Geyer Auction
Geyer Auction Companies is a family-owned, Mid-Atlantic auction firm founded in 1955 that runs live, online, and simulcast auctions of real estate, vehicles, equipment, business liquidations, municipal surplus, and antiques for individual sellers, dealers, contractors, estates, and government agencies.
- Company typePrivate
- Founded1955
- HeadquartersGilbertsville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Geyer Auction does
Geyer Auction Companies, operating legally as Ken Geyer Real Estate Auctioneers, Inc., is a family-owned, full-service auction firm founded in 1955 in Gilbertsville, Pennsylvania, and now led in its third generation by President Mark Akins. The company conducts live, online, and simulcast auctions across six service lines: real estate and estates, vehicles, equipment and tools, business liquidations, municipality and fleet liquidations, and antiques and collectibles. Its Gilbertsville Public Auto Auction (GPAA), a recurring monthly event at 1100 E Philadelphia Ave, functions as a flagship physical channel open to both public buyers and dealers.
The firm's technology stack centers on a simulcast bidding platform hosted at bid.geyerauctions.com, powered by BidWrangler, which synchronizes in-person and online bidding in real time and supports extended-bidding (soft close) mechanics. A proprietary mobile app for iOS and Android extends bidder participation beyond the desktop, while email (50K+ subscribers) and social channels (55K+ followers) feed auction attendance. Distribution is hybrid: physical simulcast events at the Gilbertsville venue, online-only timed auctions, and on-site enterprise liquidations for municipalities, contractors, and estates.
Geyer monetizes primarily through transaction-based fees. Buyer's premiums are tiered at 3-18% depending on asset class and value (e.g., vehicles: 10% up to $5K, 5% from $5K-$15K, 3% above $15K; general merchandise typically 13-18%). Seller commissions include fixed run/sold fees on private vehicle consignments ($100 + $100) and percentage-based fees on other categories. Ancillary revenue comes from title transfer, notary, and administrative services, including Pennsylvania state fees. Customers span individual sellers and buyers, dealers, contractors, estates, and local government entities (Philadelphia Gasworks, Burlington County agencies), with documented regional concentration in Pennsylvania and the Mid-Atlantic alongside completed auctions in California, Oklahoma, Texas, and the Carolinas.
Geyer Auction firmographics
Firmographics- Name
- Geyer Auction
- Legal name
- Ken Geyer Real Estate Auctioneers, Inc.
- Website
- https://geyerauctions.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geyer Auction Companies is a family-owned, Mid-Atlantic auction firm founded in 1955 that runs live, online, and simulcast auctions of real estate, vehicles, equipment, business liquidations, municipal surplus, and antiques for individual sellers, dealers, contractors, estates, and government agencies.
- Ownership category
- akta.pro rank
Geyer Auction industry classification
Industry- Product category
- Auction Services
- NAICS
- Used Merchandise Retailers (459510), Art Dealers (45992)
- akta.pro primary industry
- Residential Real Estate Auctions (BPAJAEAA)
- akta.pro secondary industries
- Commercial Real Estate Auctions (BPAJAEAB), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
Keywords
Where Geyer Auction is headquartered
LocationHeadquarters
- HQ city
- Gilbertsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Geyer Auction business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Buyer's Premium: Percentage-based fee charged to winning bidders on top of hammer price. Fees vary by auction type and asset value, typically ranging from 10-18% for most auctions and tiered rates for vehicles (10% up to $5K, 5% $5K-$15K, 3% above $15K)
- Seller Commissions: Commission-based fees from sellers, typically a percentage of final sale price. Private seller vehicle consignment fees of $100 run fee plus $100 sold fee
- Title Transfer & Administrative Services: Fees for onsite title transfers, notary services, and clerical processing for vehicle transactions including Pennsylvania state fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vehicle auctions - tiered buyer's premium |
| Transaction based/ take rate | Pay-as-you-go | General merchandise auctions |
| Transaction based/ take rate | Pay-as-you-go | Private seller vehicle consignment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Geyer Auction product offering
Product offeringCore offering
Geyer Auction Companies is a family-owned auction firm that conducts live, online, and simulcast auctions for real estate, vehicles, equipment and tools, antiques, business liquidations, and municipality/government surplus assets. The firm provides end-to-end auction management—from consultation and marketing through settlement and title transfer—leveraging a BidWrangler-powered simulcast bidding platform and native mobile apps to connect sellers with a nationwide bidder network.
