SOS Automotive

What SOS Automotive does

SOS Automotive SRL is an Italian B2B services company founded in 2009 and headquartered in Pomezia that specializes in long-term rental and management of substitute vehicles (auto sostitutive) for body shops (carrozzerie) and auto repair workshops (officine). It sources vehicles as an authorized partner of the three largest Italian leasing fleets — Leasys, Ayvens and Arval — together with Santander, and contracts them on multi-year terms (starting at 36 months) to partner workshops, which can in turn sub-rent vehicles to end customers through the OPO (Noleggio a Pagamento) service, retaining 100% of the customer-facing revenue while using SOS Automotive's rental licensing and paperwork. The company complements this with technical-stoppage recovery services (Recupero Fermo Tecnico), supported by an in-house legal department that helps body shops claim costs from insurance companies.

Its operating backbone is Boomerang 4.0, a proprietary fleet-management platform that allows workshops to manage substitute-vehicle availability, reservations, maintenance and digital rental signatures in real time, and to collect automated Trustpilot reviews on behalf of partner shops. Ancillary services include OPO RICARICAR (a rechargeable credit system that enables paid rental without a separate license), Formula Gold subscription plans, network programs (Reti Officina, Reti Carrozzeria), and channel-specific programs for paint suppliers (Colorificio Vincente) and auto parts distributors (Autoricambi Vincente). Revenue is generated through recurring long-term rental subscriptions (publicly listed vehicle tiers range from €230 to €319/month plus VAT), usage-based OPO activity (e.g., €25/day example), and bundled administrative, legal and marketing-kit services, distributed via direct field/inside sales to SMBs across Italy, plus a multi-tier partner referral network that includes paint brands (PPG, Cromax, Glasurit, Spies Hecker, Standox, Max Meyer, Nexa Autocolor, R-M, DeBeer, Octoral, Ultra 9K), parts distributors (QLT Automotive, CO.RI.SUD), and workshop networks (AsConAuto, OLPNEUS/MasterPro, Multicolor).

Name

SOS Automotive

Legal name

SOS AUTOMOTIVE SRL

Website

https://sosautomotive.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian B2B services company that provides long-term substitute vehicle rental, OPO paid-rental administration, and the Boomerang 4.0 fleet management platform to body shops and auto repair workshops nationwide, sourcing vehicles from Leasys, Ayvens and Arval.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

Keywords

• Substitute vehicle rental
• Fleet management software
• Automotive aftermarket services
• Long-term vehicle rental
• Technical stoppage recovery

Headquarters

HQ city

Pomezia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Long-Term Vehicle Rental (Noleggio a Lungo Termine): SOS Automotive provides substitute vehicles through long-term rental contracts (starting from 36 months) sourced from major leasing fleets (Leasys, Ayvens, Arval). Repair shops and body shops pay a monthly rental fee to have a substitute vehicle available for their customers during repairs.
2. OPO — Paid Rental Revenue Recovery: The OPO (Noleggio a Pagamento) service allows repair shops to charge their customers for the substitute vehicle rental at a negotiated daily rate, retaining 100% of revenue. SOS Automotive provides the licensing, paperwork, and administrative support, with no additional charge to the repair shop beyond the base fleet contract.
3. Technical Stoppage Recovery (Recupero Fermo Tecnico): SOS Automotive provides dedicated offices and a legal department to help body shops recover technical stoppage costs from insurance companies, turning the substitute vehicle from a cost into a revenue-neutral or profit-generating service.
4. Fleet Management and Administrative Services: Additional services include the Boomerang 4.0 management platform, communication kits for body shops and repair shops (11 or 9 signage tables), and legal support for insurance paperwork — all bundled or add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SOS Automotive provides long-term rental and management services for substitute vehicles (auto sostitutive) to Italian auto body shops (carrozzerie) and repair shops (officine). The company sources vehicles from major leasing fleets (Leasys, Ayvens, Arval, Santander) and enables client shops to sub-rent them to end customers via the OPO paid-rental service, retaining 100% of revenue, with recovery support for technical stoppage costs from insurance companies.

