What BRAKEmax does

BRAKEmax is a Southern Arizona tire and auto service retailer operating 16 storefronts across the Tucson metropolitan area, Oro Valley, and Green Valley, founded in 1997 and operating as a regional brand under Sun Auto Tire & Service, Inc. (parent legacy dating to 1928; 500+ locations nationwide). The company provides full-service automotive repair (brakes, engine, transmission, steering/suspension, AC/heating, diagnostics, radiator, alternator/starter, axles/CV joints, belts/hoses), maintenance (oil changes, fluid flushes, alignments, batteries, vehicle inspections, preventative maintenance), and tire sales plus mounting, balancing, rotation, and flat repair across a 40+-brand tire portfolio led by Goodyear, Bridgestone, Firestone, Michelin, and Continental. Differentiated offerings include a complimentary 50+ point Courtesy Digital Vehicle Inspection delivered via text/email on every visit, a Tire Protection Plan with 24-month 100% replacement coverage and 24/7 nationwide roadside protection, and a 24-month/24,000-mile nationwide warranty. Customer financing is provided through the BRAKEmax Credit Card (issued by CFNA) and American First Finance installment plans. The go-to-market is primarily direct-to-consumer via physical retail, with an online and phone scheduling layer and a B2B Fleet Program channel via parent Sun Auto's SAFE offering.

The business monetizes largely through unit-priced labor and parts revenue (professional services): per-job repair charges, maintenance service fees, and tire sales with promotional discounts (e.g., up to $100 off brakes, $15 off oil changes, $200 off Goodyear tires, Buy 3 Get 1 Free on select Kumho/Nokian tires). Recurring revenue comes from financing relationships (CFNA card monthly payments) and the multi-year Tire Protection Plan. Customer acquisition is driven by promotional coupons, local SEO, an educational blog, SMS marketing (text JOIN to (520)779-8934), email newsletters, and CARFAX third-party recognition (2025 Top-Rated Service Center). Technicians are Sun- and ASE-certified, and stores offer same-day service, complimentary shuttle, and Wi-Fi-equipped waiting areas.

BRAKEmax's revenue, headcount, growth rate, and consolidated financials are not publicly disclosed; the brand operates as a private subsidiary of Sun Auto Tire & Service, Inc. Ownership structure indicates a diversified multi-brand auto-service conglomerate with no detected private-equity or venture-capital participation in the supplied material.

Name

BRAKEmax

Legal name

Sun Auto Tire & Service, Inc., dba BRAKEmax Tire & Service Centers

Website

https://brakemax.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

BRAKEmax operates 16 tire and auto-service centers across Tucson, Oro Valley, and Green Valley, Arizona, under parent Sun Auto Tire & Service, Inc. The chain sells and services tires across 40+ brands and provides full-service automotive repair, maintenance, and warranty-backed service to Southern Arizona individual vehicle owners.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (44134)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Auto repair services
• Tire sales installation
• Vehicle maintenance
• Brake repair service
• Automotive diagnostics

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Auto Repair Services: Revenue from labor charges for vehicle repairs including brake repair, engine repair, transmission service, steering/suspension, diagnostics, AC/heating, radiator, and belt/hose services. Services billed per job with estimates provided before work begins.
2. Auto Maintenance Services: Revenue from routine maintenance including oil changes, fluid flushes, alignments, battery service, and vehicle inspections. Typically one-time service charges.
3. Tire Sales and Service: Revenue from tire sales across major brands (Goodyear, Bridgestone, Firestone, Michelin, Continental, etc.) plus mounting, balancing, rotation, and TPMS services. Often sold with promotional discounts.
4. Financing Programs: Revenue supported by financing through BRAKEmax Credit Card (CFNA) and American First Finance, enabling customers to pay over time for repairs and tires.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BRAKEmax operates a regional chain of auto repair and tire service centers providing full-service vehicle maintenance, diagnostics, and repair including brake, engine, transmission, steering, suspension, AC/heating, and electrical work. The company sells and installs tires from major brands (Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Kumho, Nokian, and others) and complements core services with a complimentary 50+ point digital vehicle inspection, a 24-month/24,000-mile nationwide warranty, financing options, and a Tire Protection Plan with roadside assistance.

