Shawn Magee Design

What Shawn Magee Design does

Shawn Magee Design is a privately held, founder-owned graphic design firm based in North Canton, Ohio (note: firmographic data lists Mebane; the source-attributed office location is North Canton) that has operated since 2005 as a boutique creative studio specializing in motorsports design. The firm's core offering is custom NASCAR paint scheme design across the Cup Series, Xfinity Series, Craftsman Truck Series, and ARCA Menards Series, supplemented by helmet design, race and trophy logo design, hero card graphics, and driver commemorative assets. Its broader service line extends into logo design, packaging design, print collateral, digital media, and website design for non-motorsports clients including small businesses, nonprofits, and consumer brands.

The underlying technology is human-driven custom graphic design production rather than a software platform or productized tooling. Work is delivered as bespoke creative output for each engagement, with no disclosed API, SDK, AI/ML capabilities, proprietary systems, or recurring productized SaaS components. The firm operates as a service business whose competitive positioning rests on domain specialization in motorsports aesthetics and long-standing relationships with teams, drivers, and sponsors.

The business model is project-based custom design work billed under a one-time license structure, with pricing disclosed as custom quotes scoped per engagement rather than published rate cards or retainer fees. Go-to-market is direct B2B engagement driven by portfolio reputation and relationships within the NASCAR ecosystem; the company website serves as the primary marketing surface showcasing work across motorsports and commercial categories. Customer segments span motorsports teams and drivers, motorsports sponsors (e.g., Nationwide, Fr8Auctions, Drydene, Built Bar, CarParts.com), and a long tail of small-to-medium businesses requiring brand identity and marketing collateral. The firm is bootstrapped with no disclosed institutional investment, M&A activity, or leadership transitions on record.

Name

Shawn Magee Design

Legal name

Shawn Magee Design

Website

https://shawnmageedesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Shawn Magee Design is a privately held, founder-owned graphic design firm in North Canton, Ohio, specializing in NASCAR paint scheme design, logos, packaging, and digital media for motorsports teams, sponsors, and small businesses.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAHAKAM

Industrial/Product & Furniture Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Motorsports graphic design
• NASCAR paint scheme design
• Brand identity design
• Packaging design services
• Logo design services

Headquarters

HQ city

Mebane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based design fees for logo design, branding, packaging design, motorsports paint schemes, and digital media. Clients include NASCAR teams, sponsors, businesses, and organizations requiring custom creative work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Shawn Magee Design is a creative firm that produces custom graphic design work, with a flagship specialization in NASCAR motorsports paint scheme design across Cup, Xfinity, Craftsman Truck, and ARCA series. The firm also delivers complementary services including logo design, brand identity, packaging design, print collateral, digital media graphics, helmet design, trophy design, hero card design, and website design for motorsports teams, sponsors, and small to medium businesses.

Product overview

Shawn Magee Design is a creative design firm offering a comprehensive suite of graphic design services with a specialization in motorsports design. The company operates as a single-service creative firm rather than a platform-based product, providing NASCAR paint scheme design as its flagship offering alongside logo design, packaging design, digital media, print collateral, helmet designs, trophy designs, and hero card design services. The portfolio demonstrates particular expertise in NASCAR racing series design work spanning Cup Series, Xfinity Series, and Craftsman Truck Series.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Paint Scheme Design Custom paint scheme designs for NASCAR vehicles across Cup Series, Xfinity Series, and Craftsman Truck Series, featuring sponsor branding, team colors, and motorsports-specific artwork for teams, drivers, and sponsors.
• Logo Design Brand identity and logo design services for businesses, organizations, sports teams, and motorsports entities including race logos, team branding, and commemorative designs.
• Packaging Design Product packaging design services including food packaging, labels, and consumer product packaging solutions for brands and manufacturers.
• Digital Media Design Digital graphics and media design including social media graphics, game day graphics, NIL sponsorship materials, website elements, and digital advertising.
• Print Design Print collateral design services including stationery, billboards, program ads, sell sheets, brand standards guides, event collateral, and promotional materials.
• Helmet Design Custom helmet design services for NASCAR drivers featuring sponsor branding and team colors.
• Trophy Design Race trophy and championship trophy design services for motorsports events and series.
• Hero Card Design Driver hero card design and racing collectible card graphics for NASCAR series.
• Website Design Responsive website design services including event websites, award galas, and organizational web presence.

Named customers36 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and notable.

