Cereais Naturale

What Cereais Naturale does

Cereais Naturale (legal name: Nat Cereais, doing business as Naturale) is a Brazilian food manufacturer founded in March 2000 and headquartered in Lagoa Vermelha, Rio Grande do Sul. The company specializes exclusively in oat-based functional foods, processing more than 2 million kilograms of oats per month at its manufacturing facility in Lagoa Vermelha. Its product portfolio spans the full oat processing chain, including oat flakes (in fine, thick, and flavored variants), oat flour, oat bran, granolas (standard, premium, and vegan Supreme line), muesli, cereal and nut bars, protein-enriched products (Gran Protein line), and innovation formats such as powdered oat milk mix and oat pancake/waffle mix (OATS UP!). The company also offers bulk food-service packaging in 15kg-25kg sack formats for the hospitality and institutional channel.

Cereais Naturale operates a hybrid business model with three revenue streams: (1) branded consumer products under the Naturale label, distributed through physical retail supermarket chains across all 27 Brazilian states, (2) private-label and co-manufacturing for major retail chains (Carrefour, Grupo Zaffari, GPA/Pão de Açúcar, Cencosud, Dia%, Coop, Rede Unibrasil, Rede SP, and others) producing retailer-branded oat products, and (3) B2B food service sales of bulk-packaged products to bakeries, hotels, restaurants, and institutional caterers. Pricing is not publicly disclosed; consumer shelf prices are set by retailers, while private-label and food service pricing is negotiated directly with channel partners.

The company is privately held, founder-owned, and operates with no disclosed institutional investors, parent company, or external funding rounds. Leadership includes a Commercial Director (Cristiano Dolzan) and a Director of Quality (Daniela Dolzan), with product development and commercial operations organized around the Naturale brand and private-label customer relationships. The company has sustained 25 consecutive years of operation, a meaningful footprint in the Brazilian functional food market for oat products, and ongoing product line expansion into plant-based, high-protein, and quick-meal segments.

Name

Cereais Naturale

Legal name

Nat Cereais

Website

https://cereaisnaturale.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cereais Naturale is a Brazilian oat-specialist food manufacturer (founded 2000, Lagoa Vermelha, RS) producing granolas, flakes, bars, and oat-based drinks under its Naturale brand and as private-label for major retailers including Carrefour, GPA, and Zaffari, with nationwide Brazilian distribution.

Ownership category

akta.pro rank

Product category

Functional Oat-Based Foods

NAICS

Food Manufacturing (311), Dried and Dehydrated Food Manufacturing (311423), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Oat-based foods
• Private label manufacturing
• Breakfast cereals
• Functional granola bars
• Food service ingredients

Headquarters

HQ city

Lagoa Vermelha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Consumer Products (Naturale brand): Sale of finished consumer-packaged goods under the Naturale brand through retail supermarket chains across Brazil. Product lines include oat flakes in various formats (170g-1kg), granolas (250g-1kg), cereal bars, protein bars, muesli, flavored oats, and OATS UP! instant mixes. Revenue generated from retail shelf sales.
2. Private Label / Third-Party Brand Manufacturing: Manufacture of oat-based products under retailer-owned brands for major Brazilian supermarket chains including Carrefour, Grupo Zaffari, GPA, Cencosud, Coop, Dia%, Lopes, Rede SP, Rede Unibrasil, and others. Products include private-label granolas, oat flakes, and cereal bars under retailer brand names.
3. Food Service Bulk Products: B2B sale of bulk-packaged oat products (15kg-25kg sacks) for the food service and hospitality sector, including granolas, muesli, oat flakes, oat bran, and oat flour for use by bakeries, hotels, restaurants, and institutional caterers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cereais Naturale (legal name Nat Cereais) is a Brazilian food manufacturer specializing in oat-based functional food products. The company processes over 2 million kg of oats monthly to produce oat flakes, oat bran, oat flour, granolas, cereal bars, protein bars, muesli, nut bars, and oat-based drink mixes. It sells its own Naturale-branded products through major Brazilian supermarket chains and manufactures private-label products for retailers such as Carrefour, Grupo Zaffari, GPA, Cencosud, and Dia%, and supplies bulk-packaged products (15–25 kg sacks) to the food service and hospitality sector.

