Noticeable
Noticeable is a bootstrapped French SaaS platform that helps software companies publish product updates and changelogs to users via in-app widgets, Newspages, and a GraphQL API, serving 2,000+ customers on a freemium subscription model.
- Company typePrivate
- Founded2017
- HeadquartersCagnes-sur-mer, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Noticeable does
Noticeable is a SaaS application software platform that enables software companies to communicate product updates, changelogs, and company announcements to their users through in-app widgets and public Newspages. The platform serves more than 2,000 customer-driven companies across multiple verticals, with named reference customers including Zoom, Ookla, BigCommerce, Gorgias, LiveChat, and Wistia. It is operated by Elaunira SARL, a French single-member limited liability company headquartered in Cagnes-sur-Mer, France, with 1-10 employees and a bootstrapped, privately held ownership structure.
The core product surface comprises Noticeable Widgets (Popup, Modal, Top-banner, Email Subscription Form, and Newspage Embed), dedicated Newspages for public changelog/announcement content, a GraphQL API (single endpoint at api.noticeable.io/graphql) and a JavaScript SDK for programmatic widget control. The platform is built on a multi-cloud infrastructure spanning AWS (email delivery), GCP and Hetzner (cloud compute), Cloudflare (CDN, DDoS protection, DNS), with MongoDB Atlas and Redis Cloud as data stores and Firebase for authentication. Security posture includes TLS, DNSSEC, ECC, HSTS, and Forward-Secrecy with Diffie-Hellman, and the company holds GDPR and CCPA compliance with a designated DPO.
Noticeable operates on a freemium SaaS subscription model with Free, Starter, Growth/Business, and Enterprise tiers billed monthly or annually, plus a 14-day free trial on paid plans and a 50% academic discount. GTM is product-led growth via self-service signup at dashboard.noticeable.io and a 2-line install snippet, supplemented by an enterprise field-sales motion for the Enterprise tier which adds Okta SSO (OIDC/SAML), SCIM user provisioning, custom Data Processing Agreement, and wire transfer payments. The platform monetizes primarily through recurring subscription revenue rather than data or advertising.
Noticeable firmographics
Firmographics- Name
- Noticeable
- Legal name
- Elaunira SARL
- Website
- https://noticeable.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Noticeable is a bootstrapped French SaaS platform that helps software companies publish product updates and changelogs to users via in-app widgets, Newspages, and a GraphQL API, serving 2,000+ customers on a freemium subscription model.
- Ownership category
- akta.pro rank
Noticeable industry classification
Industry- Product category
- Product Update & Announcement SaaS
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where Noticeable is headquartered
LocationHeadquarters
- HQ city
- Cagnes-sur-mer
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Noticeable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model with free tier and multiple paid plans (Starter, Growth, Business, Enterprise). Paid plans offer additional projects, collaborators, and features. Subscription fees are charged in advance on monthly or annual basis.
- Enterprise Plan: Enterprise tier includes SSO (Okta OIDC/SAML), SCIM provisioning, custom DPA, and wire transfer payments. Enterprise customers receive dedicated support and personalized onboarding.
- Academic Discount: 50% discount available for academic researchers, students, and teachers with verifiable school affiliation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features for individuals/small teams |
| Subscription | Monthly | Starter paid plan with increased limits |
| Subscription | Monthly | Growth/Business plan with additional features |
| Subscription | Annual | Enterprise plan with SSO, SCIM, and dedicated support |
| Subscription | Monthly | Academic discount - 50% off applicable plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Noticeable product offering
Product offeringCore offering
Noticeable is a SaaS platform that enables companies to publish product updates, changelogs, and announcements through embeddable in-app widgets and dedicated Newspages. It includes a JavaScript SDK and GraphQL API for integration, supports user feedback collection, and offers a plug-and-play 2-line code snippet installation. The platform serves product marketing and customer engagement use cases for SaaS, e-commerce, and content-driven businesses.
Product overview
Noticeable is a product update and company announcement platform operated by Elaunira SARL (France). The platform consists of core components including Noticeable Widgets (in-app notification widgets that display updates on web pages), Noticeable Newspages (dedicated public pages for publishing changelog information), a GraphQL API for programmatic access, a JavaScript SDK for integration, and native Zapier integration for automation. The platform supports multiple widget types including Popup, Modal, Top-banner, Email Subscription Form, and Newspage Embed widgets. Additional features include email open tracking, email link tracking, cross-device synchronization, publication segmentation, and user feedback collection. Enterprise features include Okta Single Sign-On with OIDC/SAML support and SCIM provisioning. Noticeable integrates with tools like Zapier, Stripe (payments), Okta (SSO), Discord (announcements), Firebase (auth), Cloudflare (CDN), Google Analytics, and uses MongoDB Atlas and Redis Cloud for data storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Noticeable Widgets Embeddable in-app widgets (Popup, Top-banner, Modal, Email Subscription Form, Newspage Embed) that display product updates on web pages at the right time, enabling customer discovery of changes and direct feedback collection.
- Noticeable Newspages Dedicated public-facing pages for publishing product updates, announcements, and changelog information. Supports multi-language through project-based setup and can be embedded or accessed directly.
- GraphQL API
Companies that use Noticeable
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Noticeable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature9 records
Noticeable partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and infrastructure.