Product overview

SOS Automotive is a specialized provider of long-term rental and management services for replacement vehicles, serving the Italian automotive aftermarket. The company operates a platform-plus-services model centered on the proprietary Boomerang 4.0 management system, which integrates vehicle tracking, reservation management, and maintenance monitoring. Core offerings include the OPO (paid rental) service enabling workshops and body shops to rent substitute vehicles to customers and recover costs, supplemented by network programs (Reti Officina and Reti Carrozzeria) for franchise/network operators, specialized services for paint shops (Colorificio Vincente) and auto parts retailers (Autoricambi Vincente), and Formula Gold subscription plans. The company partners with major fleet operators (Leasys, Ayvens, Arval, Santander) to source vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• SOS Officina Long-term substitute vehicle rental service targeting auto repair shops (officine). Enables workshop owners to rent vehicles to their customers at a daily rate via the OPO payment system and retain 100% of the revenue.
• SOS Carrozzeria Technical stoppage (fermo tecnico) recovery service for auto body shops, combining rental office support with a dedicated legal department to optimize recovery of vehicle downtime costs from insurance companies.
• Autoricambi Vincente Program for auto parts retailers (autoricambi) that enables them to differentiate their workshop network by offering substitute vehicle management services through SOS Automotive's platform.
• Colorificio Vincente Business development program for paint shops (colorifici) to expand their service offering to body shops and increase revenue beyond paint sales through substitute vehicle services.
• Reti Officina Network project enabling workshop networks (reti officina) to centrally manage substitute vehicle fleets and rent them to member workshops within their network.
• Reti Carrozzeria Network project for body shop networks (reti carrozzeria) to provide substitute vehicles to affiliated body shops, supporting their service capabilities and customer mobility offerings.
• OPO (Noleggio a Pagamento) Paid rental service (Noleggio a Pagamento) that allows body shops and workshops to rent substitute vehicles to their customers at a daily rate and retain 100% of the revenue, using SOS Automotive's rental license and paperwork.
• Boomerang 4.0 Proprietary fleet management platform developed by SOS Automotive that enables body shops and repair shops to autonomously manage short-term substitute vehicle rentals, track vehicle position in real time, monitor availability, reservations, and maintenance, and collect automated customer reviews via Trustpilot integration.
• Formula Gold Premium subscription formula for body shops that allows them to handle up to three monthly rental procedures with priority support, billing precision, and punctuality.
• Preassegnazione Pari Canone Pre-assignment service providing substitute vehicles across the Italian territory at equal rental rate for immediate deployment, with contracted services included from the start.

Quantifiable outcome

• 70% of motorists expect a substitute vehicle when leaving their car for repair and are willing to pay for it (Quintegia research)
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

31 partnerships are on record, tiered core, major and minor.

