Sonoran Dental Design

What Sonoran Dental Design does

Sonoran Dental Design is an independent, founder-owned dental practice headquartered in Scottsdale, Arizona, founded by Dr. Ann Sielicki in 1999. The practice delivers general, cosmetic, and restorative dentistry to individual adult and family patients in the Scottsdale and greater Phoenix metropolitan area, with a service catalog spanning preventive care (cleanings, oral cancer screenings, periodontal therapy), cosmetic procedures (porcelain veneers, Invisalign, teeth whitening, smile makeovers), and restorative treatments (dental implants, crowns, bridges, dentures, full mouth reconstruction, All-on-4 implants). It operates a single physical location at 7500 E Pinnacle Peak Rd and has between 1 and 10 employees, including founder Dr. Ann Sielicki, DDS and a second general dentist, Dr. Rewan Zineldine, DDS.

The practice is positioned around a high-technology clinical stack rather than volume dentistry. Core technology investments include the CEREC CAD/CAM system for in-office same-day crown design and milling, the iTero intraoral digital scanner for digital impressions, VELscope for fluorescence-based oral cancer screening, OralDNA salivary diagnostics, Onset by Onpharma pH-adjusted local anesthesia, DentalVibe injection-comfort vibration, OraVerse numbness reversal, and 3D imaging for treatment planning. Clinical decision-making and direct patient interaction are concentrated with Dr. Sielicki, who maintains professional affiliations with the American Dental Association, Arizona Dental Association, Central Arizona Dental Association, Spear Education's Advanced Continuum (Visiting Faculty Club), and the Seattle Study Club.

The business model is direct-to-consumer fee-for-service with insurance reimbursement and third-party patient financing. The practice accepts most dental insurance plans and partners with CareCredit to offer low- and no-interest monthly installments, broadening affordability for high-ticket procedures such as implants and full mouth reconstruction. Crown pricing is disclosed in the $1,800–$2,200 per-unit range. New patient acquisition relies on a mix of organic channels (Google reviews, YouTube content, website/SEO) and paid channels (Google AdWords remarketing, Bing Ads, Facebook Lead Ads), supplemented by patient referrals. Revenue figures are not publicly disclosed.

Name

Sonoran Dental Design

Legal name

Sonoran Dental Design

Website

https://sonorandentaldesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonoran Dental Design is an independent, founder-owned dental practice in Scottsdale, AZ, founded in 1999 by Dr. Ann Sielicki, providing general, cosmetic, and restorative dentistry to individual patients in the greater Phoenix area using CEREC and other advanced dental technologies.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH)

Keywords

• General dentistry services
• Cosmetic dentistry procedures
• Restorative dental care
• Preventive dental treatments
• Dental implant services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dental Procedure Fees: One-time fees for restorative and cosmetic dental procedures including crowns, veneers, bridges, implants, fillings, and full mouth reconstruction. Revenue generated per procedure based on treatment complexity and materials used.
2. General Dentistry Services: Ongoing preventive care services including cleanings, exams, X-rays, and oral cancer screenings. Generates recurring revenue through regular patient maintenance appointments.
3. Insurance Reimbursement: Revenue from dental insurance claims where restorative procedures are covered. Most restorative crowns are eligible for insurance coverage.
4. Financing Programs: Partnership with CareCredit for patient financing, allowing treatment costs to be spread over monthly installments with interest-free or low-interest options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sonoran Dental Design is a comprehensive dental practice in Scottsdale, AZ that provides preventive, cosmetic, and restorative dental services to individual patients. The practice offers general dentistry (cleanings, exams, oral cancer screenings), cosmetic treatments (veneers, teeth whitening, Invisalign, smile makeovers), and restorative procedures (dental implants, crowns, bridges, dentures, full mouth reconstruction). A key capability is CEREC CAD/CAM technology that enables same-day custom crown design, fabrication, and placement in a single appointment.

