartered in Charlotte, North Carolina, is a wholesale supplier of premium quilting and craft fabrics operating as part of the Jaftex Brands conglomerate alongside sibling brands StudioE, Blank Quilting, A.E. Nathan, Henry Glass, and Fabric Editions. The company distributes quilting cotton, cotton lawn, cotton duck, minky, pre-cut bundles, and 108-inch wide quilt backing fabrics across the U.S. and Canada through a three-tier wholesale channel — regional sales representatives, U.S. distributors, and international distributors — selling exclusively to verified quilt shops and fabric retailers via a BigCommerce-powered, account-gated B2B website priced in USD and CAD.

FreeSpirit's core differentiator is its designer portfolio: exclusive collaborations with 47+ international artists including Kaffe Fassett, Brandon Mably, Philip Jacobs, Tula Pink, Tim Holtz, and The Original Morris & Co., with the Kaffe Fassett Collective operating as a signature sub-brand that releases collections twice yearly. The company extends beyond fabric wholesale into content and community assets — a 711+ project design library, 163+ catalogs (including re-order catalogs), the Tim Holtz Palette color program, the Posh Seasonal Club membership, and event programs such as the 25th Anniversary Block Party, the Kaffe & Brandon Tour 2026, the Kaffe Fassett Mystery Quilt, and the Circle of Makers ambassador program — all of which reinforce retailer and end-consumer engagement without direct-to-consumer retail.

Revenue is generated through wholesale fabric sales to quilt shops and retailers, supplemented by licensing/royalty-style economics on its designer collections. The business is privately held under Jaftex Brands with Scott Fortunoff serving as CEO and President, no disclosed funding rounds or revenue figures, and no public listing.

Name

FreeSpirit Fabrics

Legal name

FreeSpirit Fabrics

Website

https://freespiritfabrics.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

FreeSpirit Fabrics is a Charlotte, NC-based wholesale fabric supplier, part of Jaftex Brands, that distributes premium quilting cotton, cotton lawn, cotton duck, and minky fabrics — featuring 47+ exclusive designer collections — through sales reps and distributors to independent quilt shops across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Quilting Fabric Wholesale

NAICS

Broadwoven Fabric Mills (31321)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Greige Woven Fabric Mills (IMAOABAA)

akta.pro secondary industries

Nonwoven & Technical Fabrics (CRAAAMAD), Quilting & Patchwork Shops (CRALADAB)

Keywords

• Wholesale quilting fabrics
• Designer cotton fabrics
• Fabric distribution
• Quilt backing materials
• Pre-cut fabric bundles

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale Fabric Sales: Wholesale distribution of high-quality fabrics to quilt shops, independent retailers, and fabric stores. Products include quilting cotton, cotton lawn, cotton duck, minky, pre-cuts, kits, and wide quilt backing fabrics.
2. Designer Collections Licensing: Fabric lines designed by a global portfolio of over 47 designers including Kaffe Fassett, Brandon Mably, Tula Pink, Tim Holtz, and Martha Negley, generating revenue through exclusive designer collaborations and licensed collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

FreeSpirit Fabrics is a wholesale fabric supplier that designs, sources, and distributes premium quilting cotton, cotton lawn, cotton duck, and minky fabrics to quilt shops and fabric retailers. The company sells an extensive portfolio of designer collections, pre-cut bundles, 108-inch quilt backs, and re-order basics under sub-brands including the Kaffe Fassett Collective, Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and Designer Essentials, supported by a project library, catalogs, and seasonal clubs.

Product overview

FreeSpirit Fabrics is a wholesale fabric supplier and part of the Jaftex family of brands (alongside StudioE, Blank Quilting, A.E. Nathan, Henry Glass, and Fabric Editions). The company offers an extensive portfolio of fabric products organized into fabric types (Cotton Duck, Cotton Lawn, Minky), pre-cut and kit offerings (Pre-Cuts & Kits, 108" Quilt Backs), and designer collaborations. Its core designer brands include the Kaffe Fassett Collective (featuring Kaffe Fassett, Brandon Mably, Philip Jacobs, and Martha Negley starting February 2027), Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and Designer Essentials. Beyond fabric products, the company provides a Projects library with 711+ designs, 163+ Catalogs, the Posh Seasonal Club membership, and event/community programs including the 25th Anniversary Block Party, Kaffe & Brandon Tour 2026, and Circle of Makers ambassador program. Products are distributed wholesale through a network of sales representatives, U.S. distributors, and international distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Kaffe Fassett Collective: A collective of designers including Kaffe Fassett, Brandon Mably, Philip Jacobs, and Martha Negley featuring vibrant fabric collections.