Product overview

Cereais Naturale is a Brazilian food company specializing in oat-based functional foods, founded in March 2000 in Lagoa Vermelha, RS. The company operates a multi-product portfolio centered on oats as the primary raw material, processing over 2 million kilograms of oats monthly. The product portfolio includes: core oat products (Somos Aveia, Somos Aveia Econômica in various flake, bran, and flour formats), granolas (Granola, Granola Premium, Supreme vegan line), functional products (Gran Protein granola and bars with added protein, Barras Naturale NUTS), breakfast cereals (Musli), cereal bars (Barras de Cereais with 16+ flavors), innovation line (OATS UP! for oat milk and baking), and food service bulk products (Sacaria and Granolas in 15-25kg). The company produces both its own branded products and private-label products for major retail chains including Carrefour, Dia%, Cencosud, Zaffari, GPA, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme: 100% vegan granola line including Supreme Granola Origem, Supreme Granola Zero (no added sugar), and Supreme Muesli
• Gran Protein
• OATS UP!
• Musli
• Barras de Cereais
• Barras Naturale NUTS

Products and services

• Somos Aveia Core retail oat product line offering oat flakes, fine flakes, oat bran, oat flour, thick flakes, and flavored variants (chocolate, banana and cinnamon) in 170g, 450g, 500g, and 1kg packaging for end consumers.
• Somos Aveia Econômica
• Granola
• Granola Premium
• Supreme (100% Vegan Granola Line) 100% vegan granola line free from lactose, preservatives, artificial flavors, and colorings, including Supreme Origem (with grains, dried fruits, seeds, and nuts), Supreme Zero (sweetened with steviol), and Supreme Muesli.
• Gran Protein Protein-enriched granola with whey protein, collagen, and oats, containing chia, quinoa, flaxseed, and sesame, available in Cocoa and Traditional flavors in 250g and 500g with no added sugar.
• Musli
• Barras de Cereais (Cereal Bars)
• Barras Naturale NUTS
• Barra Gran Protein
• OATS UP! Innovative oat product line including powdered oat milk mix and pancake/waffle oat mix for quick, healthy meal preparation.
• Aveia Gran Protein
• Food Service | Sacaria (Bulk Oats)
• Food Service | Granolas (Bulk)
• Private Label / Third-Party Brand Manufacturing

