mymoneycomparison.com

What mymoneycomparison.com does

MyMoneyComparison.com is an FCA-authorised (FRN 916241) UK insurance comparison platform founded in March 2013 by Michael Harrington and headquartered in Leeds. The company operates a single short-form, lead-generation website that connects UK consumers and small businesses with a curated panel of 50+ specialist FCA-authorised insurance brokers, covering non-standard and specialist cover types that mainstream whole-of-market aggregators either filter out or price at loaded rates. The platform's product catalogue spans 20+ verticals organised into motoring (car, motorbike, van, fleet, courier, HGV, motor trade, taxi, private hire), specialist vehicles (classic, import, modified, kit car, EV, learner, young driver, over-50s, multi-car, temporary, breakdown), property (home, non-standard home, landlord, HMO, buy-to-let, Airbnb, unoccupied, commercial property), business (office, shop, salon, restaurant, hotel, surgery, care home, tradesmen, public/employers liability, professional indemnity), and lifestyle (travel, life, health, pet, horse, boat, bicycle).

The underlying platform technology is provided by Seopa Ltd and consists of form-based lead capture, quote aggregation, and broker routing — not an in-house AI or ML system. Customer acquisition is organic and content-driven, relying on SEO-optimised product pages and educational insurance guides targeting long-tail specialist search queries. The platform is free to consumers; revenue is generated exclusively through commission paid by the broker panel when a customer purchases a policy, with the commission not adding to the customer's premium. The company is intentionally not a whole-of-market comparator — major direct-sell insurers such as Admiral, Direct Line, and Aviva are excluded — and instead differentiates on access to Lloyd's syndicates and niche underwriters willing to write non-standard risks. MyMoneyComparison.com Ltd is registered in England and Wales (company number 08464012), operates as a private founder-led business with no external institutional investment, no subsidiaries, and no parent company, and serves customers in England, Scotland, and Wales.

Name

mymoneycomparison.com

Legal name

MyMoneyComparison.com Ltd

Website

https://mymoneycomparison.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MyMoneyComparison.com is an FCA-authorised UK insurance comparison platform connecting consumers and businesses with a panel of 50+ specialist insurance brokers focused on non-standard and specialist cover including convicted drivers, modified and imported vehicles, classic cars, fleet, taxi, motor trade, and landlord insurance.

Ownership category

akta.pro rank

Product category

Insurance Comparison & Aggregation

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), Commercial Auto for Specialty Vehicles (Tow Trucks, Limousines, Dump Trucks, etc.) (FSAJABAG)

Keywords

• Insurance comparison platform
• Specialist insurance brokers
• Non-standard vehicle insurance
• UK insurance comparison
• Commercial motor insurance

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Broker Commission: Commission paid by brokers on the panel when a customer takes out a policy through the platform. No fee charged to customers for using the comparison service. Commission does not add to the customer's premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MyMoneyComparison.com operates an FCA-authorised insurance comparison platform that connects UK consumers and businesses with a panel of 50+ specialist insurance brokers. Customers complete one short form adapted to their cover type, and specialist brokers respond with tailored quotes. The platform focuses on non-standard and specialist cover including car, van, motorbike, fleet, taxi, courier, HGV, motor trade, landlord, home, liability, travel, life, health and pet insurance.

Product overview

MyMoneyComparison.com is an FCA-authorised insurance comparison platform operating since 2013. The core offering is a comparison platform that aggregates quotes from 50+ specialist UK insurance brokers through a single short form. The platform is structured around specialist and non-standard insurance categories that mainstream comparison sites struggle to cover, including car insurance (with sub-products for classic, import, modified, convicted driver, young driver, and electric vehicle cover), motorbike insurance, van insurance, home insurance, fleet insurance, courier insurance, HGV insurance, motor trade insurance, landlord insurance, taxi insurance, liability and commercial insurance, travel insurance, life insurance, health insurance, and pet insurance. The platform operates as an FCA-regulated intermediary connecting customers with specialist brokers, powered by Seopa Ltd's comparison technology. The platform differentiates through access to Lloyd's syndicates and niche underwriters that mainstream sites cannot access, particularly for high-risk and non-standard driver profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comprehensive car insurance comparison covering third-party only, third-party fire and theft, and fully comprehensive cover options, aggregating quotes from 130+ providers for UK consumers.
• Motorbike Insurance Motorcycle and moped insurance comparison from 20+ providers covering scooters, bikes and quad bikes for UK consumers.
• Van Insurance Van insurance comparison from 60+ providers covering personal, business and commercial van use for UK individuals and operators.
• Home Insurance Home insurance comparison covering buildings, contents and combined policies for UK homeowners.
• Fleet Insurance Multi-vehicle fleet insurance comparison for UK businesses managing multiple commercial or business vehicles.
• Courier Insurance Hire and reward courier insurance for food delivery drivers and parcel couriers using personal or commercial vehicles.
• HGV Insurance Heavy goods vehicle insurance for HGV drivers and logistics businesses operating trucks and commercial haulage vehicles.
• Motor Trade Insurance Combined insurance for motor trade businesses covering vehicles in possession, road risks and trade premises.
• Landlord Insurance Landlord insurance comparison covering buildings, contents, liability and rental default for buy-to-let and commercial property owners.
• Taxi Insurance Taxi and private hire insurance for licensed taxi drivers, Uber, Bolt and other private hire operators requiring hire and reward cover.
• Liability & Commercial Insurance Commercial combined, public liability, employers liability and professional indemnity insurance for businesses and tradespeople.
• Travel Insurance Travel insurance comparison for UK residents covering single trips, annual policies and specialist travel needs.
• Life Insurance Life insurance comparison covering term life, whole of life and income protection policies.
• Health Insurance Private health insurance comparison for UK individuals and families seeking private medical coverage.
• Pet Insurance Pet insurance comparison covering dogs, cats and other pets with various coverage levels.
• Classic Car Insurance Specialist classic and vintage car insurance with agreed value protection, limited mileage discounts and club member benefits for collector vehicles.
• Import Car Insurance Specialist import car insurance for JDM, American and European grey imports with chassis number cover and agreed value protection.
• Convicted Drivers Insurance Specialist insurance for drivers with convictions including SP30, DR10, DG10, IN10, TT99 and other motoring offences.
• Modified Car Insurance Specialist insurance for modified vehicles with declared modifications, agreed value cover and performance, cosmetic or adaptation coverage.
• Kit Car Insurance Specialist kit car insurance covering vehicles during build phase and on-road use for self-assembled replica and experimental vehicles.