Products and services

• Cotton Duck A durable cotton duck fabric line suitable for high-demand applications such as bags, totes, home décor, and garment sewing including jackets and aprons, expanding FreeSpirit's assortment beyond traditional quilting cotton.
• Cotton Lawn A premium lightweight cotton lawn fabric offering softness and beautiful drape, used in special collections such as Festival, Kaffe Fassett, Legendary, and Morden Cotton Lawn.
• Minky Soft plush minky fabric available in 60-inch and 90-inch widths, offered in solid colors, printed patterns, dots, and specialty lines including Baby Modo, Love in the Wild, and Prince Charming Déjà Vu. Minimum 2 bolts per order required for retailers.
• Pre-Cuts & Kits Pre-cut fabric bundles and quilting kits including fat quarters, fabric packs, design rolls and strips, 5-inch and 10-inch charm packs, mini charms, and project kits for quilting convenience.
• 108" Quilt Backs Extra-wide 108-inch backing fabric designed specifically for quilt backing, featuring prints from multiple collections including Stamped Blueprint, Bedford Park, Morden, Hue, and various designer lines.
• Re-Order Fabrics Re-orderable fabric basics and classics including Designer Essential Solids, Textures, and re-orders of popular Kaffe Fassett Collective, Tim Holtz Eclectic Elements, Morris & Co., Tula Pink, and other designer lines.
• Kaffe Fassett Collective A signature designer collective featuring fabric collections from Kaffe Fassett, Brandon Mably, Philip Jacobs, and Martha Negley (joining February 2027), releasing new collections twice yearly in February and August with Classics, Stash, Pre-Cuts, Shot Cotton, Woven Stripes, and Quilt Backs sub-lines.
• Tim Holtz Eclectic Elements A designer fabric line by Tim Holtz featuring Eclectic Elements collections including Abandoned, Alchemy, Cracked Shadow, Foundations, Monochrome, Provisions, and Worn Croc, with dedicated re-order and quilt back offerings.
• Morris & Co. Heritage fabric brand including The Original Morris & Co. and Bedford Park, Bexleyheath, and Morden collections, featuring re-order quilt backs and collaborations with Kaffe Fassett (Kaffe x Morris & Co.).
• Tula Pink Fabric collections by Tula Pink offered as Pre-Cuts, Quilt Backs, and True Colors lines, available for re-order.
• Designer Essentials Essential solid and textured fabrics designed for all quilters and sewists, providing foundational materials for quilting and sewing projects.