- ZapiercoreZapier integration enables Noticeable to connect with thousands of other services. Users can automate workflows such as forwarding updates to Twitter, Facebook, Slack, MailChimp, and creating updates from GitHub releases or Trello cards.
- GitHubcoreNative integration allowing automatic creation of Noticeable publications upon new GitHub releases. Enables development teams to automatically notify users about code updates.
- SlackcoreIntegration enables posting submissions to Slack channels to keep teams synchronized on new updates. Part of the notification ecosystem alongside other social platforms.
- TwitterminorIntegration enables creating tweets upon publication changes to engage users on Twitter. Part of social media distribution strategy.
- FacebookminorIntegration enables publishing posts to Facebook to share updates with community. Part of social media distribution strategy.
- DiscordcoreIntegration allows announcing publications directly in Discord channels. Particularly useful for developer communities and gaming companies.
- OktacoreOkta SSO integration supports both OIDC and SAML protocols for enterprise identity management. Enables Just-in-Time account creation and automatic project/role assignment for new users. SCIM provisioning for user deactivation/reactivation also supported.
- Amazon Web ServicesinfrastructureAWS used for email delivery and services to help measure interactions. Core infrastructure provider.
- StripeinfrastructureStripe used for billing and payment processing. All payment data sent directly to Stripe; Noticeable does not store card details.
- Google Cloud PlatforminfrastructureGCP used as cloud service provider for core platform infrastructure.
- CloudflareinfrastructureCloudflare used for analytics, caching, DDoS mitigation, DNS, and file storage. CDN for improved static resource loading.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Noticeable competitors and assessment
Company assessmentDirect peers
- Canny: Canny is a product feedback management platform that competes with Noticeable's feedback-collection use case and is often used alongside changelog tools by the same SaaS customer base.
- Beamer: Beamer is a direct competitor offering in-app changelogs, feature announcements, and notification widgets for SaaS companies, targeting the same product-update communication use case as Noticeable.
- AnnounceKit: AnnounceKit provides changelog widgets, public update pages, and in-app notifications for SaaS product communication, directly overlapping Noticeable's core widget and Newspage functionality.
- Olvy: Olvy provides in-app changelogs and product update notifications for software companies, serving the same SMB and mid-market SaaS segment as Noticeable.
- Headway: Headway offers changelog and product update announcement widgets aimed at SaaS companies, directly comparable to Noticeable's widget and Newspage offering.
- ProductLift: ProductLift is a changelog and announcement tool for SaaS businesses, offering in-app widgets and public update pages comparable to Noticeable's core feature set.
Broad incumbents
- Appcues: Appcues is a broader product-adoption and user-onboarding platform that overlaps with Noticeable's in-app engagement use case as part of a wider feature suite, competing for the same SaaS product-manager buyer.
- Userpilot: Userpilot offers product adoption, in-app messaging, and onboarding tools for SaaS companies, competing with Noticeable's in-app widgets and segmentation capabilities from a broader product-growth positioning.
- Intercom (Product Tours & Messages): Intercom's Product Tours and in-app Messages overlap directly with Noticeable's in-app widget and segmentation functionality, bundled within a much broader customer communications platform.
- Statuspage (by Atlassian): Statuspage provides public status and update pages that overlap with Noticeable's Newspage use case, marketed as part of Atlassian's broader ITSM and incident communication suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Noticeable social profiles
Digital presenceNoticeable compliance and trust
Trust signalCompliance2 records
Noticeable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noticeable leadership team
Management profileNumber of profiles
Profiles1 record
Noticeable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noticeable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noticeable
What does Noticeable do?
Noticeable is a SaaS platform that enables companies to publish product updates, changelogs, and announcements through embeddable in-app widgets and dedicated Newspages. It includes a JavaScript SDK and GraphQL API for integration, supports user feedback collection, and offers a plug-and-play 2-line code snippet installation. The platform serves product marketing and customer engagement use cases for SaaS, e-commerce, and content-driven businesses.
Is Noticeable a public or private company?
Noticeable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noticeable founded?
Noticeable was founded in 2017. It employs 1 to 10 people.
Where is Noticeable based?
Noticeable is headquartered in Cagnes-sur-mer, France, in the Europe region.
How does Noticeable make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Plan and academic Discount.
Who are Noticeable's main competitors?
Direct peers on record are Canny, Beamer, AnnounceKit, Olvy, Headway and ProductLift. Broad incumbents are Appcues, Userpilot, Intercom (Product Tours & Messages) and Statuspage (by Atlassian).
Does Noticeable have an API?
Yes. The Noticeable API implements GraphQL, a flexible and powerful alternative to REST. It allows defining precisely the data to fetch and alter, all in a single call. The GraphQL API has a single endpoint at https://api.noticeable.io/graphql that remains constant for all operations (query or mutation). Authentication requires an Access Token obtained from the dashboard (organization owners only). The API accepts both GET and POST requests. A custom Playground IDE instance is available at https://playground.noticeable.io for testing purposes with examples, automatic completion, real-time error highlighting, intelligent type ahead and syntax highlighting. Developer documentation is at playground.noticeable.io.
What industry is Noticeable in?
Noticeable's product category is Product Update & Announcement SaaS. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 541890 and its SIC code is 7310.