• Fr8AuctionscoreStrategic or Co-development Partner · 1 January 2021Fr8Auctions is a major motorsports auction company and primary sponsor across multiple NASCAR teams. SMD has created extensive designs including race logos, trophy designs, and paint schemes for Fr8Auctions-sponsored drivers Michael McDowell, Brett Moffitt, Zane Smith, and others spanning multiple racing seasons.
• CarParts.commajorGTM or Marketing Partner · 1 January 2021Online auto parts retailer sponsor for Michael McDowell. SMD created paint scheme and helmet designs for Daytona events.
• DrydenemajorGTM or Marketing Partner · 1 January 2020Drydene performance products sponsor for Corey LaJoie. SMD designed multiple paint scheme designs across NASCAR Cup Series Dover and Darlington events.
• Schluter SystemsmajorGTM or Marketing Partner · 1 January 2020Tile and flooring products sponsor for Corey LaJoie. SMD created paint scheme designs for Bristol and other NASCAR Cup Series events spanning multiple seasons.
• Hendrick MotorsportscoreStrategic or Co-development Partner · 1 January 2019Hendrick Motorsports is a premier NASCAR team. SMD created paint scheme design for driver Alex Bowman #88 at Charlotte Motor Speedway ROVAL 400 featuring Nationwide Insurance sponsorship. The classic streamline design combined Hendrick's aesthetic standards with custom angular elements.
• Nationwide InsurancemajorStrategic or Co-development Partner · 1 January 2019Primary sponsor of Alex Bowman's #88 car at Charlotte ROVAL. SMD designed the paint scheme featuring a classic streamline look with angular elements for Hendrick Motorsports.
• Front Row MotorsportscoreStrategic or Co-development Partner · 1 January 2019Front Row Motorsports is a Monster Energy NASCAR Cup Series team based in Statesville, NC. SMD created custom paint scheme designs for driver Matt Tifft #36 for Coca-Cola 600 featuring patriotic American flag and camo patterns with Surface Sunscreen/Tunity TV sponsorship.
• Tim TebownotableGTM or Marketing Partner · 1 January 2019Tim Tebow co-produced the movie Run The Race. SMD created paint scheme design for driver Korbin Forrister featuring movie branding at Daytona, showcasing Tim Tebow's involvement in motorsports sponsorship.
• Corvette PartsmajorGTM or Marketing Partner · 1 January 2019CorvetteParts.net sponsor for Corey LaJoie's throwback paint scheme at Darlington honoring Dale Jarrett. SMD created paint scheme designs featuring the throwback racing heritage theme.
• Ron Jon Surf ShopmajorGTM or Marketing Partner · 1 January 2019Iconic surf brand Ron Jon Surf Shop as sponsor for Matt Tifft #36 at Daytona. SMD designed the paint scheme featuring the recognizable surf brand graphics.
• Built BarmajorGTM or Marketing Partner · 1 January 2019Protein bar brand sponsor for Corey LaJoie multiple racing seasons. SMD created paint scheme designs featuring Built Bar branding across NASCAR Cup Series events.
• Brett MoffittcoreStrategic or Co-development Partner · 1 January 2018NASCAR Truck Series Champion Brett Moffitt. SMD designed helmet designs and multiple paint schemes across Xfinity and Truck Series for Fr8Auctions-sponsored entries, including Talladega winner celebration designs.
• Terri Schiavo Life & Hope NetworknotableStrategic or Co-development Partner · 1 January 2015Nonprofit organization dedicated to helping persons with disabilities. SMD has worked with the network since 2005 on various projects including branding, website design, concert event websites, and award gala promotions featuring Glenn Beck.

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ammunition Group: Product and brand design firm serving consumer brands with industrial design, packaging, and visual identity work. Comparable as a mid-sized design firm with a comparable service mix spanning packaging, branding, and product design.
• Lunar Design: Industrial and product design studio working with consumer, sports, and technology clients on physical product and brand expression. Comparable as a similarly sized specialist design firm executing bespoke creative projects for premium clients.
• RKS Design: Product and experience design firm with a sports and consumer-products practice. Comparable as a small-to-mid sized industrial/graphic design studio serving consumer brands with similar project-based, custom creative work.

Broad incumbents

• Frog Design: Global design and strategy firm with industrial design, brand, and digital practices serving consumer and technology clients. Comparable as a design services firm with a similarly broad creative offering, though much larger in scale.
• IDEO: Global design and innovation consultancy with industrial design, branding, and digital design practices. Comparable as a broad design services firm, though significantly larger and operating across many verticals rather than motorsports specialization.
• Pentagram: Large, established multidisciplinary design firm with broad brand identity, packaging, and graphics capabilities. Comparable as a graphic design services firm, though much larger, broader, and not motorsports-specialized.

Direct peers

• Sam Bass: Legendary NASCAR motorsports artist and designer known for official race program covers, die-cast car art, and team paint schemes. Directly comparable as a motorsports design specialist serving teams, drivers, and sponsors in the NASCAR ecosystem.
• Action Industries: Motorsports apparel and design company producing licensed team merchandise, race-day graphics, and branded apparel for NASCAR and short-track racing. Comparable in providing motorsports-design-adjacent services to teams and sponsors.
• Troy Lee Designs: Motorsports-specialized design and product firm known for helmet graphics, race apparel, and paint scheme design across MotoGP, Supercross, and NASCAR. Highly comparable to SMD's vertical focus on motorsports design with deep driver and team relationships.

Others

• RKS Design (sports practice) / Brand Central: Licensing and brand-development firm representing sports and entertainment IP, including motorsports properties. Comparable as a motorsports-adjacent creative services provider working with teams, drivers, and sponsors on brand identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/233921712626
• LinkedInlinkedin.com/company/shawn-magee-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shawn Magee Design