Squirrel
Squirrel at Work is a Paris-based SaaS company founded in 2016 that delivers weekly competitive intelligence and price monitoring on French personal credit offerings, serving banks and financial institutions with a 25.4 million-offer proprietary database.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Squirrel does
Squirrel at Work SAS is a Paris-headquartered SaaS company, founded in 2016, that provides price monitoring and competitive intelligence software to financial institutions operating in the French personal credit market. Its flagship platform, Squirrel.financial, is built on a proprietary database of 25.4 million personal loan offers with 10 years of historical depth, refreshed weekly with 160,000 offer observations drawn from a panel of 75 financial institutions covering national retail banks, regional retail banks, online banks, specialized financial companies, and insurance companies. The platform comprises three integrated modules: weekly benchmarks and reporting (including Market Maps, Market Trends, Competitor Profiles, and a Rate Evolution Simulator for tariff committees), a queryable tariff database with configurable perimeters and observation periods, and an API integration module that allows clients to embed Squirrel data into their own websites or internal systems. The underlying technology emphasizes accuracy, configurability, and ease of use, with outputs deliverable as downloadable PDF reports and Excel/CSV exports.
The company monetizes through annual enterprise subscriptions sold via a sales-led, demo-driven go-to-market motion with quote-based pricing and no public price list. The company sells to a single primary segment (Vertical): banks and financial institutions seeking competitive intelligence on credit offerings, rate optimization, marketing ROI improvement, and market positioning analysis. Named reference customers include BNP Paribas, Société Générale, Crédit Agricole, Crédit Mutuel Arkéa, Banque Populaire, and Carrefour Banque. Squirrel at Work is structured as a Société par Actions Simplifiée (SAS) with €4,000 of registered capital, no disclosed institutional funding, and Sergio Monteiro listed as Director of Publication. Operations are explicitly limited to France, with earned media presence in major French outlets (France 2, France Info, Les Echos, BFM Business, Le Point, Challenges, MeilleurTaux) supporting brand authority in the domestic financial press.
Squirrel firmographics
Firmographics- Name
- Squirrel
- Legal name
- Squirrel at Work SAS
- Website
- https://squirrel.financial
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squirrel at Work is a Paris-based SaaS company founded in 2016 that delivers weekly competitive intelligence and price monitoring on French personal credit offerings, serving banks and financial institutions with a 25.4 million-offer proprietary database.
- Ownership category
- akta.pro rank
Squirrel industry classification
Industry- Product category
- Competitive Intelligence Software for Consumer Credit Pricing
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
Keywords
Where Squirrel is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Squirrel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - Price Monitoring Software: Squirrel operates as a SaaS software provider offering subscription-based access to its competitive intelligence platform. Financial institutions pay for access to weekly benchmarks, reporting tools, competitor analysis, and database access. The platform includes features for tariff analysis, market positioning, and rate optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription for financial institutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Squirrel product offering
Product offeringCore offering
Squirrel operates a B2B SaaS platform that delivers weekly competitive intelligence and tariff monitoring for the French consumer credit market. The platform aggregates and analyzes 160,000+ credit offers weekly from 75 financial institutions and maintains a historical database of 25.4 million offers spanning 10 years. Customers use Squirrel to benchmark tariff grids, simulate rate changes, profile competitors, and optimize pricing strategy for personal loans, auto loans, and renovation loans.
Product overview
Squirrel.financial is a unified SaaS platform for tariff and competitive intelligence dedicated to personal credit professionals. The platform comprises three integrated modules: Benchmarks et reportings (for market maps, competitor profiles, and trend analysis), Accès base de données (for querying a database of 25.4 million offers with 10-year history), and API / Intégration (for embedding data externally). Key features include Market Maps for positioning analysis, Fiches concurrents for competitor profiling, a rate evolution simulator, customizable reports, and Excel/CSV data exports.
Differentiator
Problem solved
Functional benefit
Products and services
- Squirrel.financial Unified SaaS platform for tariff and competitive intelligence dedicated to consumer credit professionals in France. Provides weekly competitive monitoring, exhaustive tariff analyses based on 160,000+ weekly credit offers, historical database access spanning 10 years, competitor profiling, rate simulation, customizable reports, and data export capabilities.