Quantifiable outcome

• Monthly oat consumption exceeds 2 million kg, indicating significant production scale and supply chain throughput.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Carrefour BrasilcoreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures oat-based private-label products for Carrefour Brasil, including products under the Carrefour and Viver brands. The company also supplies its own branded Naturale products through Carrefour retail stores across Brazil.
• Grupo ZaffaricoreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products (Tutti Giorni brand) for Grupo Zaffari, a premium supermarket chain operating Zaffari and Bourbon banners. The company also supplies branded Naturale products through Zaffari stores.
• GPA (Pão de Açúcar)coreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the Taeq and Qualitá brands for GPA (Grupo Pão de Açúcar), one of Brazil's largest retail groups. Also supplies branded Naturale products.
• Cencosud BrasilcoreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label oat products for Cencosud Brasil, operator of the Cuisine&Co supermarket chain.
• Coop (Cooperativa de Consumo)coreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the Coop brand for the consumer cooperative supermarket chain operating in São Paulo.
• Dia% BrasilcoreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label oat products for Dia%, a hard-discount supermarket chain operating throughout Brazil.
• Rede Unibrasil (Felitá Chef)coreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the Felitá Chef brand for Rede Unibrasil supermarket network.
• Rede SP (Uni Sabor)coreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the Uni Sabor brand for Rede SP supermarket chain operating in São Paulo state.
• Lopes SupermercadoscoreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the Lopes brand for Lopes Supermercados, a regional chain in Minas Gerais.
• Daki SupermercadoscoreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products for Daki Supermercados, a regional supermarket chain.
• Sentinelli (Italianinho)coreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the Italianinho brand for Sentinelli supermarket chain.
• Unidasul (CBS)coreChannel Partner/ Reseller/ DistributorCereais Naturale manufactures private-label products under the CBS brand for Unidasul supermarket network.
• Arcom (Crocks Club)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Arcom under the Crocks Club brand.
• BDL Bigolin (Master Cook)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for BDL Bigolin under the Master Cook brand.
• Rede Nordeste (Tradine)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Rede Nordeste under the Tradine brand.
• Casa Padim (Padim)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Casa Padim under the Padim brand.
• Unigrupo (Casa de Mãe)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Unigrupo under the Casa de Mãe brand.
• JRV Distribuidora (Shoji)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for JRV Distribuidora under the Shoji brand.
• Liotécnica (Qualimax)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Liotécnica under the Qualimax brand.
• OrganzaminorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Organza brand.
• Terê Frutas (Terê Frutas)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Terê Frutas under the Terê Frutas brand.
• Coop Nossa Terra (Nossa Terra)minorChannel Partner/ Reseller/ DistributorCereais Naturale manufactures products for Coop Nossa Terra under the Nossa Terra brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoki (General Mills): Yoki is a long-established Brazilian food brand owned by General Mills that produces breakfast cereals, grain-based products and related pantry staples. It competes head-to-head with Cereais Naturale in the Brazilian breakfast-cereal and granola category.
• Mãe Terra: Mãe Terra is a Brazilian natural and organic food brand selling granolas, cereal bars and functional foods through supermarket chains. It is a direct competitor to Cereais Naturale in the Brazilian health-and-wellness cereal category.
• Granvita: Granvita is a Brazilian producer of granola, cereal bars and functional oat-based snacks with national supermarket presence. It competes with Cereais Naturale's granola, muesli and bar product lines on similar retail shelves.
• Marilan: Marilan is a major Brazilian biscuit and cereal-bar producer with national supermarket distribution. It overlaps directly with Cereais Naturale's cereal and nut bar lines and competes for the same retail-shelf space and private-label contracts.
• Native Alimentos: Native is a Brazilian natural-foods brand offering granolas, cereals and functional snacks distributed nationally. It targets the same health-conscious consumer segment as Cereais Naturale's Naturale brand.
• Quaker (PepsiCo): Quaker is the global leader in oat-based breakfast cereals and is sold across Brazilian supermarket chains. It directly competes with Cereais Naturale's Somos Aveia and granola lines on the same retail shelves, making it the most comparable competitor.

Emerging players

• Adorella: Adorella is a Brazilian snacks and cereal-bar producer focused on healthier offerings. It is an emerging player that intersects with Cereais Naturale's cereal bar and granola bar portfolio but at smaller scale.

Regional players

• Jasmine Alimentos: Jasmine is a Brazilian grain-based foods company selling rice, cereals and cereal bars primarily in southern Brazil. It overlaps with Cereais Naturale in cereal and bar categories but is more of a regional player.

Broad incumbents

• Nestlé Brasil: Nestlé Brasil is the largest packaged-foods company in Brazil with broad breakfast-cereal, granola and oat-based drink portfolios (e.g., Nescau, Mucilon). It is a broad incumbent competing with Cereais Naturale across multiple categories rather than specializing in oats.
• Kellogg's Brasil: Kellogg's operates in Brazil with breakfast cereals, granola and cereal bars that overlap with Cereais Naturale's portfolio. It is a broad incumbent from outside Brazil rather than a specialist oat manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cereaisnaturale
• Instagraminstagram.com/cereaisnaturale
• LinkedInlinkedin.com/company/nat-cereais-e-alimentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cereais Naturale