dSide Technologies
dSide Technologies is a Boston-based B2B software company founded in 2012 that sells a multi-patented personalized product discovery engine to enterprise eCommerce retailers. The technology captures consumer preferences in real time and matches them against product catalogs to reduce funnel leakage, with New Balance as its publicly disclosed flagship customer.
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
dSide Technologies firmographics
Firmographics- Name
- dSide Technologies
- Legal name
- dSide Technologies
- Website
- https://dsidetechnologies.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dSide Technologies is a Boston-based B2B software company founded in 2012 that sells a multi-patented personalized product discovery engine to enterprise eCommerce retailers. The technology captures consumer preferences in real time and matches them against product catalogs to reduce funnel leakage, with New Balance as its publicly disclosed flagship customer.
- Ownership category
- akta.pro rank
dSide Technologies industry classification
Industry- Product category
- eCommerce Personalization Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industries
- Demand-Side Platforms (DSP) (BPAMALAB), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where dSide Technologies is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
dSide Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise eCommerce Technology Licensing: dSide Technologies appears to generate revenue through licensing its decision-making engine technology to eCommerce retailers. The company targets enterprise clients and demonstrates value through case studies showing measurable growth outcomes (e.g., 100%+ sales growth for New Balance).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
dSide Technologies product offering
Product offeringCore offering
dSide Technologies sells a multi-patented, personalized product discovery engine for eCommerce retailers. The engine identifies consumer shopping preferences in real-time, compares them against available products, and matches shoppers to the most relevant items. Consumer preference signals are also fed back to advertisers and marketers for highly relevant advertising and promotional tactics.
Product overview
dSide Technologies offers a single unified product—the dSide Decision-Making Engine—which is a multi-patented personalized product discovery platform for eCommerce websites. The engine addresses funnel leakage from product pages by enabling consumers to specify their product preferences, which are then compared against available inventory to display the most relevant products. Consumer preference data is also used to trigger targeted advertisements and marketing communications, creating a closed-loop personalization system. The technology was validated through testing with New Balance, where it helped grow the brand's e-commerce sales by over 100%.
Differentiator
Problem solved
Functional benefit
Products and services
- dSide Decision-Making Engine A multi-patented personalized product discovery engine for eCommerce retailers that identifies consumer shopping preferences in real-time, compares them against available products, and displays the most relevant matches. It also captures preference signals to power highly relevant advertising and marketing tactics, for use by online retail companies seeking to reduce product page abandonment and improve conversion.
Quantifiable outcome
- Over 100% e-commerce sales growth for New Balance
- +3 more outcomes
Companies that use dSide Technologies
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
dSide Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
dSide Technologies partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
dSide Technologies competitors and assessment
Company assessmentEmerging players
- Syte: Syte uses visual AI for eCommerce product discovery, addressing similar shopper-experience problems as dSide but via visual search rather than preference-based interaction.
- Findify: Findify delivers personalized search, recommendations, and merchandising for Shopify and eCommerce merchants, overlapping with dSide's SMB-to-mid-market retailer focus.
- Recombee: Recombee is a recommendation engine API that personalizes content and products across digital channels, comparable to dSide's recommendation capabilities but with a more generalist API-driven offering.
Direct peers
- Algolia: Algolia provides AI-powered search and product discovery APIs for eCommerce, directly overlapping with dSide's personalized product discovery engine in target customer (online retailers) and core functionality (relevant product matching).
- Nosto: Nosto delivers personalized product recommendations, content, and on-site search for eCommerce brands, making it a direct competitor in personalized shopping experiences aimed at reducing funnel leakage.
- Constructor.io: Constructor.io provides AI-driven search and product discovery for eCommerce retailers, with clickstream-based personalization near-identical to dSide's preference-matching value proposition.
- Bloomreach: Bloomreach's Loomi AI powers personalized search, merchandising, and recommendations for enterprise eCommerce, overlapping with dSide's product discovery and recommendation engine capabilities.
- Klevu: Klevu offers AI-powered on-site search, product recommendations, and merchandising for eCommerce, directly competing for the same retailer buyer with personalized discovery functionality.
Broad incumbents
- Coveo: Coveo is a broader enterprise AI relevance and search platform spanning eCommerce, customer service, and workplace, putting it in adjacent competition with dSide on eCommerce personalization.
- Dynamic Yield (Mastercard): Dynamic Yield provides personalization, product recommendations, and A/B testing for digital retailers, offering overlapping capabilities to dSide inside a larger enterprise marketing platform.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
dSide Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
dSide Technologies leadership team
Management profileNumber of profiles
Profiles3 records
dSide Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dSide Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dSide Technologies
What does dSide Technologies do?
dSide Technologies sells a multi-patented, personalized product discovery engine for eCommerce retailers. The engine identifies consumer shopping preferences in real-time, compares them against available products, and matches shoppers to the most relevant items. Consumer preference signals are also fed back to advertisers and marketers for highly relevant advertising and promotional tactics.
Is dSide Technologies a public or private company?
dSide Technologies is a private company. It is classified as unknown and is currently operating.
When was dSide Technologies founded?
dSide Technologies was founded in 2012. It employs 11 to 50 people.
Where is dSide Technologies based?
dSide Technologies is headquartered in Boston, United States, in the North America region.
How does dSide Technologies make money?
One revenue line is on record: enterprise eCommerce Technology Licensing.
Who are dSide Technologies's main competitors?
Emerging players on record are Syte, Findify and Recombee. Direct peers are Algolia, Nosto, Constructor.io, Bloomreach and Klevu. Broad incumbents are Coveo and Dynamic Yield (Mastercard).
Does dSide Technologies have an API?
No public API is recorded for dSide Technologies.
What industry is dSide Technologies in?
dSide Technologies's product category is eCommerce Personalization Software. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 519290 and its SIC code is 7310.