Sundance Marketing

What Sundance Marketing does

Sundance Marketing is a privately held, founder-owned advertising and marketing services agency headquartered in Rochester, NY, founded in 2001 by Laurie Sagona. The firm delivers a full-service traditional advertising offering spanning brand development (logos, taglines), media buying across digital, broadcast, and print channels, TV/radio/video production, digital/print/out-of-home campaign execution, and public relations. Service delivery follows a three-stage proprietary methodology (Discovery, Planning, Execution) anchored in audience-emotion research and strategic positioning. The company operates an asset-light model, maintaining a core in-house team of fewer than 10 employees and a long-standing freelance creative network of directors, writers, graphic artists, and digital managers that has been stable for over 25 years.

The firm's customer base is concentrated in the Rochester, NY metropolitan area and surrounding regional markets, serving a mix of local small-to-medium businesses and regional mid-market enterprises. Named clients include Van Bortel Automotive Group, Exigence Group, Viking International Furniture, Rochester Clinical Research, Vanderstyne Toyota, Catholic Family Center, Helendale Hair Center, The Ravioli Shop, Just Solutions, and Skips on the Ridge, spanning automotive, healthcare, retail, nonprofit, and professional services verticals. Revenue is generated through project-based fees and ongoing client retainers on a quote-based pricing model, with no publicly disclosed pricing tiers.

Sundance Marketing is a bootstrapped LLC with no institutional funding, no parent company, and no disclosed M&A activity. The go-to-market motion is relationship-driven, relying on the founder's personal outreach, client referrals, and word-of-mouth rather than a scalable sales operation. The company maintains a portfolio-driven website as its primary digital presence and has no proprietary technology platform, no API offerings, no disclosed AI capabilities, and no third-party integrations. With no recent funding, hiring, product launches, or geographic expansions disclosed, the business appears to operate in a stable, low-growth boutique mode sustained by long-tenured client relationships and local market reputation.

Name

Sundance Marketing

Legal name

Sundance Marketing, LLC

Website

https://sundance-marketing.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundance Marketing is a founder-owned, traditional advertising agency in Rochester, NY, offering brand development, media buying, production, and public relations services to local SMBs and regional mid-market enterprises in Western New York.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Static Billboard Advertising (MPAAAKAA)

Keywords

• Advertising services
• Media buying
• Brand development
• Video production
• Public relations

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Advertising Services: Professional marketing services including brand strategy, media buying (TV, Radio, Print, Digital, Out-of-home), video production, and public relations. Revenue is generated through project-based fees and ongoing client retainers for marketing services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sundance Marketing is a full-service advertising agency that plans, creates, and places campaigns across TV, radio, print, digital, and out-of-home media. Core deliverables include brand logos and taglines, media buying, video and radio production, multi-channel campaign execution, and public relations. The firm serves as a strategic marketing partner for local and regional businesses in the Rochester, NY area.

Product overview

Sundance Marketing is a marketing services agency that offers a unified suite of advertising and brand development services rather than a software platform. The company provides six core service offerings: Brand Logos and Taglines, Digital/Broadcast/Print Media Buying, TV/Radio/Video Production, Digital/Print/Out-of-home Campaigns, and Public Relations. These services are delivered through a three-stage methodology (Discovery, Planning, Execution) designed to help businesses understand their target audience and create emotional connections that drive results. The company was founded in 2001 by Laurie Sagona and serves clients in Rochester, NY and surrounding markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Logos and Taglines
• Digital, Broadcast and Print Media Buying
• TV, Radio, and Video Production
• Digital, Print, and Out-of-home Campaigns
• Public Relations

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Broad incumbents

• 160over90: Larger multi-disciplinary marketing agency within the Stagwell network offering brand, advertising, content, and media services. Comparable as a scaled independent/network-affiliated agency with overlapping service lines and target segments, but operating at significantly greater scale and geographic reach.
• VMLY&R: Global creative and media agency within WPP offering advertising, brand, customer experience, and media-buying services. Comparable as a major incumbent with overlapping media-buying and creative capabilities, but operating at vastly greater scale across global markets.

Direct peers

• Barkley: Kansas City-based independent advertising agency offering brand strategy, media, creative, and production. Comparable as a privately held, founder-influenced independent agency of similar scale with a full-service integrated offering for regional and mid-market clients.
• Doe-Anderson: Louisville, KY-based independent full-service advertising agency with a similarly mid-size footprint, strong founder legacy, and integrated brand/media/production offering. Comparable as a privately held, regionally anchored independent agency of similar scale and tenure.
• Roberts Communications: Rochester, NY-headquartered full-service advertising and PR agency providing strategic communications, media, creative, and digital services. Comparable as another independently owned Rochester agency with a similar full-service, regional-SMB-to-enterprise client mix.
• Butler/Till: Rochester, NY-based independent media and marketing agency offering media planning, buying, and creative services to regional and national clients. Directly comparable as a similarly sized Rochester agency competing for the same regional client base across traditional and digital media.
• Lewis Communications: Birmingham, AL-based independent full-service agency offering advertising, PR, digital, and media services to regional and national clients. Comparable as a similarly sized privately held independent agency competing for mid-market accounts with an integrated service mix.
• David&Goliath: Independent full-service advertising agency with integrated brand, media, and production capabilities serving ambitious challenger brands. Comparable as a similarly founder-led independent agency competing for mid-market and enterprise clients with a creative-led positioning.
• Jay Advertising: Rochester, NY-based legacy advertising agency offering brand strategy, creative, media buying, and production. Directly comparable as a long-standing independent Rochester agency serving similar SMB and mid-market accounts across traditional channels.
• The Martin Group: Buffalo/Rochester, NY-based independent integrated marketing agency offering brand, media, digital, and creative services. Comparable as a similarly structured mid-size independent agency in the same upstate New York regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Marketing