AJT Systems

What AJT Systems does

AJT Systems is a Brookings, South Dakota-based developer of real-time broadcast graphics systems for sports, operating as a product brand within Daktronics' Show Control portfolio. The company was founded in 1997 and employs 11-50 people. Its core product, Live Book GFX, is a portable 12-pound broadcast-quality graphics rendering and playout unit available in NDI 1-channel, NDI 2-channel, and SDI configurations. The platform is paired with SportApps 3, a set of sport-specific playout panels for Football, Basketball, Soccer, Baseball, and Hockey (with extended support for curling, rugby, volleyball, lacrosse, water polo, and field hockey), and Camino, a real-time 2D/3D timeline-based content compositor used to build score bugs, lower thirds, stats comparisons, and tickers. An additional embedded capability, DVE OCR, reads camera feeds of scoreboards as true data inputs for broadcast graphics.

The company's revenue model combines hardware sales (Live Book GFX units at $9,999-$17,999) with recurring annual maintenance contracts ($1,000-$2,000 per year) and per-sport SportApp licenses at $1,000 each. Distribution is anchored by Daktronics, whose e-commerce shop, field sales team, and partner portal serve as the primary go-to-market channel, supplemented by direct customer engagement through the AJT Systems Dashboard platform for asset management, OTT graphics library access, and learning resources. Customers are primarily colleges and universities, professional and minor league sports organizations, and sports broadcasters, with named references including Harvard University and the Central Collegiate Hockey Association.

Technology integration is a defining feature of the offering: Live Book GFX connects with OES, Whiteway, Fairplay, and Tissot scoreboard controllers; Stat Crew, Presto Sports, Genius Sports, and CBS Stat Crew statistics systems; and IP-based production switchers (TriCaster, vMix, Wirecast) via NDI, positioning the unit as a flexible node within heterogeneous broadcast stacks. AJT Systems does not have an independent public listing or venture funding history; ownership sits with Daktronics (NASDAQ: DAKT), and the business is marketed globally through Daktronics' international sales footprint.

Name

AJT Systems

Legal name

AJT Systems

Website

https://ajtsystems.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

AJT Systems develops portable, real-time sports broadcast graphics rendering and playout systems, including Live Book GFX and SportApps 3, sold primarily through Daktronics to colleges, minor leagues, and sports broadcasters.

Ownership category

akta.pro rank

Product category

Sports Broadcast Graphics Software

NAICS

Software Publishers (513210)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Graphics, Branding & Character Generation (CG) (MPAHAKAF)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

Keywords

• Broadcast graphics systems
• Sports video production
• Live graphics rendering
• Broadcast scoreboard software
• Sports broadcast technology

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of Live Book GFX hardware systems including NDI and SDI variants. One-time hardware purchase with first-year maintenance included.
2. Software Subscriptions: Annual maintenance and support contracts for Live Book GFX systems. Additional SportApps available as add-on purchases. Dashboard platform access.
3. SportApp Add-ons: Additional SportApp licenses beyond the included quantity at $1000 per additional SportApp.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

AJT Systems develops and sells the Live Book GFX, a portable broadcast-quality sports graphics rendering and playout system available in NDI and SDI configurations. The system is bundled with sport-specific SportApps (Football, Basketball, Soccer, Baseball, Hockey), the Camino real-time 2D/3D graphics authoring compositor, and The Dashboard asset management platform, serving collegiate, minor league, and professional sports broadcasters with scorebugs, lower thirds, statistics overlays, and clock integrations.

Product overview

AJT Systems offers a portable broadcast graphics solution centered around the Live Book GFX hardware system. This core product is complemented by sport-specific SportApps modules (Football, Basketball, Soccer, Baseball, Hockey) and the Camino graphics authoring tool. The Dashboard provides asset management and OTT graphics library access. Live Book GFX comes in three variants: NDI 1CH, NDI 2CH, and SDI configurations, with the SportApps sold separately per sport ($1000 per additional SportApp).