Quantifiable outcome

• 28,144 quote requests completed in 2025
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Seopa LtdcoreTechnology or IntegrationTechnology infrastructure provider powering the MyMoneyComparison platform. Handles quote aggregation and comparison technology. Provides the insurance comparison website infrastructure that processes 28,144+ quote requests annually.
• Birkdale Insurance GroupcoreChannel Partner/ Reseller/ DistributorFleet Insurance Specialists providing specialist commercial motor and fleet insurance through the MyMoneyComparison broker panel.
• Insurance ConnectionscoreChannel Partner/ Reseller/ DistributorFleet insurance specialists for UK businesses providing commercial motor insurance through the MyMoneyComparison panel.
• NBE BrokerscoreChannel Partner/ Reseller/ DistributorFleet insurance specialists providing commercial motor and fleet insurance products through the broker panel.
• JB BrokerscoreChannel Partner/ Reseller/ DistributorFleet insurance specialists on the MyMoneyComparison broker panel for commercial motor insurance.
• Insurance RevolutioncoreChannel Partner/ Reseller/ DistributorFleet insurance specialists providing commercial motor and specialist vehicle insurance through the broker panel.
• Aldium InsurancecoreChannel Partner/ Reseller/ DistributorSpecialist commercial motor and fleet insurance broker on the MyMoneyComparison panel.
• Fuzzy InsurancecoreChannel Partner/ Reseller/ DistributorSpecialist Commercial Motor & Fleet Insurance Brokers providing convicted driver and commercial vehicle cover through the panel.
• One Call InsurancecoreChannel Partner/ Reseller/ DistributorFleet Insurance Brokers providing specialist commercial motor and fleet insurance through the MyMoneyComparison panel.
• Gauntlet GroupcoreChannel Partner/ Reseller/ DistributorFleet insurance specialists providing specialist commercial motor and convicted driver insurance through the broker panel.
• Nova InsurancecoreChannel Partner/ Reseller/ DistributorSpecialist fleet and commercial motor insurance brokers on the MyMoneyComparison panel.
• 1st UK BrokingcoreChannel Partner/ Reseller/ DistributorFleet insurance specialists providing commercial motor and specialist vehicle insurance through the broker panel.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gauntlet Group: UK specialist insurance broker operating from the Lloyd's market, focused on commercial motor, fleet, and convicted driver cover. Comparable as a specialist broker partner on the MyMoneyComparison panel and a direct competitor for high-risk and commercial motor policies.
• Swinton Insurance: UK insurance broker with strong presence in non-standard motor, commercial vehicle, and home insurance. Comparable as a UK insurance intermediary competing for similar customer segments including commercial motor, taxi, and non-standard drivers.
• Keith Michaels plc: UK specialist motor insurance broker offering non-standard cover including young drivers, imported, modified and convicted driver policies. Comparable as a direct specialist broker competing for the same high-risk and non-standard driver profiles MyMoneyComparison targets.
• Adrian Flux: UK specialist insurance broker focused on non-standard risks including modified, imported, classic, kit cars, and convicted drivers. Comparable as a direct specialist broker competing for the same niche customer segments that MyMoneyComparison routes leads to.
• One Call Insurance: Specialist UK insurance broker that is itself part of the MyMoneyComparison broker panel. Comparable as a specialist commercial motor and fleet broker, also serving non-standard drivers, and a direct competitor in the same target segments.

Others

• Seopa Ltd: Technology provider powering the MyMoneyComparison platform and operates its own white-label insurance comparison sites. Comparable as the underlying quote-aggregation infrastructure provider and adjacent competitor operating similar comparison sites for affinity partners.

Broad incumbents

• GoCompare: Major UK insurance and financial comparison website owned by Future plc. Comparable as a competing UK comparison platform aggregating quotes from multiple insurers; unlike MyMoneyComparison it operates a whole-of-market panel including direct insurers.
• Confused.com: UK insurance comparison platform owned by Admiral Group. Comparable as a competing aggregator in car, home, and life insurance; uses a wider insurer panel than MyMoneyComparison but less depth in non-standard and specialist categories.
• Compare the Market: One of the UK's largest mainstream insurance comparison platforms, owned by Bravura Solutions and operating across motor, home, and life insurance. Comparable as a direct comparator in UK insurance price comparison but operates at vastly larger scale across whole-of-market panels rather than specialist brokers.
• MoneySupermarket: One of the largest UK price comparison platforms covering insurance, banking, and utilities. Comparable as a UK insurance aggregator but serves a far broader customer base across standard-risk profiles; partial overlap with MyMoneyComparison in commercial and specialty motor segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mymoneycompare
• YouTubeyoutube.com/channel/UCcbBfiEYqiaCza0xdGXXESw
• Facebookfacebook.com/Mymoneycomparisoncom
• Instagraminstagram.com/mymoneycomparison
• Pinterestpinterest.co.uk/mymoneycompare
• LinkedInlinkedin.com/company/mymoneycomparison

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mymoneycomparison.com