- Squirrel API Integration API module providing direct, secure, and simple access to Squirrel tariff and competitive intelligence data, allowing client teams to embed Squirrel data into their own websites or internal databases.
Quantifiable outcome
- Weekly monitoring of 160,000 credit offers across 75 financial institutions
- +1 more outcomes
Companies that use Squirrel
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Squirrel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Squirrel partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Squirrel competitors and assessment
Company assessmentDirect peers
- Kompyte: Kompyte is a competitive intelligence SaaS platform offering automated competitor tracking, battlecards, and pricing insights. It is comparable to Squirrel as an enterprise CI subscription product.
- Intelligence Node: Intelligence Node provides pricing intelligence, competitive benchmarking, and pricing optimization SaaS for retailers and brands. It overlaps directly with Squirrel in tracking competitor pricing and feeding decisions.
- Klue: Klue is a competitive enablement SaaS platform that aggregates competitive intelligence for enterprise sales teams. It is comparable to Squirrel as an enterprise CI subscription product, though broader in scope.
- Price2Spy: Price2Spy is a price monitoring SaaS used by brands and retailers to track competitor pricing and repricing strategies. It is comparable to Squirrel's core function of weekly competitor price tracking and benchmarking.
- WatchMyCompetitor: WatchMyCompetitor combines human analyst-driven and AI-driven competitive intelligence for enterprise clients. It is comparable to Squirrel as a subscription CI/competitive monitoring service sold to enterprises.
- Competera: Competera offers AI-powered price optimization and competitive pricing intelligence for retail and consumer-facing businesses. It is a direct peer to Squirrel in the SaaS competitive pricing intelligence category.
- Minderest: Minderest is a SaaS platform for competitive price intelligence, dynamic pricing, and market monitoring, primarily serving retailers. It is comparable to Squirrel as a subscription-based competitive pricing data platform.
- Crayon: Crayon is a leading competitive intelligence SaaS platform that helps enterprise sales and marketing teams track competitors, market trends, and pricing signals. It is directly comparable to Squirrel as a B2B CI subscription product sold into enterprise accounts.
- Prisync: Prisync is a SaaS price intelligence and competitor price monitoring platform used by retailers and brands to track and benchmark pricing. It is directly comparable to Squirrel's price-monitoring and benchmarking core function.
Broad incumbents
- Similarweb: Similarweb is a large, publicly recognized digital competitive intelligence platform covering traffic, audience, and market signals at global scale. It is a broad incumbent offering overlapping competitive-intelligence capabilities that could encroach on Squirrel's niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Squirrel social profiles
Digital presenceSquirrel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squirrel leadership team
Management profileNumber of profiles
Profiles1 record
Squirrel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squirrel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squirrel
What does Squirrel do?
Squirrel operates a B2B SaaS platform that delivers weekly competitive intelligence and tariff monitoring for the French consumer credit market. The platform aggregates and analyzes 160,000+ credit offers weekly from 75 financial institutions and maintains a historical database of 25.4 million offers spanning 10 years. Customers use Squirrel to benchmark tariff grids, simulate rate changes, profile competitors, and optimize pricing strategy for personal loans, auto loans, and renovation loans.
Is Squirrel a public or private company?
Squirrel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squirrel founded?
Squirrel was founded in 2016. It employs 1 to 10 people.
Where is Squirrel based?
Squirrel is headquartered in Paris, France, in the Europe region.
How does Squirrel make money?
One revenue line is on record: saaS Subscription - Price Monitoring Software.
Who are Squirrel's main competitors?
Direct peers on record are Kompyte, Intelligence Node, Klue, Price2Spy, WatchMyCompetitor, Competera, Minderest, Crayon and Prisync. Similarweb is listed as a broad incumbent.
Does Squirrel have an API?
Yes. API providing direct, secure, and simple access to Squirrel data, allowing integration into external websites or internal databases.
What industry is Squirrel in?
Squirrel's product category is Competitive Intelligence Software for Consumer Credit Pricing. Its primary akta.pro industry code is FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 5223 and its SIC code is 6199.