• LeasyscoreChannel Partner/ Reseller/ DistributorSOS Automotive is an official authorized partner of Leasys, one of the three major vehicle leasing fleets in Italy. Vehicles are sourced from Leasys and sub-rented to SOS Automotive's network of authorized body shops and repair shops as substitute vehicles.
• AyvenscoreChannel Partner/ Reseller/ DistributorSOS Automotive is an official authorized partner of Ayvens, one of the three major vehicle leasing fleets in Italy. Vehicles are sourced from Ayvens and sub-rented to SOS Automotive's network of authorized body shops and repair shops as substitute vehicles.
• ArvalcoreChannel Partner/ Reseller/ DistributorSOS Automotive is an official authorized partner of Arval, one of the three major vehicle leasing fleets in Italy. Vehicles are sourced from Arval and sub-rented to SOS Automotive's network of authorized body shops and repair shops as substitute vehicles.
• SantandercoreChannel Partner/ Reseller/ DistributorSOS Automotive partners with Santander as one of the major leasing fleet sources for substitute vehicles distributed to its authorized repair shop and body shop network.
• QLT AutomotivecoreChannel Partner/ Reseller/ DistributorA partnership consolidated over 4 years. QLT Automotive is a consortium of 13 auto parts dealers established in 2010 that serves as a strategic partner for Italian parts dealers. Through this partnership, an increasing number of customers are joining the SOS Automotive network, leveraging the substitute vehicle service offered to parts dealers and repair shops.
• INLUMIAcoreStrategic or Co-development PartnerSOS Automotive and INLUMIA formed a partnership to help body shops grow through professional training and high-value-added services. INLUMIA is Italy's first professional training provider for body shops, offering courses on work processes, claims management, cost estimation, and operational costs. SOS Automotive provides operational support for substitute vehicle management.
• CO.RI.SUDcoreChannel Partner/ Reseller/ DistributorCO.RI.SUD is a consortium that has operated in automotive repair since 2009, focused on the Southern Italian market. The partnership aims to help repair shops in the South grow at an entrepreneurial level, with SOS Automotive providing substitute vehicle management and high-value services.
• AsConAutocoreChannel Partner/ Reseller/ DistributorSOS Automotive has a renewed partnership with AsConAuto, allowing affiliated repair shops to offer substitute vehicles to their customers without needing their own rental licenses or administrative authorizations, using SOS Automotive's licensing and documentation.
• Konsumer ItaliamajorStrategic or Co-development PartnerSOS Automotive partnered with Konsumer Italia, a national consumer protection association, to promote transparency, correct information, and consumer protection in the substitute vehicle service. The partnership is based on shared principles of consumer rights, transparency in communications, and compliance with the Consumer Code. Vehicles managed through SOS Automotive come from primary rental companies and are subject to maintenance controls.
• OLPNEUSminorChannel Partner/ Reseller/ DistributorOLPNEUS, established in 2004 and a reference point in tire distribution, partnered with SOS Automotive to support repair shops, tire shops, and body shops in growing their businesses and managing substitute vehicles. The MasterPro network will rely on SOS Automotive as a trusted partner for substitute vehicle management.
• Multicolor Distribuzione GenovaminorChannel Partner/ Reseller/ DistributorSOS Automotive and Multicolor Distribuzione Genova formed a collaboration to help repair shops better manage their substitute vehicles. Multicolor is a reference point for auto repair businesses seeking efficient partners.
• DAT ItaliaminorStrategic or Co-development PartnerSOS Automotive partnered with DAT Italia, a company with 90 years of experience providing data and services for the automotive sector. The partnership aims to build a more synergistic automotive community.
• PPG IndustriesminorChannel Partner/ Reseller/ DistributorSOS Automotive collaborates with PPG (paint and coatings manufacturer) to offer substitute vehicle services to PPG's body shop customers in Italy. PPG-painted body shops are referred to SOS Automotive as a value-added service.
• Cromax (Axalta)minorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Cromax (Axalta Coating Systems) paint brand to offer substitute vehicle services to body shops purchasing Cromax products.
• Glasurit (BASF)minorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Glasurit (BASF) paint brand to offer substitute vehicle services to body shops purchasing Glasurit products.
• Spies HeckerminorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Spies Hecker paint brand to offer substitute vehicle services to body shops purchasing Spies Hecker products.
• Standox (Axalta)minorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Standox (Axalta Coating Systems) paint brand to offer substitute vehicle services to body shops purchasing Standox products.
• Max MeyerminorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Max Meyer paint brand to offer substitute vehicle services to body shops purchasing Max Meyer products.
• Nexa Autocolor (AkzoNobel)minorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Nexa Autocolor (AkzoNobel) paint brand to offer substitute vehicle services to body shops purchasing Nexa Autocolor products.
• R-M (BASF)minorChannel Partner/ Reseller/ DistributorSOS Automotive partners with R-M (BASF) paint brand, working through Service's Group to offer substitute vehicle services to R-M painted body shops.
• DeBeerminorChannel Partner/ Reseller/ DistributorSOS Automotive partners with DeBeer paint brand to offer substitute vehicle services to body shops purchasing DeBeer products.
• OctoralminorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Octoral paint brand to offer substitute vehicle services to body shops purchasing Octoral products.
• Ultra 9KminorChannel Partner/ Reseller/ DistributorSOS Automotive partners with Ultra 9K paint brand to offer substitute vehicle services to body shops purchasing Ultra 9K products.
• RCR AutoricambiminorChannel Partner/ Reseller/ DistributorRCR Autoricambi is part of the QLT Automotive network that collaborates with SOS Automotive to offer substitute vehicle management services to its parts dealer and repair shop network.
• Autoricambi ApuaniminorChannel Partner/ Reseller/ DistributorAutoricambi Apuani is part of the QLT Automotive network that collaborates with SOS Automotive to offer substitute vehicle management services to its parts dealer and repair shop network.
• Della Pona e NegriminorChannel Partner/ Reseller/ DistributorDella Pona e Negri is part of the QLT Automotive network that collaborates with SOS Automotive to offer substitute vehicle management services to its parts dealer and repair shop network.
• Autoricambi TramontanaminorChannel Partner/ Reseller/ DistributorAutoricambi Tramontana is part of the QLT Automotive network that collaborates with SOS Automotive to offer substitute vehicle management services to its parts dealer and repair shop network.
• DS PartsminorChannel Partner/ Reseller/ DistributorDS Parts is part of the QLT Automotive network that collaborates with SOS Automotive to offer substitute vehicle management services to its parts dealer and repair shop network.
• Colorificio DanteminorChannel Partner/ Reseller/ DistributorColorificio Dante is a paint supplier partner of SOS Automotive that offers substitute vehicle services to its body shop customers as part of the PPG partnership.
• Colorificio CapelloniminorChannel Partner/ Reseller/ DistributorColorificio Capelloni is a paint supplier partner of SOS Automotive that offers substitute vehicle services to its body shop customers as part of the PPG partnership.
• Boomerang 4.0 (proprietary platform)coreTechnology or IntegrationBoomerang 4.0 is SOS Automotive's proprietary fleet management platform that enables authorized repair shops and body shops to independently manage substitute vehicle rentals, track vehicles in real time, monitor availability, and collect automated customer reviews via Trustpilot.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Maggiore: Italian car rental and leasing brand with national coverage. Comparable as an Italian-based long-term rental and fleet operator with brand recognition and infrastructure that could be redirected toward the substitute vehicle market.
• Locauto: Italian car rental group operating short- and long-term passenger rentals. Comparable as a domestic Italian rental operator that could expand into the B2B substitute vehicle segment for repair shops, though it currently focuses on traditional retail and corporate rentals.
• Sicily by Car: Italian car rental company with a long-term rental division. Comparable as a domestic passenger car rental and leasing provider that could serve Italian repair shops with substitute vehicle solutions.