Product overview
Geyer Auction Companies operates a full-service auction platform centered on competitive real-time bidding across multiple channels (live, online, and simulcast). The core offering consists of the BidWrangler-powered bidding platform accessible via their website (bid.geyerauctions.com) and native mobile apps for Apple and Android. The portfolio spans eight distinct service lines: Real Estate & Estate Sale Auctions, Vehicle Auctions, Equipment & Tool Auctions, Business Liquidation Services, Municipality & Fleet Liquidations, and Antiques auctions. A notable sub-brand is the Gilbertsville Public Auto Auction (GPAA), a recurring monthly public vehicle auction. All services leverage simulcast technology enabling simultaneous in-person and online bidding, with buyer premiums ranging from 3-18% depending on category.
Differentiator
Problem solved
Functional benefit
Brands
- Gilbertsville Public Auto Auction: Monthly public auto auction event held at 1100 E Philadelphia Ave, Gilbertsville, PA 19525, open to both the public and dealers with on-site and online bidding.
Products and services
- Real Estate & Estate Sale Auctions Comprehensive auction services for residential homes, commercial properties, complex estates with contents, and pre-foreclosures, handling cleanup, marketing, and transaction management for property owners and estate executors.
- Vehicle Auctions Vehicle auction services for commercial trucks and vans, classic cars, specialty vehicles, trailers, motorcycles, and RVs, conducted on an As-Is basis on fixed schedules for private sellers and dealers.
- Equipment & Tool Auctions Auction services for heavy machinery, construction equipment, farm equipment, industrial assets, and tools, facilitating As-Is sales on fixed schedules for contractors, farmers, and businesses.
- Business Liquidation Services Strategic liquidation packages for businesses facing retirement, restructuring, or facility exits, handling assets of restaurants, construction firms, hotels, gyms, universities, and similar operations.
- Municipality & Fleet Liquidations Specialized liquidation services for local governments including vehicle fleets, surplus equipment, public works machinery, and confiscated assets.
- Antique Auctions Premier auction platform for fine antiques, collectibles, and historic estates, featuring coins, jewelry, artwork, firearms, vintage advertising, retro toys, and similar items for collectors and estate executors.
- Gilbertsville Public Auto Auction (GPAA) Monthly public auto auction held at the Gilbertsville location, open to both the public and dealers with flexible on-site or online bidding via the simulcast platform.
- Real Estate Pre-Foreclosure Auctions Accelerated auction process for properties in pre-foreclosure situations, enabling sellers to pay off debt, recover equity, and protect credit before the bank takes action.
Quantifiable outcome
- 93.5% sell-through rate on dealer trade-in liquidations
- +2 more outcomes
Companies that use Geyer Auction
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles7 records
Geyer Auction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Geyer Auction partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- National Association of AuctioneersminorProfessional affiliation with industry association. Members receive industry credentials and access to best practices.
- Pennsylvania Auctioneers AssociationminorState-level professional affiliation. Company is flagged across platform networks including BidWrangler, HiBid, Proxibid, and Pennsylvania Auctioneers Association for non-paying bidder enforcement.
- BidWranglercoreAuction platform technology provider powering the company's bidding infrastructure at bid.geyerauctions.com. Site powered by BidWrangler as indicated in footer.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Geyer Auction competitors and assessment
Company assessmentBroad incumbents
- Copart: Global online vehicle auction leader with hundreds of thousands of vehicles sold annually to dealers and public buyers. Competes directly with Geyer's Gilbertsville Public Auto Auction sub-brand and dealer trade-in liquidation services at much greater scale.