Product overview

Sonoran Dental Design is a comprehensive dental practice offering general, cosmetic, and restorative dentistry services through a unified care model. The practice provides preventive care (cleanings, oral cancer screenings), aesthetic treatments (Invisalign, veneers, teeth whitening, smile makeovers), and restorative solutions (dental implants, crowns, bridges, dentures, full mouth reconstruction). A key differentiator is CEREC CAD/CAM technology enabling same-day custom crowns and inlays/onlays, eliminating the need for temporaries or multiple visits. The practice also offers specialized services including Perio Protect for gum disease, All-on-4 implant-supported dentures, sedation dentistry, and sleep apnea treatment. The core service model integrates advanced diagnostic tools (iTero scanner, VELscope oral cancer screening, OralDNA testing) with comprehensive treatment planning under Dr. Ann Sielicki's clinical leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Preventive care services including regular checkups, cleanings, oral cancer screenings, and tooth extractions to maintain oral health for adult and family patients.
• Cosmetic Dentistry Aesthetic treatments including teeth whitening, porcelain veneers, dental bonding, tooth reshaping, and smile makeovers to enhance smile appearance.
• Restorative Dentistry Comprehensive tooth repair and replacement services including dental implants, dental crowns, dental bridges, dentures, fillings, inlays, onlays, and full mouth reconstruction.
• CEREC Same-Day Crowns CAD/CAM technology enabling same-day custom dental crown design, milling, and placement in a single appointment without temporaries or return visits.
• Invisalign Clear Aligners Clear aligner orthodontic treatment for teeth straightening using custom aligners changed weekly with attachments and ClinCheck treatment planning.
• Dental Implants Titanium or zirconia implant posts surgically placed to replace natural tooth roots, supporting crowns, bridges, or dentures for permanent tooth replacement.
• Dental Bridges Fixed tooth replacement using pontics anchored by dental crowns on adjacent teeth or by dental implants, available as traditional or implant-supported bridges.
• Veneers Porcelain veneer restorations covering tooth surfaces to address chipped, short, or discolored teeth for a natural-looking harmonious smile.
• Sedation Dentistry Anxiety management options including oral sedation to help patients comfortably receive dental treatment.
• Perio Protect Periodontics FDA-approved periodontal treatment using custom Perio Trays to deliver hydrogen peroxide medicine below the gum line to combat gum disease bacteria.
• Implant-Supported Dentures Full or partial dentures secured by dental implants for stability, preventing slippage and jawbone deterioration compared to traditional removable dentures.
• All-on-4 Dental Implants Teeth-in-a-Day technique using four strategically placed implants to support a full-arch fixed denture, qualifying patients without bone grafting.
• Dental Crowns Custom porcelain caps covering damaged or decayed teeth, available in materials including IPS e.max, IPS Empress, zirconia Lava, and gold for different clinical situations.
• Full Mouth Reconstruction Comprehensive personalized treatment plans combining restorative and cosmetic procedures to completely restore oral health, function, and appearance.
• Oral Cancer Screening Advanced screening using VELscope technology to detect oral tissue abnormalities and early signs of oral cancer.
• Sleep Apnea Treatment Oral appliances and sleep apnea treatments including mandibular advancement devices and coordination with sleep studies for diagnosis.
• Night Guards / Occlusal Guards Custom-fitted oral appliances to protect teeth from grinding (bruxism) and clenching, and to treat TMJ disorders by repositioning the jaw.
• Dental Fillings Composite resin tooth-colored fillings using advanced anesthesia technology for comfortable treatment.
• Inlays and Onlays Porcelain indirect restorations for teeth requiring more than a filling but less coverage than a full crown, fabricated using CEREC technology.

Quantifiable outcome

• Same-day crown placement eliminating need for temporary crowns and return visits
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Board-Certified Oral Surgeons and PeriodontistscoreImplementation/ SI/ Consulting PartnerReferral partnerships with oral surgeons and periodontists for dental implant placement, extractions, and surgical procedures. Practice coordinates treatment with these specialists and provides restoration services after surgical phases are complete.
• Dental Laboratory TechnicianscoreTechnology or IntegrationPartnership with dental labs for fabrication of custom restorations including crowns, bridges, veneers, and dentures. Works with lab technicians to create natural-looking prosthetics that match patient specifications.
• Spear EducationcoreOthersDr. Sielicki is a member of Spear Education's Advanced Continuum (Visiting Faculty Club), where she mentors other dentists. This continuing education affiliation provides access to advanced dental techniques and clinical expertise.
• Seattle Study ClubminorOthersParticipating member of the Seattle Study Club for ongoing professional development and peer learning in advanced dental techniques.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: National DSO/branded dental practice network with locations across the US, including the Phoenix metro. Represents the scaled, multi-location competitive model Sonoran Dental Design competes against for patients and associates.
• Pacific Dental Services: Large dental support organization supporting hundreds of practices across the US, including modern, technology-forward offices. Comparable as a scaled competitor with similar technology-investment thesis applied to a DSO model.
• Heartland Dental: Largest US dental support organization, providing non-clinical support to thousands of affiliated practices nationwide. Relevant as the dominant DSO consolidator competing for both patients and acquisition targets in the Phoenix region.
• MB2 Dental Solutions: Dental support organization partnering with hundreds of doctor-owned practices across the US. Relevant as a potential acquirer or partner that could absorb an established independent practice like Sonoran Dental Design.
• Bright Now! Dental: Multi-location dental group operating branded offices including in the Phoenix metro. Comparable as a scaled group-practice competitor offering general, cosmetic, and specialty services in the same geography.
• Smile Brands: Multi-brand DSO operating supported dental practices (including Gentle Dental) across multiple US states including Arizona. Comparable as a scaled group-practice competitor in the same Phoenix-area market.
• Gentle Dental: Multi-location dental group practice with offices in the Phoenix metro area, offering general, cosmetic, and specialty services. Comparable as a multi-site operator competing for the same insured and fee-for-service patients.

Direct peers

• Arcadia Dental Arts: Cosmetic and restorative dental practice in the Phoenix/Scottsdale area known for smile makeovers, veneers, and full mouth reconstruction. Closely comparable service mix and affluent-patient positioning to Sonoran Dental Design.
• Biltmore Dental Center: Independent comprehensive dental practice in the Phoenix metro offering general, cosmetic, and restorative dentistry with advanced technology. Directly comparable as a multi-disciplinary private practice serving a similar affluent Arizona patient base.
• Scottsdale Dental Arts: Multi-doctor Scottsdale practice offering general, cosmetic, implant, and restorative dentistry. Comparable as a similarly sized comprehensive private practice operating in the same affluent Scottsdale submarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Sonorandentaldesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonoran Dental Design