Emerging players

• Fleetio: Fleet management software platform serving vehicle fleets with maintenance, fuel, and asset tracking. Comparable as a software-led adjacent player that could expand into substitute vehicle management workflows for repair shops and body shops.

Broad incumbents

• Leasys: One of Italy's largest vehicle leasing fleets and a current authorized partner of SOS Automotive. Comparable because it controls the supply of long-term rental passenger vehicles that SOS Automotive sub-rents; could also be a competitor if it vertically integrates into substitute vehicle management for repair shops.
• Enterprise Mobility: Global mobility and rental company with a long-term rental and fleet leasing arm. Comparable as a large passenger vehicle leasing incumbent with the capital and software stack to pursue the Italian substitute vehicle niche.
• Ayvens: Major European fleet leasing and mobility player (formed from ALD Automotive and LeasePlan); currently a partner supplying vehicles to SOS Automotive. Comparable as a large-scale long-term vehicle lessor with the scale and customer base to enter the Italian substitute vehicle niche.
• ALD Automotive (now part of Ayvens): Global fleet management and long-term vehicle leasing company (now operating under Ayvens). Comparable as a large-scale long-term car leasing provider with operational overlap in Italy and the customer relationships to compete for substitute vehicle demand.
• Arval: BNP Paribas-owned fleet leasing and mobility operator and current authorized partner of SOS Automotive. Comparable as a long-term passenger vehicle leasing incumbent that could expand into B2B substitute vehicle services for Italian repair shops.
• Hertz Italy: Italian arm of a global car rental brand offering short- and long-term rentals. Comparable as a long-term passenger vehicle rental provider with the scale and partnerships to encroach on the B2B substitute vehicle segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/sos-automotive-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS Automotive