Quantifiable outcome

• 163+ fabric catalogs available for wholesale ordering
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• NestminorStrategic or Co-development PartnerNonprofit partner for commemorative quilt auctions. Proceeds from the 25th Anniversary Block Party quilt and the Between the Lines auction benefit Nest, a nonprofit empowering artisans worldwide through creativity and opportunity.
• AurifilminorGTM or Marketing PartnerPrize sponsor for the 25th Anniversary Block Party, providing thread products as prizes for winning participants valued at specified amounts.
• BrewerminorGTM or Marketing PartnerPrize sponsor for the 25th Anniversary Block Party, contributing sewing notions and accessories as prizes.
• ByAnnieminorGTM or Marketing PartnerPrize sponsor for the 25th Anniversary Block Party, providing pattern products as prizes valued at approximately $150 USD.
• C&T PublishingminorGTM or Marketing PartnerPrize sponsor for the 25th Anniversary Block Party, providing quilting books, calendars, and crafting tools as prizes.
• CloverminorGTM or Marketing PartnerPrize sponsor for the 25th Anniversary Block Party, providing sewing notions bundle valued at approximately $200 USD.
• Hobbs Bonded FibersminorGTM or Marketing PartnerPrize sponsor providing batting products including cotton, wool, and cotton/wool blend options for quilting projects.
• OlisominorGTM or Marketing PartnerPrize sponsor providing project irons and pressing accessories valued at approximately $130 USD.
• Renaissance RibbonsminorGTM or Marketing PartnerPrize sponsor for the 25th Anniversary Block Party, providing ribbon assortments as prizes.
• SCHMETZ NeedlesminorGTM or Marketing PartnerPrize sponsor providing sewing needles bundle valued at approximately $60 USD.
• Sew Kind of WonderfulminorGTM or Marketing PartnerPrize sponsor providing piecing ruler templates and patterns for the 25th Anniversary Block Party prizes.
• Jaftex BrandscoreStrategic or Co-development PartnerParent company of FreeSpirit Fabrics along with StudioE, Blank Quilting, A.E. Nathan, Henry Glass, and Fabric Editions brands. Provides shared corporate infrastructure and brand portfolio strategy.
• Quilter on Fire (Brandy Maslowski)minorGTM or Marketing PartnerPartnership with Brandy Maslowski of Quilter on Fire for the My FreeSpirit Story Challenge, featuring podcast appearances and creative collaboration.
• MadeiraminorGTM or Marketing PartnerPrize sponsor providing Sensa Green Sustainable Quilting Thread collections in multiple colors for challenge prizes.
• Yazzii InternationalminorGTM or Marketing PartnerPrize sponsor providing quilter's project bags with multiple compartments for challenge winners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riley Blake Designs: Riley Blake Designs is a wholesale fabric manufacturer and distributor focused on designer quilting cotton, cotton panels, and licensed collections. Competes directly with FreeSpirit for shelf space at independent quilt shops and on designer-roster exclusivity.
• Andover Fabrics: Andover Fabrics is a wholesale designer-fabric converter supplying quilting cotton and licensed collections (including Liberty collaborations) to quilt shops. Overlaps with FreeSpirit on premium licensed designer positioning.
• Moda Fabrics: Moda Fabrics is a Dallas-based wholesale fabric designer and distributor serving quilt shops with licensed designer lines (e.g., Moda designers, Fig Tree & Co.). Direct head-to-head competitor to FreeSpirit in the designer-quilting-cotton wholesale channel with overlapping designer rosters and similar B2B go-to-market.
• Art Gallery Fabrics: Art Gallery Fabrics is a modern designer-quilting-cotton wholesaler serving quilt shops and the maker community with curated, design-forward collections. Overlaps with FreeSpirit's Kaffe Fassett, Tula Pink, and contemporary designer positioning.
• Robert Kaufman Fabrics: Robert Kaufman Fabrics is one of the largest US wholesale fabric converters and distributors, supplying quilting cotton, flannel, and apparel fabrics to retailers. Broad-line competitor with similar B2B wholesale model and substantial designer roster.
• Marcus Fabrics: Marcus Fabrics (formerly Marcus Brothers Textiles) is a wholesale fabric supplier with a heritage in reproduction and designer quilting cotton. Competes in the same quilt-shop B2B channel with overlapping vintage and designer collections.
• Windham Fabrics: Windham Fabrics is a wholesale quilting-cotton converter with designer collections and basic fabric lines sold through quilt shops. Direct B2B peer competing for retailer shelf space and designer relationships.
• Henry Glass & Co. Henry Glass is a sister Jaftex Brands company supplying quilting cotton and designer collections to the same quilt-shop channel as FreeSpirit. Direct peer operating under shared corporate infrastructure with overlapping customer base.
• Northcott Fabrics: Northcott Fabrics is a Canadian wholesale fabric distributor with deep quilting cotton, batik, and Stonehenge designer lines. Competes with FreeSpirit on designer-licensed quilting cotton and shares Canadian distribution overlap.
• Timeless Treasures: Timeless Treasures is a broad-line wholesale fabric converter offering quilting cotton, novelty prints, and designer lines through independent quilt shops and chain retailers. Overlaps with FreeSpirit on cotton quilting SKUs and shop-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FreeSpiritFabrics-TheSpiritToCreate
• Facebookfacebook.com/freespiritfabrics
• Instagraminstagram.com/freespiritfabrics
• Pinterestpinterest.com/freespiritfabrics
• Xx.com/_iamafreespirit
• LinkedInlinkedin.com/company/freespiritfabrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreeSpirit Fabrics