- Manheim: Cox Automotive subsidiary running the largest wholesale vehicle auction network in North America with physical auction sites and online simulcast tools (Simulcast/Oculus). Competes with Geyer's dealer-facing vehicle auction services and overall GPAA franchise.
- Heritage Auctions: World's largest collectibles auction house covering coins, jewelry, art, firearms, and memorabilia with live and online bidding. Comparable to Geyer's antiques and collectibles auction vertical but at vastly greater scale, national reach, and category depth.
- Williams & Williams Auctioneers: Established national real estate auction firm (formerly independent, now part of the Auction.com family) conducting live and online accelerated auctions for residential, commercial, and land assets. Direct overlap with Geyer's real estate and estate auction service lines.
- Auction.com: Largest online residential and commercial real estate auction marketplace in the US, handling foreclosure, bank-owned, and traditional seller auctions. Overlaps directly with Geyer's residential, commercial, and pre-foreclosure real estate auction services at much larger scale.
- RB Global (Ritchie Bros.): World's largest auctioneer of heavy equipment, trucks, and industrial assets via unreserved auctions and online marketplace. Direct overlap with Geyer's equipment and tool auctions and municipality fleet liquidations, scaled globally.
Direct peers
- Concierge Auctions: National luxury real estate auction platform running accelerated marketing campaigns for high-end residential and estate properties. Direct competitor in the real estate auction segment that Geyer serves, particularly for estate and pre-foreclosure sales.
- Hessney Auctioneers: Upstate New York and Northeast auction firm handling real estate, vehicles, equipment, and estate sales with online bidding. Comparable mid-sized regional auction house with a similar diversified service model and simulcast capabilities.
- Alex Lyon & Sons Auctioneers: Mid-sized family-run auction house based in New York state conducting live, online, and simulcast auctions of vehicles, equipment, real estate, and estates. Closest comparable in scope, regional Northeast positioning, simulcast technology, and multi-asset service mix to Geyer Auction.
Regional players
- J. Durkin & Associates Realty & Auction: Pennsylvania-based regional auction and real estate firm serving the Mid-Atlantic market with real estate, estate, and personal property auctions. Comparable regional footprint and service mix, primarily competing for sellers in Geyer's core Mid-Atlantic geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Geyer Auction social profiles
Digital presenceGeyer Auction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geyer Auction leadership team
Management profileNumber of profiles
Profiles1 record
Geyer Auction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geyer Auction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geyer Auction
What does Geyer Auction do?
Geyer Auction Companies is a family-owned auction firm that conducts live, online, and simulcast auctions for real estate, vehicles, equipment and tools, antiques, business liquidations, and municipality/government surplus assets. The firm provides end-to-end auction management—from consultation and marketing through settlement and title transfer—leveraging a BidWrangler-powered simulcast bidding platform and native mobile apps to connect sellers with a nationwide bidder network.
Is Geyer Auction a public or private company?
Geyer Auction is a private company. It is classified as family owned and is currently operating.
When was Geyer Auction founded?
Geyer Auction was founded in 1955. It employs 11 to 50 people.
Where is Geyer Auction based?
Geyer Auction is headquartered in Gilbertsville, United States, in the North America region.
How does Geyer Auction make money?
Three revenue lines are on record. Buyer's Premium is the primary driver. The others are seller Commissions and title Transfer & Administrative Services.
Who are Geyer Auction's main competitors?
Broad incumbents on record are Copart, Manheim, Heritage Auctions, Williams & Williams Auctioneers, Auction.com and RB Global (Ritchie Bros.). Direct peers are Concierge Auctions, Hessney Auctioneers and Alex Lyon & Sons Auctioneers. J. Durkin & Associates Realty & Auction is listed as a regional player.
Does Geyer Auction have an API?
No public API is recorded for Geyer Auction.
What industry is Geyer Auction in?
Geyer Auction's product category is Auction Services. Its primary akta.pro industry code is BPAJAEAA, Residential Real Estate Auctions, with a secondary code of BPAJAEAB, Commercial Real Estate Auctions. Its NAICS code is 459510.