Product overview

BRAKEmax is a tire and auto service center network offering a comprehensive suite of automotive maintenance and repair services. The core offering centers on tire sales and installation (with brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Kumho, Nokian, Toyo, Yokohama, and many others) complemented by full-service auto repair including brake repair, steering & suspension, AC & heating, engine repair, transmission service, and diagnostic services. Supporting services include oil changes, fluid flushes, alignments, battery service, and vehicle inspections. The company differentiates through a complimentary 50+ point Courtesy Digital Vehicle Inspection included with every visit, a Tire Protection Plan with roadside protection, and a 24-month/24,000-mile nationwide warranty. Financing options include the BRAKEmax Credit Card and American First Finance payment plans. The service network spans 16 Arizona locations in Tucson, Oro Valley, and Green Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Repair Replacement of worn brake pads or shoes, rotor or drum resurfacing/replacement, hardware lubrication, wheel bearing repacking, and caliper/hose/master cylinder replacement to restore safe, reliable braking for passenger vehicles.
• Oil Change Quick oil service including up to five quarts of motor oil, a new oil filter, and a complimentary digital vehicle inspection; available in synthetic blend, full synthetic, high-mileage, European formula, and diesel engine oil options.
• Steering and Suspension Repair Inspection and repair of steering components and suspension systems to restore smooth, stable handling.
• AC and Heating Repair Climate control services including compressor, condenser, evaporator, and refrigerant inspection, blower motor and cabin filter checks, cooling system inspection, and recharge or component repair.
• Engine Repair Diagnostics, leak detection, belt and hose inspection, and engine component repair or replacement to restore power and performance.
• Transmission Service Transmission fluid flush and repair services for all makes and models to restore smooth shifting.
• Diagnostic Service Check engine light review, computer scanning, and system-level troubleshooting for engine, electrical, and mechanical issues across all vehicle makes and models.
• Radiator Repair Radiator diagnostics and repairs including pressure testing, coolant flush, leak repair, fan operation testing, and cooling system component replacement.
• Alternator and Starter Repair On-vehicle charging and starter system testing, wiring and voltage output inspection, and repair or replacement of faulty components.
• Axle, CV Joint and Driveshaft Repair Inspection and replacement of worn CV joints, axles, and driveshafts, including CV boot and fluid leak inspection.
• Belts and Hoses Inspection Serpentine drive belt and coolant hose inspection to identify wear early and prevent leaks, overheating, and engine damage.
• Fluid Flushes Brake fluid, coolant, transmission fluid, and power steering fluid flush services for improved vehicle performance.
• Wheel Alignments Professional wheel alignment service to ensure straight steering and even tire wear for most cars and light trucks.
• Battery Service Battery testing and replacement services including AGM battery offerings, with combined testing of the battery, starter, and alternator.
• Vehicle Inspection Comprehensive multi-point inspections covering vehicle major systems for peace of mind.
• Preventative Maintenance Proactive maintenance services designed to keep vehicles ahead of repairs and maintain reliability.
• Tire Replacement Professional new tire installation with a wide selection of trusted brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Kumho, Nokian, Toyo, Yokohama, and many others, plus mounting, balancing, and TPMS services.
• Tire Rotation and Balance Regular tire rotation and wheel balancing recommended every 5,000-7,000 miles to extend tire life.
• Flat Tire Repairs Professional tire repair services to fix flats and leaky tires.
• Specialty Tires Performance, durability, and precision tires built for specialized driving needs including all-season, winter, and performance applications.
• Tire Protection Plan with 24-Month Roadside Protection Multi-year protection plan covering road hazard damage (punctures, bruises, breaks) for up to 3 years or 36,000 miles, with 100% tire replacement in the first 24 months or 24,000 miles, free rotations and balancing every 6,000 miles, and 24/7 nationwide roadside protection including towing, flat tire change, and battery jump start.
• Courtesy Digital Vehicle Inspection Complimentary 50+ point inspection covering brakes, tires, suspension, lights, wipers, horn, battery, electrical systems, engine, transmission, fluids, filters, and undercarriage components, with results delivered as a digital health report via text or email.
• BRAKEmax Credit Card Store credit card offering 10% off the first purchase, up to $25 off oil changes, a free oil change birthday voucher, and low monthly payment options for tire purchases and repairs.
• American First Finance Payment Plans Installment payment plan accepting all credit types, enabling customers to pay for repairs and tires over time with budget-friendly payment options.
• Price Match Guarantee Guarantee to match lower installed prices on identical in-stock tires from local competitors within 25 miles, ensuring customers receive the best deal.
• 24-Month/24,000-Mile Nationwide Warranty National limited repair warranty covering key vehicle systems including A/C and heating, brakes, engine and ignition, electrical and fuel systems, steering and suspension, and timing belts, valid at all BRAKEmax and partner locations nationwide for 24 months or 24,000 miles.
• Sun Auto Fleet Program (SAFE) Fleet services program offering priority service, volume discounts, digital inspections, and flexible payment terms for business customers operating multiple vehicles, available through Sun Auto's nationwide network of 500+ locations.