Differentiator

Problem solved

Functional benefit

Brands

• Live Book GFX: Portable sports graphics system weighing 12 pounds, designed for remote broadcast venues. Uses the same rendering and playout technology as high-end rack-based server systems.
• SportApps 3
• Camino

Products and services

• Live Book GFX The Live Book GFX is a portable broadcast-quality sports graphics system weighing 12 pounds with a 16.25-inch width, using the same rendering and playout technology as high-end rack-based server systems. Available in NDI 1CH ($9,999), NDI 2CH ($12,999), and SDI ($17,999) configurations, it supports score bugs, lower thirds, full screens, watermarks, line ups, and full screen clips up to 1080p with internal keying and key-and-fill options. It is targeted at sports broadcasters, colleges, and minor league organizations needing portable broadcast graphics.
• SportApps 3 SportApps 3 are sport-specific scorebug applications for the Live Book GFX system, available in Football, Basketball, Soccer, Baseball, and Hockey variants with additional support for curling, rugby, volleyball, lacrosse, water polo, and field hockey. Panels adapt automatically to specific rules of each sport and league, featuring touch interface, quick action buttons, and automated stats integration. Additional SportApps beyond those included with the hardware are sold at $1,000 per license.

Quantifiable outcome

• Portable design at 12 pounds and 16.25 inches wide fits in a backpack for transport to remote venues
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• DaktronicscoreChannel Partner/ Reseller/ DistributorDaktronics is the primary distribution partner for AJT Systems' Live Book GFX product. Products are sold through Daktronics e-commerce shop and distributed via Daktronics' global sports equipment distribution network. AJT Systems' Show Control products are featured on the Daktronics website alongside their hardware product lines.
• OES (Scoreboard Controllers)coreTechnology or IntegrationOES scoreboard controller integration allows automated data feeds for game clock, shot clock, penalty clocks, and score panels in Live Book GFX system.
• Whiteway (Scoreboard Controllers)coreTechnology or IntegrationWhiteway scoreboard controller integration provides automated data feeds for scoreboard information in Live Book GFX system.
• Fairplay (Scoreboard Controllers)coreTechnology or IntegrationFairplay scoreboard controller integration enables automated data feeds for scoreboard information in Live Book GFX system.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vizrt: Vizrt is a leading provider of broadcast graphics, virtual sets, and playout solutions for live sports, news, and entertainment. It directly competes with AJT Systems' Live Book GFX in real-time broadcast graphics rendering and on-air workflows used by sports broadcasters.
• Chyron (ChyronHego): ChyronHego provides broadcast graphics (PRIME), playout, and camera tracking solutions widely deployed in sports broadcasts. It competes with AJT in real-time graphics rendering and is a long-standing incumbent in the same product category.
• Ross Video: Ross Video offers production switchers, graphics (Carbonite, XPression), and live broadcast infrastructure used across sports and live events. Its XPression graphics platform competes directly with AJT's Camino and Live Book GFX for live sports scorebug and lower-third workflows.
• NewTek (Vizrt Group): NewTek's TriCaster is a widely used live production system with NDI workflows, and is already a documented integration partner for AJT. Both target small-to-mid-market live sports broadcasters with portable, IP-based production tools.

Broad incumbents

• Grass Valley: Grass Valley is a major incumbent in broadcast infrastructure, offering cameras, switchers, routing, and integrated playout. While broader than AJT, its broadcast workflow solutions overlap with Live Book GFX deployments at higher-end sports broadcasters.
• Evertz: Evertz provides broadcast routing, playout, and IP-based media infrastructure used by major sports broadcasters. It is a broader incumbent but competes at the high end of the same playout and graphics-enabled broadcast workflows.
• Avid Technology: Avid provides end-to-end broadcast and media production workflows used by sports broadcasters and college athletic programs. While not a pure graphics specialist, its production ecosystem overlaps with AJT's customer base in college and minor-league broadcast environments.

Emerging players

• Pixotope: Pixotope focuses on real-time graphics, virtual production, and AR for live broadcasts including sports. As an emerging player in the same graphics category, it competes for sports broadcast deals where real-time rendering is required.
• Singular.live: Singular.live offers cloud-native broadcast graphics overlays for live streams and OTT, targeting the same lower-tier sports and OTT broadcast use cases AJT serves. It represents an emerging cloud-based alternative to AJT's hardware-appliance model.

Others

• Daktronics: Daktronics is AJT Systems' parent company and primary distribution partner. It sells scoreboards, video displays, and Show Control software for sports venues worldwide, including reselling AJT's Live Book GFX and SportApps 3 through its global sales channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ajtsystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJT Systems