Quantifiable outcome

• 24-month/24,000-mile nationwide warranty on all repairs
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sun Auto NetworkcoreStrategic or Co-development PartnerBRAKEmax is powered by The Sun Auto Network, a nationwide network of over 500 locations with a legacy dating back to 1928. The partnership provides BRAKEmax with national brand strength, purchasing power, shared technology platforms, and operational support while maintaining local brand identity. Sun Auto's Fleet Program (SAFE) is also available to BRAKEmax customers.
• CARFAXminorGTM or Marketing PartnerCARFAX recognizes BRAKEmax as a 2025 Top-Rated Service Center, providing third-party validation of service quality. CARFAX vehicle history reports are referenced on BRAKEmax location pages for customer trust building.
• GoodyearcoreChannel Partner/ Reseller/ DistributorBRAKEmax is an authorized retailer of Goodyear tires with promotional pricing agreements offering up to $200 off tires. Partnership enables BRAKEmax to offer major brand tires with manufacturer support and rebate programs.
• BridgestonecoreChannel Partner/ Reseller/ DistributorBRAKEmax is an authorized retailer of Bridgestone tires with promotional pricing agreements offering up to $180 off tires. Partnership provides access to Bridgestone's tire portfolio with additional CFNA card rebates.
• FirestonecoreChannel Partner/ Reseller/ DistributorBRAKEmax is an authorized retailer of Firestone tires with promotional pricing agreements offering up to $170 off tires. Partnership includes additional CFNA card incentives for tire purchases.
• MichelincoreChannel Partner/ Reseller/ DistributorBRAKEmax carries Michelin tires as part of its comprehensive tire brand portfolio, offering customers access to one of the world's leading tire manufacturers.
• Nokian TyresminorChannel Partner/ Reseller/ DistributorBRAKEmax offers Nokian tires with promotional Buy 3 Get 1 Free deals. Partnership provides access to Nokian's specialty tire lineup including all-season and winter tires.
• Kumho TireminorChannel Partner/ Reseller/ DistributorBRAKEmax offers Kumho tires with promotional Buy 3 Get 1 Free deals. Partnership provides value-oriented tire options for price-conscious customers.
• Mickey Thompson TiresminorChannel Partner/ Reseller/ DistributorBRAKEmax offers select Mickey Thompson tires with $100 prepaid Visa rebate offers. Partnership provides performance tire options for enthusiast customers.
• Continental, Cooper, Yokohama, Pirelli, and 35+ other tire brandsminorChannel Partner/ Reseller/ DistributorBRAKEmax carries an extensive tire portfolio including Achilles, Advanta, BFGoodrich, Continental, Cooper, Delinte, Dunlop, Falken, Fortune, Freedom Hauler, General, Greenmax, Hankook, Hi-Run, Ironman, Kelly, Kenda, Lancaster, Laufenn, Mastercraft, Michelin, Milestar, Nankang, Nexen, Nitto, Paragon, Pirelli, Samson, Starfire, Sumitomo, TBC, Thunderer, Toyo, TracGard, Uniroyal, Westlake, Yokohama, and Zeetex. This breadth provides comprehensive coverage for all customer vehicle and budget needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires plus full-service auto repair. Competes directly with BRAKEmax on tire brands carried and brake/repair services, with broader geographic reach.
• Pep Boys: Icahn Automotive-owned national full-service auto care chain (tires, maintenance, repair). Competes with BRAKEmax across essentially the same service menu at broader national scale.
• Goodyear Auto Service: Goodyear's company-owned network of tire and auto service centers. Overlaps directly with BRAKEmax's tire-and-brake focus and shares Goodyear as a key supplier.

Direct peers

• Les Schwab Tire Centers: Privately held multi-store tire and auto service operator in the Western US. Comparable store-level service model with strong regional density and customer loyalty focus.
• Plaza Tire Service: Sibling Sun Auto Network brand operating in the Midwest/Mid-South with a similar full-service tire and auto repair model. Most directly comparable in store format, service mix, and promotional pricing approach.
• TGK Automotive: Sun Auto Network sibling brand operating a comparable multi-store full-service auto repair and tire retail model, primarily in the Midwest.
• Big O Tires: TBC Corporation-owned franchise network offering tires, alignments, and basic auto services. Direct competitor on tire sales, mounting/balancing, and undercarriage services.
• Sun Devil Auto Service: Sibling brand under Sun Auto Tire & Service, Inc. operating in Arizona with a comparable full-service tire, brake, and general auto repair offering. Operates under the same parent platform and shared back-office infrastructure.
• Discount Tire: Nation's largest independent tire retailer with comparable multi-brand tire sales and installation. Closest direct competitor on tire assortment, pricing transparency, and store footprint density.
• Greulich's Automotive Repair: Sibling Sun Auto Network brand based in Arizona offering comparable full-service auto repair and tire services. Direct geographic and operational peer within the same parent platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BRAKEmax
• Facebookfacebook.com/brakemax

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAKEmax